How does google ads generate responsive search ads

Google Responsive Search Ads 101: Best Practices You Need to Know

When it comes to identifying the best headlines and descriptions for your Google Ads campaigns, you have two options: You can create individual ads and test them, or you can try out Google’s responsive search ads (RSAs). With RSAs, you provide multiple headlines and description options that Google mixes and matches for you, based on search queries and other proprietary data, in an effort to serve the most effective ads to users.

So in this post, we’re providing:

What are responsive search ads?

Responsive search ads are Google’s largest and most flexible search ad format. Unlike traditional search ads, where you write your headlines and descriptions together to create 1 static ad text, when writing a responsive search ad you can write up to 15 different headlines and up to 4 different descriptions. Collectively, those headlines and descriptions can be arranged in 43,680 different permutations, which means the ad testing possibilities are nearly endless!

Google will then automatically test different combinations of headlines and descriptions and learn which combinations perform best. Over time, your responsive search ads will serve the best message to different searchers depending on the keyword they search for, their device, their past browsing behavior, and other signals.

How do responsive search ads compare to expanded text ads?

Google’s responsive search ads can show up to three 30-character headlines, a display URL with two 15-character path fields, and up to two 90-character description fields.

Google’s responsive search ads are also eligible to serve alongside any of your ad extensions – which expand their presence on the SERP even more!

How do I create responsive search ads in Google Ads?

To create an RSA, click on the plus sign to create a new campaign.

You’ll then be guided to create each different component of a responsive search ad—the Ad’s Final URL, the display URL Path Fields, up to 15 different headlines and up to 4 different descriptions. You can also add a tracking template by expanding the Ad URL options.

Hit “Save New Ad” and your new responsive search ad will be reviewed and, if approved, go live!

Will responsive search ads always show all 3 headlines and 2 descriptions?

No! Just like how Responsive Display Ads show in different shapes and sizes depending on a user’s screen size and the page’s content, responsive search ads are similarly flexible. Smaller screens (like mobile) or busy SERPs may show fewer components of a responsive search ad, so don’t expect to always see your 3rd headline or 2nd description.

However, your responsive search ad will always at least show 2 headlines and a description, so it will never be smaller than an expanded search ad!

How do Google’s responsive search ads perform?

responsive search ads are bigger and at many times better than expanded text ads. According to Google, responsive search ads have a 5 – 15% higher CTR compared to standard search ads! But averages tend to lie – not all advertisers will see the same benefit, so be sure to follow the following best practices to get the most out of your new responsive search ads.

Tips and best practices for Google responsive search ads

Now that we have the basics laid out for RSAs, let’s go over some tips and strategies to help you get the most out of this revolutionary ad type. Here is a handy cheat sheet to refer back to:

1. Responsive search ads perform best with more headlines & descriptions

Every responsive search ad needs to have at least 3 headlines and 2 descriptions to show. However, the bare minimum is seldom best. The strength of responsive search ads is that they allow for more variants and testing than traditional search ads. You can test up to 15 headlines and up to 4 descriptions at once – so use them! Aim to get at least 10 different headlines and 3 descriptions in your responsive search ads.

2. For best performance, highlight something different in each headline & description

Avoid repetitive and boring variants of the same headline. Google actually won’t even show your responsive search ad if your headlines or descriptions are too similar!

3. You can pin headlines & descriptions to specific positions in responsive search ads

Google’s responsive search ads will automatically test different headlines in different positions to see how they perform in headline 1, 2, and 3. And every headline won’t show every time. The same is true for your descriptions. This allows Google to find the very best message for each different user, keyword, and device they search on.

However, if you have a specific message that you always want to include in your ad (a brand message or a disclaimer, for instance) you can make sure it always shows in your ad by “pinning” that headline or description.

When writing your important headline that you always want shown, hover over to the right of that headline and a pin icon will appear. Clicking the icon will give you several different options to make sure your headline always shows. This also works with important description text.

“Showing this headline in any unpinned position” will make sure that message always shows, but it may appear in headline 1, 2 or 3. If you want a message always appear in a particular headline or description spot you can specify that as well. Keep in mind though that headlines 3 and description 2 won’t always show, so pinned messages in those positions won’t always be part of the responsive search ad.

4. Pin very sparingly!

Pinning headlines or descriptions will make sure the essential parts of your ad always show. However, they also restrict the messages and automatic variant testing that Google performs for these responsive search ads, which may negatively impact your ad’s performance. Pinning just one headline reduces amount of testing Google can perform on these responsive search ads by over 75%! Pinning 2 headlines reduces the opportunities for testing down 99.5%!

5. You can keep your expanded text ads

Google is sunsetting ETAs in June of 2022. For now, keep your best ads running and keep testing new ETAs!

In fact, Google recommends that you keep running at least one ETA in each ad group alongside your new responsive search ads. This will both help you as your test out your new responsive search ads and make sure your ads appear as often as possible.

6. Test only one responsive search ad per Ad Group

Google is automatically testing the different elements of your responsive search ads against one another, so there’s no reason to include multiple responsive search ads in the same ad group. Testing more than one responsive search ad can prevent your ads from testing different variants of your ads and will slow down the optimization of your Responsive Search ads.

7. Use your top-performing static ads to come up with RSA assets

Review your current ads and use the Google Ads Grader to quickly find your top-performing ads, and then use those elements as seeds for alternative headlines and descriptions for your responsive search ads. Comb through your account for all the different messages, value props, offers, and calls to action that currently perform well in your account.

Improve your responsive search ads today

We’ve covered a lot in this post, so let’s finish off with a recap that has the key takeaways:

Meet The Author

Mark Irvine

Mark is in charge of strategic partnerships at WordStream. He was named the #1 Most Influential PPC Expert of 2019 by PPC Hero.

See other posts by Mark Irvine

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Why Google Ads Responsive Search Ads are More Successful?

Over the past year, the world of paid advertising has evolved significantly, with many new tools and features now offering advertisers more dynamic ways of reaching their audiences.

One of the biggest changes in Google Ads was the introduction of Responsive Search Ads (RSA). While there has been some mixed reaction to this new feature, it certainly shows a lot of promise.

Let’s find out what you can do with it.

What are Google Responsive Search Ads?

Traditional ads in Google’s platform were considered a little limited by some people, with Expanded Text Ads restricted to two headlines and a single 80-character description line.

With the launch of google responsive search ads, Google is offering a wider scope for creativity. Now, you can create:

In a static ad, these headlines and descriptions would be displayed to every viewer that sees your ad. However, with responsive ads, you can create a maximum of 15 different headlines, plus 4 different description lines.

How do Responsive Search Ads Work?

After creating your headlines and descriptions, Google Ads will assemble the text into multiple combinations.

Then, artificial intelligence (AI) does the rest, effectively shuffling the combinations so that users always see the version of your ad that is most closely aligned with their needs and interests. Incredibly, the 15 headlines and 4 descriptions can be arranged in over 40,000 unique permutations!

The platform tests various combinations over time and uses machine learning to determine the most effective combinations and most relevant ad versions for specific search queries.

So, once the initial creative process is complete, Google’s AI does the grunt work. This presents several great benefits for you and your business.

4 Big Benefits of Google Responsive Search Ads

Having the option of using multiple headlines and descriptions hands an exponential boost to your ads, especially in a competitive market. Here are some key advantages of responsive search ads.

Greater Flexibility for Testing

Firstly, you have more space in the base content, with three headlines compared to two, and two 90-character description fields rather than a single 80-character line.

Once you decide to employ Responsive Search Ads, you can create up to 15 headlines and 4 descriptions, which means you have a lot of flexibility for testing different ideas.

Save Time

With more options up front, you can test out a lot more ideas in a short space of time. Through machine learning, Google Ads will help determine the best-performing ads.

Continuous Optimization

The nature of machine learning is that it gets smarter over time as it collects more data. Furthermore, it does not make the same mistakes that humans do. This ensures that your ads will become more optimized as time goes on, so you can offer more targeted, engaging ads for each segment of your audience.

Better Performance

Responsive Search Ads tend to attract a higher clickthrough rate (CTR) than standard ads. This is because they show up in more searches, and also because they are more relevant to viewers.

Therefore, they will attract more clicks, and probably result in more conversions.

How to Boost Responsive Search Ads Performance?

The benefits of additional headlines and descriptions are clear, and it’s hard to deny the advantages that machine learning brings to the game in terms of optimization and ad performance.

But you still need to do your bit. Here are a few things to consider with your creative input to ensure you give your responsive search ads the best chance of delivering great results:

New Reporting and Feedback Tools

In order to get the most out of responsive search ads, Google offers the following tools for reporting and feedback:

Embrace Automation to Get Ahead

The move to automation is nothing new, and in Google Ads, it is good news for marketers. From smart campaigns and automated bidding to responsive search ads, AI and machine learning are helping advertisers create more dynamic, engaging, optimized ads.

Ultimately, the immense power of AI is making paid advertising easier, which makes it more likely that your ads will succeed. While many people struggle with the idea of handing over more control of their Google Ads accounts to the machine, the benefits are worth it.

Not only will you have more effective, optimized Google Ads, but you will also have more time to focus on audience analysis, as well as more click data from all the relevant traffic responsive search ads help you attract.

You can use the PPCexpo Reports Library to dig deep into your data to gain new insights into what your customers want.

Make 2019 the year you embrace automated advertising.

What are responsive search ads Google Ads?

Responsive search ads let you create an ad that adapts to show more text—and more relevant messages—to your customers. Enter multiple headlines and descriptions when creating a responsive search ad, and over time, Google Ads automatically tests different combinations and learns which combinations perform best.

Does Google Ads generate responsive search ads?

Google Ads tests various combinations of these headlines and descriptions to find the ideal combinations. Responsive search ads also adapt to match the search terms used more closely. Google has made responsive search ads as default type now in Google search campaigns.

How does Google add generate responsive search ads?

To make use of responsive search ads, an advertiser must define at least three headlines and two descriptions. Google will then attempt to combine headlines and descriptions to create an ad that most closely matches a user’s search query, as they explain in their support pages.

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Google Responsive Search Ads: Here’s Everything You Need to Know

Contents

Responsive Search Ads (RSAs) are text ads that allow PPC marketers to create multiple headlines and descriptions that are tested over time by Google’s machine learning and turned into relevant ads customized for the end-user based on their search query.

They were introduced in 2018 by Google as a way to help advertisers find the winning combination of headlines and descriptions for effective text ads.

How do Responsive Search Ads work?

You basically create a bunch of different text components (a maximum of 15 headlines and 4 descriptions) and Google finds the best combination and serves ads to the end-users that lead to the highest CTR and best conversion rates.

The more headlines and descriptions you provide, the more combinations it can generate.

Responsive Search Ads Examples

Here’s an example of a Responsive Search Ad. On the left, there are 10 headline variations and 3 different descriptions. On the right, you see a couple of possible ad combinations.

Source: Google

Keep in mind that headlines and descriptions may appear in any order.

Initially, there’s a learning period for any new RSA, which means performance may not be what you’re used to right away. But once Google finds the best combination, you can see great results.

At Optmyzr, we carried out a study in December 2021 on RSA performance by covering 4,341 randomly chosen Optmyzr user accounts and answered questions like:

We’ve presented the results by category so you can quickly find what’s most relevant to your goals.

One of our observations was we found that RSAs drive 4x the impressions of a typical Expanded Text Ad (ETA).

This means that even with a slightly lower conversion rate, this 400% lift in impressions nets a lot of incremental conversions that should make advertisers very happy.

Google’s latest update on Responsive Search Ads

In August 2021, Google announced that starting from July 2022, Responsive Search Ads (RSAs) will be the only search ad type in standard search campaigns.

Starting June 30, 2022, responsive search ads will be the only Search ad type that can be created or edited in standard Search campaigns. (Existing expanded text ads will still serve.)

Learn more about this update and how to set up your ads for success в†’ https://t.co/tvWACbq42d pic.twitter.com/lTgmfDPAbC

The official announcement, posted by Sylvanus Bent, Product Manager at Google Ads, added, “However, your existing Expanded Text Ads will continue to serve alongside Responsive Search Ads, and you’ll still see reports on their performance going forward. Additionally, you’ll be able to pause and resume your Expanded Text Ads or remove them if needed. You’ll also still be able to create and edit Call Ads and Dynamic Search Ads.”

This is a pretty big shift in how PPC marketers approach text ads. For that reason, we spoke to two of the top PPC experts in the industry, Ed Leake and Julie Bacchini, in February 2022 in our 49th episode of PPC Town Hall to learn how to deal with this transition from ETAs to RSAs.

Watch the full episode below:

Get actionable PPC tips, strategies, and tactics from industry experts twice a month.

What does this mean for PPC Marketers who still use Expanded Text Ads?

Expanded Text Ads are comfortable, reliable, and offer you more control over what messages get shown and when. On the other hand, Responsive Search Ads can improve performance when combined with human optimization and creativity.

But since none of us can force Google to roll back their announcement, the best thing to do is adapt to RSAs.

As with any other updates from Google, what we can do is unlearn, relearn, and adapt. Here are a few things to keep in mind as you get started with the transition from ETAs to RSAs:

1. Decide whether to pin headlines and descriptions.

Pinning headlines or descriptions to specific positions in your Responsive Search Ads is one way to show certain messages that always need to be visible. But be warned – pinning may affect ad strength, visibility, and performance.

Source: Optmyzr’s RSA study 2021

Verticals like pharmaceuticals (which require specific information in ads) and legal services (which require approval of each ad variant) might need to pin specific pieces of text, such as disclaimers and warnings in their ads. Google is yet to announce whether these industries with obligations will be assessed differently, or if there will be a workaround.

But should you be really pinning your assets? Here’s a clip from one of our Town Halls where Julie, Ed, and Fred discuss pinning.

As our CEO, Frederick Vallaeys says in this Search Engine Land article, unless you’re working in a field that absolutely requires certain information to be displayed, try not to pin components and instead put in the work to craft great RSAs.

2. Make use of ad customizers.

Ad customizers are a great way to make sure your ads adapt to the needs of potential customers based on what they’re searching for in real-time. They let you add custom attributes that are tailored to user search intent or location, such as price or another attribute.

Check your account’s Recommendations page for customized suggestions to help you customize and improve your RSAs.

3. Test your ad copy.

Create and test different versions of your ad assets at scale, and review their performance across multiple campaigns.

Yes, this means putting more effort than usual into high-quality ad copy that can work across combinations and permutations. But the payoff is rewarding when you have RSAs (up to 3 per ad group) that Google’s machine learning can test to find the best variants.

Read more about the right way to test Responsive Search Ads using Campaign Experiments.

Our other recommendations include:

Does Ad Strength of Responsive Search Ads Affect Their Performance?

Ad strength is the newest type of score advertisers see in their accounts when running responsive search ads. And Google states this about ad strength: “Ad Strength helps you make the best first impression.”

If you see their choice of words there, it means ad strength is not learning from your actual performance. And while a good first impression matters, long-term results matter even more.

Once you’ve got a good baseline ad, you need not worry about ad strength because while it reflects what has worked well for the masses in the past, it doesn’t care about what works for you. An advertiser whose ad with ‘poor’ ad strength starts to perform very well will still be labeled as ‘poor’.

To sum it up, the ad strength of your RSAs does not change based on their performance.

So if you’re an experienced marketer there’s nothing wrong with creating an ad that you think will perform really well, even if it happens to have a poor ad strength according to Google’s predictions. What matters much more, in that case, is close monitoring and methodical experimentation to make sure that the actual performance reflects what you believe the ad can achieve.

Let the machines learn!

Responsive Search Ads are right in the sweet spot of machine learning within PPC. But for the machines to learn, you need to give them a little time and space to explore.

Resist the urge to pin ad components when you don’t have to. And allow time for a test. It’s essential to feed the machine the appropriate ad components. The machines are not coming up with new ad text on their own. They use the elements YOU provide, which means the machines can only be as successful as you’ve set them up to be.

It sort of goes without saying, but deploying the proven winners across your ads gives you a better chance at success.

If you’ve already created some Responsive Search Ads in your account but they’re underperforming, here’s how you can fix them:

How to Create Effective RSAs (Responsive Search Ads) in Google Ads

Google Ads launched Responsive Search ads (RSAs) in 2018. The goal was that you could just write several headlines and descriptions, and Google would figure out the best combination of lines to show to any user.

When they launched, there was a lot of speculation that Google would retire the current Expanded Text ads or that Google would fully automate your ad creation. While this sounded like a dream, the counterpoint was that if humans were removed from the ad creation process, the brand messaging would be lost as well as emotional connections and empathy as those are skills that computers lack.

We waited, collected data, and then examined them to see how they performed against ETAs.

Previous RSA (Responsive Search Ads) vs. ETA (Expanded Text Ads) Data

In 2019, we compared expanded text ads to responsive search ads to see how each was doing across a large variety of accounts. The trend was very obvious:

Why do ETAs usually win in Conversion Rates? To answer this question, we first need to consider a few aspects of writing an effective ad.

What makes a Winning Ad?

A winning ad is usually comprised of a few ad elements:

In our previous analysis, we looked at the most common layouts of headline 2 & 3 to see what combinations worked best for companies, and we found that mixing a benefit and a CTA work the best for most search ads.

This is why we often suggest starting to test ETAs with these too overall formulas:

So Why Did RSAs Lose So Much?

When most people created their responsive search ads, they didn’t think a lot about the end combinations and instead wrote a bunch of headlines hoping Google would figure out how to render your ad. This means there were ads that had:

If you see an ad that has these headlines, would you click it?

Unfortunately, some ads looked this way. As Google’s algorithm can only create Responsive Search Ads from the lines that you give it, if you give it poor ad line possibilities, the system won’t work well.

Ok, So How Do I Make an Effective Responsive Search Ad (RSA)?

To create RSAs that can compete with ETAs, we need to think about the possible combinations and ensure the system has that ability.

If we want the ad to be relevant to the ad group, we need 2-3 lines that are related to the keywords in the ad group.

If we want users to take action, we need 2-3 calls to action.

If we want users to see the benefit of our product and service, we need 2-3 benefits.

If we want users to see the features of a product, we need 2-3 features.

FYI – benefits are more useful high in the funnel or the very bottom of it. Features are more useful as a user learns and compares products and services.

If you create 2 relevancy lines and 3 CTAs and 2 benefits, you will end up with some ads with 2-3 CTAs in them since there are more CTA lines than other ad lines. Therefore, we want to be consistent using the same number of CTAs, relevancy lines, and benefits or features.

Lastly, we need to think about data. If we create 3 relevancy lines, 3 benefits, 3 CTAs, and 3 feature lines, we have hundreds of combination possibilities. If you add a few descriptions to the headlines, then we quickly run into thousands of combinations. As most ad groups don’t get enough data to statistical significance in a single month, giving an ad group thousands of combinations will make it, so Google never figures out a great RSA combination for an ad group.

Therefore, if we use this straightforward list of combinations, we often find RSAs increasing in effectiveness over how they are currently structured.

The biggest problem advertiser’s run into is ensuring there are 3 lines related to the ad group to start. We will often see the exact same RSA in tens or hundreds of ad groups. When that happens, your ads become less effective. Search is about answering the searcher’s question by showing your ad is relevant and useful. If you use the same ad in hundreds of ad groups, your ads are rarely relevant, and your quality scores drop as well as your CTRs and conversion rates.

Automatically Create RSAs from Existing Ads

If you have relevant ads in all of your ad groups now, then you can use the Responsive Search ad creation tool within Adalysis to quickly create relevant RSAs in all of your ad groups.

Wrap-Up

Creating winning RSA combinations is quite simple. You need to go back to the basics of a great search text ad:

Many of your best ETAs use this ad writing formula.

As RSAs just combine the data you give it into multiple ad renderings. If you take that formula, expand it 2-3 times to come up with all your individual lines, and then put them into an RSA, your Responsive Search Ad has a chance of rendering into a very nice ad that the user will see, click on, and convert. When you give poor inputs, the ads become useless, and no one wants to see a useless ad. If you give your RSAs a nice combination of ad lines, then your RSA has the necessary inputs for Google Ads to find a great combination to show for your account.

Google Responsive Search Ads Explained (What You Need to Know)

Brian Bui

Google responsive search ads are one of the most versatile and powerful types of search ads that you can include in your PPC Ad campaigns on the Google search network.

With Google responsive search ads, digital marketers write up to 15 headlines and 4 descriptions for a single responsive ad. Google presents different versions of the ad to different users in different contexts by mixing and matching the headers and descriptions that are provided. Over time, Google uses machine learning to assess which versions of the ad perform the best and to serve the best possible version of the ad at the most relevant time for individual users. This can translate into measurable results like enhanced CTR and conversions.

Another great thing about Google responsive search ads is that they’re shown on all types of devices, including desktop mobile and tablet. This helps digital marketers cast a wide net and reach a large audience with Google responsive search ads.

Let’s take a closer look at some of the most important details that you should know about responsive search ads.

How Do Google Responsive Search Ads Work?

The key benefit of Google responsive search ads is that digital marketers can input up to 15 headlines and 4 unique descriptions for each responsive search ad.

Google will then use its algorithm to create thousands of different versions of the ad by mixing and matching different combinations of headlines and descriptions that were provided. Each time the ad is presented, it will include two or three headlines and one or two descriptions. Over time, Google will monitor how users respond to the ad in different contexts and use machine learning to determine the most relevant ad for specific search queries.

Google Responsive Search Ads vs Expanded Text Ads – What’s the Difference?

Responsive search ads allow for the continuous, automated optimization of your ad copy, but that isn’t the only extra value they provide.

When responsive search ads were first released, they offered more digital real estate on the SERPs than any other type of search ad, although Google has recently made some changes to bring other ad formats in line with what Responsive Search Ads offer.

Take a look at these recent updates:

Image: Google is now offering up to 300 characters of space for text ads, allowing users to add a third headline, a second description and use up to 90 characters for each description.

Image: Google’s page about expanded text ads reveals that text ads, expanded text ads and responsive search ads all follow the exact same guidelines for content formatting and character length.

If you’ve been doing Adwords for a while, you might think back to sometime in 2013 or 2014 when the typical format for text ads on the Google search engine was a 25-character headline and two 35-character descriptions (that’s 95 characters total).

Expanded text ads were released in 2016 and allowed digital marketers to create ads with two 30-character headlines and an 80-character description (We’re up to 140 characters now).

When Google responsive search ads came along in 2018, digital marketers were allowed three 30-character headlines, two 90-character descriptions and 30 characters for a display URL, making it a round total of 300 characters.

Up until 2019, responsive search ads were the only ad format that offered this much on-screen space for digital marketers. Then, Google updated text ads and expanded text ads to give them the exact same content formatting and character length guidelines as responsive search ads.

Today, the only real difference between responsive search ads and expanded text ads is that responsive search ads are continually optimized with Google’s machine learning algorithm, whereas expanded text ads display exactly as they were written.

How to Creative a Responsive Search Ad with Google Ads

Creating a responsive search ad in Google Ads is easy – just follow these simple steps.

Image: Creating a Responsive Search Ad on Google Ads.

5. Enter the final URL for your ad and customize a display URL that will feature alongside your headline and descriptions in the ad text.

6. Write as few as three or as many as fifteen unique headlines for your Ad.

7. Write as few as two or as many as four unique descriptions for your Ad.

8. Your Ad is now complete! Wasn’t that easy? Don’t forget to save your work.

Optimizing Your Google Responsive Search Ads

Planning to include Google responsive search ads the next time you create a Google search campaign?

Here are a few hints and tips we’ve compiled from our own experiences that will help you get the most out of your responsive search ads.

More Headlines = Better Results

Google responsive search ads let you create as few as 3 or as many as 15 headlines to be included with each ad.

Remember, the key benefit of responsive ads is that you get to try out lots of different combinations of your ad in a lot of different contexts to see what works the best. To get the most benefit from this, you want to include a decent number of headlines and create some real variation so top-performers can emerge.

Ten is a good number of headlines to aim for, but try to include the full fifteen headlines with your responsive search ads.

Avoid Spamming your Keyword

Each time your Ad is displayed, users will see three of your headlines next to each other. If every variation of your headline contains your target keyword within the 30-character limit, those ads are ultimately going to look and feel very repetitive.

To get the best results, include your main keyword in around 2-4 of your headlines but leave it out of the rest.

Dare to be Distinct

To get the most benefit from A/B testing your ad variations, try to write headlines that are genuinely different and distinct from each other. Try focusing on different aspects of your product/service, such as features, benefits, customer pain points, promotions, special pricing, free shipping, returns, etc. You don’t always have to use up the entire 30 characters and getting creative might just get you more conversions than you were expecting.

Write 4 Descriptions

Go ahead and write the maximum number of descriptions for your responsive search ad. You only get four descriptions for your Ad, so they’re even more precious than headlines. Occasionally remove the lowest-performing variation and try something different.

Pin Headlines and Descriptions

If you have a specific headline or description that you would like to appear in the same place in your Ad anytime it is shown, Google offers the option to pin headlines or descriptions to specific positions in your Ad. This gives you partial control over how your Ad is constructed while allowing Google’s algorithm to optimize the rest.

Summary

Thanks for reading our guide on Google responsive search ads!

Now that you’ve learned everything you need to know, we hope you’ll choose to include this unique search ad format in your next campaign on the Google search network.