How to become a slut

How to become a slut

Для тех пользователей, у кого ещё не истекла подписка, Netflix предлагает инструкцию по удержанию власти и формированию тоталитарного государства. В новом тексте из рубрики «Бэклог» наша редакция советует необычный и поучительный документальный сериал «Как стать тираном».

Предупреждение: в процессе просмотра может возникнуть желание возродить диктатуру или провести параллели с существующими режимами.

Что такое бэклог?

Так в разработке называют полный список задач, которые предстоит выполнить — либо по продукту в целом, либо за определённое время (спринт). Каждую неделю наши списки сериалов для просмотра только пополняются, а интересных шоу выходит всё больше и больше. В новой рубрике авторы и редакторы «Канобу» раз в неделю советуют один сериал, который вы могли пропустить (или вообще о нём не знали) из-за более громких релизов. Все проекты этой рубрики мы добавляем в специальную подборку.

«Как стать тираном» (How to Become a Tyrant)

Год выхода: 2021;

Жанр: документальный;

Время на просмотр: 6 эпизодов — 2 часа 44 минуты;

Где смотреть: Netflix.

Каждая свободная страна свободна по-своему, каждая порабощенная страна, порабощена одинаково — так можно сформулировать основную мысль документального сериала от Netflix. На заглавный вопрос «Как стать тираном?» авторы отвечают в шести эпизодах, формирующихся по принципу инструкции для начинающих авторитарных правителей. «Захватите власть», «Контролируйте правду», «Уничтожьте соперников», «Управляйте при помощи страха», «Создайте новое общество», «Правьте вечно» — это не только названия серий, но и вполне конкретные советы от имени кровавых правителей прошлого и настоящего.

Героями первого сезона шоу стали Адольф Гитлер, Саддам Хусейн, Иди Амин, Иосиф Сталин, Муаммар Каддафи, а также семейство Кимов. Во избежание недоразумений отметим: Советский союз и фашистская Германия в сериале друг с другом не сравниваются. Авторы лишь отслеживают некоторые общие места в формировании культов личности правителей разных стран, влиянии пропаганды, использовании внутренних репрессий для запугивания населения и ближнего круга и других аспектах.

Чем запомнится

«Как стать тираном» — не совсем обычный документальный сериал. И пусть заключительная мысль проекта — «Тираном может стать каждый» — заставляет нервно кашлянуть и оглядеть комнату в поисках будущего вождя народов, авторы сквозь эпизоды внушают: диктаторов не стоит бояться, ведь они в большинстве случаев обречены на провал.

Шокирующие кадры исторической хроники и традиционные для жанра интервью с историками и политологами смешиваются с комичными мультипликационными вставками и насмешливым закадровым голосом Питера Динклэйджа, который после своей роли в «Игре престолов» знает о тирании не понаслышке. Благодаря такому игровому повествованию тяжелый для восприятия материал превращается в развлекательный публицистический экскурс и настоящую сатиру.

Эксперты с намеренной иронией напоминают о забавных моментах в становлении правителей: внезапном изменении формы усов Гитлера, фотошопе фотографии Иосифа Сталина с Владимиром Лениным, модных тенденциях в гардеробе Каддафи, рассказах о супергеройских способностях семьи Кимов в прессе Северной Кореи. Не забывают в сериале и о финальном штрихе — любая диктатура рано или поздно сметается.

Сериал ловко жонглирует фактами из разных эпох и будет интересен и понятен любому зрителю — хоть бывалому знатоку истории, который почти наверняка найдёт пространство для дискуссии с экспертами, хоть рядовому пользователю Netflix, внезапно обнаружившему в себе страсть к документалкам.

How Journalists Became Whores

André is a young European who left his decaying country in 2012 for greener pastures. He enjoys exploring subterranean places, reading about a host of interconnected topics, and yearns for Tradition.

Journalists are supposed to follow a set of rules and values called deontology. These rules say journalists should strive to be impartial, objective, and to inform their readers. We know well this is not the true nature of their activity.

Most MSM journalists today if not all are spinsters. They cherry-pick their facts and craft narratives around to steer people towards an untold yet ever-present agenda. They make up stereotypes while attacking other stereotypes, they make up ideas while attacking other ideas, as it suits the editorial line of their employer.

In the name of information, journalists create and fulfill an artificially constructed consciousness. They are paid to do so. They believe what they’re doing is normal or cool, just like the Ministry of Truth in Orwell’s 1984, where officers burn archives then forget they just destroyed records (soon to be rewritten); your average leftist journalist spins all the time, follows all the time, yet doesn’t even know he spins and follows.

What liberals do…

…and what they (want to) believe we do. Notice how both pictures come from their media and “art”, not from extraneous facts

A little bit of history

If you lend an ear to leftist historians, up to perhaps to age of discoveries, the West didn’t know much. Everybody were locked into their own towns and fields. Well, this is not true. Europeans had known about the Silk Road from time immemorial. Kings and the clergy had their messengers, their events, their gatherings. Individuals like Saint Bernard or Saint Thomas of Aquino were quite familiar with communicating at a distance.

It was just much slower than today—and quite of a luxury as well. Common folk had to rely on minstrels, travelers, and on their own travels. Most communication was done orally. Academics today love to point out how unreliable the bush telegraph is, but at least this communication is done naturally between common people rather than top-down from a shadowy agenda.

Also, as slow as this word-to-mouth communication was, people then did not need more: they could make a living on their own, with the insurance that they could consume it themselves or sell it. Markets tended to be stable, and whether you were a field-tiller or a craftsman, you didn’t need to know about the latest fad not to be left behind. People were also much less bored and in need of diversions. Didn’t have newspapers, didn’t need them.

Then came the printing press. What had been done by scribes secluded in monasteries became partly automatized and multiplied. Bibles were printed. Then pamphlets. By the time, Protestantism had well developed, clever princes tried to use it to their advantage, and the Catholic church counter-attacked by launching one of the most manipulative orders ever created.

More power to independent people meant chaos. Printing outside of the rigid hierarchy of the Church meant a never-ending contest of ideas, systems, tastes, experiences, and egos. The hypocritical journalists of now who chide “trolls” while sniffing their own written farts should remember that trolling appeared as a side-effect of the printing press, as it became possible to say anything remotely instead of being necessarily confrontable. Plus, trolling helps to think of things to talk about with a girl.

Nevertheless, printing what you wanted was not that simple. First, literacy was still the hallmark of a comfortable upbringing, and second, you had to be able to print. You had to know a printer, had to make a deal with him and pay him. Not to mention the dissemination of your lovely printed book. It was always possible to print in a country with virtually no censorship, then smuggle books, but who was to receive them and share them?

No matter what you had to say, you always needed to address a noble-bourgeois audience, which meant catering to fashionable topics or debates. Otherwise, your material would be simply ignored. Authors who weren’t too well-known had to rely on booksellers who conspired to arrange a discrete monopoly on over-the-counter books. Yep, the world of “culture” has always been murky, and its members believe this is a sign of their superior intelligence.

As “culture” developed, with its train of noise, untold rivalries and social parasitism, periodic journals were printed at an ever-faster pace. Eighteenth century bi-annuals were replaced by daily or weekly newspapers. Which meant a great need, not for amateur gentlemen, but for people who could write constantly. Such people would be called journalists.

The modern journalist plant

If you believe journalism is about informing the public, forget it immediately. There is no such thing as an automatic progress which just makes happen what seems desirable. If an unbiased, all-objective information seems desirable, that does not mean someone will pay for it or even manage to get it. Even the CIA Factbook was made in the first place because objective information would benefit the CIA itself, not “enlighten the masses” or whatever a leftist salesman would say.

A journalist is basically someone who is paid to write on particular issues, in a well-defined format, as his boss sees fit. A journal belongs to someone—no matter if the owner is public or private—who usually has its own aims. Whether the newspaper has to simply sell or shape the opinion, it always aims at something else than merely informing.

(Even ROK has an agenda, and I’m fine with it, because I believe it is sound and fair, but I’d never pretend I write for the sole love of truth or as if I was a disembodied soul with no consciousness of its own. Any writer having such pretenses is a hypocrite or a liar.)

Back to the nineteenth century. Newspapers were just like factories. As plant workers had to churn tangible products, journalists had to churn out impressions. They were like paid artists for the ephemeral, creating appearances that would sell, or satisfy, or infuriate—anything as long as it suited the editorial line of their employer. Journalists did not become whores. They were paid employees, to put it politely, from day one. But at least the blue collar workers had to pretense to say the truth or illuminate or whatever BS that sells.

Let’s say you were born with a high verbal IQ, a knack for writing, and some ideas. What could you do? You may consider writing books, become an intellectual, but book writing takes time and often doesn’t pay. If you can’t live like an annuitant, you must be an employee.

If you choose the written words, you have to conform to a preexisting editorial line, to a particular milieu that already existed before you did, in hope of being granted a job. Creating a journal demanded not only experience but capital as well. Can you pay a printer? Would a banker trust you if you asked him for a loan so you can start a journal?

As the nineteenth century was an epoch of exceptional growth, some people had this capital or trust, and many independent journals were formed. Many, though, were bought off, or chased away, or censored. The elite does not want you to become an influencer, unless, of course, you remain a perpetual servant of their agenda.

This is why mild conservatives are accepted as a stooge opposition, along with the alt lite, whereas those who really want to save civilization and its creators are reviled. The elites want to destroy civilization, so, their journalists, who all depend on them socially and financially, foster their agenda while lying to themselves on the nature of what they do.

So-called investigators are paid by Darth Soros to “investigate” on convenient targets while turning a blind eye on other things, like mass immigration, or upholding a mandatory narrative which rests not on truth but on pure social conformism—muh minorities r always good, muh white males r always wrong.

Perhaps the “fake news” offensive has been crafted, not only to maintain the masses into the blue pill matrix, but also to reassure the frail employees that they are serving truth and progress. Which is already dubious, as worshiping an arbitrary strand of “progress” has nothing to do with objectivity, just as the contemporary humanities are rather a Hollywood for nerds than a place of real knowledge, but you can’t ask vapid girls to get to this level.

No one writes for the sake of truth alone. Independent writers or journalists also speak of what they think relevant. They will mention XYZ facts because these are important, or, at least, ensure a modicum of success. Just like men tend to read Miyamoto Musashi quotes, not merely because he existed, but because he’s interesting.

Mainstream journalists are courtiers. They are paid by global elites to do their bidding. They work in cities just like filmmakers work in grand obscure studios—because their activity lies in creating perceptions, in shaping fashions, ideas, mottos, norms. The difference between a marketer, a journalist and a filmmaker is only of scale and means. The aim, and the bottom, is the same.

We are different, because we are bottom-up. When mainstream journalists sold their souls, we are upholding ours. The problem with this is that we’re ill-paid. The globalists and the boomers tend to concentrate all the money, and it doesn’t take a rocket scientist to witness that the non-mainstream outlets tend to all lack money. Such is the price of independence.

What? You want to be free and independent? You’re a NAZI!

We ought to have our own money elsewhere, and have a lot of independent journalists around, so that autonomous individuals from our side can work or investigate and help masculine men to shape their own consciousness.

Six Ways to Become an Opportunity Slut

This post may contain affiliate links. Please read our disclosure for more information.

For most of my life, I was an opportunity virgin. And not by choice. I mean, I grew up fully aware that America was the “land of opportunity.” But my problem was that I didn’t see any of this fabled opportunity. If I did, I would have been all over it. Trust me.

Ah, but with age comes wisdom. Looking back, I now realize I was an opportunity virgin, not because America was bereft of opportunity, but because I was bereft of imagination. In other words, opportunity was all around me, but my mind wasn’t conditioned to recognize it. I was just meandering through life with a wretched “poor me, I wasn’t born on third base” attitude, never realizing that the only things separating me from a financial orgy were a little creative thinking and a little resourcefulness. Meh.

So don’t let what happened to me happen to you. Don’t go through the majority of your life as an opportunity virgin. Fine tune your senses so they tingle wildly every time opportunity nears. And when you happen upon opportunity, gobble it up lustfully. Yes, I want you to become…dare I say it…an opportunity slut. Now, I know that sounds a bit provocative, but believe me, when it comes to opportunity, it’s far better to be lascivious than chaste.

Okay, with the preliminaries out of the way, here are six ways to transform yourself into an opportunity slut.

Find a Castle in the Air

Back in 1984, I read a book called The Spirit of Enterprise. And in this book, the author, George Gilder, mentioned two unknown companies doing some amazing stuff. The companies were Microsoft and Intel.

But because I was an opportunity virgin back then, the idea of capitalizing on my knowledge of Microsoft and Intel never crossed my mind. I didn’t bother to see if either company was trading publicly. Nor did I bother to see if there were any other companies in the software and microchip fields that might present golden investment opportunities. Nope. Here was opportunity giving me a very alluring come-hither look, and I just kept on walking—no doubt singing 99 Luftballons or some other ridiculous song from the early 80s.

In his book, A Random Walk Down Wall Street, Burton Malkiel referred to this kind of investing as castle-in-the-air investing. Here are Mr. Malkiel’s exact words:

“The castle-in-the-air theory of investing concentrates on psychic values. John Maynard Keynes, a famous economist and successful investor, enunciated the theory most lucidly in 1936. It was his opinion that professional investors prefer to devote their energies not to estimating intrinsic values, but rather to analyzing how the crowd of investors is likely to behave in the future and how during periods of optimism they tend to build their hopes into castles in the air. The successful investor tries to beat the gun by estimating what investment situations are most susceptible to public castle-building and buying before the crowd.” [Emphasis mine.]

So how do you find and invest in castles in the air?

First, be curious. Read about economics, business, and technology. Two great resources for this are the websites Real Clear Markets and Real Clear Future. And, then, if you come across a castle-in-the-air situation, do the following.

Run with the Dogs

In 2015, a similar thing happened. Our energy fund, FSENX, was down over 20% for the year. But rather than do nothing, we doubled down on our investment. The result? FSENX was up over 33% in 2016. It pays to be an opportunity slut.

Remember: reversion to the mean is your friend. A stock or a sector that gets killed one year is likely to rebound nicely the following year. So keep your eye open for market dogs.

FSENX Returns in the Year Following an Annual Loss of Ten Percent or More

Go Slumming

When I graduated high school in 1979, all of my friends went to college except one. Marco, with the help of his dad, bought a small bread route instead. I think the route had a dozen or so delis and small restaurants. This fledgling business wasn’t very glamorous or fun. He had to start his route every midnight—7 days a week, 365 days a year—so his customers would have fresh bread first thing in the morning. And I distinctly remember how we used to mock him for not being able to hang out all night at the Amber Inn (the Cheers of our youth).

The lesson of this story is twofold. First, don’t go to college and major in sociology. Second, don’t discount grungy or mundane business opportunities. Marco didn’t grow up dreaming of owning his own bread route. But being a bread man made him his own boss and made him rich.

So if you have an entrepreneurial bent, consider slumming. The best and the brightest aren’t clamoring to deliver bread, cut grass, shingle roofs, kill vermin, clean up murder scenes, and maintain a fleet of porta-potties. This means the competition in these fields is less fierce. You won’t need a high IQ to stand out. All you’ll need is a good work ethic and a strong dedication to customer service. It sounds ridiculous, but there isn’t just poop and pee-pee sloshing around in those porta-potties you happen upon. For some maverick business person, there’s gold.

Hey, groovy freedomists, two days after I published this post, I came across a Mike Rowe clip on YouTube that makes my “go slumming” point far better than I do. So I just had to include it here. Enjoy.

Make the Complex Easy

Because of WordPress, creating an online presence is remarkably easy. In about an hour’s time, you can get your blog or online store up and running. This is why Matt Mullenweg, the creator of the WordPress platform, is a wealthy man. He made the complex easy and helped usher in the era of DIY website administration. The average joe is no longer hostage to webmasters for functional and attractive websites.

Making the complex easy is a surefire way of making money. So look for something that is mind-numbingly complex and figure out how to make it easy for the common man.

Need some ideas? How about helping people figure out their best Social Security claiming strategy. Or how about helping people with their Byzantine medical bills and making sure they haven’t been overcharged or defrauded. Oh, and here’s something else I’d love to see demystified: residential solar power. Ever watch a DIY solar installation on YouTube? The first person who creates an out-of-the-box, plug-n-play system that the average guy or gal can install is going to make a killing.

Look for Market Failure

So look for market failure. See what industries aren’t satisfying the needs of their customers and come up with a better business model.

Higher education, for instance, has a miserable business model. The first entrepreneur who can offer a solid education and make the need for student loans obsolete is going to be very rich.

The healthcare business model sucks too. The lack of price transparency and competition is propelling us toward an economic Armageddon. Any entrepreneur who manages to successfully disrupt the current system—say, by mainstreaming medical tourism or scaling a no-insurance business model—is going to do very well for himself.

Look for Problems at Work

One of my proudest moments as a public servant was when I converted the highway department’s street dictionary from a Word document to an Access database. And what makes me proud of this achievement is not that I made something better—although, that certainly plays a role—but that I did it of my own volition. No one told me to make the street dictionary better. I just saw something that wasn’t working and I decided to fix it.

From that point on, I developed a knack for tackling workplace problems and fixing them. Another example of this is when I went to my boss and pitched the idea of an alternate month sweeping schedule. I won’t go into the details now (you can read about here), but suffice it to say that the old way of cleaning the streets wasn’t working and the implementation of my alternate month sweeping idea was a huge improvement. Everybody won—management, the sweeper operators, and the taxpayers.

The point of sharing these stories is not to blow my own horn. The point is to show you that workplace problems are opportunities too. Every workplace has jobs, chores, and practices that are profoundly crappy. Find a way to de-crap them and you’ll be a superstar. Advancement may not come as quickly as you might expect, but believe me, if you’re a problem-solver, you will be rewarded. Bosses love problem-solvers.

Final Thoughts

Don’t fall for the canard that opportunity in America is dead. As long as there are publicly-traded stocks, snobbery, complexity, and problems, there will be oodles of opportunity in America.

Call me a cynic, but I think the opportunity deniers are out to enslave you. And they learned long ago that you don’t enslave modern man with chains. That’s old school tyranny. No, the modern way of enslaving man is to limit his imagination. You tell him over and over again via song, movies, television, schooling, and news that he has no hope of changing his circumstances himself; his only hope for a better life is to surrender to the one or two “saviors” you have chosen for him. And, then, once his mind accepts your constrained options, he’s sunk. He’s a slave.

Don’t let opportunity deniers destroy your mind and keep you an opportunity virgin or turn you into an opportunity prude. Your financial well-being isn’t dependent on the government, on media-approved “leaders,” or on any other “savior” they might come up with. Your financial well-being is dependent on what’s between your ears. So get your mind right. YOU’RE AN AMERICAN, GOD DAMN IT. Your birthright is opportunity.

How to become a CEO in BitLife

Become your own boss!

Becoming a CEO in BitLife is very easy once you know all of the steps. Luckily, our BitLife CEO Guide will walk you through all the required steps to becoming the boss of your own corporation. Getting to the top of the corporate ladder isn’t as stressful as it may seem. Start by following our exact steps in schooling and job choice, and you will be well on your way to becoming a CEO in BitLife.

How to get a job as a CEO in BitLife

To become a CEO in BitLife, you need to go to Business or Graduate School and get a Corporate job. If you don’t know how to go to Business School or Graduate School, don’t worry—it’s not too difficult. First, focus on creating your character and graduating from High School. After graduating high school, you get the option to go to college, enroll, and get a degree in Finance or something business-related. Once you graduate college, you can go to Business or Graduate School by using the Seek Higher Knowledge option.

After you’ve graduated from Business School, you want to then go to Graduate School. Once you’ve reached Graduate School, you don’t really need to bother with studying or activities at this point. Now, the important part for setting yourself up on the CEO path: get a job that says Corporate next to it. It doesn’t matter what job it is, but this sets you on the path to being the head of a company.

You need to get at least 15 years of experience in your corporate job. Once you do, look for the Assistant Vice President job, which should be available under the listings. Once you get that job, you’ll want to work hard each year, and eventually, you’ll be promoted to Vice President, then Executive Vice President, followed by Managing Director, and finally, CEO. If you are not getting promoted, try to move up to the next tier of job by browsing the job listings.

Requirements List for the CEO Career in BitLife

Tips for setting up your BitLife CEO character

The first step on the road to becoming a CEO is to make your character have a high smart stat. To have high smarts, you either need to study and read books or just reroll until you get the desired smart stat. Rerolling is the easiest route, as the former requires a lot of time-wasting activities. That said, to reroll your character, all you need to do is keep creating them until you get high smarts. Once you get around 70 percent smarts or higher, you will be ready to age your character. Age your character until you reach school.

When you get into the school, you will need to use the Study Harder option to keep your smarts high and increase them. Increasing your smarts and making your character stay smart is important to get higher-tier jobs. You can also start going to the Library once you turn age 12. So, we recommend going to the Library, Studying hard, and reading books to keep increasing your smarts.

We also recommend heading to the movies and doing activities with your parents to maintain your relationship with them. Maintaining your relationship with your parents makes it easier to get a scholarship later down the line if you choose the option for your parents to pay for your college. Another good step is to join at least two extracurricular activities, such as sports, as athletes can get scholarships very easily. You can also get a scholarship just by being smart, so try all three options for getting a scholarship when you get to college-age in BitLife.

During the process from Highschool to college, it’s important to keep yourself healthy and disease-free. So, once the gym is available, make sure to head there and get your workout on. You can also meditate and do other activities to stay healthy and happy. Once you are 12 or 13 years old, you can get a Freelance Gig or a Part-Time Job to make some money on the side. Because of your high smarts, you should unlock the Tutor Freelance Gig, which pays quite well. Having some extra cash can be useful, but it isn’t totally necessary.

For more on the Street Hustler update and other BitLife guides, we at Pro Game Guides have you covered!

How to Become a YouTuber and Get Paid: 10 Steps to Success

Follow these steps to find your perfect audience, set up a successful channel, and become a well-paid YouTuber.

As the second most visited domain in the world, it’s no surprise creators flock to YouTube.

With 2 billion monthly active users, YouTube is only beaten in popularity by its parent company Google. And the global video sharing site promises fame, fun and quite a lot of money to anyone who makes it as a successful YouTuber.

But what is a YouTuber, how much does a good one earn and how can you become one? That’s what we’re about to find out.

What is a YouTuber?

A YouTuber is a person who produces content for the video sharing platform YouTube. For some, it’s a hobby – something they do to share their expertise, network and have fun. For others, it’s a full-time job that pays the bills and then some.

You might call yourself a YouTuber if you regularly post content to the platform or earn a living from your video content.

In 2021, the term “YouTuber” is synonymous with multi-millionaire unboxers, toy reviewers and more. But not every YouTuber brings home the big bucks. Which begs the question…

How much money do YouTubers make?

There are no hard-and-fast figures for how much YouTubers make, on average, because there’s no such a thing as an average YouTuber.

YouTubers make money in many ways. A successful YouTuber might earn money from:

As it stands, all top-earning YouTubers use more than one of these methods to make money from their video content.

2020’s top-earning YouTubers include 9-year-old Ryan Kaji, who netted 29.5 million USD in a single year playing with toys, and amateur stuntman, MrBeast, who turned over a respectable 17.5 million USD.

But, it’s important to note that Ryan’s income includes profits from over 5000 branded toys and MrBeast has a long list of corporate sponsors.

How to become a YouTuber in 10 steps

But let’s not get ahead of ourselves. You’ll have plenty of time to think about how to make money from YouTube once you’re up and running.

Let’s backtrack a little and cover how you can kick off your new career as a professional YouTuber.

1. Pick a niche

All successful YouTubers have a niche.

A niche is your area of expertise. It’s the topic of focus for all of your video content, and it can be literally anything.

Don’t believe me? Take a look at these three unlikely YouTube stars for inspiration.

Unbox Therapy

This uber-specialized YouTuber creates unboxing content. That is, unboxing and reviewing new products like phones, gaming tech and other consumer items.

With 18.1 million subscribers, Unbox Therapy is a top 3 unboxing channel on YouTube (yep, there are many). And one of the biggest channels on the platform, period.

Você Sabia?

This Brazilian duo creates ‘random facts’ content. Their most popular videos include “10 deaths caused by video games” and “Disney’s 10 biggest secrets.”

To date, they’ve racked up 41.2 million subscribers from across the world.

FunToys Collector Disney Toys Review

This one-woman show makes videos about opening and playing with toys. Her most popular piece is a 9-minute video showing her making Disney princess dresses from sparkly Play-Doh. And it has topped 599 million views.

In 2021, the channel reached 11 million subscribers.

2. Define your “why”

Your niche can be anything, but you need to be clear about why you’re making that kind of content. When you have a clear reason, you can:

Let’s think back to those unboxing videos. Most unboxers aren’t creating content just for lols. They say they provide honest reviews about products consumers want, which helps them make better buying choices.

So, even if you only want to become a YouTube star to make money, it’s important to work out the purpose behind the content you want to create.

3. Know your audience

Once you decide what content you’ll make and why, you need to get to know your target audience.

Questions like these help you build what’s called an audience persona. An audience persona is a character you create that represents the characteristics of your ideal viewer.

Give them a name, a job, motivations and a salary. Because when you bring them to life, you’ll better understand who your content is “talking” to and you’ll be better able to meet their needs with your videos.

4. Know your competition

Your content sweet spot is somewhere between “tried and tested” and something original. In other words, you need to know what already works well in your niche and what you can do to stand out from the crowd.

To find out what already works, take a look at your competition. Find the top 10 YouTubers in your niche and look for similarities and differences in how they do things.

They might use similar:

But they’ll probably differ in their branding, presenting styles and more.

For example, Channel Awesome and Jeremy Jahns are both popular film review channels on YouTube channels.

Both have over a million subscribers and review movies by showing clips of the film in question alongside commentary. But the similarities end there.

Channel Awesome features a range of reviewers who review films (new and old) and shows, including live action and cartoons.

Video backdrops range from home office to your classic movie man-cave. And the reviewers are mostly comedic.

On the other hand, Jeremy Jahns is a one-man show and reviews only the latest releases across film and TV.

He almost exclusively uses a branded red-screen backdrop and, while he is funny, he takes a more analytical approach to reviews.

What does this tell you about how to become a successful YouTuber? You need to know what works and how you’ll tweak it to create your style.

5. Create a YouTube Channel Page

When starting a YouTube channel, it might be tempting to skip all of the above and go straight to setting up your Channel Page, don’t!

Your Channel Page is like a storefront. It needs to suit your style and be tailored to your audience. Finding your niche, defining your “why,” knowing your audience and understanding your competition will all help you create a seamless Channel experience.

Now is the time to create your brand. You’ll need a:

At the very least. Then, you can use these assets to create your YouTube Channel Page by following these simple steps.

Create a Google account

Since Google owns YouTube, you need a Google account to get a YouTube account. So, head over to Google and enter some basic details.

Create a YouTube account

A YouTube account is included in your Google account bundle. But you still need to set up a Channel.

To do it, go to your YouTube account page on YouTube.com and click Create a Channel. Simply enter your brand name and you’re in!

Customize your Channel Page

You can customize many features of your Channel page, including your name, logo, page banner and About info.

To design a page that hooks, check out these free YouTube channel art templates, and make sure you:

All successful YouTube channels do the above. And that’s regardless of niche. For example, let’s take a look at Learn Your Land, a 345,000 subscriber-strong channel that helps people connect with nature.

The logo, on-topic banner image and consistent video thumbnail graphics give Learn Your Land’s Channel Page a professional feel. Which is more likely to reel in subscribers.

6. Start a content calendar

A content calendar, or social media calendar, is an overview of your upcoming social media posts.

It might be organized in a spreadsheet, a Google calendar or an interactive social media management dashboard like Hootsuite. And you’ll use it to schedule and store information about your content.

Aim to plan your content at least a month in advance. This might sound like a big hill to climb, but it’s actually much easier than creating content ad hoc.

For one, because you don’t wake up each morning thinking, “what am I going to post today?” And for two, because you can be more consistent and more focused when you have a broader overview of your content output.

7. Schedule videos in advance

Remember that audience persona we talked about earlier? Here’s where it comes in really handy.

If you know who your viewers are, you can find out when they will be online looking for content — which days of the week and what times of the day.

Then, you can use a tool like Hootsuite to schedule posts in advance, so they land when your ideal audience is active.

8. Use CTAs (calls to action)

YouTube rewards channels that keep viewers on-platform by making their videos more prominent in search. In other words, the more your content keeps people on YouTube, the more YouTube promotes your content to people.

So, encourage your viewers to keep watching your content by including calls to action (CTAs) in your videos. You can do this by:

Playlists, cards and end screens are more advanced YouTube features, but they’re easy to get to grips with (see YouTube’s Creator Academy for instructions).

This is what an end screen with a clickable card looks like:

9. Respond to comments

Just like any other social platform, YouTube prioritizes engagement. So, as you start adding content to your channel, you need a plan for keeping up with comments.

Replying ad-hoc might work at first, but you’re likely to feel the strain as you grow your channel. Using a tool like Hootsuite can take the pressure off.

10. Promote your channel

Once you’ve got the basics right, you can start promoting your work. The most successful YouTubers all invest in a little self-promotion.

You can promote your channel by:

Grow your YouTube audience faster with Hootsuite. From one dashboard, you can manage and schedule YouTube videos alongside content from all your other social channels. Try it free today.

Grow your YouTube channel faster with Hootsuite. Easily moderate comments, schedule video, and publish to Facebook, Instagram, and Twitter.

Become a better social marketer.

Get expert social media advice delivered straight to your inbox.

Jodie helps businesses get confident, own their voice and slay digital marketing.

Related Articles

How the YouTube Algorithm Works in 2022: The Complete Guide

Looking to increase your YouTube video views in 2022? Step one: find out what’s new with the YouTube algorithm and how it ranks your content.

23 YouTube Stats That Matter to Marketers in 2022

Here are the most important YouTube statistics marketers should know for 2022. Some of them are surprising!

How to Get More Views on YouTube: 16 Tips that Actually Work

If you want to get more views on YouTube, you need to respond to viewer comments, create video playlists, design attention-grabbing thumbnails and more.

How to Make Money on YouTube: 7 Effective Strategies

If you’re wondering how to make money on YouTube, look no further than these 7 strategies for monetizing your channel and your creative work.