How to check site traffic

Website Traffic Checker for Traffic Analytics

Website Traffic Checker is our data checking tool. With it, you can get and analyze your web traffic to optimize it. Get all the most important website traffic metrics that are important for evaluating the power and optimization of your resource.

Let’s briefly look at how our tool can help you improve your online business and what metrics you can track with it to optimize your resource.

Importance of Web Traffic Analysis and Monitoring

Analyzing traffic data about your site is an important process for promoting online, increasing search traffic and sales. Regardless of how big your site is and how many users it has, you should have a regular site audit. With it, you’ll get information about your user’s sources, check website visitors, your closest competitors, and what you need to fix to optimize your resource.

If you’re not examining how your site is performing and what results you’re achieving, then you’re missing out on potential visits and users every day. Every day there are new engagement metrics to measure a site’s success, but the basics in website traffic check remain.

Check website attendance if you’re a site owner to adjust your development plans, marketing activities and better understand the audiences for the product or service promotion.

Any site owner should monitor website traffic analysis and the audience’s sources to use this information to their advantage. The better and more detailed data you process, the better results you will get, and the better you can improve your resource.

What is more, it happens sometimes when non-indexable urls receive traffic. To fix the issue read the article in order not to have the problem with that.

How to Use the Tool?

Step 1: Insert Your URL and Start Free Trial

To get started, just enter your URL below. It’s easy and fast! No credit card is needed – you can even use Google or Facebook to sign up for a free trial without any hassle at all.

Step 2: Get the Result

We will crawl your site. It will take just a few seconds to get the traffic data for your site and prepare it in a complete report.

For more information about the data that you get, check out the block down.

Our Website Traffic Report Special Features

Let’s take a closer look at the key features of a website traffic estimator and how they will allow you to analyze your resource. Each section will give you important information about the performance of your resource so that you can continue to optimize and develop it in the right direction. In the screenshots below, you will find the actual data on our site.

Overview

In this section, you can lookup website traffic overview of recent attendance changes. How to check it out? View the traffic jumps, analyze which moments were good and what they were related to.

There you can view page visits per month, the average time your users spent on the site, and other useful website traffic metrics, like the percentage of visitors that leave a site without viewing a second page. Analyze the information and check website traffic free regularly to keep track of your site’s performance.

Traffic by Countries and Sources

When using our traffic checker tool, users will get two types of information: traffic by countries and by sources.

By countries:

You will find out the biggest countries that your site is getting traffic from. This information can be useful in deciding on what region you should focus on.

By sources:

Our tool will show you the sources of your traffic and their share as a percentage of total attendance. This information can be useful in understanding which marketing channels are most effective for your site: organic search, social, email, direct or referral.

Both types of information can be effective in understanding your website attendance and making decisions about your marketing strategy.

Search

Keywords are one of the most important factors in increasing your search ranking. This section provides data on keywords that users can use to find you. Keywords help you find out which queries users are trying to find you on the Internet.

With this information, you can optimize your site’s content for better perception in search engines. That way you, can get more users.

The properly selected semantic core will help you to promote for relevant queries. Website organic traffic checking can help increase the ranking of your web site traffic stats on the web and bring you more users.

Referral

Referral traffic is a method of reporting visits that came to your site from sources outside its search engine. When someone clicks on a link to a new page on a different platform, the tool tracks the click as a referral visit to the second site.

Socials

This section collects website attendance statistics on which social networks you get traffic from. This data allows you to analyze website traffic and which social networks are worth special emphasis on in your promotion to increase the number of your users.

Competitors

In the competitor’s section, we collect data and estimate website traffic on the domains of sites similar to yours. Here you can find out who makes similar content and who gets visits from the same traffic sources as you do. Use this information for additional competitor analysis.

That way, with a web traffic checker, you can improve your site in the eyes of search engines by eliminating critical optimization mistakes.

If you want to monitor your website traffic regularly. It is easy to do, we provide the Google Analytics and Google Search Console connections.

After you connected, your accounts, you will get the data about your site traffic and sales (if you have E-Commerce in GA) in the dashboard and will be able to monitor the dynamic. Also, we have a lot of other data features that you maybe will be interested in.

Analyze not only traffic but the entire site!

Make a full audit to find out and fix your technical SEO. Make traffic growth possible.

The Stats Data Usage

Using the data on the statistics of attendance of your web resource, you can get this information:

Analyze your site’s key metrics with a website traffic analyzer to improve weaknesses and get new sources of site attendance check. Regardless of what your site’s goals are, you need to analyze the information.

Important Website Traffic Statistics and Engagement Metrics to Analyze

Using Website Traffic Checker for Competitor Analysis

When strategizing how to promote your site, you need to consider how your competitors promote and get a website traffic report. Competitor attendance analysis will give you the data you need to get additional users for your site. Website traffic analytics will allow you to analyze your competitors’ key sources as well as their audience.

It doesn’t mean you should repeat your competitor’s keywords, but knowing exactly what they use in their promotion will be very useful to you.

How to Analyze a Niche?

If you are determined to analyze your competitors in your subject, our website visitor checker will help you. Completely free, you can get key information on your competitors, their promotion methods, as well as learn what methods exist to attract additional visits.

When analyzing a niche, you need to consider the geographic location of your audience, competitors’ domains, and what channels to attract more visits are used in that niche.

How to Check My Website Traffic?

There are many ways to check attendance on the website. We recommend using our Website Traffic Checker or Google Analytics tool to check website traffic and get data.

Also, you can get acquainted with the tutorial by Julius Fedorovicius, founder of Analytics Mania. You will find out how to set up the system & how to check website traffic on Google Analytics 4.

What is Critical to Remember Using Website Traffic Checker Tool?

How to check my website attendance? Using Website Checker data, you can see that it does not always match the data from Google Analytics or other analysis seo tools to check web traffic. The tools collect data according to their algorithms, and sometimes, the numerical values may differ slightly.

In addition, you should keep in mind that you’re getting data about website visits not in real-time but after some period.

Final Thoughts on Website Traffic Checker Tool

A free website traffic checker is a useful tool for analyzing your website’s visit sources, audience, and competitors. Use it to promote your site even more effectively in search engines and attract even more users. In the fight for higher search engine rankings, you should use analytics tools to check website traffic data.

Only by knowing and fixing your site’s weaknesses will you be able to attract additional visits and bring your site to the top search engine positions.

8 services for checking website traffic

Ready to conduct a competitor analysis but don’t know which tools you can use to check website traffic? We’ve got you covered.

Are you interested in finding the number of visitors that your competitor’s website gets on a regular basis?

If so, you’re on the right track. Identifying website traffic is a key factor in conducting a thorough competitor analysis.

Virtually all businesses in all industries can benefit from a competitor analysis, especially those in the ecommerce space. You can learn a lot about your competitors with a website traffic check and even improve your own marketing efforts by doing so.

What is a competitor analysis?

Google Analytics can tell you quite a bit about your own website and help you improve your search engine optimization (SEO) practices, increase website traffic, and improve lead outreach. But if you want to analyze a competitor’s website to get insights, Google Analytics just won’t cut it. You’ll need to use tools that can give you info about your competitor’s website.

A competitor analysis involves identifying your biggest competitors online and researching a variety of different things about their sites, such as competitor sales, visible strategies, products, website appearance, website functionality, and more.

When you check a competitor’s website traffic, you can discover a number of things. You can identify how many visitors they receive on a regular basis and how their traffic changes over different quarters. It’s also possible to identify keywords that they are using to drive a significant amount of traffic and pinpoint their best landing pages. You can even discover where their visitors are coming from.

A competitor analysis can help you understand a bit more about how your competitors run their businesses and find new opportunities to do better than them. You can also identify top trends in your industry through a competitor analysis.

Conducting a competitor analysis

One great way to conduct a competitor analysis for websites is to perform an outside audit. Using a variety of different tools and websites, you can easily check the website traffic of virtually any website with ease. This can provide valuable insight into how well your competitors are doing, how many visitors they receive, and more.

Luckily, just about anyone can use a website traffic checker to analyze the websites of competitors with ease and no coding know-how. We’ve found some of the best website checkers available that collect data via Chrome extensions, web crawlers, scrapers, ISPs, and so much more.

These tools can analyze valuable metrics such as unique visitors, overall views, the volume of organic traffic, page view duration, bounce rates, sources of traffic, and more. You might be shocked by how much information you can gather about your competitors just by analyzing their website!

Now that you understand what a competitor analysis is and how to conduct one, let’s dive into our eight top picks for services that will check competitor website traffic for you.

8 SEO services for checking website traffic

These tools of the trade are proven to be excellent services for checking website traffic:

1. Similarweb

Similarweb is a popular website traffic analyzer. The tool can give you a thorough view into your competitor’s website traffic and the specific places where viewers are coming from. This unique tool offers insight into the kind of channels your brand should be looking into when it comes to content marketing and sourcing leads.

Similarweb generates very detailed and descriptive reports of a particular website’s strategy for content marketing and traffic, including a full description of the website’s traffic and geographic locations of visitors. You get all of the typical metrics you’d expect with a website checker tool, such as page views, visit duration, traffic sources, bounce rate, etc.

Additionally, you can also discover which keywords your competitor is investing in, as well as the social media channels they are getting the most traffic from.

The social network aspect of Similarweb is its best feature. You’ll get a percentage down to the hundredth of which social websites visitors are coming from, such as YouTube, Facebook, Instagram, Twitter, LinkedIn, etc.

You can learn a lot about a particular demographic by knowing which social network they came from. This kind of detailed analysis is key if your business strategy focuses a lot on social media but isn’t quite up to par with your competitors.

2. Ahrefs

One of the more well-known platforms on this list, Ahrefs is a beloved SEO tool. In fact, major brands like Facebook use their platform because it is so lucrative. Ahrefs’ website checker is just one of this software’s many helpful features, and it allows you to see exactly why your competitors are ranking the way they are.

Ahrefs is essentially a powerful web crawler. It crawls billions of web pages each and every day and has hundreds of millions of websites already indexed. That’s a lot of traffic data — and it can really give you the kind of insights you need to drive traffic and tackle your competition.

Ahrefs is unique in that it pulls much more information than your average website checker. You don’t need to feel overwhelmed if you’re not an SEO expert, though. The platform makes it incredibly easy to filter and organize data to find the exact metrics in the exact time frame you are looking for.

Ahrefs is on the pricier side, but they do offer an affordable trial period.

3. Semrush

You can’t go wrong with one of the most popular website checkers available today. Semrush is a traffic research platform designed to monitor the web traffic of virtually any public website. This tool can be used for a variety of things, such as keyword tracking, research, analytics, and more.

Use this tool by simply entering in one of your competitors’ URLs. Within seconds, you’ll receive a descriptive analysis of the website’s traffic. Semrush makes it easy to identify valuable website metrics, such as the overall volume of monthly traffic, how it changes through the year, and the distribution of traffic by geographic location. You can also get a clear picture of the keywords that are driving traffic for the website as well.

One of the most useful tabs on Semrush’s website analysis tool has to be the traffic analytics tab. This section provides the total volume of unique visitors, how often they visit, the amount of time they spend on particular pages, overall page views, and even the bounce rate.

All of this information can be used to improve your own website with ease. In the past, finding this kind of information about competitors’ websites was often difficult — but Semrush makes it possible to discover these key insights with a few clicks.

Need detailed reports? Semrush can compile all of the information on the search page into visualized, easy-to-understand reports that read more like infographics.

Use Webflow’s visual development platform to build completely custom, production-ready websites — or high-fidelity prototypes — without writing a line of code.

17 Tips How To Check Website Traffic

All online store or e-commerce website owners want their web resources to have a high conversion rate. Nevertheless, not many of them spend time checking and analyzing their website traffic statistics.

How do I check traffic to a website? Learn how to check website traffic, compare traffic between sites, check site popularity, and more.

This article will help you understand how to view an estimate the traffic to your website and the pages of your competitors.

1. Content positioning errors

Using website traffic statistics, you can get information about:

Correct estimation and analysis of such data will help find problems in your promotion strategy and make it more effective. Regardless of a web resource type – an online store or a simple landing page – you must continuously analyze its traffic.

2. Why Do I Need To Analyze Website Traffic Statistics

Whether you analyse website traffic free of charge or use paid tools to check traffic on website, you obtain valuable information for website optimization.

Website traffic analysis and domain traffic check can answer the following questions:

Once you start analyzing traffic statistics, you’ll better understand your visitors and their behavioral patterns.

3. Key Indicators Of Website Traffic Statistics

Website traffic is measured using the following leading indicators:

It’s not an extensive list of all indicators that measure user traffic. However, after you start analyzing a website, you can select and track additional metrics.

4. Website Traffic-Check Free vs. Premium Website Views Checkers

Now that you know how to see a website’s traffic and where to check website traffic, it’s time to pick a tool. The choice between a free or paid option is a critical decision.

Free solutions check a sites traffic with limitations. They check website stats online and record the main interactions, like the number of website viewers or channels. Such software is suitable for quick research or if you want to understand how to see a website’s traffic with a tool before buying its more advanced subscription.

Paid solutions support a broader functionality, including competitive website traffic analysis, detailed data on website visitors, customer behavior, etc. They also provide reports after measuring site traffic and a website hits check. You should use them for thorough analysis and optimization.

5. Tools To Check And Analyze Website Traffic Statistics

How to check website traffic and how to check traffic on competitor’s website? To analyze the mentioned website traffic indicators, we will use the following services:

Let’s review each of the indicators based on the example of an online store of travel equipment. For a more detailed and in-depth analysis, we have selected the period from April 1 to April 30. Therefore, all the provided data is related to this period.

6. Analysis of Website Traffic Indicators: Sessions, Users, Pages/Session, Avg. Session Duration, Bounce Rate

To check these indicators, sign in to your Google Analytics account and go to Audience > Overview.

Here are Sessions, Users, Pages/Session, Avg. Session Duration and Bounce Rate for our online store in April.

Based on the April data from the screenshot, we can learn that:

This information is already enough to draw the following conclusions:

Let’s move on. The following website traffic indicator we’ll analyze is the types of traffic channels.

7. Website Traffic Indicator: Channels

To analyze all traffic channels, open Google Analytics, go to the Acquisition section > All Traffic > Channels.
Here is the breakdown of traffic channels for the analyzed website.

This store gets traffic from eight sources:

As you can see, our online store receives the leading share of visitors from search results. It means that its owners have taken care of its search engine optimization.

Apart from the list of mail traffic sources, this screenshot also includes other indicators for every source. Thus, you can compare and analyze these rates to understand which traffic source is the most effective and which channel you may even ignore.

In this case, the organic search yields the best results, whereas email is unproductive.

8. Website Traffic Indicator: Devices

This indicator is critical for quality website traffic analysis. You have to know what devices your visitors use to make the resource convenient and straightforward.

Here is the statistics by device type for the online store of travel equipment:

The majority of visitors browse the online store on mobile devices. Therefore, if your website isn’t optimized for smartphones, you lose an impressive number of users.

9. Website Statistics Analysis: Average Position

Such analysis is necessary if you perform or plan to perform search engine optimization of your website. This type of data reflects the actual ranking in search engines.

To view the website position for keywords, go to Google Search Console > Performance tab.

In April, the average position of the analyzed online store was 27.7.

Frankly speaking, this isn’t the best search ranking. Nevertheless, don’t get depressed. This indicator is just an average rate for all keywords on all website pages. Since you can never be at the top for all search requests, it’s better to check your ranking by page. Such numbers will reflect the actual situation on your website.

To view statistics for a separate page, click + NEW > Page:

10. Website Statistics Analysis: CTR

CTR (Click-through rate) is an important indicator that shows website performance. You should analyze it both for the entire website and every page or category.

Our online store of travel equipment had an average 4% CTR during the analyzed period.

There is no fixed or ideal value for a CTR. You must regularly take measures to increase it. To achieve a better result, try to improve the Title and Description of pages and continuously expand your semantic kernel.

11. Website Statistics Analysis: Clicks

For this analysis, you should use an analytics tool offered by Plerdy. It’s easy to install and provides valuable information on website performance. For example, to find out how many clicks users make on website elements, complete the following steps:

Based on this information, you can understand what to improve and which elements it’s better to eliminate.

12. Website Statistics Analysis: Scrollmap

Apart from clique analysis, Plerdy also records the scrolling patterns on your website.
To analyze the scroll depth of pages, you have to take the following steps:

Thanks to this, you can optimize the length of website pages and add information in the most eye-catching places.

13. Statistic Comparison With The Previous Period

Don’t forget that website performance indicators continuously change and depend on various factors. Therefore, to get a clearer picture, make sure to conduct a Before/After comparison.

To perform such an analysis, you will need to use Google Analytics and the following settings.

Select dates and compare them with the previous period. Note that the chosen two months must have an equal number of days and start/end with the same day. For our analysis, we selected 30 days. Thus, the first day is Monday, and the last one is Tuesday.

The analysis shows the following results:

The screenshot clearly shows that the measures taken in April weren’t practical and even counterproductive. Nevertheless, you can rely on such data to adjust or change your website development strategy.

To improve the current approach to website promotion or implement a new one, you should also know your competitors. Therefore, don’t forget to monitor and analyze their traffic regularly.

14. Competitor Traffic Analysis

To see how competitors run their business online and what methods they use, it’s necessary to conduct a detailed analysis of their traffic statistics.

Plan for collecting information about competitor websites:

15. Find Your Key Online Competitors

If you feel like you can already answer this question, most likely, you mislead yourself. Your offline competitors aren’t always the ones you compete with online.

How to understand who you are competing with on the web? First, go to Google and search various keywords related to your business one by one. This will show you the general picture of the websites that comprise your business niche.

Still, this approach is quite a time- and effort-consuming. Therefore, you can try special online services that can fully automate the search and analysis of competitors, such as Serpstat

16. Select From 3 To 6 Main Competitors

Choose several competitors that seem to be the most relevant. It’s not recommended to include too many web resources in the analysis. The thing is that each of them may use a different approach and still get top results. If you are a newbie, the more competitors you analyze, the more likely you will get confused and choose the wrong method.

17. Analyze Website Traffic Of Every Competitor

There are several ways to collect and analyze the data on competitor traffic:

To check and analyze website traffic statistics of your competitors, use the following services:

Serpstat is a multifunctional service you can use to learn more about your competitors. It’s an excellent solution for in-depth analysis. For example, with Serpstat, you can view which keywords another website uses for promotion, check its ranking, contextual ads, etc.

SimilarWeb is an online service for statistical analysis of any website. You only have to take several steps:

Apart from the total traffic of the analyzed website, this service also shows the sources of traffic.

You have to take into account that the information in this service isn’t 100% accurate. Usually, the provided
numbers exceed the real rates by 2-3 times.

Ahrefs is an online tool that can help you learn more about the link building (used to increase a linkmass) and content strategy of your competitors.

Perceive this data as a foundation that will help you develop an action plan for the future.

Conclusion

CEO Plerdy — expert in SEO&CRO with over 11 years of experience.

How to Check and Analyze Website Traffic: Comprehensive Guide

Reading time: 7 min.

Website traffic is a direct indicator of its popularity. The more traffic goes to it, the more expensive the advertising and the higher trust the resource has. As for an online store or another commercial site, then, all things equal, traffic growth leads to sales gain. Thus, to assess your website monetization potential, the first thing you look at is the traffic data.

Why Do You Need to Analyze Website Traffic

To successfully promote your site in search engines and monetize your website traffic, you should regularly analyze and check a website’s traffic. This will help you find out:

As a result, you will be able to monitor the effectiveness of online marketing, cut off what does not work, and allocate the budget properly.

What Metrics You Should Check

Remember that to achieve high results, you need to analyze traffic at least once a week. Let’s see what websites traffic statistics you should pay attention to.

Sessions (visits) is the simplest metric that you check first. A visit is any interaction with your site made by the user for a specific period. A session is a group of interactions with a site that occurs during a certain period.

Average visit duration. This indicator shows the average time the user spends on your website. It is the arithmetic average between the visit times of all users. Search results are improved when this rate increases.

Bounce rate. It shows the percentage of users who went to only one page of the resource and left it within 15 seconds.

Channel indicates the type of traffic source, for example, organic search, contextual advertising (CPC), or referral from the website.

Clicks. This metric shows the interaction of users with various elements on the pages of your site.

Conversion indicates the percentage of visitors who have completed the targeted action on the site: made a purchase, called, filled out the lead form, etc.

CTR shows the percentage of users who visited your site after seeing one of your pages in search results. For example, if 10 different users saw your page in search results, but only one clicked on it and went to the site, your CTR would be 10%.

Hits. Hits include views and events. A view is a user download of a page on the site. Web analytics systems log views automatically. An event is a user’s action that does not load a new page but is recorded by the web analytics system (for example, watching a video or clicking a button).

Landing/exit pages. The landing page is the first page that the user sees when entering from a variety of sources and channels. An exit page is a page where the user ends its visit.

Returning visitor is a user who has already set cookies when visiting the site the previous time.

Sales funnel. It reflects the full cycle of work—from touching to completed transactions. The essence of building a funnel is to make an inverted pyramid where unprocessed leads (potential customers who have reacted to the action or communication) will be at the upper level, and deals or repeated sales at the lower level.

Traffic sources include the resources that direct the user to your site—a search engine (Google, Yahoo), a social network (Facebook, Pinterest) or another site.

Unique visitor is a user who visited your website at least once during the reporting time. Every such user is counted only one time.

These are the main parameters of web traffic statistics. How to check your website traffic using these metrics? You can do that with dedicated tools that we’ll tell you about below.

Tools

To get statistics on your web traffic, use one of the website traffic analysis tools.

Many webmasters use the Google Analytics service for this purpose. Thanks to GA, you have an opportunity to check traffic and track the viewed pages, completed conversions and events, as well as to conduct a cohort analysis of the audience, run a split test and rank visitors by interests. The tool is free of charge.

Google Analytics allows you to find statistics only on your site. You can use other services to analyze competitors’ website traffic.

SimilarWeb. The service allows you to get information on any site, as well as to compare resources. Data provided by the service:

SEMrush allows you to analyze competitive sites, traffic sources and keywords, on which competitors are promoted to Google. It offers analytical reports on a variety of parameters:

Alexa collects statistics thanks to browser add-ons that users install themselves. It displays website data with the traffic of more than 100,000 visits per month.

Google Analytics: Step-By-Step Guide

To make it clear on how to check website traffic with Google Analytics, we shared an example of analysis below. You will learn how to connect Google Analytics to your site and check its most important parameters.

Website Audience

First, you need to take a few simple steps:

Below, we’ll share an example of analytics from our website.

Visits and Sessions Statistics, Bounce Rate

Here, we can see not only static numbers, but also can see them in dynamics and compare, for instance, how the number of visitors has changed over the past 28 days.

Geolocation

The report on this parameter is presented both in tabular form and in the form of a map for better visual perception.

Visitors’ Age and Gender

Everything is simple here. You can see whether your visitors are mainly men or women, and of what age.

Device Distribution

This report allows you to see what devices visitors check your site on and their behavior depending on the device. Our blog is more often visited from desktops, but the number of visits from tablets has grown over the past seven days.

Time Reporting

Here you can clearly see the distribution of visits to the site by day and time of day. It becomes most popular on Fridays and Saturdays, and on any day, the visitors come more often in the afternoon.

Of course, you should analyze all the data together and take into account if there was an advertising company, how the indicators changed after some developments on the site, etc.

Channels

Of course, the main reason to start the Google counter for the site is the ability to receive data about traffic and user interest in the site. You can fund such data in the reports. The simplest report that does not require additional settings, for example, connecting goals, is channels.

Go to: Traffic Sources → All Traffic → Channels

Traffic sources may be the following:

We have chosen only the most important indicators for us now. They are reflected in the report. In general, it is evident that organic search prevails, and referral transitions are following it.

Google Analytics developers understand how difficult it is to install a Google counter on a site and set it up, so they developed many services to help:

How to Analyze Your Website Traffic Efficiently

Website analysis allows you to abandon ineffective methods of promotion, find new sources of traffic, raise positions in the SERP and, as a result, increase revenue. It is up to you as to how you will check your website traffic, using simple and affordable Google Analytics tools or other services. The main thing is to do it constantly and make the right decisions for further advancement based on the analysis.

10 Best Tools to Check Website Traffic [+ What They’re Best For]

Written by Anna Fitzgerald

Checking website traffic is essential to understanding how your website is performing. This type of web analytics not only helps you understand who is visiting your site, which channels are driving the most traffic, and how traffic and other engagement metrics change over time — it also helps you understand how you’re faring against top competitors.

In this post, we’ll walk through how to check website traffic with HubSpot’s traffic analytics tool. Then we’ll cover the top 10 tools to check website traffic and what their ideal use cases are.

How to Check Website Traffic

The exact process of checking website traffic depends on the tool you use, but some steps are the same. For the sake of this demo, we’ll walk through how to check website traffic using HubSpot’s traffic analytics tool, which is available with CMS Hub and Marketing Hub.

1. In your HubSpot account, navigate to Reports > Analytics Tools.

2. Click Traffic Analytics.

3. To filter the data by time range and frequency, use the Date range and Frequency dropdown menus. These filters apply across all tabs of the traffic analytics tool.

4. Click into the Sources, Topic Clusters, Pages, UTM Parameters, Device Types, Countries, and Browsers tabs to view different types of traffic analytics data.

5. In each tab, you can drill down into different metrics, including sessions, bounce rate, and more.

Now that we understand the process of checking website traffic in HubSpot, let’s evaluate the best traffic analytics tools below.

Best Tools to Check Website Traffic

1. CMS Hub

Best for: Chart visualization

With HubSpot’s traffic analytics tool, you can view traffic by topic cluster, source, device type, country, and more. You can also change the report’s date range and frequency, export and save the report, and filter data by specific analytics views like country and subdomain.

What’s unique about this tool is that it allows you to change the chart visualization style. So say you’re looking at page views. You can choose an area chart, column chart, line chart, or a combination of an area and line chart to visualize the data.

2. Google Analytics

Best for: Real-time analytics

Most analytics tools will allow you to check your overall website traffic, or your traffic within a certain time period. But Google Analytics is unique in that it will not only track user volume by day and hour — it will also track the number of users on your site right now, and which pages they’re viewing. You can also see their geographic locations, the keywords and sites that referred them, and conversions as they happen.

This real-time reporting enables you to monitor the immediate effects that new campaigns and site changes have on your traffic. You can see, for example, if new content or updates are being viewed, if a promotion is driving traffic to your site and app, or if a blog, tweet, or other type of social media post is affecting traffic.

3. SEMRush

Best for: Competitor traffic metrics

SEMRush is an all-in-one tool suite for improving visibility and discovering insights for SEO, PPC, keyword research, and competitive research, among other services. It excels in competitive research in particular.

You can analyze up to 100 sites from a custom list at one time, check their traffic metrics and compare them to your own and other competitors side by side. You can see what your competitors’ top pages are, what regions most of their traffic is coming from, and which referring sites are sending them the most traffic. You can also gather insights into your competitors’ audience and their activity, like what websites they visit while navigating to and from competitor sites and how much of their audience overlaps with other competitors.

4. Similarweb

Best for: Total traffic estimate

While some tools only estimate organic traffic (ie. traffic from search engines), SimilarWeb estimates total traffic. This allows you to see the different places that visitors come from before landing on your site. Possible channels include search engines, forums, social media sites, and other sources.

You can not only compare how much traffic each channel is driving to your site — you can also compare the average visit duration, bounce rate, and other metrics of each channel.

5. Ahrefs

Best for: Organic traffic estimate

Ahrefs is one of the best organic traffic estimation tools. It provides estimated monthly visits from Google worldwide, estimated number of keywords in the top 100 that the website ranks for in Google, and estimated traffic value (the equivalent cost of monthly organic traffic for the website if bought via PPC). Ahrefs’ estimates are based on ranking data from a database of 12 billion keywords, which is the largest of all similar tools in the market.

You should consider using Ahrefs with a total traffic estimation tool like HubSpot or Similarweb. If you notice that organic search is driving the majority of traffic to your site, you can use Ahrefs to dig deeper and see how organic traffic has changed over time, what pages for bringing the most organic traffic to your site, and more.

6. Brand Overflow

Best for: All-in-one SEO software

Brand Overflow was designed with two main goals: to enable SMB marketers and entrepreneurs to make informed decisions without overwhelming them with technicalities or vanity metrics and to equip SEO professionals with a powerful but affordable set of tools.

Like Ahrefs, it comes bundled with dozens of SEO tools, including a keyword explorer, backlink monitor, rank tracker, and traffic checker — but at a lower price point.

7. Sitechecker

Best for: Historical traffic overview

With Sitechecker, you can estimate website traffic, unique visitors, bounce rate, and other engagement metrics by different channels and in different historical periods. You can also see your top organic and paid keywords, referral and social traffic, and top competitors.

What’s important to remember when using Sitechecker is that it does not track traffic and other metrics in real time so estimates may differ from other tools like Google Analytics.

8. Website IQ

Best for: Year-over-year tracking

With Website IQ, you can get traffic statistics for the past decade and growth charts that show your trajectory year-over-year, month-over-month, and day-to-day. You can also move the slider at the bottom of these charts to zoom in on a specific time period. This allows you to easily notice growth trends and create realistic traffic goals.

9. Fathom

Best for: Bypassing ad-blockers

Most traffic analytics tools can only offer traffic estimates based on the number of visits by people who do not use browser plugins to block scripts. Since approximately 43% of internet users use ad blockers, that means most tools can only offer data for about half your visitors. Fathom, however, pioneered a method for by-passing ad blockers that enables you to see all your traffic data while still protecting your visitors’ privacy.

That means the data Fathom shows about visitors, views, average time on site, bounce rate, event completions, and other metrics is incredibly accurate.

10. Quantcast

Best for: Direct measurement

With Quantcast, you can view your traffic by platform (web and mobile web), country, time period, and more. Unlike most traffic analytics tools, which rely on panel-based data collection or sampling, Quantcast uses direct measurement. This method counts every pageview and cookie that visits your website in real time, so it’s more accurate than panel data and sampling.

Checking Your and Other Websites’ Traffic

There are dozens of traffic analytics tools you can use to check your website traffic and that of your competitors. Since each one has a unique purpose and set of features, you can use multiple in order to get the clearest and most complete picture of your website performance in terms of traffic and engagement metrics, like average time on site and bounce rate.

Originally published Jan 10, 2022 7:00:00 AM, updated February 03 2022