How to create a business facebook page with a personal account

19 Easy Steps to Setting Up a Killer Facebook Business Page

With all the options at your fingertips, setting up a Facebook Business Page can feel like prepping a rocket ship headed to outer space.

Really, it’s more of a must.

Still, as Facebook has grown, so has the complexity of its features.

Don’t waste another day poking around Facebook, trying to figure it all out. This article will walk you through everything you need to know to get your Facebook Business Page up and running like a social media marketing pro.

But before we dive in:

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4 Facebook Business Page FAQs

Here are the answers to four commonly asked questions about Facebook Business Pages.

1. What is a Facebook Business Page?

A Facebook Business Page is where you manage your brand’s presence on the largest social network in the world. Your page allows you to connect with your customers and nurture prospects by:

The image below shows Shopify’s Facebook Business Page :

2. Can I Use a Personal Facebook Profile for My Business?

There are many well-intentioned entrepreneurs out there using personal Facebook profiles for their brands, instead of an actual Facebook Business Page.

This is a bad idea.

If you create a personal profile, you’ll miss out on a whole suite of content creation tools, analytics, and paid promotional opportunities that come with a Facebook Business Page. What’s more, users would need to send you a friend request to engage with your brand.

And you don’t want to make it more difficult for your customers to engage with you on social media.

So, harness the power of Facebook Business Pages.

“Um, Tom – I’ve already made a personal profile for my brand…” Don’t worry, I’ve got you covered:

3. How Can I Convert My Profile to a Facebook Business Page?

Facebook allows you to easily create a new Business Page that’s based on your profile.

Afterward, you’ll have both a profile and a Page.

Facebook will copy over your information, profile picture, and cover image. Plus, you can select which friends, followers, photos, and videos to transfer to your new Facebook Business Page.

What’s more, if you convert a verified profile, the verified status will also be moved to your new page.

There is one main drawback: Any video views or other metrics will remain with your profile and can’t be transferred to your new Facebook Business Page.

To convert your profile to a Facebook Business Page:

Note: If you’re currently serving as an administrator for any other Facebook Pages or groups, then you must add more people as admins for those properties. This is just to make sure those pages and groups are not left without an admin in case anything goes wrong during profile to Business Page conversion.

4. How Much Does a Facebook Business Page Cost?

Just like Facebook profiles and groups, you can set up and use a Facebook Business Page for free – regardless of how many followers or likes you have.

So why does a Facebook Business Page cost nothing? Well, it doesn’t.

Facebook then sells this attention to advertisers in the form of Facebook Ads.

Now, let’s build you a killer Facebook Business Page!

How to Create a Facebook Business Page in 19 Easy Steps

Step 1: Create Your Page

To get started, click this link or head to “facebook.com/pages/creation”.

Facebook provides you with two Page options:

Each type of Page comes with a different set of features. Choose “Business or brand,” and click “Get Started.”

Next up, you need to complete the basic details of your business or brand:

Do your best to pick the most appropriate category for your business. But don’t worry if you change your mind, as you can always change it in the future.

If you like, you can add your business phone number. You also have the option to hide your address from Facebook users.

Once you’re done, click “Continue.”

Step 2: Add a Profile Picture

Next, Facebook will prompt you to upload a profile picture.

Most businesses use their logo as a profile picture, as Shopify does on their Facebook Page :

Bear in mind that your profile picture is often shown as a circle throughout the platform.

So make sure there are no vital elements on the fringes of your image and that it looks great when displayed as a circle or a square.

Finally, the ideal size of Facebook profile photos is 360 x 360 pixels, but they must be at least 180 x 180 pixels.

Step 3: Add a Cover Photo

Now it’s time to add your Facebook cover photo.

Your cover photo is often the first thing visitors notice. So it’s best to choose an image or video that immediately conveys your unique value proposition and brand personality.

Here’s Spotify’s current Facebook cover image:

The image delivers a unique value proposition, and the design conveys its brand’s personality.

At this stage, Facebook prompts you to add a cover photo, but if you’d prefer, you can upload a cover video once you’ve finished creating your page.

To do this, click “Skip,” and you’ll be presented with your brand new Facebook Business Page in all its glory.

Then, click the “Add a Cover” button and click “Upload photo/video.”

Cover art displays at 820 x 312 pixels on computers, and 640 x 360 pixels on mobile devices.

Below are some Facebook Business Page tips to keep in mind when uploading either:

Keep it fun but on-brand : It’s fine to have fun with your Facebook cover image or video, but don’t get too unprofessional as it may distract users from the unique value proposition of your company.

Center the text : Since you’ll be cropping and dragging your Facebook cover to the correct size, try to place text or objects in the center, so they are visible.

Step 4: Identify the Key Aspects of Your Facebook Business Page

Congratulations, you’re now the proud owner of a Business Page!

At the top of your page, you’ll see links to the different Page management sections:

Have a quick look to familiarize yourself with each of them, and then come back to your page.

Go ahead; I’ll wait a minute.

All good? Okay, in the left sidebar, you’ll see your Page’s different tabs.

And at the top-rig ht of the page, you’ll see links to Facebook’s Help section and your Page settings.

Step 5: Learn How to Login to Your Facebook Business Page

To navigate back to your personal Facebook profile, simply click your name or profile picture in the top blue bar.

Then, wherever you’re on the platform, you can access your Business Page admin by clicking the drop-down arrow in the top-right corner of your screen.

This will bring up a list of the Pages you manage – just click the one you want to use!

Step 6: View Your Facebook Business Page Settings

Now that you’re familiar with your new page let’s take a look at the Settings.

Facebook gives you a lot of options:

But thankfully, these settings are all fairly straightforward, and you can leave most of them as they are.

For now, have a read through the settings and change anything that seems particularly relevant to your business.

Step 7: Add and Edit Page Roles

If you have other members of your team who you’d like to manage your Business Page, you add them to the settings.

First, click “Page Roles” in the left-hand sidebar. Then type in their name or email address to find them.

Next, Facebook’s drop-down menu provides five different page roles for you to choose from:

Each one allows page managers to access and use certain features. To understand the differences, choose one of the options and read the description under the bar.

Step 8: Change Your Facebook Business Page Template

Facebook provides ten different Facebook Business Page templates for you to choose from. Each is tailored to best suit the needs of various organizations and individuals.

To access these, click “Edit Page” in the left sidebar, and then underneath “Templates,” click “Edit.”

To find out more about each template, just click “View Details” as you scroll through the options.

The primary difference between the templates is the links in the tab section and the buttons on the toolbar.

For instance, choosing the “Shopping template” will add a “Shop” button on your Business Page. Clicking it will display the products you’ve added to your Facebook Shop.

It’s best to choose the business template unless you have a specific reason to select one of the others.

Of course, you’ll still get the option to move tabs around, i.e., customize the order they are in and which tabs are visible.

Once you’ve selected a template, Facebook then provides a tour to help you familiarize yourself with it.

Step 9: Add and Rearrange Your Tabs

After taking the tour, scroll down to see your Facebook page tabs.

Here, you can change the order of your tabs or add new ones for your particular needs.

Remember, these are the tabs that show up underneath your profile picture in the left sidebar of your page.

Step 10: Create a Facebook Business Page Username

Facebook Business Pages allow you to choose a unique username to use on the platform.

To set this, click the “About” tab in the left sidebar, and then click “Create Page @username.”

Branding 101: Use your business name.

Remember, this name will be seen and used in many of your Facebook interactions. Plus, it’s what people will use to tag your Page in images and posts.

You want to make it easy for people to find you.

However, your business name may already be in use by someone else. If this is the case, Facebook will tell you and display a red “X”.

In this instance, you’ll need to get a little creative.

If your business is locally-focused, try adding your location to your business name. For example, “@SkyrocketApparel” could become “@SkyrocketApparelLondon.” Just make sure that the brand name isn’t trademarked.

Whatever name you choose, keep it simple and memorable.

Ideally, it’s best to use the same username on all of your social media profiles. This makes things much easier for your existing audience to find your other profiles and pages.

Your business page username must be at least five characters long and made up of numbers and letters only.

Many people have found that Facebook won’t allow them to create a page username.

If this happens to you, they recommend adding another Page administrator to change it for you. Bizarrely, this seems to work!

Step 11: Input Your Information into the About Section

Next, input your business information in the About section.

Make sure to include your mission statement as well as links to your website and other social media profiles in this section.

This will help people find your Facebook Business Page, and provide additional context when new followers are keen to learn about your business.

Step 12: Add Your Story

This is showcased prominently on your Facebook Page in the right-hand sidebar.

To edit your story from the “About” tab, just click “Tell people about your business.”

Facebook allows you to include three elements:

Once you’ve finished creating your Story hit “Save,” and don’t forget to publish it when you’re ready. It’s easy to make edits in the future.

Step 13: Add Your Team Members

This is an additional feature to the Page roles I mentioned earlier.

These are page managers who also choose to have the page appear on their personal profile, and their name and profile picture shown in this section of your page.

Why add team members?

Well, doing so improves trust and credibility. Plus, adding team members will help to promote your Facebook Business Page to your team members’ networks.

Step 14: Add a Call-to-Action Button

Don’t skip this step.

Your Page’s call-to-action (CTA) button is one of the best opportunities to capture prospects and leads.

Most business page templates will display the “Send Message” button to start.

To change this, click the pencil icon and then click the “Edit button” on the drop-down menu that appears.

Facebook provides different CTA options to choose from:

Once you’ve chosen your CTA button, click “Next.”

For now, you can just input your website link and then click “Finish.”

Step 15: Create Your First Post and Pin It to Your Page

Facebook allows you to pin one post to the top of your page so that whenever users view your page, it’s always the first post they see.

Facebook provides plenty of post options.

Use this opportunity to promote your current offer or a key value proposition.

Once you’ve created your post, click the three dots indicating the drop-down menu, and click “Pin to top of page.”

You can check it’s worked by looking for the blue pin icon.

Step 16: Add Photos and Videos

Before you begin promoting your Business Page, it’s best to upload some content for new viewers to check out.

To add photos, simply click the “Photos” tab, and then click “Create Album.”

Step 17: Like Other Pages

Okay, it’s time to get social.

Liking other pages will add their content to your Page’s News Feed.

This will enable you to engage with other Pages and attain more reach. When you interact with another Page’s post, the engagement will show up in other connected News Feeds.

Navigate to the Page you want to Like, and then click the three dots indicating the drop-down menu underneath the Page’s Cover Art.

Then click “Like as your Page.”

Facebook displays three of the Pages you’ve liked at random on your Facebook Business Page. You can see these at the bottom of the right-hand sidebar.

Step 18: Review Your Page as a Visitor

Okay, you’re nearly finished setting up your Facebook Business Page! But before sharing your Page, it’s a good idea to check how it appears to visitors.

Thankfully, Facebook lets you view your Page as a visitor without having to log out.

To do this, click the three dots indicating the drop-down menu, and then click “View as Page Visitor.”

To switch back to managing your page, simply click “Switch back to your view” at the top of the page.

Be sure to do this from time-to-time to check that you’re happy with how your Page appears.

Step 19: Invite Your Friends and Start Promoting Your Page!

Your Page will appear more credible to new followers if it already has some likes and interactions from other people.

So to get your Page off to a good start, invite some friends to like it by using the tool in the right-hand sidebar.

Once your friends have helped you get your page off to a good start, you can link to your Facebook Business Page from your website and other profiles and begin promoting it!

Bonus Step: Familiarize Yourself with Facebook Insights

Finally, Facebook tracks your page interactions to provide you with a suite of useful analytics.

You can find this data by clicking “Insights” at the top of your Facebook Business Page.

It’ll be blank until your page accumulates interactions, but after a while, it will be full of useful information!

While having all this data at your fingertips is nice, it’s only beneficial if you understand which Facebook metrics matter the most to your business. Below are three key metrics you should track and improve upon.

Conclusion

Facebook is the largest social network in the world – by far. So if you want to expand your business online, it’s well worth taking the time to set up a Facebook Business Page.

This marketing tool has a lot of moving parts, but for best results, be sure to configure your page correctly.

And remember, before you start promoting your Facebook Business Page to customers and prospects, it’s imperative to have plenty of content ready-and-waiting for them to enjoy.

Do you have any questions about Facebook Business Pages? Let us know in the comments below!

Create Facebook Page for Your Business

Onlypult blog author and editor. 10 year experienced professional copywriter, is interested in social media and e-mail marketing.

According to Facebook studies, more people interact with their content than any other social network. By going on Facebook, you have the opportunity to show off your brand to up to 2 billion people all across the globe.

A Facebook business page is a publicly available account you can set up for your business, brand, or product. It has a lot in common with regular personal pages in terms of posting opportunities (photos and videos, updates, links, event announcements, etc.) but with some additional functionality.

Use our guide to create a perfectly crafted Facebook business account that will serve your business goals. The more devoted followers you get, the more opportunities for converting them into customers you will have.

What Is a Facebook Business Page?

In Facebook’s own words, a business page is like a digital storefront. It’s the account where you can manage your brand’s presence and influence the largest social network in the world. Your company’s page will look great both on PC and on mobile devices, and you can create it for free in a few minutes.

With Facebook Business, you can nurture prospects by:

With Onlypult, save time you spend on SMM tasks — posting to all social media, analytics, multiple links, micro landing pages, web monitoring. All in one place.

How to Create a Facebook Business Page in 9 Steps

As we’ve mentioned, creating a Facebook Business page is s straightforward process. However, you can apply some techniques discovered by industry specialists. Follow this blueprint to generate the best possible results for your Facebook marketing campaigns.

1. Set Up a Facebook Page

Log into your Facebook profile and go to the left-hand sidebar of your profile. Then you will need to tap on the Create tab that is sitting next to the Home page button. You will see several options, one of which will be for creating new pages.

You will be redirected to a section for specifying your name and age category. Write your company name in the first field. Bear in mind that this name should be recognizable and no different than any other social channels or your website.

Each category option has unique features. The good thing is that you can change it at any time in case the original category is not the right fit. Currently, you can choose between six categories:

2. Design and Add a Profile Picture

Just like any visual element on your page, your profile picture should be appealing and representative of your business. It should be a simple but bright photo that visitors can’t help but look at. Preferably, it will be an image that is used across several other social profiles. This will create consistent visuals for your online presence.

The resolution should be at least 170 x 170 pixels. Even though it’s displayed in a very small format, users will notice if it’s of poor quality.

If you choose a generic photo, it’s unlikely that the user will remember it. Since one of the main reasons to create a Facebook business page is boosting awareness, you want to take the opposite approach. Instead, add your logo just like you would do with a regular store. You can take a seasonal spin on it like adding fairy lights for Christmas or adding a rainbow for pride. But the general idea is that it should change drastically.

If you have a specific company color, let your profile photo reflect it. In the example below, you can see how McDonald’s approaches it. Their profile photo has everything you need: the name of the company, bright colors that are consistent with other online platforms and offline restaurants, and perfect placement.

3. Create and Add a Cover Photo

Your Facebook cover photo is a large splash image that fills up a quarter of the screen. As you can guess, you should also take it seriously. Even if users don’t instantly notice your profile photo, they won’t be able to miss the cover. Here are a few suggestions of what it can contain:

The dimensions for the Facebook banner are 851 x 315 pixels. Keep in mind that the desktop and mobile versions display it differently – on mobile, the sides of the cover photo are cut off. Even though the majority of users will browse your page on mobile devices, it’s not an excuse to dismiss other audiences.

Other than technical specifications, your banner must meet Facebook page guidelines. Similar to other photos you post on your pages, the cover should follow the following rules:

4. Add a Call-to-Action Button

Some time ago, Facebook introduced personalized CTA buttons, and you can change where you want the users to be directed after clicking it. It can be your home page, a landing page, a contact form, or anything else. Take some inspiration from these commonly used CTA buttons on Facebook:

The choice between different CTAs is your decision. Align it with your most important business goal at the time and change it up whenever needed. For example, if you’re focusing on growing your blog or newsletter subscribers, you can add “Sign Up”. If you have a promotional video you would like to draw more attention to, add “Watch Video”.

A little-known fact is that Facebook shows you how many people clicked on the button for a certain period of time. The number of clicks is displayed in the CTA button’s copy. You will also see small graphs showing you the dynamics of CTA clicks. It’s especially useful if you recently changed the button and want to see how effective it is.

5. Write and Add a Description

Now is the part to convey your company message through words. It bears no less significance than your visuals since it involves the information that people will see in search results. You don’t have a lot of characters to work with, but it’s for the better – shorter texts do extremely well on the Internet these days.

We’ll give you some ideas of what you can include in your description. You don’t have to choose one particular category – try mixing a couple of them and come up with a unique description. You can share:

6. Create a Custom Username

When you first create a Facebook account, you are given a unique URL identifier, which is something like facebook.com/YourCompany-987654321. While there is no harm in leaving it as-is for some time, a better move would be a customized URL.

It can be the same as your page name or something very similar to it. Once again, you want to create consistency whenever possible. If the username is taken, you can either contact this account or turn to creativity. It’s important to mention that using abbreviations or acronyms that aren’t directly in your company name is not a good idea.

7. Customize Your Page

The topic of customization doesn’t stop at your username. You can make further changes to how your profile looks and make it stand out from other similar accounts. Look for the “Templates and Tabs” section in your settings and play around with different features. For example, you can arrange tabs in whatever order makes sense.

Facebook has been very accommodating with this feature and offers many ready-to-use templates. They cover the following categories:

In terms of what tabs you can add and arrange, there is a lot to choose from as well. You can set up tabs for current offers, service and product descriptions, photos, videos, live videos, posts, reviews, events, groups, and many more.

8. Adjust Important Privacy and Security Settings

There is a lot of flexibility in the options within Facebook settings. For example, you can set who is allowed to tag your page and share it with others. Our recommendation is to give permission to everyone. If another account posts about you on their timeline and tags you, it’s essentially a free promo for you.

You get to decide whether you want your page shown as a suggestion when people look for certain topics. You can set profanity filters in the page moderation section. If you want users to see when you’ve changed page information or photo, you can also make these tweaks in the settings.

There are many other aspects that you can adjust: messaging, editing, notifications, messenger, page roles, preferred page audience, and other page settings.

In case your company is in the alcohol and tobacco industries or offers some kind of age-sensitive products, it makes sense to restrict certain ages from seeing your page. This will appeal to advertisers who don’t want to be associated with promoting offensive products to children.

9. Finalize Page Details

Lastly, you need to revise your page to make sure it contains everything you need. Take a look at your About section and complete all the details that you forgot to include. Facebook algorithms favor pages that give as much information as possible.

Plus, there are many direct perks of having all page details completed. For example, you can answer a specific inquiry that a potential customer can’t find anywhere else – from additional links to industry awards. You can also benefit from featuring team members and their profiles.

When you’re happy with the information you provided, it’s time to go live and start posting. Go to page visibility and click Page Published.

After making your account publicly available, you can still make changes at any time. Remember to update your Facebook profile every time your company goes through changes. Whether it’s another physical address or phone number, a new line of products, or even a new company name, go to your Facebook page and add relevant information.

Next Steps

Creating a page itself is certainly an important step, but only the beginning of a long process. Now you need to generate, post, and promote your content. We can pinpoint several activities that you should focus on next.

Add Collaborators

Whether you are a small start-up with two marketers or a larger company with an entire marketing team, you want every member to have access to your Facebook page. You can assign different roles and access levels:

To manage collaborations, go to Page Roles in the settings and type in the email address associated with a Facebook account or username of the person who’s liked your page.

Publish Your First Post

What’s the point of having a Facebook business page if there is no publication on it? It might be intimidating to create your first post. However, you shouldn’t overthink it – creating content for social media isn’t a one-time occasion but a long-term journey. For the introductory publication, consider the following points:

Onlypult posts to all social media platforms, provides analytics data, builds teamwork and saves you time.

Promote Your Page

There are tons of options to promote your page and posts. For example, Facebook features a full array of widgets and buttons for adding your page to the company website. This way, your website visitors won’t have to specifically search for your account on Facebook. They can simply click on a plugin, and it will redirect them where you need them to go.

You can also promote your first post on other people’s timelines. Even if they’ve never come across your account, they will see the post marked with the Sponsored tag. Not only will you introduce yourself, but you will also educate, entertain, or inform them depending on the post you’d crafted.

Add your Facebook page to your email signature. This feature is also a useful way to bring more visitors to your Facebook account without making them go on the website itself. Whether it is a newsletter or communication with business partners, it makes sense to steer their attention to your social media.

Analyze to Understand What Has Worked and What Hasn’t

An important part of social media management is evaluating the results. Based on past performance, you can make your future activities even more effective.

The first thing you want to start with is the built-in analytics inside the platform called Facebook Insights. It generates detailed reports based on a huge number of stats and numbers about your account. While it’s not as comprehensive as some of the social media management tools, it’s a great starting point.

After you publish several posts and engage in a promotional campaign, you should have enough data to work with. For example, you can view page likes, reach, and engagement. You can compare the results for the week with the previous one. If you see positive improvement, identify the reasons, and use these techniques more. If it’s the opposite, you should also pinpoint why that happened and eliminate this part of the strategy in the future.

Then, you can go into more detail by using a specialized service. On top of having the basic statistics about your account, you can spend more time analyzing exhaustive reports that Facebook Insights don’t provide. The bottom line is that the more data you can gain, the better. But then, you should convert them into actionable insights.

Onlypult helps collect and track mentions of you and your competitors to let you be one step ahead of them. A free plan is available.

How to Create a Business Facebook Page Without a Personal Account

Facebook can be an incredibly powerful tool for your small business. Existing businesses looking to utilize a new digital platform or brand new small businesses trying to maximize their online presence can both benefit from a business Facebook page.

Have you been searching the internet looking for a way to make a professional Facebook page without having a personal Facebook account?

You may have not found a solution because sadly, it’s not possible to create a Facebook Business page without creating a personal page first.

I wish I could tell you there was a way around the current system that Facebook has in place. Facebook’s policy has changed and it no longer allows this. However, there’s no need to be concerned about your privacy. You’re able to keep your professional business page public and your private page separate and private from one another.

If you are scared of your personal information being on the internet and want to reduce the risk of identity theft there are ways to make the visibility of your personal Facebook profile private and safe.

If you are ready to start a Facebook page for your business we are here to help.

Why Your Business Should Be On Facebook

If you’re curious why you should jump in and launch that Facebook business page, here are some reasons to:

Once just a social media platform, Facebook is now so much more. Business pages can help you tap into audiences and customers you wouldn’t otherwise have access to. Today’s global economy means you don’t need your consumers to be local for you to find success.

If you have a personal account already set up with Facebook, it’s easy to set up a business page following prompts from your personal profile. However, if you’re one of those 5.5 billion or so people out there without a Facebook page, this is easy to remedy.

Step 1: Make a Personal Facebook Account

Choose Your Facebook Name

It’s against Facebook’s terms to choose a name other than your own personal name. However, you may choose a portion of your legal name or other names that you are known by. If you have a very common name and want anonymity, this can be easily achieved.

If you have an uncommon name, don’t despair. You can change your privacy settings to give you less visibility. You can make restrictions on who can find you through Facebook searches and whether you’ll be returned in search engine results.

Fix Your Settings

Once your new profile page is up and running, click over to your General Account Settings. You can do this from the upper right-hand corner of your Facebook page.

Once you’re in your General Account settings, you’ll find a Privacy option in the navigation bar to the left. Clicking this will allow you to begin customizing your level of privacy.

Friend Requests

This is where you’ll give permission to other users to send you friend requests. Your options will span from no limitations (everyone) to allowing no friend requests at all. Choose what you’re comfortable with and move on to the next segment.

Who Can View Your Friends?

Networking through friends’ lists to see others who might be interested in your business, can be a good networking approach. Although, you might not want people sifting through your own profile and friends.

Simply select “only me” in this section to keep your friends list hidden. This will keep your friends from being exposed to other users.

Who Can Look You Up?

Here, you’ll be able to customize who can search for you using your email or phone number. You may select “everyone,” “friends of friends,” “friends,” or “only me.” Choosing “everyone” will mean anyone can search for you via Facebook’s search engine.

If you’re looking for a little more privacy that still has some reach, you may want to consider choosing “friends of friends.” This means you will be searchable only to those who are friends with your current friends.

For more privacy, you can make that information available only to those you’re friends with on Facebook. If you’re looking to hide the information entirely, select “only me.” While the information will be stored in Facebook’s data, it won’t be visible to anyone else.

If you’re looking for as much anonymity as possible, restrict your settings wherever possible. This will keep you less searchable and prevent cross-posted information from identifying who you are.

Can Search Engines Return Your Information in Results?

Most people don’t want search engines returning their information during routine searches. Looking to retain your privacy and keep your personal account separate from your business page? Don’t let search engines return your information.

To restrict search engine access to your Facebook page, go into your privacy settings. From there, you will be able to turn off search engine returns under the “Who can look me up” subheading.

Additional Settings

While not listed under Privacy Settings, you’ll want to know about some other important areas you can control from your Account Settings.

Step 2: Create Your Business Page

The next step is to get your business profile up and running.

You can visit Facebook to get the ball rolling on your new business account. These tips can help you get your new page off to a great start.

Alternative Options

Are you set on not creating a personal Facebook page? If you know someone you trust who’s willing to attach their personal page to your business page, this can be a viable option. Unless you’re hiring a business manager, learning about Facebook through the first-hand experience will help you better use it to further your business goals.

As tempting as it may be, don’t try to start a personal page for your business. It’s against their terms and will likely be taken down by Facebook. The business pages are designed specifically for businesses and come with perks and advantages not available with a personal page.

Your New Facebook Business Page

You don’t have to miss out on a Facebook business page just because you don’t have a personal Facebook profile setup. Simply create a page—in just a short while, you can bring your small business to the next level.

Don’t miss out on the potential audience Facebook can provide you with. Your business deserves this platform. Its large audience, Facebook ad and marketing options, and potential viral-style growth leave Facebook a powerful business tool.

Don’t hesitate—stop by the login page and sign up now. You won’t regret the kind of benefits it can provide you—and your business.

How to Create a Facebook Page Without a Personal Account

Facebook has a user base of over 2 billion people, and because of that, it’s one of the most powerful social media platforms for marketing your business. If you’re still not there, you’d better get a move on, because I am willing to bet your competition is there, since there are more than 60 million active business pages, many of which use Facebook ads to reach their audience. The platform adds half a million new users every day – that’s about six new profiles every second.

Even though the network is one of the most popular websites online today, there are some people out there who still don’t have a profile on the network. Statistics show half of people who don’t have a Facebook live with someone who does, and use their account to browse the site.

If you’re the person in your social circle that just refuses to use it, I’m not here to pass judgement, but if you’ve got a company that you want to build a Facebook Page for, you’re out of luck.

You Must Have a Personal Account to Create a Facebook Business Page

While you used to be able to create a Facebook Page without a personal account, as of 2018, the rules have changed. Before, all you had to do was sign up for a Facebook Business account and you could create a page with relative ease and speed. Unlike a personal account, you could not have friends and view personal profiles. Because of issues with advertising campaigns and bots, Facebook has had to make some changes to the way they operate, so the Business account option no longer exists.

In an effort to increase transparency in advertising, Facebook now requires a personal account be attached to all business pages. You cannot create a new Facebook business page unless there is a personal account attached to it. This is because Facebook requires all pages to have an administrator who can manage the profile and assign roles to other individuals in a company for other admins and contributors. This is only available by connecting the page to an admin’s personal account.

In the past, there was no way to show your personal profile was connected to your business page, as everything you post on your business page is posted with the name of the page, rather than the name of the person who is doing the posting. This, too, has changed.

On the right hand side of the page, there is now a Page Transparency Box that shows when the page was created, and who the Team Members are. Anyone who is a page admin is listed in this box. This is why it’s important to make sure you create an authentic profile, even if you don’t ever intend on posting personal status updates or adding your coworkers or personal friends.

When you click the profile name on the Team Members section, you’ll be taken to that person’s profile, where there is a box at the end of their bio, that indicates which pages they manage. There is no way to edit this information to hide it from your profile, and it will show as part of your public profile, regardless of what kind of privacy settings you have in place to protect your content.

Creating Your Facebook Business Page

If you do not have anyone else in the company who is willing to attach their personal account to the page for management purposes, you can create a basic account that you flesh out with enough information to prove it is legitimate, and lock down with privacy settings. That said, don’t count on anything you post on Facebook ever being 100% private.

Visit facebook.com/pages/create. Choose the category your new page best fits into, and then follow the on-screen instructions to finish creating your page. Spend time adding all the details to your page so you can start benefiting from it right away. In the page settings, you can add additional admins, contributors, and editors so if you have someone else handling your social media, you can give them the necessary permissions to post content directly.

Once you’ve created your Facebook Page, it’s time to start posting content and engaging in conversation to attract new fans. You can get started by reaching out to people who are on your email list, updating your website to indicate you now have a Facebook profile, and running an ad campaign to build an audience. For best results, spend some time building your social media strategy before you create your page so it doesn’t sit inactive too long before it gets put to use.

You can even create a Facebook Group and link it to your page to build a sense of community in your brand and to connect with your customers on a deeper level.

To Instagram or Not to Instagram?

If you’re getting started on Facebook, it’s worth noting Instagram is part of the Facebook family. You can create an Instagram account quickly and convert it to a business account simply by linking it to your Facebook Page. Doing so will allow you to share your Instagram content to Facebook automatically, if you so choose, to help expand its reach.

Once you have a Page set up, you can also start a Facebook Ads account, where you can advertise to people on Facebook, Instagram, and other sites that are part of the Audience network. You can also install a Facebook Pixel on your website as part of your remarketing efforts. This tracks who your website visitors are so you can advertise to them when they are on Facebook. It’s highly flexible in the sense that you can advertise only to people who visit certain pages, or abandon their shopping carts. This allows you to integrate Facebook further into your overall digital marketing strategy.

How to Create a Facebook Business Page in 5 Simple Steps [Tutorial]

Learn how to create a Facebook business page to maximize your social media marketing reach and connect with your audience

But as more and more Facebook features change, so does the process of setting up a Page.

Don’t waste another day aimlessly poking around on Facebook trying to figure out how to get your Page posted. We built this guide to help you avoid wasting time on a marketing asset that should work for you.

(If you’re looking for tips and resources for how to leverage your Facebook Page once it’s up and running, check out our comprehensive guide to Facebook marketing).

What Is a Facebook Business Page?

How to Create a Facebook Business Page

What is a Facebook Business Page?

Your Facebook Business Page is essentially your company or organization’s «real estate» on Facebook. It constitutes your main Facebook presence — where you’ll post updates, share content from employees and customers, and link to when referring to your business elsewhere on Facebook.

Consider your Facebook Business Page your Facebook «home.» Moreover, your Facebook Page is not a static site. Sure, there will be static elements like your About information and cover image, but to manage your Page correctly, it should be consistently updated with content.

But let’s not get ahead of ourselves. First, we’ll walk you through how to create a Facebook Business Page. We’ll discuss what to post on it later.

How to Create a Facebook Business Page

Follow these steps to get your Facebook Page up and running in no time.

1. Create a Page.

To begin, head to Facebook. On the left-hand menu, choose Pages > Create New Page. This should launch the Page creator within your Facebook interface.

Once finished, click Create Page.

2. Add images.

Clicking Create Page shouldn’t move you off the Page creator. You’ll see two more prompts added to the left-hand menu: to add a profile photo (170 x 170 pixels) and cover photo (1640 x 856 pixels).

Add a logo or widely recognized image for your profile photo. If you have other social media accounts for your business, consider using the same profile photo from those to keep your online presence consistent.

For your cover photo, choose an image that represents the purpose or theme of your Page

You should see these images populate the right side of the Page creator. When finished, click Save.

3. Choose a username and assign a CTA.

After the previous step, Facebook should move you to the Facebook Business Page dashboard where you’ll manage all other aspects of your Page.

This interface can feel overwhelming, so bear with me. First things first, choose a username for your Page. A username helps people find your Page in search and allows them to easily tag your Page when posting about your company. Your username also makes up your Facebook Business Page URL.

For the example below, I chose @cloverconsignment. So, my Facebook Page URL would be https://fb.me/cloverconsignment.

Next, click + Add Action Button to add a CTA to your Page. This should be the action you want your visitors to take when they visit your Facebook Business Page.

Facebook offers 10+ different CTA options, from Shop Now to Learn More to Contact Us, and some allow you to input your website to help drive traffic.

4. Edit your Page info.

After setting a username and choosing a CTA, click More > About in the main menu. This will navigate you to your Page info, where visitors will go to learn more about your organization.

Click Edit Page Info in the top right corner to update this information.

There are many fields to update here. Here’s what to focus on:

5. Understand your Page settings.

In the left-hand navigation, click Settings at the bottom. The left-hand menu will change to more detailed categories, and the right side interface will list (seemingly) countless options.

I encourage you to skim through these settings and get familiar with what each may change or update on your Page. In the meantime, however, I’m going to unpack a few core settings to know.

What to Post On Your Facebook Business Page

As I said in the introduction, your Facebook Page should not be a static site. To manage your Page correctly, it should be updated with content on a regular basis.

Moreover, you should have a good amount of content published before you invite users to be a part of your growing community. Who wants to follow a blank Page, anyway?

When posting on your Page, use a variety of content — images, video, GIFs, memes, shared customer content, or graphs.

What images would your audience like to see? What stats would they like to read? What links would they like to click? Ask these questions to jumpstart a Facebook brainstorm.

If you post a particularly impressive or exciting post, you can pin it to the top of your feed. Do this by clicking the little grey arrow in the top-right corner of the post and tapping Pin to Top to move it to the top for seven days.

You can also use this feature for product announcements, business anniversaries, and other major events pertinent to your brand.

When you have enough content on your Page, start strategically inviting users to Like it. I recommend inviting users in the following cadence:

Promote your Page by sharing its content on your other social networks and including a link to your Page on your website and your email signatures.

How to Measure Your Facebook Business Page

The work you put into your Facebook Page should ease over time. How? By keeping an eye on what kind of content your audience prefers and likes to engage with.

To measure your Business Page activity and growth, click Insights on the left-hand menu. From here, you can monitor how people are engaging with your Page and content, thus showing you what content to focus on sharing in the future (and what content you can do away with).

You should also measure your efforts to ensure you’re making valuable marketing decisions on Facebook. Under Insights, you should see the following:

Other tabs like Posts, Events, and Stories show you specific activity around those types of Page content.

Over to You

Facebook is no longer a «nice to have;» it’s a necessity for any business developing a strong inbound marketing strategy. Use this guide to build a successful Facebook Business Page to engage your audience and drive traffic to your website.

Want to see how HubSpot uses Facebook? Like our Facebook Page here.

Editor’s note: This post was originally published in October 2014 and has been updated for accuracy and comprehensiveness.

Originally published Feb 24, 2021 7:00:00 AM, updated January 12 2022