How to get ahead in advertising 1989
How to get ahead in advertising 1989
User Reviews
This film is literally about «How to Get A HEAD in Advertising.» Once a vigorous advertising agent in his field, able to sell anything to anyone, Denis Dimbleby Bagley (Richard E. Grant) has suddenly found himself working himself to death trying to come up with a sales pitch for pimple cream. His obsession with trying to conquer those bloody boils suddenly leads to an unexpected epiphany in which Denis, sick of how everything has become so relentlessly commercialized and every single value of life turned into a money making venture, decides to give up the advertising trade and wage a war on the commercialization of life. But, if there’s one thing a revolutionary cannot do freely, it’s stand in the way of profiteering.
Denis faces a nemises, the one who wants him to keep on ruthlessly selling (and lying) to the world and stomp out the idealistic and possibly costly ambitions of the born again Denis Bagely. But it is no ordinary nemesis. It is a boil that grows on the his neck, an alter-ego that grew out of Denis’s inability to sell everything (i.e. the pimple cream) and his newfound war against advertising. This boil comes to gain it’s own personality, it’s own voice, and even it’s own appearance (it looks exactly like Denis). Everyone thinks that Denis is insane with his talks of a muttering boil on his neck which he engages in conversation with. The boil starts to grow a life of it’s own, and even a head of it’s own, seeking to stifle Denis before his epiphanies are carried to far, and people start thinking for themselves and so forth.
It is certainly an off-the-wall dark comedy, but an absolutely hilarious one with a valid point about the incessant commercialization about nearly every aspect of life, and one person who recognizes what a load of bullocks it is and tries to rid himself of it as much as he can. The ending makes for a cool finale as boil head Denis is yapping like a proud general riding his horse around unconquered territory about the possibility of amassing the earth and selling the world bit like bit. He ideas so dangerous, yet he is unstoppable and out of control. It is one hilarious movie and certainly an inventive story.
Just like having dandruff, B.O., and/or bad breath, having boils (especially one that has a bad attitude and can talk) is certainly no laughing matter, or is it?
It would be an understatement to say that having a lippy, ego-centric carbuncle can make one extremely unpopular at any social function.
So you can well-imagine the unpleasant predicament advertising whizz-kid, Dennis Bagley, found himself in when, sure enough, he discovered a sizable, jabbering boil growing out of his shoulder, at the base of his neck.
For the most part, I found ‘How To Get Ahead In Advertising’ to be quite a novel and entertaining look at the ill-effects of job-related stress, paranoia, and split-personality disorder.
Even though this 1989, British comedy wouldn’t suit everyone’s tastes, it still does contain enough genuinely comical moments to make it worth at least one honest viewing.
Yes. This film definitely hit its fair share of bona-fide bum-notes, but, generally speaking, its cynical and sneering look at the advertising business was quite a frank, and, yes, even refreshing one, at times.
How to Get Ahead in Advertising
The best way to get ahead in advertising is to know the devil.
Unfortunately, since the frazzled ad man in this comedy isn’t acquitted with Lucifer, he will have to get a head literally.
With a growing concern over the ethical nature of his profession, ad executive Bagley (Richard E. Grant) becomes mentally unhinged.
While struggling to come up with a slogan for a zit cream, his mania is compounded by the appearance of a pustule on his shoulder that has begun to speak to him.
In addition to the power of verbalization, over time, the abnormal abscess develops a mouth, eyes and a face, which is strikingly similar to his own, save for the moustache.
A stimulating and surreal British satire, How To Get Ahead in Advertising is a paradigm of the psychological mindset needed to survive in marketing.
Furthermore, having two heads means there’s always someone to make-out with. (Green Light)
Denis Dimbleby Bagley (Richard E. Grant) is an amoral British ad executive. He’s willing to sell anything to anyone. His next product pimple cream makes him obsessed with boils. His wife Julia Bagley (Rachel Ward) is concerned. He starts breaking down and growing a boil on his left shoulder. He’s in the hospital to have it removed when it starts growing into a new head. His real head is lanced and the boil takes over his life as the new head.
Bruce Robinson’s previous directing/writing effort ‘Withnail and I’ is a British indie darling. Richard E. Grant returns with brilliant effect. It is a dark rant on the ills of consumerism and a little obvious. It would be great to have more plot rather than a diatribe. This would have been a great Twilight Zone episode. A story is needed around the zit cream. Otherwise, it’s a good surreal effective satire.
This movie is a riot. Richard E Grant gives an amazingly intense performance. His entire role seems to consist of nothing but brilliantly scabrous monologues. His acerbic take on everything around him starts at a fever pitch and then giddily topples over into outright inspired lunacy. See this film if for no other reason than to get a glimpse of him naked save for a kitchen apron, gleefully stuffing raw chickens down the toilet drain and all the while explaining, » Everything I do makes sense, everything i do has a reason!»
I prefer this style of over the top attack much more than the drier and more subtle (!) mode employed by both writer-director Bruce Robinson and Richard E. Grant in their first collaboration, WITHNAIL & I.
The heights of comic outlandishness achieved in HOW TO GET AHEAD IN ADVERTISING is something that is rarely achieved by any film and it is doubly commendable that everything done here ( no matter how tastelessly crazy) still never stoops to the childishly vulgar levels that most American comedies regularly splash about in like mental asylum inmates happily playing with their own feces. Yes, despite everything this film attempts ( and achieves) it still retains a sense of sophistication that shows what thuddingly awful garbage ( i am looking directly at you AUSTIN POWERS, SCARY MOVIE, etc, etc) is usually regarded as the height of comedy.
In Withnail & I, Bruce Robinson made one of the funniest films there is. Therefore it’s always going to be hard for anything else he’s made to equal his debut. However, in How to Get Ahead in Advertising he comes mighty close.
The reason why Robinson’s second film fails to match Withnail & I is because at times it becomes too preachy. There are some great speeches in the film; some wonderful digs at consumerism, but occasionally it descends into uninteresting ranting. Yeah consumerism can turn us into unthinking automatons, and yeah big business is greedy, but you don’t really need to point it out so blatantly. We already know this. The film works much better when illustrates the BS or when it jabs at it. It doesn’t need to get on its soapbox.
One of my favourite bits in the film is when Bagley (Richard E. Grant) a cocky advertising executive who suddenly loses his magic touch when he has to sell boil cream is listening to a bunch of idiots talking about a newspaper article. As a person who makes a living out of lying, he’s appalled that they believe what the press tells them. They then begin to argue (there’s a great bit when an Irish priest insists that a woman in a vice den had peanut butter smeared across her tits; it was in the paper so it must be true) and the conversation quickly turns to the boil cream that Bagley has become obsessed with. «They’re incurable, all of them. I know that and so does everybody else. Until they get one. Then the rules suddenly change.» And then he has a dig at the priest. «They want to believe something works. He knows that, which is why he gets a good look-in with the dying.» It’s a great scene; it’s funny as hell and it also has a good point to make: people consume less out of desire and more out of a desperate sort of hope, or even fear; they hope this product or that product will fill the hole in their lives. They hope it will be the answer to all their problems. And thankfully this scene refrains from the preaching that affects the latter stages. Instead it goes right for the jugular.
But my favourite scene of all is the one with the psychiatrist Bagley has quit his job and developed a hideous boil of his own, one that talks to him and one that has a face. He’s talking to the quack with a big bandage on his shoulder. He rants for a while about the way advertisers have ruined television, and then all of a sudden, after silence, the boil speaks. The way it’s presented in the film, the boil (at first) has a separate voice to Bagley’s. He’s not portrayed as Gollum with a satanic pimple; he’s not talking to himself. But at the same time you’re never really sure whether you’re seeing things from Bagley’s perspective. He’s gone totally crazy, so he may very well be the one saying all this crap. Plus the boil only speaks when Bagley’s not looking the other person in the face. But what I love about the scene is the filth the boil speaks and Grant’s reactions. His hysteria is hilarious (there’s another magnificent bit of hysteria in the film when the boil first ‘speaks’, Bagley is so shocked that he runs to the kitchen, shaking and spazzing like he’s got St Vitus’ dance. Grant is amazing at working himself up into a lather). And then the boil asks Bagley to tell the shrink about his grandfather. «My grandfather was caught molesting a wallaby in a private zoo in 1919.» «A wallaby?» «It may have been a kangaroo. I’m not sure.» «You mean sexually?» «I suppose so. He had his hand in its pouch.» I haven’t heard dialogue that funny in a long time.
I also love the scene when Bagley is admitted to hospital to have the boil lanced. By now he’s completely raving. He’s going on and on about the evils of consumerism. So then the boil says, «You commies don’t half talk a lot of s***.» Magnificent! It’s the sort of argument a Daily Mail reader would give. Criticise capitalism and you must be a goddamned Red. However, I can see where the boil is coming from. There are certainly times when Robinson is too militant. Like I said before, he really doesn’t need to stand so high on his soapbox. But at the same time the film makes some excellent points. It’s just that the film works better when it does it through comedy rather than rhetoric.
Another great scene, one that takes a poke at society’s hypocrisy, is when Bagley argues with a feminist who thinks men should bleed. «And I think you’re a vegan who eats meat in secret. You see, she doesn’t deny it. She’s a vegan who eats meat in secret.» «I do not eat meat!» «But you’ll eat fish, you’ll eat fish until the cows come home.» «Fish is allowed!» Of course, this enrages Bagley.
But although hypocritical lefties get a kicking too, the film, early on, raises an interesting point. If you’re anti-consumerism, how do you spread your message without advertising? It’s a bit of a kick in the teeth, that.
However, Robinson is smart enough to know that consumerism is here to stay. The film doesn’t end with any hope. All we can look forward to is more advertising, more spending and more products. The world is one magnificent shop, indeed.
How to Get Ahead in Advertising
1989, Comedy, 1h 35m
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Как преуспеть в рекламе
| Как преуспеть в рекламе | |
| How to Get Ahead in Advertising | |
| Жанр | |
|---|---|
«Как преуспеть в рекламе» (англ. How to Get Ahead in Advertising ) — британский фильм 1989 года выпуска, режиссёр и автор сценария Брюс Робинсон.
Сюжет
Дэнис Бэгли — преуспевающий работник рекламного агентства может продать всё, что угодно, кроме средства от прыщей, рекламу к которому он никак не может придумать. Находясь на грани нервного срыва, он увольняется из рекламного агентства. На следующий же день огромный фурункул вырастает у него на шее. Через несколько дней фурункул обретает очертания человеческой головы и начинает разговаривать с Дэнисом. Но разговаривающего фурункула слышит только он, и окружающие его считают что ему надо сходить к психиатру. После посещения психиатра Дэнис решает собственноручно удалить фурункул, в результате чего оказывается в больнице, где фурункул вырезают хирургическим путем. Дэнис счастлив всего несколько часов, так как фурункул снова заговорил, более того стал еще активнее. И вот уже целая голова появляется на месте фурункула, она начинает контролировать тело Дэниса, и выдавливает настоящую голову Дэниса. И вот уже Дэнис стал фурункулом, а фурункул занимает место Дэниса в обществе. Он возвращается в рекламное агентство, заявляя что знает как продавать средство против прыщей: надо разрекламировать прыщи так, чтобы люди захотели их носить… Фильм направлен против рекламы, заставляющей покупать все что надо и не надо. Он заставляет задуматься куда ведет нас мир глобального потребления с этим диким, не укладывающиеся в рамки морали, циничным обществом: мировых корпораций и потребителей.
В ролях
| Актёр | Роль |
|---|---|
| Ричард Гранд | Дэнис Даймблеби Бэгли Дэнис Даймблеби Бэгли |
| Рейчел Уорд | Джулия Бэгли Джулия Бэгли |
| Ричард Уилсон | Джон Бристол Джон Бристол |
| Жаклин Тонг | Пэни Уилсток Пэни Уилсток |
| Джон Шрэпнел | Психиатр Психиатр |
| Сьюзен Вултридж | Моника Моника |
| Хью Армстронг | Гарри Уакс Гарри Уакс |
| Мик Форд | Ричард Ричард |
| Жаклин Пирс | Мод Мод |
| Кристофер Саймон | Официант Официант |
| Шон Бин | Ларри Фиск Ларри Фиск |
| Джонс Терри (в титрах не указан) | Мужчина в трамвае Мужчина в трамвае |
Полезное
Смотреть что такое «Как преуспеть в рекламе» в других словарях:
Грант, Ричард — Ричард Грант Richard E. Grant Актёр в студии звукозаписи, Лондон (2007) Имя при рожден … Википедия
Уорд, Рэйчел — Рэйчел Уорд Rachel Ward Дата рождения … Википедия
Уилсон, Ричард (актёр) — Айан Колхауэн Уилсон Дата рождения: 9 июля 1936(1936 07 09) (76 лет) Место рождения: Гринок, Великобритания Гражданство … Википедия
Бин, Шон — Шон Бин Sean Bean Имя при рождении: Шон Ма … Википедия
Джонс, Терри (актёр) — В Википедии есть статьи о других людях с такой фамилией, см. Джонс. В Википедии есть статьи о других людях с именем Терри Джонс. Терри Джонс Terence Graham Parry Jones … Википедия
Дин Мартин — Дино Пол Крочетти Dean Martin … Википедия
Симпсоны (сезон 20) — Страна США … Википедия
Treehouse of Horror XIX — «Treehouse of Horror XIX» «Маленький домик ужасов на дереве 19» Эпизод «Симпсонов» … Википедия
Список хэллоуинских эпизодов «Симпсонов» — Семья в одном из хэллоуинских эпизодов Симпсонов Список серий «Treehouse of Horror» … Википедия
Midnight City — «Midnight City» Сингл M83 … Википедия
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Описание фильма Как преуспеть в рекламе
Преуспевающий работник рекламного агентства на грани нервного истощения. Он должен придумать рекламу средства от прыщей. Огромный прыщ вырастает у него на шее и вскоре занимает место его головы. Однако никто из окружающих не видит этот говорящий прыщ.
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