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Как сделать бизнес-страницу в Фейсбук: настройка + оформление

Содержание

Бизнес-аккаунт в фейсбук – это крутой и эффективный инструмент продвижения и раскрутки организации, компании или бренда. Он представляет целую систему управления охватами и показами, предлагает множество функций и возможностей для различных задач от настройки таргета до анализа статистики. Но чтобы все фишки работали, необходимо правильно настроить базовые составляющие создания страницы, об этом я и расскажу в статье.

как оформить страницу компании в facebook

Благодаря грамотному оформлению Вы сможете привлечь больше новых клиентов, повысить статистические показатели страницы и прочно занять нишу фейсбука.

В следующем окне заполните все запрашиваемые поля. Параллельно Вы можете смотреть, как бизнес страница в фейсбук будет выглядеть. После внесения данных, нажмите «Создать страницу», и её можно использовать.

Лайфхак. Выбирайте точную категорию, определяющую тип Вашего бизнеса. Так страница будет появляться по соответствующим запросам и не потеряется среди абстрактных категорий.

1. Название и описание

Уделите больше внимания выбору названия и описания в процессе создания страницы, так как от этого напрямую зависит повышение конверсии Вашего бизнес-аккаунта.

Лайфхак 1. Называйте страницу понятно и лаконично, в соответствии с реальным названием Вашего бизнеса. Это поможет выстроить хорошую узнаваемость бренда. Избегайте общих слов, знаков препинания и других символов.

Лайфхак 2. Если Ваш бизнес только начал развитие и не имеет конкретного названия, укажите в имени ключевые слова и теги, которые помогут пользователям быстро найти аккаунт в поиске.

Лайфхак 3. Придумайте емкое, но подробное описание страницы, которое будет четко отражать назначение и позицию Вашего бизнеса. По нему должно быть сразу понятно, чем Вы занимаетесь, и что сможете дать клиенту.

Лайфхак 4. По необходимости прописывайте в названии или описании местоположение компании. Так Вы сразу обозначите пределы своей работы и доставки, а также часовой пояс, и аудитории будет проще сортировать нужные страницы.

2. Имя пользователя

Перейдите на созданную страницу и укажите имя пользователя. Оно будет показываться в ссылке на ресурс, которую Вы впоследствии можете пересылать людям или указывать в аккаунтах других соцсетей.

По теме:

3. Аватар профиля

По теме:

4. Обложка

Это изображение или видео в самом начале страницы и привлекающее больше всего внимания. Обложка задает тон и стиль всей странице и знакомит пользователя с Вашим брендом.

Лайфхак 1. Обложка может послужить отличной площадкой для промо и знакомства с Вашими продуктами в силу широкого формата и выгодного расположения. Например, можно разместить на ней фотографию новой коллекции товаров, что подтолкнет пользователей узнать о ней подробнее.

5. Посты

Это основополагающий элемент ведения бизнес-аккаунта в фейсбуке. Продумайте контент-план: что именно Вы желаете выкладывать на странице, с какой периодичностью и наполнением. При создании публикации есть возможность менять дизайн написания, добавлять смайлики, вкладывать медиафайлы и т.д.

По теме:

как настроить бизнес аккаунт фейсбук

Включает в себя кучу разных вкладок, инструментов и граф. Но это и есть преимущество фейсбука для компании, так как почти ни одна соцсеть не предлагает столь большой выбор опций для развития и продвижения профиля. Мы рассмотрим первоначальные настройки, которые распространяются на любой тип бизнеса и обеспечивают исправное функционирование страницы.

1. Кнопка действия

Первым делом активируйте функцию «Добавить кнопку». Она позволит сделать кнопку call-to-action (призыва к действию) прямо на странице, и клиенты смогут моментально связаться с Вами любым удобным способом, подписаться на аккаунт, заказать или забронировать товар и т.п.

Для этого откройте свою страницу и нажмите «Добавить кнопку», после чего выберите подходящий вариант из списка.

2. Информация о странице

Нажмите в левой панели меню «Редактировать», чтобы настроить поля с актуальной информацией о Вашей организации: телефоны, электронную почту, ссылку на сайт, геолокацию, часы работы, диапазон цен и т.д.

3. Общие настройки

Раздел ниже, в котором Вы сможете контролировать почти каждый аспект своей страницы и подстроить его под собственные потребности. Редактируйте статус страницы, приватность, возрастные и территориальные ограничения и т.д.

4. Шаблоны и вкладки

Функция выбора представления вкладок на Вашей странице, чтобы фейсбук-пользователям было проще найти то, что их интересует. Выбирайте существующие классические шаблоны или перебирайте кнопки вручную.

5. Роли на странице

В этом разделе Вы можете распределять роли между сотрудниками, если страницу в ведут одновременно несколько человек. Для этого введите имя работника и присвойте ему определенную роль от редактора до модератора.

6. Привязка аккаунта

Подключите свой бизнес-профиль в фейсбуке к инстаграму и вотсапу, чтобы принимать поступающие сообщения и запросы прямо в директе или мессенджере. Это очень практично как для Вас, так и для клиентов, потому что многим удобнее вести диалог в привычном для них приложении.

Кстати, если активировать интеграцию с инстаграм, можно синхронизировать публикации между Вашими профилями и наблюдать расширенную статистику охватов и показов.

Коротко о главном

Бизнес-аккаунт в фейсбук – мощная система по продвижению и раскрутке, аналогов которой нет ни у какой социальной сети. Несмотря на то, что аудитория facebook насчитывает почти 2 миллиарда человек, в России и СНГ эта ниша почти свободна. А это значит, что любой бизнес может и должен создать там собственную страницу и использовать следующие возможности:

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Обзор Facebook Business Suite и единого центра аккаунтов Инстаграм и ФБ

Ранее мы уже писали о создании Facebook Business Suite — что это такое, основные возможности и как туда зайти. Если кратко — это сервис, который позволяет управлять своими аккаунтами Facebook, Instagram и Facebook Messenger из единого интерфейса — обрабатывать сообщения, запускать рекламу, просматривать статистику.

Также был создан Единый центр управления аккаунтами ФБ и Инстаграм. В этой статье пройдемся по личным кабинетам новых сервисов и расскажем подробнее об их возможностях.

Рекомендуем: Click.ru – маркетплейс рекламных платформ:

Как пользоваться Facebook Business Suite

Сервис уже работает в России и странах СНГ, зайти в него можно через управление своей бизнес-страницей или при переходе на business.facebook.com. В первый раз вам будет предложено связать бизнес-аккаунты в Facebook и Instagram, после чего можно начинать работу с сервисом.

Смотрим, что в личном кабинете:

Главная

На дашборде в самом верху мы видим связанные страницы с предложением создать публикацию либо начать продвижение.

Если нажать на кнопку «Продвигать», можно выбрать один из пяти вариантов — что и зачем продвигать:

После выбора цели РК в этом же окне открываются настройки кампании. Не нужно специально переходить в Ads Manager, можно тут же настроить объявление и параметры таргетинга. В левой колонке находятся сами настройки, в правой — предпросмотр объявления. Очень удобно.

Фишка: при настройке рекламы появилась возможность использовать фотографии из бесплатного фотобанка.

Возвращаемся в дашборд. В правой колонке отображается краткая статистика — охват страницы Фейсбук и Инстаграм, количество отметок «Нравится» в Фейсбук и количество подписчиков в Инстаграм. Более детальная статистика есть в соответствующем разделе.

Также на главной странице виден список всех публикаций с информацией о количестве охватов, отметок/лайков и комментариев. Публикации Фейсбук и Инстаграм отображаются своими значками, так что запутаться невозможно. Тут же можно запустить продвижение публикаций, не заходя при этом отдельно в Инстаграм и Фейсбук.

Также в дашборде можно посмотреть недавние рекламные объявления и обновления страниц.

Действия

Раздел показывает недавнюю активность пользователей на ваших страницах — комментарии, лайки, репосты.

Входящие

Это, своего рода, омниканальный мессенджер. В общей ленте отображаются все переписки из FB Messenger, Instagram Direct, комментарии и отзывы из Facebook и Instagram. При желании можно отфильтровать все сообщения по конкретным каналам связи — слева от окна мессенджера отображаются их значки.

Переписки можно отметить, как прочитанные, непрочитанные и спам. В дальнейшем по этим отметкам можно фильтровать диалоги. Есть инструмент закрепления переписок выше других. Также можно настроить свой статус — «В сети» и «Нет на месте».

В Business Suite есть возможность настроить автоматические ответы (в соответствующем разделе мессенджера):

В этом же разделе настраиваются дополнительные уведомления: напоминания о встречах, уведомления, когда страница рекомендуется или не рекомендуется.

Фишка: в каждом диалоге справа от переписки открывается «карточка клиента», где можно вносить необходимую информацию о собеседнике: его контакты, описание, добавлять ярлыки (например, «важный клиент»), вносить заметки о взаимодействии. Эта информация видна только тем, кто управляет аккаунтом Business Suite. По сути, это бесплатный инструмент для сбора клиентской базы. Открыв переписку, вы сразу поймете, что это за клиент, по какому вопросу он обращался, какие есть альтернативные способы связи с ним.

Публикации

Это более подробный раздел с публикациями, чем то, что отображается в дашборде. Здесь можно настроить период отображения контента, посмотреть охват, дату поста, вовлеченность, реакции (комменты, репосты, лайки), создать новую публикацию и запустить продвижение уже существующих.

Если нажать на конкретный пост, то отображается подробная информация о нем — ID, охват, какой процент людей, просмотревших публикацию, не подписаны на вас, какие были взаимодействия с контентом — лайки, комментарии, сохранения, какие совершались действия в аккаунте (нажатия на ссылку в профиле, нажатия на кнопки «Позвонить», «Отправить электронное письмо», «Как добраться»). Слева открывается предпросмотр поста, его можно открыть в Инстаграм/Фейсбук, просмотреть комментарии и отправить коммент из Business Suite.

Если нажать на способ просмотра «Feed & Grid» — контент отобразится не списком, а в виде двух параллельных лент Фейсбук и Инстаграм. В окне Инстаграма можно также настроить отображение контента в виде плитки.

Реклама

В рекламном центре отображаются результаты рекламных кампаний, здесь же можно запустить объявление в ротацию. Выбор цели РК, настройка и запуск объявлений происходит так, как мы описывали в разделе дашборда. То есть, можно запустить рекламу и из раздела «Реклама» и из «Главной» — разницы нет.

Статистика

В статистике доступно 4 раздела:

Важно: для Фейсбук страницы демографические данные недоступны, пока страница не наберет больше 100 отметок «Нравится».

Минус: для аналитики доступен небольшой временной промежуток — до одного месяца.

Плюс: можно экспортировать отчеты в форматах PNG, CSV, PDF.

Еще инструменты

В этом разделе можно перейти в другие инструменты ФБ:

Настройки

Последний раздел Business Suite позволяет настроить роли на странице (полезно, если в сервисе работает несколько сотрудников), подключить/отключить Инстаграм аккаунт, перейти в отдельные настройки компании, рекламного аккаунта и бизнес-страницы, настроить биллинг.

Единый центр аккаунтов Инстаграм и ФБ — как зайти, что показывает, для чего нужен

Центр аккаунтов позволяет управлять кросс-сервисными функциями аккаунтов Фейсбук и Инстаграм, а именно:

Центр аккаунтов доступен только в приложениях для устройств на Android и iOS.

Важно: в новый сервис можно добавить только один Фейсбук аккаунт и один Инстаграм аккаунт. Если вы хотите добавить другие, то нужно будет удалить первоначально установленные.

Как зайти в центр аккаунтов

Заходим в меню профиля Инстаграм (3 горизонтальных полоски).

Открываем «Настройки» и находим среди разделов «Центр аккаунтов». Ниже можно сразу настроить вход с нескольких устройств — это одна из функций центра. Либо сразу заходим в центр и настраиваем все там.

В центре находятся 2 связанных аккаунта. У нас они уже связаны, так как мы сделали это через Facebook Business Suite. Если вы этого не делали, сначала будет предложено связать 2 аккаунта.

После синхронизации становится доступно 2 раздела:

Заключение

Facebook Business Suite и центр аккаунтов Инстаграм заметно упрощают работу с обеими соцсетями. Теперь нет необходимости перепрыгивать из аккаунта в аккаунт, чтобы управлять перепискам, не нужно отдельно искать статистику по каждой соцсети и заходить в Ads Manager, чтобы запустить РК — все можно сделать в едином интерфейсе.

Если Business Suite заточен именно под бизнес-аккаунты, то центр аккаунтов пригодится и обычным пользователям — они смогут легко обмениваться контентом между соцсетями и пользоваться другими бонусами нового сервиса.

Как работать в Facebook Business Suite [пошаговый гайд]

Разбираем новую платформу для управления страницами в Facebook*, Instagram*, Messenger, WhatsApp

В сентябре 2020 года Facebook* выкатил новую платформу для малого и среднего бизнеса — Facebook* Business Suite. Это единая платформа, с помощью которой можно управлять страницами и профилями в Facebook*, Instagram*, Messenger, WhatsApp.

Кому доступен Facebook* Business Suite, каковы его возможности и как им пользоваться? Об этом расскажем в гайде.

Возможности Facebook* Business Suite

На данный момент Facebook* Business Suite доступен по всему миру только для малых компаний. Но в следующем году инструмент смогут использовать и крупные компании.

Facebook* Business Suite доступен на компьютере и мобильных устройствах. Для использования на смартфоне скачайте приложение для Android или iOS.

Если вы уже используете Facebook* Business Manager для управления своими маркетинговыми ресурсами, то при входе в аккаунт на десктопе вы автоматически попадаете на страницу Facebook* Business Suite.

Основные возможности Facebook* Business Suite:

Хотите рекламироваться в Facebook*, но вас не устраивают условия оплаты и проблемы с закрывающими документами? Запускайте рекламу в Facebook*/Instagram* через Click.ru и получайте такие преимущества:

Интерфейс и настройки

На главной странице Facebook* Business Suite размещается основная информация об обновлениях, недавних публикациях и объявлениях. Сверху расположены кнопки «Продвигать» и «Создать публикацию».

Слева находится основное меню управления, что позволяет быстро переходить на другие страницы.

Справа отображается текущая статистика:

Через Facebook* Business Suite можно настраивать свою страницу Facebook*. Для этого в меню управления выберите пункт «Еще инструменты» и перейдите в «Настройки страницы».

В «Настройках страницы» вы можете настраивать быстрые ссылки, редактировать информацию о странице, разрешить или запретить посетителям страницы делать публикации, настраивать обмен сообщениями и кросспостинг.

Мониторинг действий аудитории

Для просмотра новых уведомлений на странице Facebook* и аккаунта Instagram* перейдите в раздел «Действия».

Здесь вы увидите, кто из подписчиков оценил вашу публикацию, ссылку и т. д.

Работа с входящими сообщениями

В разделе «Входящие» находятся все сообщения, которые присылает ваша аудитория в Facebook*, Instagram* и мессенджеры. Это позволяет быстро реагировать на сообщения клиентов.

В разделе «Входящие» можно отвечать пользователям на почту, в Telegram, Facebook*, Instagram*. Также здесь есть удобная опция — «Автоматические ответы».

Для настройки автоматических ответов зайдите в раздел «Входящие». На вкладке со значками выберите знак «Автоматические ответы». В предложенном списке отметьте ситуации, при которых будет отправляться мгновенный ответ от компании.

Эта опция позволяет автоматически отправлять:

Создание и продвижение публикаций

В разделе «Публикации» вы можете создавать новые публикации, просматривать уже добавленные и планировать новые.

Кликните на кнопку «Создать публикацию», чтобы добавить новую публикацию. В окне редактирования укажите места размещения — лента новостей Facebook* или лента Instagram*. Напишите текст, добавьте фото или видео.

Нажмите на кнопку «Опубликовать», если хотите чтобы пост был опубликован в ленте вашей группы.

Для продвижения объявления в соцсетях кликните «Продвигать». В этом случае пост будет появляться в ленте с пометкой «Реклама».

Настройте таргетинг, чтобы публикация показывалась целевой аудитории. Для этого перейдите по ссылке «Изменить» в строке «Аудитория, которую вы выбираете в настройках таргетинга».

В окне «Редактировать аудитории» укажите пол, возраст, местоположение ЦА. Также можно настроить детальный таргетинг. Для этого укажите интересы, демографические данные или модели поведения своей аудитории. Сохраните настройки.

Укажите срок действия рекламы и бюджет на продвижение — инструмент покажет предполагаемый дневной охват на платформе. Чем больше вы готовы потратить на рекламу публикации, тем больший охват вы получите.

Также вы можете настроить отслеживание конверсий. Условие — на вашем сайте должен быть добавлен пиксель Facebook*. Как это сделать, читайте здесь.

Последний шаг в настройках продвижения публикации — выбор валюты. После этого шага опубликуйте объявление в ленте.

Запуск рекламы

В разделе «Реклама» можно запускать объявления и анализировать метрики по работающей рекламе.

Для запуска рекламы кликните на «Создать объявление». Выберите, как вы хотите продвигать страницы.

В Facebook* Business Suit можно настроить персонализированную автоматизированную рекламу. Преимущества такого выбора — вы будете получать рекомендации по созданию и настройке объявлений. Поэтому вам не придется опираться на непроверенную информацию. Но важно понимать, что автоматизированной системе нужно время на обучение. Чем больше статистических данных она соберет, тем точнее рекомендации вы получите.

Работа со статистикой

В разделе «Статистика» можно посмотреть общий охват страницы в Facebook* и Instagram*, а также охват каждой публикации.

Также на странице «Обзор» показывается статистика по «Аудитории». Здесь можно посмотреть, сколько отметок «Нравится» было получено за последние 28 дней. При этом аудитория разбивается по полу и возрасту.

Перейдите в «Тенденции», чтобы посмотреть, как меняется охват страницы в динамике.

В разделе «Контент» доступна статистика по охвату каждой публикации. Также в таблице отображается информация о том, сколько каждая публикации собрала отметок «Нравится», комментариев и репостов.

Перейдите в «Аудитории», чтобы посмотреть отчет по ЦА. Из данных отчета можно составить портрет своей аудитории в Facebook* или Instagram*.

Реклама в Facebook* теперь доступна в Click.ru! Оплачивайте рекламу в Facebook* со счета юрлица и получайте единые закрывающие документы с НДС для всех рекламных систем.

О создании и получении доступа к аккаунту Facebook* через систему Click.ru читайте здесь. Также вам может быть полезно узнать, как перенести рекламные кампании из личного аккаунта Facebook* в аккаунт Click.ru.

Полный список вопросов и ответов по работе с Facebook* через Click.ru вы найдете по ссылке.

*Социальные сети Instagram и Facebook запрещены в РФ. Решением суда от 21.03.2022 компания Meta признана экстремистской организацией на территории Российской Федерации.

[UPDATED 2022] How to Separate Your Facebook Page from Personal Profile

Last Updated on July 20, 2022 by Wong Ching Ya

So now, you have associated your Facebook Profile with a Facebook Page, don’t mind using both platforms to boost your business brand and visibility. It seems like Facebook is doing you a huge favor with its revolution, right? But what if we are to separate private network circle from business page? Is that even possible?

We can modify our privacy level and adhere to several precautions, but there is no 100% satisfactory when it comes to separating the two. Although some people don’t mind adding their Workplace to their Profile’s info, there are still concerns about how private we can get if we are to separate work life from our personal life.

That is, until Facebook Business Manager comes along and changed the ball game entirely.

But, before we go any further…

Table of Contents

Can You Create a Facebook Page WITHOUT a Personal Profile?

The answer is No. If you’re new to Facebook, you will need to sign up a new Facebook account (a.k.a. Facebook Profile) before you can create a Facebook Page. Same goes with a Business Manager account, even if you’re not too keen on getting social on Facebook.

But since having a Facebook Page can be beneficial to promote your business (and it’s SEO-friendly at the same time), it’s worth the effort to setup one while at the same time, learn as much as you can when it comes to securing your personal profile.

How to Protect Your Facebook Profile from Facebook Page?

The easiest way to do this is to create a Facebook Business Manager account to manage your Facebook Page, while at the same time, tighten up the security of your Facebook Profile from public viewing/strangers. Which is why, we’ll be focusing on Part 1 here to setup a Business Account, while Part 2, securing your Facebook Profile from unwanted attention as much as we can.

Part 1:

What is Facebook Business Manager (or Facebook Business Suite/Meta Business Suite) and Why do I Need One?

Simply put, Business Manager (Facebook Business Suite/Meta Business Suite) is a tool to manage your business or assets, this includes your Facebook Pages or (linked) Instagram business account.

Meta Business Manager makes it super convenient if you have multiple Facebook pages and would like to manage them with other people; assigning different roles and even creating more than one ad account. Other advantages including:

Business Manager is a secure way to manage your Facebook Pages if you would like to keep them separated from your personal Facebook Profile. When you joined, your colleagues won’t be able to view your personal Facebook Profile unless they are your Facebook friends. It’s up to you to decide whether or not to accept their friend requests if they ever send you one.

Can they still find your profile on Facebook? Possible. But you will have the control on what they can see with a few settings adjusted (Part 2). Otherwise, they can only see your name, work email address, Facebook Pages/ad account you’re co-managing with them.

Bear in mind, only two Business Manager accounts can be created from one Facebook Profile so do plan wisely.

How to Create a Facebook Business Manager (Meta Business Suite) Account?

The process of creating a business account is quite similar to a personal profile.

1. Go to Meta Business Suite and create a new account.

You will be asked to log in. Create a new account using ‘Sign up for Facebook’ if you have not owned a Facebook Profile. If you already have one, just ‘Log In’ will do.

2. Now, create your business account by entering your business name, your (work) name and (work) email address. These are the (public/work) info you’re comfortable to share when cooperating with other people/agencies.

Enter your business details, then click ‘Submit’.

Now, you will need to confirm your email address before you can receive full access to your Business account. Once you’re done, you can start adding Facebook Pages to your business account before assigning roles to other people in managing it.

3. Go to Meta Business Suite and in the left column, click the drop down menu and look for the newly created Business Account.

(Note: If you haven’t confirmed your email add, your Business account will remain dormant and you won’t be directed to the Business setting page.)

How to Add Facebook Pages into Business Account?

In ‘Business Settings‘, you can either add your Facebook Page or invite people on board first.

To add Facebook Pages (or assets) to your business account, go to Business settings > Accounts > Pages > Add a Page

As long as you’re the Page admin, you can add the Page without hassle. You can also Request Access to a Page or Create a New Page here as well.

How to Invite People to Join Your Business Manager Account?

Now that you’ve already added your page to the business account, if you’d like to add other Page admins to join you in this business account, you can do so on the spot:

1. Business settings > Page > (Your Page Name) > in the ‘People‘ section, look for the Page admin and once you found him/her, click the down caret arrow to reveal ‘Invite to Business Account‘.

2. If you’d like to invite someone who’s other than the Page admin, you can do so through their Business ID or email address. So here, as an example, I’m adding someone using their email address since that person is not the Page admin:

Go to Business settings > Users > People > then click ‘Add‘. (Choose ‘Partners‘ instead of ‘People‘ if you’d like to add business partner to your Business account)

3. Enter the email address of the person you’re inviting and assign his/her business role. Select between Employee access or Admin access. Or, feel free to explore other additional roles that meet your requirement.

4. Click ‘Invite‘ when you’re done assigning.

Let’s say if you’re employing someone to monitor your Page’s performance & comments but not posting, you can assign the person to do just that. That’s a major advantage since you don’t have to worry about them accessing too much info than they’re allowed to.

How to Resend Business Account Invitation to Someone?

Sometimes, due to technical error, the invitation email never reach the person you’re trying to invite. Another workaround to this is to send the person the invitation link directly.

To do so, go to Business Settings > People > look for the pending employee and click ‘Resend‘.

Here, you will be able to find the invitation link. You can either choose to ‘Resend Invitation‘ by email or, simply Copy the invitation link and send to your employee via chat, own email etc.

I find this to be an easier, more convenient method to solve the ‘waiting’ issue.

Where to Find My Business ID?

Sometimes you might be requested to provide your Business ID before you’re invited to another Business account. If so, you can look for your Business ID here:

Go to Facebook Business settings > Business info > (right column) Business Manager ID (Business ID)

How to Delete a Business Account?

Just in case you no longer need the Business Manager account, you can delete it. There are certain scenarios in which you won’t be able to do so right away, check through that and once the issues are resolved, you may proceed to delete it permanently.

Go to Facebook Business settings > Business info (at the left column) > Permanently Delete Business

Once the business account has been deleted, all connected accounts/tools will be returned to respective owners while some content will be deleted, permanently.

If you changed your mind, you can still cancel the deletion within 24 hours. After that, you will no longer be able to access the deleted business.

Go back to Facebook Business settings > Don’t Delete Business

Why I Can’t Create a New Facebook Business Manager Account?

If you are a brand new Facebook user, it’s likely that you won’t be able to create a new Business Manager account right away. This will work, for most cases, for existing/older Facebook Profiles.

If you’re sure that you’re not violating any naming regulations on Facebook and yet still unable to create a Business Manager account, it’s possible that your account is either unverified (via phone number) or just simply too new.

Why? Perhaps Facebook would like to make sure you’re a real person before you can create a Business Manager account. You may need to prove that by interacting and securing your account. Yes, I mean sending/receiving friend requests, liking, commenting, uploading pictures etc., and even adding a phone number to it. You’re telling Facebook you’re real, and it’s possible, they may allow you to create an account soon. But I can’t guarantee this will 100% work but one thing for sure, is that if you remain inactive on Facebook, there are features you won’t be able to access, even after a long wait.

Workaround: How to Create a Business Manager Account (For New Facebook User)

When a Facebook account is too new, it’s possible that one cannot immediately create a business account. This can be a bummer, surely. Even though you can’t create one, doesn’t mean you can’t be invited to one.

Here is a solution to this problem: ask your business partner who has already owned an active Facebook account to create a Business Account on behalf of your business, then invite you to it.

What I love about this, is that you get to choose what name and which email address you get to use when joining a business account, but not through a Facebook Profile. That way, you can keep your work separated from your personal profile and disclosing as little personal info as possible.

Once you’ve accepted the invitation, you will be able to access Facebook Business Suite, showing both ‘Your account’ and ‘Business account’ you joined.

(Note: In Business Suite, ‘Your account’ will consist of ALL your Facebook Pages; while ‘Business account’ is for you to handle selected Pages while separating your personal profile from it and limit personal info-sharing with colleagues/business partners.)

After that, you can have the opportunity to tour within the Facebook Business Suite and get familiar with this handy tool; at the same time, enjoy the benefits of handling your business matters with partners, colleagues or other agencies without worrying the exposure of your personal life.

Part 2:

How to Protect Your Facebook Profile from Business Contacts (through Privacy Checkup)

Nowadays, Facebook has made it easy for users to go through basic privacy settings to protect their info from been exposed to strangers: go to Settings & Privacy > Privacy Checkup

For security, it’s wise to go through all the checkups, including how to keep your account secure, data setting etc. However, since we’re only focusing on keeping your profile from being found easily, therefore I’ll skip the security part for now. But do go back and finish them whenever you can for maximum security.

1. How people can find you on Facebook

This includes your Profile information, posts and stories. Set the visibility to ‘Only Me’ for all the info you wish to remain private (or for certain people’s eye only, it’s up to you).

I will advise to keep your phone number and email address concealed if you don’t want business contacts to reach you easily.

For Posts and stories, you can set visibility for Future posts, Stories and even Limit past posts (make it convenient for you to switch all Public posts to ‘Friends’ only). However, people who were tagged in your previous posts, their friends may still see these posts regardless of your settings. Either to remove those tags or keep them, it’s your call.

Blocking allows you to prevent someone from seeing your posts, tagging you, inviting you to groups/events and of course, adding you as a friend. You can unblock someone anytime if you changed your mind.

2. How people can find you on Facebook

You won’t be able to prevent people from sending you friend requests completely, but you will have the ability to reject or simply block the person instead.

It’s advisable to not publicize your work phone number or work email address unless you want to be found by those who’ve already gotten one of your business cards.

Search engines are powerful so be sure to turn off the setting if you don’t want Google linking to your profile from its search results. Bear in mind, Facebook search is different from search engines, so this setting won’t stop people from seeing your profile if they look you up via Facebook search.

3. Your ad preferences on Facebook

What seems to be a harmless social interaction may lead to people knowing you’ve endorsed a Page, due to Facebook ads.

For instance, when a Facebook page you liked is running ads across Facebook, your Facebook friends may know you liked the Page when they see the ad. To prevent that from happening, you can limit the visibility of this information to ‘Only Me’.

Precautions can save you from major headaches. Watch out for 15 Practical Ways to Protect Your Facebook Profile from Facebook Page in which we will be discussing more ways to separate business pages from personal profile, besides tighten up your security and private information.

Now Is Your Turn…

What is the major issue you faced when managing a Facebook Page connecting to a Personal Profile?

MORE FACEBOOK TIPS:

MORE TWITTER TIPS:

MORE INSTAGRAM TIPS:

Good points for staying ‘secure’ from unwanted connections, but what if you have both business and personal connections in your address book at Facebook, that’s the more interesting question.

Many of us still like to use Facebook for business while managing discussions with friends at the same place. Your title seemed to more relate to keeping business and personal discussions separate at the same channel, don’t you think? Perhaps that’s the p.2 of this post.

I don’t think most people have issues whether people know they’re a fan of something (their own business page?!), but rather keeping the discussions separate – you sometimes want to blow steam with your friends, right? And it’s actually quite simple to keep those separate…

Create lists! A list of friends, to which list you only communicate ‘friend-stuff’, and a business list to your business-related contacts, perhaps one list for your home-location people, one for other locations, and the general list is where you want to send info that relates to anyone who want to get your feed. It becomes much more difficult if you actually want to hide the fact that you like your own company’s / employer’s page…

There are other features at Facebook where you can limit the visibility of your share (Links, etc.). You just need to choose who you want to have access to the shared item. You can either set it for friends, friends-of-friends, or custom, where you can choose exactly who gets to see and/or who does not get access to this certain share. Not too hard I think, what do you think?

Tom Laine
@lainetom

Hi Tom, thanks for your thoughtful feedback. 🙂

Yes, indeed, a lot more will be discussed in part 2. I wouldn’t want to suffocate everyone in one-go as the post already exceeded 1k++ words (surprisingly we have much to talk about when it comes to privacy). 🙂 In my opinion, ‘Privacy Settings’ is the first thing an admin or any user should consider before we carry on with anything else. Especially for novice facebook users, that is the priority.

The idea of this post is not to give the ‘best’ alternative, but some choices that people may find helpful or suit their business requirements. The main objective is to provide a guide so even early facebook page adapters will know how they can protect their accounts before going further in management and lists-making (one of the methods that will be brought up in next post too, so stay tuned).

Personally, I prefer to cross-posting. But since there are too many requests asking about separating the two (or shall I say, send the right updates to the right group of contacts without affecting others), I figure this is a much understandable title for many. Again, it is not to suggest to completely separate page from profile (which is impossible), but rather more about how one can properly manage their page & profile altogether — *light bulb moment* or maybe this is the title I should pick, ‘Management’. 🙂

Academy

June 8, 2020 46 Comments Ana Gotter

A lot of small businesses and large alike see Facebook’s Business Manager and groan a little on the inside. There is a lot to keep up with, and a lot of it seems pretty technical at a first glance. And since your business is likely able to accomplish most basic marketing tasks without diving too deep (or at all) into the Business Manager, it makes sense that many avoid it altogether.

If you’re not using Facebook’s Business Manager (whether intentionally or otherwise), however, you are missing out on multiple valuable marketing opportunities. While Business Manager is essential for agencies, it also has numerous benefits for businesses of all sizes that can improve the efficacy of your marketing or offer new features with new capabilities.

Whoever you are, in this article we’ll do our best to convince you that now is the time to make the leap to Facebook Business Manager, and we’ll show you how to get started.

We’ll cover what is Facebook Business Manager, how to get started in it, what the key features are, and how Facebook Business Manager will benefit your business.

There’s a lot to cover so let’s dive in!

So What Is Facebook’s Business Manager?

Let’s start with how Facebook themselves define the Business Manager:

Business Manager allows advertisers to manage their marketing efforts in one place and share access to assets across their team, partner agencies and vendors.”

They simplify this even further down to “manage everything in one place with Business Manager”

Historically, when Facebook advertising started out there was no need for Business Manager as the average business probably just had a couple of ad accounts and Facebook pages and a handful of employees to manage them. Facebook’s Page features were also much more limited than they are now; back then, Pages were brand new. Analytics were nothing like they are now, tracking pixels didn’t exist in the same capacity, and even features like dynamic ads from product catalogs weren’t a thing yet.

Over time, we’re seeing more businesses owning more Pages, working with more agencies, and taking advantage of more of the incredible features now available to us.

Simply put, Facebook’s Business Manager is now a fully native tool available to all Pages. It can be used to manage your ads, your Pages, connect with agencies (or, if you’re an agency, connect to clients), and take advantage of in-depth features like setting up your pixels or adjusting custom attribution windows for your Facebook Ads. Here, you can also manage billing, review brand safety concerns, manage events, create product catalogs, and store images and videos for your Pages.

If you are at your first campaigns, you might want to click here and learn how to get your Facebook ad account, Facebook page, and Business Manager ready to work. If you are ready to dig deeper into how the Facebook Business Manager works. just keep on reading.

The 2020 Guide to Facebook Business Manager

Let’s start with the lefthand menu in Facebook Business Manager and explore the options available in 2020:

There are options for the following:

Managing all these in one place from one menu is so much easier than having them spread out across different portals, and agencies and businesses with multiple Pages can use the business manager to effortlessly manage all of their Pages or their client’s Pages and ad accounts.

At this stage you might be feeling overwhelmed by the dozens of options available but don’t worry, you don’t have to use all the tools at once, some of them won’t be used at all. Others, you may only need to access once (like to set up your tracking pixel, if no changes are needed later down the road) or may not need to access ever again.

If ever you get stuck just use the search bar across the top of your account and hey presto, it will find all your available tools, the ad campaigns, ad sets, and ads, all in one place.

Why Use Facebook Business Manager?

There are six primary reasons that you’ll want to consider using Facebook’s Business Manager. If you’re still not convinced you need the tool, let’s look at each one.

Reason #1: Most Advertisers Now Have To Use It

Practically being required to use the tool is a great reason to do so, in our humble opinion.

During the last quarter of 2018, Facebook started making Business Manager compulsory for all accounts using custom audiences created from email lists.

Any advertiser looking to maximize performance should be using email custom audiences, for example, to nurture leads or to get customers to make a repeat purchase.

Alternatively, these lists of warm audiences can be excluded from cold traffic prospecting campaigns.

Although audiences can also be created based on pixel events, these audiences only last for 180 days whereas an email audience can be used forever.

So, if you’re looking to get the most out of your advertising you’ll have to switch to Facebook Business Manager.

Reason #2: It Prevents The Need For Grey Social Media Accounts

Without Facebook Business Manager it’s difficult to separate a personal Facebook profile from the business assets that they control.

This is a recent conversation I had with an agency owner:

It probably happened to you too: your staff wants to keep their personal profile separate, and it gets tricky adding multiple staff to each asset.

This has resulted in companies that don’t use Business Manager creating “grey accounts” where they create a fake personal profile with a shared login for all staff.

We have seen Facebook disable fake profiles which has blocked companies from accessing their own Facebook pages and ad accounts.

Thankfully they managed to regain access but it’s a huge risk, and one that can be easily avoided by switching to Business Manager.

Reason #3: You’ll Get Better Support From Facebook

As we mentioned in the first section, there are dozens of types of assets and tools, all of which need to integrate with each other to work properly.

If ever you have a technical issue it’s likely that the first thing Facebook business support will ask is if you’re using Business Manager.

They’re unlikely to be able to offer in-depth help unless you’re using their recommended tools.

Ask yourself a question:

Do you want to switch to Business Manager now when you can plan a smooth transition or would you rather switch in a hurry when you’re already dealing with technical issues?

Reason #4: The Sooner You Switch, The Easier It Is

If you just have a Facebook page and an ad account then importing them into Facebook Business Manager is easy. However, over time the number of assets your company holds has a habit of rapidly expanding.

Maybe you set up an Instagram account, then create a Facebook pixel, next add some new employees and so on.

Even with just a few assets, it can get complicated working out which employee needs which level of access to what assets.

In extreme cases, we’ve seen franchise businesses trying to move 100 Facebook pages, 100 ad accounts and hundreds of staff into Business Manager and it becomes a complex and time-consuming project.

If you make the switch now it’ll be far easier than making a more complicated transition in the future.

Reason #5: It’s More Secure

Marketing tends to be an industry with high staff turnover and often agencies are engaged for occasional short-term projects. Over time this can cause security risks with ex-employees still having access.

By having all assets, employees, and agencies in one portal it’s possible to do a monthly audit to ensure only the right people have the correct levels of access.

The key here is to have one member of staff in charge of Facebook Business Manager and to have them schedule a monthly audit.

Every time we take on a new client we find their employee and agency list needs a spring clean, it’s not enough to be using Business Manager you have to have to intentionally do a monthly check.

Facebook Business Manager includes a Security Centre where you can require two-factor authentication for all employees (recommended) and it will also help your auditing by letting you know if any employees are inactive.

Reason #6: It’s Free

Not only is there no charge for using Facebook Business Manager, but better still it enables you to access Enterprise-level tools which are now free for all Facebook advertisers.

For instance, there’s the Facebook Analytics tool where you can create an Event Source Group (ESG) consisting of pixels, pages, and apps, allowing you to combine several data sources together into one analytics dashboard:

One Last Step To Success

Did we convince you that you must get started with Facebook Business Manager right now? The next section will get you started in six easy steps and show you a few tricks to maximize your advertising results.

Facebook Business Manager: How to Get Started

Simply follow the instructions in the next few sections to get your Facebook ad account, Facebook page, and Facebook Business Manager ready to start bringing in new customers in six easy steps!

Step 1: Create Your Business Manager Account

Head on over to https://business.facebook.com/ in order to set up your first business account.

Once there, you should see a big blue button that appropriately says “Create Account.” 😯

Next, it’ll have you log in to Facebook just like usual:

Then, create your Facebook Business Manager account by typing in your business name. This name will be visible to everyone and can’t contain any special characters (sorry, startup hipsters).

Next, create your business profile by typing in your name and email address.

Pretty smooth sailing so far, right?!

Once you signup, you are launched directly into the Business Manager app that will look something like this:

Here is your dashboard, where you can access everything about your business.

The first step they will prompt is to create or ‘claim’ your Facebook business page and ad accounts.

In the primary navigation bar, find “Business Settings” as an option.

If you already have a Facebook business page or ad account setup you should see it in the middle of the screen now.

When you first set up Business Manager, you’ll be given the option to add new accounts, request access to other ad counts, and create new ad accounts. You can also claim, request access to, or create new Pages. Here, essentially, you can manage everything related to your Business Manager.

Here you can get started with ad accounts, pages, and people. They’ve simplified these options a lot, so it should be self-explanatory to see what you should be doing next (i.e. “Create Page” for first-time visitors, or “Claim Page” if you already have one up, etc.).

Simply point, click, and follow the on-screen instructions.

Step 2: Create an Ad Account

Now let’s create a new ad account inside the Business Manager.

The Ad Account options will be in the upper row under your Business Manager Settings. Simply look over to the right-hand side for the button that says “Create Ad Account.”

Next, it will ask you to fill in some basic information like your ad account name, what business manager profile you want to connect it to, the timezone of your business, and the currency you use:

Once you fill out your business information, select the people you want to add to this new ad account:

Here you can also select default roles for each individual. So that means you might want to give different access levels to one person who’s an outside vendor vs. your in-house marketing manager.

Don’t worry, you can always edit this later. We’ll also show you how to add more people (employees, admins, advertisers, and more) in the next few sections.

Once you select the initial users to add, hit “Save Changes” and your account is created like so:

The next step is to setup a new method of payment before you can start advertising.

You should see links in the middle of the page to click and edit payment method details. Or you can look over to the upper right-hand corner to return to some of the information we just setup (like people).

Now let’s add a new payment method. Look for the text link “View Payment Methods” as shown in the picture above. It will bring you to a blank page that confirms there are no payment methods currently available.

So click on the “Add Payment Method” button to begin:

Once you enter the appropriate details, your Facebook ad account will be almost ready to start advertising.

The only thing holding you back now is a Facebook Business Page (if you don’t have it already). So let’s set one up.

Step 3: Create a Facebook Business Page

Head back to the Setup Guide section of the Business Manager and look for “Create Page” to get started creating one from scratch.

First, you’ll need to choose a Category for your page:

Go ahead and type in your Page Name (for the Company) and select a business category (e.g. Consulting Agency).

Click “Create Page” to you know, create your page, and Facebook will automatically link it back to your Business Manager, too. (Nice guys.)

Then, you’ll also be redirected back to your Business Dashboard to do one of two things next:

If you click on the first choice, you can follow the link over to customize your new Facebook Page.

Let’s give a look to the second option.

Step 4: Add Business Manager Admins and Employees

When you’re ready to add new team members to your Page or ad accounts, you’ll need to enter in their email addresses. You should see their profile picture pop up.

When you do this, you can grant them either “employee access” or “admin access.” Employee access is more restricted, only granting them specific access to certain features on assigned accounts and tools. An agency, for example, would give employees access to the accounts that they personally are managing, not all of the accounts that the agency manages. Admin access gives someone full control over your business, including the ability to add more people, adjust their access, and alter the account.

When you’re inviting specific users, you can choose which Pages you want to grant them access to, and which specific tasks you want them to be able to complete. You can limit this; even though “employee” roles allow someone to manage jobs, I can disable this feature for particular employees if I choose, which you can see here.

Step 5: Request Access or Claim a Page/Ad Account

If there’s an existing ad account you want to sync up with, fortunately this is pretty easy to do, too. Head to your main Business Settings section, and then look for “Ad Accounts.”

Click “Add” and then choose the correct prompt. If you want to Add an account, you’ll need to enter in the account ID. Note that once you add an account to Business Manager, you can’t remove it.

You can also request access to other ad accounts. If you’re synching up with a sister company, for example, or helping a client with their ad accounts, this is when you’d use this feature. You can either enter in the ad account’s ID (which the other party would need to supply to you) or have them Assign you as a partner utilizing a custom code that will be displayed here.

The Basics of the Facebook Business Manager

Let’s discuss how the Facebook Business Manager works now that you’ve got your ad accounts and the page linked.

Login to your Business Manager Dashboard look for the menu in the upper left-hand corner of the screen.

This will expand the entire menu of items you’ll typically work within the Facebook Business Manager.

This menu is like your ‘jumping off’ point because you can do almost anything from here.

You can create or manage new ad campaigns. You can edit or add new apps. You can create new page posts. All of your data, analytics, and conversion information will be a click away. And you can even manage audiences, pixels, product catalogs, and videos.

Here’s how you can create new audiences for your ad campaigns.

How to Create New Facebook Ad Audiences

Open up the Business Manager menu and look for the Audiences tab.

Here we can choose between creating three new audiences:

Let’s take a look at how to create each one now.

Custom Audience Setup

Custom audiences are most often used to connect with the people who have already shown an interest in your business, service, or product.

You can create a custom audience from a contact list, previous or ongoing website traffic, or mobile app usage.

Here’s how to get started.

A Customer File custom audience consists of current/existing customers. You can target ads to these customers on Facebook and Instagram (and the audience network).

If you have MailChimp, you’re in luck! There’s already an existing integration so you can instantly connect your account. Otherwise, you’ll most likely need to upload a file of customer data (like emails or phone numbers) that Facebook will then use to match against their user database.

Here’s how it looks when you go to setup your upload a customer list:

Next, upload your list or paste it into the box and hit “Next” to map your identifiers.

Hopefully, this should have automatically mapped fields for you. If everything is good to go, you should see a green check mark to signify the right format.

Next, click “Upload & Create” and you’re done.

If you click “Website Traffic” from the main custom audiences menu, you will simply have to install a pixel code on the website pages you want to track visitors. Some content management systems (CMS) will have an existing integration setup so that it only takes a few clicks. Otherwise, you’ll have to copy and paste some code to make it happen.

Next, you can adjust the individual audience settings based on your preferences.

When finished, you’re all set!

Lookalike Audience

Select “Create a Lookalike Audience” now to replicate one of your existing saved ones.

To create a lookalike audience, you need to have an existing audience that Facebook can then use to find ‘lookalike’ targets that similar to those already on your lists. So start by selecting the individual custom audience or Page as the Source for your new lookalike audience.

Then you can also select the locations to target and the audience sizes (which will determine how specific or small the targeting gets).

When satisfied, simply hit “Create Audience” and you’re all set.

Saved Audience Setup

Navigate back to Asset Library and go to Audiences to create a saved audience.

The third and final choices could be “Create a Saved Audience.”

Here, you can create an audience from scratch choosing what locations, age range, demographics, and interests to target.

The Detailed Targeting will allow you to drill down into Demographics, Interests, Behaviors, and more to make your targeting even more granular.

These detailed targeting options will include values for job title, income ranges, interests, hobbies, and more.

For example, you can start by selecting what someone does for a living:

Then you can narrow the audience further by excluding segments of people.

For example, you can add extra criteria on to the original job title to select only people who make over a certain amount of money each year:

And then you can take it another step further by excluding an additional segment based on the type of lawyer you’d like to target:

When ready, hit “Create Audience” and you’re all set to go.

Setting Up Pixels

Head back to the Business Manager dashboard and select Pixels under “Events Manager.” Here, you’ll be able to manage an existing pixel or set up a new one if needed.

Click the green “Set Up Pixel” option if you’re ready to do so. (Remember, your tracking pixel is what helps you assess what actions are taken after an ad is clicked and allows for retargeting based on actions happening on your site and off-Facebook! It’s valuable!).

You can install the pixel code one of three ways:

Click on one or the other to follow the instructions. (You can read more about how to set up the pixel fully here.)

Event Codes for the Tracking Pixel

Now, here’s where the fun begins: Event codes.

On a serious note: Events are actions taken by customers or users on your website. These are typically ‘soft’ goals, or micro-conversions, that don’t always result in a macro (revenue-generating) conversions. Think registering for a webinar, opting in to your email, or messaging your business.

The event code you install will let you track those actions for advertising purposes, things like when a product is added to cart, new pageview, etc. Here’s an example from Facebook to give you an idea of what your code will look like with events.

1 = Your website’s current code. You will paste the Pixel code between the two head tags of your web pages.

2 = Your FB pixel base code that you just copy and pasted

3 = Additional, standard event code.

Here are the nine standard event codes you can add to your Facebook Pixel code depending on which page you are customizing for:

You’ll want to include these custom event codes onto the standard base code, and then attach them to each individual page that signals the action has been completed.

Creating Product Catalog in the Business Manager

Product catalogs are incredibly valuable. They allow you to create Dynamic Ads, which show specific products to specific users without you needing to create tens or hundreds or even thousands of individual ads for each individual product.

To create a product catalog, head to Assets in the Business Manager menu and click on “Product Catalogs.”

On the next screen, click on “Create Catalogs” to get started.

Here you will name your catalog and choose the appropriate type (e.g. Products, Hotels, Flights, Destinations, etc. :

For this example, we chose “Products.” Next, you will be asked to add a product feed.

Go ahead and enter your feed name, currency, and upload type (single vs. recurring uploads):

Then, hit next and get ready to upload your file.

Since you likely don’t have a product catalog setup or haven’t done one before, here are some basic guidelines below to help you format the spreadsheet properly. These fields are required for every product catalog.

The good news is that many big eCommerce platforms, like Magento, BigCommerce, or Shopify for example, will have an app, extension, or feature to help support these product catalogs.

Next, you can add additional detailed items for each different product specs.

Once you’ve got a spreadsheet that looks something like this one below, go ahead and upload to get started.

Account Quality

One newish feature that we love about Facebook’s Business Manager is their “Account Quality” section.

This section can be found under the “Manage Business” part of the Business Manager’s navigation, and it’s designed to help you quickly assess the health of your associated ad accounts and Pages quickly.

You’ll notice, for example, that there are two disabled ad accounts right now. One is an old client who essentially lets their accounts expire when they aren’t actively hiring me, and another is a demo account I created years ago for a blog post tutorial. In these cases, they’ve been disabled because they were out of use for a significant portion of time. Next to this, you can also see the total number of rejected ads from each account (in this case, there aren’t any).

You want to pay attention to this, because it essentially allows you to keep a close eye on the health of your actual campaigns. If you have too many rejected ads, it can actually cause Facebook to disable, pause, or even shut down your ad account. Keeping a close eye on this here is essential.

You can also monitor this section of the Business Manager for any advertising restrictions that have been placed on Pages that you own, manage, or monitor through the Business Manager. If you’re ever concerned about this, come here first; it can give you answers about how to proceed moving forward.

Adjusting Attribution

Attribution is used to assign credit to different marketing campaigns for a single sale. If someone sees your ad, for example, clicks, and immediately purchases, that ad will be credit (and receive attribution) for that sale.

Attribution is often trickier than this, however. If someone clicks on your ad but purchases 30 days later, does the ad still get credit? What if there were multiple other touchpoints? Your ad was first, or last, but multiple other touchpoints pushed users through the funnel. Who gets credit then?

Facebook’s standard and default attribution is “click and view.” If someone clicks on your ad and purchases within 28 days, the ad gets attribution for the sale, even if they clicked on other touchpoints afterward. And if they view your ad and convert within one day, the ad is attributed the sale.

This may work for some businesses, especially low-cost, low-risk purchases. Someone is likely to buy a pair of shoes within a month, for example. They may take much longer (and need to do a lot more research) to purchase a car, a tutoring subscription for their child, or even food for their dogs. So maybe they need 60 days to convert. If this is the case, you’ll want to head to “Business Settings” and then click to adjust your attribution. Keep in mind that you can only extend both windows to up to 28 days.

You can, however, adjust your attribution models, too. You can decide to give the most attribution to the first touchpoint and the last, for example, or to all touchpoints equally. This helps you assess your overall funnel. To customize the attribution model, you’re going to go to “Attribution” through the Busines Settings shortcuts.

Once here, you can choose to alter the attribution model. Facebook essentially goes off the first click/view; it doesn’t matter where in the funnel the ad is. If they click or view and then convert within those time frames, the ad gets credit. We typically recommend using a positional or even credit mode; these take all touchpoints into account. Even credit distributes attribution evenly. Positional assigns the most value to the last click before conversions, and the second highest-value to the first click, with all other touchpoints in the middle receiving equal attribution.

If the current attribution model is working for you, great! But if you want to have a more accurate look at how your ads are actually impacting your overall campaigns and success, considering adjusting your attribution model may be right for you. Keep in mind that Facebook and Google Analytics use different attribution models, so you’ll likely see discrepancies if they’re not on the same page.

Conclusion

The Facebook Business Manager can seem daunting when you first log in. That’s normal; there’s a lot of content here, and it does take some time (and a bit of a learning curve) to get used to.

That being said, mastering the Business Manager is definitely more than worth it, even if you’re a single business owner running a single Page.

This tool will allow you to run much more sophisticated ad campaigns and keep a much closer eye on your ad account and Page in general.

Improved campaigns and better monitoring is always a good thing, allowing you to achieve more results faster.

What do you think? Do you use Facebook’s Business Manager? Which features do you find most valuable? If you don’t use it, what’s keeping you from diving in? Share your thoughts and questions in the comments below!