How to make facebook to page

How To Create a Facebook Business Page: 2022 Edition

One of the most common branding tips you will find for your business or website is to create a Facebook page. For this reason, I am sharing with you in this article a complete tutorial on How to create a Facebook page for your business website.

If you are not sure why you should create a Facebook page, read on!

Our target for you in this post is to illustrate how you can have a Facebook fan page for your brand in 15 minutes’ time.

Why you need to create a Facebook page for your business:

Facebook is one of the most popular social networking websites out there, with 1.038 billion daily active users worldwide. By creating a Facebook fan page, you are allowing your potential readers, clients, and customers to connect with you.

Depending on your social media skills, you can engage your Facebook fans in conversations, and make your brand more prominent. In fact, many companies are even using Facebook as an announcement channel.

There are obviously other uses for Facebook as well, and we discuss those at length in other posts, but for the purpose of today’s post let’s get back to Facebook as a tool for business enhancement:

Step by step tutorial: How to create a facebook business page

Facebook fan pages help you to brand, socialize and send messages to all of your blog or website fans. If you have not yet created a Facebook fan page for your blog, do it now and enjoy taking your brand to the next level.

Selecting the type of page:

Go to this create a Facebook page link, and select the type of business you have. Selecting the proper category will allow your brand to reach the right audience.

For example, if you need a fan page for your website or blog, select “Brand or Product” and select “websites” from the drop-down menu. Next, add your brand name. This is not a vanity URL, but you can add a custom URL from your fan page later.

Click on “Get Started”, and then add the details and choose an avatar for your fan page. I would suggest using your official Gravatar, and if you don’t have a Gravatar, you can always create a picture for your fan page that is similar to your brand’s logo. Note: the maximum size for your Facebook fan page profile pic is 180*540 px.

Once you’re finished uploading your picture to your newly created Facebook fan page, Facebook gives you an option to invite your friends to your fan page. You can skip this for now if you wish, and return to this feature later. On the next page add your website details, and click on “Continue.” Once done, you will have a page like this (see image below), and you can hit “Like” and recommend people, and also edit page settings.

How to edit Facebook page settings:

Once you have learned how to create a Facebook fan page, it’s time to learn how to edit your fan page. Having a look at this screenshot will give you great many ideas about the customization options of Facebook fan pages.

Notice the pointers, and follow the notes added below:

1) Fan page wall:

Like our Facebook profile, this is the wall for the Facebook fan page. You can use it to upload images, text, share links, ask questions and upload videos. I would suggest that you use in as creative a manner as possible. Apart from publishing your latest post to your fan page using RSS Graffiti, I also suggest you that you work on asking interesting questions and engage your users in conversation.

2-3) Edit fan page:

As you are editing your Facebook fan page, you will find the admin management page of Facebook, and from there you can take various additional actions related to your newly created fan page.

4) Use your page as a profile:

Sometime back, Facebook added a new feature to Facebook pages for businesses, and it allows you to use Facebook as a profile. You can “Like” other Facebook pages, and comment using your Facebook fan page name. You can not add another user to your Facebook profile, but from a branding point of view, you can effectively use this feature to make your reach wider. You can engage in conversations and discussions, and if you are an expert, your answers will help you to get genuine fans.

5) Facebook fan page SEO:

In this post, I’m not going to elaborate on how to optimize your Facebook page for SEO, but it is important to note that your “About” section works as a meta description with search engines.

For this reason, you will want to write your “About” section carefully, so that it is easier to rank for any keyword using a Facebook page.

So –choose your name and the contents of your “About” section carefully.

Here is how my Facebook page is shown in search engine:

6) Fan count:

This is one number which we would always like to see increasing! You can refer to the tips in my other posts on increasing fans on your Facebook page, and watch this number grow. One of the easiest ways to increase fans on your newly created Facebook fan page is by adding a Fan Box widget on your website. Here are hand-picked articles that would help you get more fans:

You should also download official Facebook page manager app for Android & iOS, which would make it easier for you to manage & update your page from your smartphone.

If you also need to create a landing page for your Facebook page which is great for email capture, offering tripwire, you can do that easily with Leadpages.

Here is a video for the same:

As a Facebook fan page administrator, I suggest that you read the following posts:

I would love to know if this tutorial helped or inspired you to create a Facebook business page for your business or website. Do you think it’s necessary to have a Facebook page for every brand and business? Tell us what you think using the comments section below.

And as always, if you find the information in this post useful, please share it with your friends and colleagues on Facebook, Twitter and Google Plus.

How to make a Facebook page for your small business

If you own a small business, having a Facebook page lets you reach individuals among the 750 million or so users worldwide who are most likely to be interested in your company. Your interaction on the social network gives customers the sense that they know you and your business, which can increase loyalty and make them more likely to recommend your services.

On Facebook you can easily add features that are harder to implement on your website. You can build a custom page, run contests and promotions, and manage a small e-commerce shop. Plus, Facebook is free. Even if you pay for custom applications or a developer’s services, it remains a form of advertising with a small price tag.

The potential reach of a Facebook page is huge, as half of its users log in every day. Facebook studies show that people interact with their favorite brands on Facebook more than on any other social network, are more likely to recommend a brand after becoming a fan of it on Facebook, and are more likely to purchase a product after becoming a fan. In addition, anyone outside Facebook can view your Facebook page because search engines index it.

Establishing Your Profile and Page Admins

Before creating your Facebook fan page, you must establish a personal Facebook profile. The individual in that profile is the creator of the fan page. As a result, the subsequent Facebook business page doesn’t have a separate login from that of the individual user who created it.

A Facebook page can help you interact more with customers than a website can.

Many people are nervous about mixing their personal information with their business information, but the two are conceptually separate. You’ll interact with the business page as the business, and on your personal profile as yourself. Only administrators and the owner of the page can see other page admins. Thus, when I interact on my Facebook page, (Anti) Social Development, I post as that company and not as Kim Woodbridge. People who interact with my company page don’t see my personal profile.

If you aren’t going to be the only person working on your business’s Facebook page, you’ll need to select admins. To do this, fill in the appropriate data in the ‘Edit Page’ section under ‘Manage Admins’. The admins either must be Facebook friends of yours, or must be identified by the email address they use for Facebook.

The admins you designate won’t need your login to access the page, and once they log in as admins, they’ll have access to page-editing features. For example, I’m an admin on a number of business pages and can access all of them by logging into Facebook, so I don’t need anyone else’s login data.

Be careful, however, to add only people you trust as admins. Any admin can remove any other admin, even the owner of the page—a structural flaw that Facebook needs to address. If you add a developer or other person to work on your page temporarily, I recommend removing that person from admin status as soon as the job is done.

Facebook does offer what it calls a business account, but this option is very limited and I don’t recommend it. A business account doesn’t allow you to install Facebook apps, so you can’t add a custom page made with iframes or third-party tools, as discussed throughout this article. For that reason, I don’t recommend using a business account.

Creating a Facebook Page

From your Facebook profile page, click the Pages header in the left-side navigation. Next, click the Create a Page button, and select the type of page—Local Business or Place, for example, or Brand or Product. You’ll see a number of fields to fill out, such as your business category, name, and address.

One of the early steps of creating a business page on Facebook is to choose your business type.

Next, click the Get Started button, and Facebook will guide you through the rest of the setup process, step by step. If you skip any of those steps, you can fill them out later on a new page in the Facebook Welcome section, which only page admins will see.

Information to Include

When Facebook walks you through the initial steps, it will request information about your business—a logo for the page avatar, details for the About section, contact information and hours, and the URL of your website.

If you want Facebook to pull in your blog posts automatically, an application such as Networked Blogs can help. Each time you publish a new post to your blog, Networked Blogs will import the post and add it to the Wall of your Facebook business page.

Among the Facebook applications that come with your page by default are Photos, Links, Events, Notes, and Video. You can’t remove the default applications, but you can set them not to appear in the left-side page navigation.

After completing the first steps, you’ll want to customize the public appearance of your Facebook page with a design appropriate for your business.

Building Your Custom Page: DIY or Hire a Pro?

When you create a custom Facebook page, it appears as an additional page along the left side of the page navigation. A custom page includes your own text, images, videos, newsletter sign-up, and so forth—all specific to your business and branding. You can designate a custom page to be the default page that people see, in place of your Wall.

A custom page will allow your business to stand out from others. People are 40 to 50 percent more likely to like your page and become a fan if you have a custom tab as opposed to the generic standard Facebook page, according to BrandGlue, which tested a Facebook fan page with the custom tab on and again with it off. A custom page lets you can add branding and increase customer engagement.

Should you create your own custom page or hire a professional? Here are some factors to consider:

• Do you have time to create a custom page?

• Do you have a server to host your page on, if you plan to build the page with iframes?

• Do you know HTML? Many third-party applications require at least a basic knowledge of HTML, and you must know it to build a custom page with iframes.

If your answer to any of these questions is no, you should hire a professional. Otherwise, go ahead and create your own custom page.

Building a Custom Page With a Third-Party App

Various third-party applications are available for creating a custom Facebook page. They are useful if you don’t know HTML or you don’t have a Web server but you want to dress up your page with images and text in a custom layout.

One such tool is Pagemodo, a simple WYSIWYG editor that lets you create a layout and edit sections by clicking on each part and adding the content. You can also easily change fonts and colors via the online editor. Pagemodo doesn’t require any knowledge of HTML; it has a point-and-type interface, and a version containing all of the tool’s basic features is free.

Pagemodo is a tool that lets you create a custom Facebook page without possessing any coding expertise.

Third-party applications like Pagemodo are easy to use, and they let you quickly craft a custom page. But they lack the design flexibility of a page created with iframes, and they leave you dependent on them. If a free service suddenly decides to charge a fee or goes out of business, you’ll be out of luck. DIY types will also prefer to build their own page.

To get started with Pagemodo, go to its website, and click Start Now! Connect With Facebook. A standard ‘Request for Permission’ pop-up box will appear; click Allow. If you have more than one Facebook page, a pop-up box will ask you to select the page that you want to add the tab to. Alternatively, you can click a link to set up a new Facebook page. Click the Choose button. The site will then present you with an array of templates to choose from in creating your page. Most of the templates are free, but some are available only with the paid version of Pagemodo.

To create a custom page with Pagemodo, first select a theme and then modify it by selecting the layout and colors you want to use. Selections made on the left will appear on the right. Now you’re ready to edit content. Open the Edit Content tab, and click any element on the right side of the page in order to edit it. For example, click an image area to upload an image there.

Pagemodo’s ‘Like Gate’ feature is available only with paid accounts. It requires vistors to ‘Like’ your page before they can see its content. Businesses frequently use this arrangement in connection with coupons or other special offers, but it’s unnecessary if you don’t plan to offer those to customers.

The Publish step is where you select a name for your custom page tab, and where you can share the page with friends or fans. If you’re using the free service, you’ll have to ‘Like’ Pagemodo’s Facebook page, and a link to Pagemodo will appear at the bottom of your custom Facebook page. The app will display a final preview of the page so you can edit it before publishing. Once you publish the custom page, it will appear live on your Facebook fan page.

Build Your Own Custom Page With Iframes

An iframe is code used to pull content from one website into another.

You’ve probably seen them used with Google Maps and Calendars. For instance, you can pull a Google map of your business location into your Web page via iframe code. Facebook uses similar code in its iframe application, allowing you to pull a Web page you’ve created into a custom Facebook page.

To build a custom page with iframes, you must know HTML and have experience with creating Web pages and uploading them to a Web server.

Start by creating an HTML, PHP, or other type of Web page and uploading it to your Web server. If you already have a business website, you’re good to go, though you may need to adjust a page to satisfy Facebook’s size restrictions. Facebook has established a maximum permissible width of 520 pixels, and pages work best at between 480 and 500 pixels wide. The iframe application will later import the page you made into Facebook.

Once you’ve created the page to import into Facebook, you’ll need to create the iframe application. You perform this step at the Facebook Developers site, a subsection of Facebook. If you’ve never used the Developers site before, you may need to create a new account using your existing Facebook login. Click Apps in the top navigation bar, and then click the Create New App button. After you create the app, you’ll be on its basic settings page. It should already have your email address filled in and provide you with an application ID and application secret ID.

To add your own custom icon to the page, click the Edit icon within Facebook. You’ll find the icon in the left-side navigation next to the name of your custom Facebook page.

In the ‘Basic Info’ section, fill out the App Display Name field. This is the name of your custom page within the Developer’s area, the name of your application in your Edit Page area (as discussed below), and the name of your custom page. You can rename your custom page in the Edit Page area, meaning that you don’t have to display the name that appears in the ‘App Display Name’ field on your Facebook page.

Building a Facebook page with iframes involves creating an app.

Next, click the App on Facebook section and fill out the Canvas URL field. (Starting on October 1, filling out this field will be mandatory.) This consists of the URL to your uploaded page without the name of the page included—for example, http://yourdomain.com/facebook/. Now go to the section at the bottom called ‘Page Tab’ and create your Page Tab Name.

You must also identify the ‘Page Tab URL’—the full URL to the page you created, such as http://yourdomain.com/facebook/demo.html. (Starting in October, you’ll need a secure Page Tab URL.)

On the left, under ‘Settings, Advanced’, are the ‘Canvas Settings’, which determine page width and height. You should be fine with the default values, so save your changes. On the left side of the page, under ‘Related Links’, click View App Profile. From that page, click Add to My Page. If you administer more than one Facebook page, select the correct one.

Go to your Facebook page and click the Edit Page button at the top right. Select Apps in the links along the left side. Locate the app that you just created, and then click Edit Settings to add the tab to your page. (Select Edit Settings a second time if you want to rename the tab.)

Remember that the Facebook page, via an iframe, is importing content that you’ve uploaded separately to your Web server. If you want to change the content on the Facebook page, you must first edit the file that you created for your website and then re-upload it to your Web server.

Next page: Know your SSL requirements…

SSL Requirements

As of October 1, all Facebook applications will be required to have SSL certificates to ensure secure browsing over Facebook. Since Facebook considers a custom page created with iframes to be an application, the server that your page is hosted on must have a SSL certificate; otherwise, people won’t be able to view your page. Ask your Web host for more information about SSL certificates and their cost. Once you have the certificate, fill out Facebook’s Secure Canvas URL and Secure Page Tab URL fields for your application.

You’ll also have to satisfy Facebook’s SSL requirements.

Other Third-Party Apps for Facebook Pages

Various other third-party applications can help you build a custom Facebook page. Be sure to review the cost and the requirements of each before selecting one. Not all of them are free, and many require at least a little knowledge of HTML.

Wildfire is best known for its applications that allow you to run a contest or sweepstakes on Facebook, but the service also has a custom page tool. It is currently free but Wildfire plans to charge for it in the future. Apparently, free users will be grandfathered in to the paid version.

Involver has a suite of applications for Facebook. Static HTML pages will create a custom page tab. The application requires knowledge of HTML. You can use two of Involver’s applications for free; but using additional ones will trigger a fee.

Iwipa is a free application for Facebook pages; it doesn’t require any knowledge of HTML.

What to Seek in a Professional

There are a number of questions to ask when hiring a professional to create your custom Facebook page. First, ask to see a portfolio of the person’s work. Even designers who don’t have a lot of experience should have created some sample pages.

Managing Your Page

You’ll manage your Facebook page in Facebook’s ‘Edit Page’ section, which includes a number of tools and useful resources. From your Facebook page, click the Edit Page button, which defaults to the ‘Manage Permissions’ screen.

The ‘Manage Permissions’ screen contains a number of useful sections.

Your Settings: This section includes posting preferences—which determine whether the page or the personal profile will make wall posts—and email notifications.

Manage Permissions: This section determines page visibility, age and country restrictions, the default landing tab, and whether visitors are allowed to post on the page.

Basic Information: The fields in this section are specific to your business: address, phone number, about, hours, email, and the like.

Profile Picture: You’ll use this section to upload or change the logo displayed on your Facebook page.

Featured: This area is designed for managing pages that the page has liked as favorites, and for displaying information about the page owner.

Resources: This section contains tools for promoting your page, linking your page to Twitter, sending an update to your fans, and advertising.

Manage Admins: The owner of a page is also an admin. In this section, you can designate additional admins. As noted earlier, though, any admin can remove any other admin—including the page owner. So add only trustworthy individuals as page admins.

Apps: This section is the place where you manage any the Facebook applications associated with the page, including both default applications and custom ones.

Mobile: This location handles setting up mobile email, the iPhone app, and text messaging.

Insights: Facebook pages statistics appear in this section, which we’ll discuss in more detail in the next section.

Help: This is Facebook’s help section.

Facebook’s Edit page lets you manage permissions and much more.

Checking Page Statistics

Facebook provides basic statistics about traffic and visitors to your page in the Insights section of the Edit Page.

Facebook provides insights about your page’s social life.

The Insights section consists of three subsections: Overview, Users, and Interactions.

Overview: The overview subsection displays ‘New Likes’, ‘Lifetime Likes’, and ‘Monthly Active Users’ under ‘Users’, and ‘Post Views’ and ‘Post Feedback’ under ‘Interactions’. The default time frame is the past month, which can be changed to the past week or to a custom date range. You can export this data to a CSV or Excel file.

Users: This subsection provides more-detailed information about the page visitors, such as gender, age, location, and referrers. In the screenshot above, for example, you can see that most of the page’s visitors are male, and between the ages of 25 and 34, and from the United States. Such information can help you determine the customers that your business best serves.

Interactions: This subsection provides statistics on post views, post feedback, number of views per post for the previous month, and activity on the page. If visitors aren’t allowed to post on the page, no data will appear under the page activity section.

If you build a custom page with iframes, you can add tracking code from Google Analytics or other stat-tracking programs.

You should now see the benefits of having a Facebook page for your business and have the information you need to create a custom page with your own branding. Make sure that you post interesting and useful content regularly to keep people interested. Maintaining a Facebook page that lacks activity and interaction is worse than having no Facebook page at all.

On my own Facebook page, I post links to my articles, but I also provide other content and links that will interest my visitors. Your visitors will appreciate a personal touch, too, such as your asking them questions about their favorite product, their favorite software, or even their plans for an upcoming long weekend. The more you interact, the more engaged visitors will be with your business. And there is nothing better for a business than postive word-of-mouth recommendations.

Kim Woodbridge is a freelance Web developer specializing in WordPress and Facebook. She blogs regularly at (Anti) Social Development. You can check out her Facebook page and follow her on Twitter as @kwbridge.

How to Make Your Facebook Page Famous

This article was co-authored by Christina Bachelor. Christina Bachelor is a Marketing and Advertising Specialist and the Co-Founder and CEO of Bach Enterprises in Los Angeles, California. She specializes in navigating social media landscape, building long-lasting branded partnerships, and producing digital content. Christina holds a BA in Accounting from The University of Florida and an MA in Accounting from The University of Southern California. She has created numerous partnerships with notable brands including Toyota, Lyft, Postmates, EA Games, and Trident. Christina was the Executive Producer of “Dead House” for Kevin Hart’s Laugh Out Loud Network and the Co-Executive Producer for “Where’s the Money” starring King Bach, Logan Paul, Kat Graham, and Terry Crews. Christina also co-founded the RuJohn Foundation, which is a non-profit organization with a mission to provide the necessary tools for education to rural and inner-city schools throughout Jamaica and the United States.

There are 7 references cited in this article, which can be found at the bottom of the page.

This article has been viewed 144,447 times.

It seems like everyone has a Facebook Page these days, so it can be hard to know exactly how to stand out from the crowd. You can make changes to your Page that will make its content more appealing to your audience and give them more opportunities to interact with you and your page. You can also work on sharing your Page in productive ways that will bring it more attention to help boost your content’s popularity.

How to make a Facebook page

With nearly three billion “likes” recorded on Facebook a day — not to mention more than 50 million pages in existence — it’s not surprising that the thought of creating a page crossed your mind.

Since their initial inception, Facebook pages have become an unparalleled means of self promotion and a social-media marketing. Although it was not always the case, a quick glance at your favorite storefront nowadays will likely reveal the website’s logo shoved in the corner, donned with the iconic phrase “Like us on Facebook” and a little blue-and-white thumbs up sign. However, it’s not just businesses utilizing the marketing campaign, but anyone who has virtually anything to promote on the Web: non-profit organizations, bands, politicians, companies, causes, entire brands.. the list goes on. It’s become a more effective tool for reaching audiences and garnering fans than the traditional newspaper, all without high cost that comes with placing an ad in print or on the Web.

Here’s our breakneck guide and tips on how to make a Facebook page. The process will vary slightly depending on the type of page you want create, but none require more than a few minutes. Also, check out our guide on how to use Facebook if pages aren’t the only thing giving you trouble.

Create your Facebook page

Step 1: Log in to your Facebook account. Launch your favorite browser and sign in to Facebook as you would normally, entering your email or phone number, and providing your password before navigating to the homepage. Note that pages are always accessible from the blue navigational bar running along the top of the page, but you must be an admin to access them.

Step 2: Navigate to the page creator. Click the blue drop-down arrow in the top-right corner and select the Create Page option (third from the bottom) to access Facebook’s innate page creator.

Step 3: Select your desired page category and basic info. It might seem rather self-explanatory, but select your desired page category from the six major types displayed in the center of the window. Once chosen, the category icon will slide to reveal options for further specifying your page regardless of category. Enter the the basic information (outlined below), check the box to the left of I agree to Facebook Pages terms and click the blue Get started button at the bottom of the panel. Afterward, you’ll be prompted for further details outlined in the next step.

Step 4: Enter the specifics. The basic information you entered previously was merely the fundamentals. Once started, you’ll be asked to provide more details regarding your page. Choices will obviously vary depending on the type of page you’re creating — a band page won’t contain the same type of information as a restaurant or product — but it should provide accurate details and insights that reflects what your page represents. It may ask you to provide more details about your product or service, prompt you to choose a profile picture or ask you to provide a custom URL for your page. Click the blue Save info and Next buttons until the initial setup is finished and your new Facebook page is created.

Improve your Facebook page

You’re going to want to spice up your page once you’ve built the initial foundation. Below are a few aspects of your page you’re going to want to fine tune and refine if you haven’t already.

Step 1: Change your profile and cover photos. You’re profile and cover photos are ultimately the face of your new page. They’re one of the first things people see and should be a visual representation of what your page represents, albeit one with a little creativity and unique flare to help it stand amid the myriad of Facebook pages. Hover over you profile picture from the main admin panel, click the gray Edit Profile Picture and choose whether you want to upload a new photo, choose an already existing photo or take a new photo entirely. Do the same for your cover photo by clicking the gray Add a Cover button above your page information and selecting the appropriate shot (hint: cover photo dimensions are 851 by 315 pixels).

Step 2: Add more information. Not everything on Facebook is set in stone. Although you can only change the name of a page with fewer than 200 likes, most of the general information (i.e. address, descriptions, topics) can easily be changed to better suit your particular page aesthetics. From the admin panel, click the gray Update page button in the top-right corner and select the Update page info from the resulting drop-down menu to access your main page info. Add or change the page information and click the blue Save changes button below at the bottom of each section to apply the changes.

Step 3: Choose a custom URL. Your default Facebook page URL may get the job done, but it’s not the best when it comes to optimization and branding. You can change your username — not to be confused with the page name — by accessing the main page info settings in Step 2, clicking the blue Edit link in the Page Address section and typing the new URL address for your desired page. Once entered, click the blue Check availability button in the bottom-right of the page and Facebook will automatically change your username if it’s available. Keep in mind you can only do so once after setting it for the first time.

Step 4: Build an audience. There’s no point in creating a Facebook page if you don’t intend on using it to reach out to people. Click the gray Build audience button in the top-right corner and select one of the resulting options from the drop-down menu. Invite email Contacts provides options for uploading your email list and inviting contacts to like your page, Invite Friends allows you to invite people on your friends list to like your page, and Share Page gives you options for sharing your page on your own timeline, a page you manage, a friend’s or a group’s.

A few tips for using your Facebook Page

Creating a Facebook page is one thing, but efficiently using it to your advantage and making it worthwhile for you fans is entirely different. Below are a few quick tips for getting started.

What do you think of our guide on how to make a Facebook page? Pretty easy and straightforward yeah? Lets us know in the comments below.

14 Essential Tips for an Engaging Facebook Business Page

HubSpot also recommends this free Facebook guide for reaching and engaging your audience.

It should be easy enough, right? Just slap together a photo, a couple of posts, and expect the leads and customers to roll on in, right?

If you’re not creating a Facebook Page with a comprehensive strategy to get noticed, Liked, and engaged with, the chances of actually generating leads and customers from it are pretty slim.

Listen to an audio summary of this post:

14 Facebook Business Page Tips

1) Don’t create a personal profile for your business.

2) Avoid publishing mishaps with Page roles.

To assign these, on your business page, click “Settings,” then click “Page Roles.”

Also, when sharing content on behalf of your brand, make sure you’re posting it as your brand, and not as yourself. You can check that by going into your settings and clicking “Page Attribution.”

3) Add a recognizable profile picture.

When choosing a photo, keep in mind that Facebook frequently changes its picture dimensions, which you can find at any given time here. As of publication, Page profile pictures display at 170×170 pixels on desktop, and 128×128 pixels on smartphones.

4) Choose an engaging cover photo.

Next, you’ll need to pick an attractive cover photo. Since your cover photo takes up the most real estate above the fold on your Facebook Page, make sure you’re choosing one that’s high-quality and engaging to your visitors, like this one from MYOB’s Facebook Page:

Keep in mind that, like profile images, Facebook Page cover photo dimensions also frequently change, so we advise keeping an eye on the official guidelines. As of publication, Page cover photos display at 820×312 pixels on computers, and 640×360 pixels on smartphones.

5) Add a call-to-action (CTA) button.

It’s a great way for marketers to drive more traffic to their websites, or to get more eyeballs on the Facebook content they want to promote. This is a great way for marketers to drive traffic from their Facebook Business Page back to their website. Check out how Mandarin Oriental uses the «Book Now» button in this way, to make it easier for viewers to make reservations.

To add a call-to-action to your Page, click the blue “Add a Button” box.

You’ll then be able to choose which type of CTA you want to create, and which URL or existing content on your Facebook Page you want it to direct visitors to. To get data on how many people are clicking it, simply click the drop-down arrow on your button and select “View Insights.”

6) Fill out your ‘About’ section with basic information, and add company milestones.

We’ve arrived at one of the most important sections of your Facebook Page: the ‘About’ section.

7) Post photos and videos to your Timeline.

Visual content has pretty much become a requirement of any online presence, including social media channels. After all, it’s 40X more likely to get shared on social media than other types of content.

And while photos are a wonderful way to capture moments and an actual look at your brand, you should probably invest a good amount of time and other resources into video. The 2017 State of Inbound report cited video as the “main disruptor,” with 24% of marketers naming it as a top priority.

Not sure what your videos should look like? Here’s a fun one that we put together on business lingo.

8) Determine the ideal timing and frequency for your posts.

Here’s where a social media editorial calendar can be particularly helpful. Like any other online content, it can help you establish a schedule for when you share particular posts according to season or general popularity. You’ll probably have to adjust your calendar several times, especially in the earliest stages of setting up your Page, since you’ll want to check the performance of your updates in your Facebook Insights (which you can navigate to via the tab at the very top of your page). Once you’ve observed popular times and other analytics for your first several posts, you can tailor your posting frequency and strategy accordingly.

Wondering how to schedule posts? You can either use an external publishing tool like the Social Inbox within HubSpot software, or the Facebook interface itself. For the latter, click the arrow next to the “Publish” button and click “Schedule Post.”

9) Leverage Facebook’s targeting tools.

Just click the small bullseye symbol on the bottom of the post you want to publish, and you can set metrics for both a preferred audience, and one you think might not want to see your content.

10) Pin important posts to the top of your page.

To solve for this, Facebook offers the ability to «pin» one post at a time to the top of your page. You can use pinned posts as a way to promote things like new lead-gen offers, upcoming events, or important product announcements.

To pin a post, click on the drop-down arrow in the top-right corner of a post on your page, and click ‘Pin to Top.’ It will then appear at the top of your page, flagged with a little bookmark. Just keep in mind that you can only have one pinned post at any given time.

11) Decide whether you want Facebook fans to message you privately.

If you want your Facebook fans to be able to privately message you directly through your page, definitely enable the messages feature. You can do so by going to your settings, clicking on “General” on the left-hand column, and then looking for “Messages” on the list of results.

12) Monitor and respond to comments on your page.

Speaking of monitoring the interactions your fans have with your page, don’t forget about comments. You can monitor and respond to comments via the ‘Notifications’ tab at the very top of your page. While it may not be necessary to respond to every single comment you receive, you should definitely monitor the conversations happening there (especially to stay on top of potential social media crises.

13) Promote your page to generate more followers.

Now that you’ve filled your page with content, it’s time to promote the heck out of it.

You’ll probably also be asked to add some creative assets or copy. Remember, you’re paying for this, so choose something that’s going to grab attention, but also has high quality and represents your brand well.

14) Finally, measure the success of your Facebook efforts.

There are a couple of ways to execute this step. You can use something like the social media reports tool in your HubSpot software, and you can dig into your Page’s Insights, which allow you to track Facebook-specific engagement metrics. Here, you’ll be able to analyze things like the demographics of your Page audience and, if you reach a certain threshold, the demographics of people engaging with your page and posts. As we mentioned earlier, the latter is especially helpful to modify your Facebook content strategy to publish more of what works, and less of what doesn’t. You can access your Facebook Page Insights via the tab at the top of your page.

How have you set up top-notch Facebook Pages? Let us know in the comments.

Originally published Aug 30, 2019 10:00:00 AM, updated March 26 2019