How to promote twitter account

How to Promote Your Tweets for Free

Your Twitter is chock-full of your great branding and ideas. Of course, you want to reach as many of an audience as you can. You will have to rely on your own self-promotion to get yourself noticed and ensure that your brand is seen.

You can always pay to have promotional tweets show up in the timelines of various followers, but if you are looking to do this and not put out any money, it will take some effort and patience.

You are up against a lot. Other social media sites (Facebook) use algorithms to ensure that you are only seeing content that you have reacted to or things you have previously shown an interest in. No matter the time the posts are made, you see them in your timeline.

And. you want it to be free. So, how do we get this ball rolling? Follow along and we will show you how to promote your tweets for free so that your amazing content reaches as far as it can.

Schedule your tweets

You have probably done some research into your target audience, which means you know a thing or two about them. What time do they normally check social media? Once you have this information, you can begin to schedule tweets.

Twitter provides each user with an engagement tracker on their Twitter dashboard. For free. Use the tracker to decide when to post to ensure that your audience has enough time to engage with your account.

Social media, of all forms, uses trending hashtags to get people talking. Most hashtags are related to some type of current event or pop culture. You can borrow these hashtags and get yourself into the conversation.

Your content could possibly be seen by a huge audience if you use the correct hashtag in a witty or brilliant way. Even if your brand has nothing to do with it, if you are clever, you can craft a way to have the hashtag fit.

Beware though, some hashtags are not what they seem. Make sure you research the meaning of a hashtag before posting it for your audience (and thus having it associated with your brand).

Don’t really use them use them, but create a relationship with one or two that can become reciprocal.

If you are just trying to start your branding on Twitter, find influencers with medium-sized followings. Offer a giveaway if someone follows you and follows the influencer. Maybe you have some free passes to give away or some type of giveaway that involves following both accounts.

These kinds of partnerships are essentially free ads. You are connecting with the influencer and potentially setting up further collaborations down the road, but you are also creating engagement with your audience and the audience of your new influencer friend.

If you carefully craft your tweets by choosing impeccable wording, you are halfway there. Add some great photos or videos, and you will catch the eye of the audience.

Videos and photos on Twitter are bigger than regular tweets in the timeline, so you are bound to capture some new followers. For free!

How promoting tweets works

Promoted or sponsored tweets are a paid way to have your tweets show up in the Twitter search engine. So, a user will search a term, and if your promoted tweet includes that term, your tweet will show up in their search results.

If you are looking to share a big announcement on social media, like a sale or new collaboration, sponsored tweets will open up your audience to this new content. It is kind of like running a big ad campaign without the ads. Instead, you are forcing people to see your brand through search results.

Promoted accounts fare similar to promoted tweets, but instead display suggested Twitter accounts the user does not currently follow. Promoted accounts will have content similar to the accounts the user is currently following.

Promoted accounts and tweets are used to generate engagement with an audience you may not have been hitting prior to paying for promoted accounts. Additionally, you can always use the Twitter business page to help with lead generation and other promotions.

You can easily (and pretty cheaply) engage your followers with a Twitter poll. This will create conversation and will generate likes, replies, and retweets.

How effective promoted tweets are for growing your following

When you pay to have your tweets promoted, you are able to show your best content to anyone getting search results. That means that your audience is not just your followers, but you are now exposed to followers who simply searched for whatever you are promoting.

Maybe you would like to draw attention to your blog posts, or your brand new website. You are able to promote your tweets so that anyone who has searched your hashtags or keywords will now be able to clink on your links.

If you look at social media sites, you can see influencers and brand ambassadors alike using promoted accounts trying to get followers.

Influencers have the social media game down pat. They are able to leverage audience engagement into followers and links to whatever they may be peddling that day.

Influencers are not the only ones using Twitter to reach an audience. Large companies have seen their Twitter accounts becoming vehicles for getting to know their CEOs. These CEOs don’t even seem to be selling anything.

What are they doing then? They are becoming likable, known, and trustworthy. So, even though they aren’t selling anything, per se, they are actually convincing you to be loyal to them, and that is probably going to generate sales.

How much tweet promotion usually costs

You have decided you are going to pay for some sponsored tweets, or chosen to be one of Twitter’s promoted accounts. You will have to visit Twitter’s business page to buy any type of promotion.

What is the primary purpose of your social media campaign? Are you wanting to just get your brand name out there? Or, are you going further and looking for traffic to your website or blog posts, sales, lead generation, and brand awareness?

You will have to pay Twitter for whatever your goal is.

If the average for CPC is too high, you can try to win bids on the Twitter business page for less.

How to effectively advertise on Twitter for free

If you have read about the costs of running an ad campaign on social media, and want to forgo sponsored tweets, we get it. You can still run an ad campaign on Twitter without paying for marketing from Twitter.

Now that you have decided that you would like to try your hand at free advertising, rest assured there are ways to be successful.

Use your contacts, virtual and real life. Do you have any friends in photography or graphic design? Trade photos or graphics in turn for advertising on your Twitter or site. You will grow your own audience, but also that of your friend!

Read, reply, retweet, repeat!

There is no better way to market yourself than to be available to your audience. They will come to expect responses from you. They will be excited about your retweets. They will be engaged.

Engage with your followers. Tag them in posts and let them know that you notice them

Figure out the timing

Use free tools to help you best determine when you should be tweeting. Make sure you stick to those times and allow for your followers to have extra time to read and respond.

Keywords, hashtags, and tagging

Find out how to use keywords and hashtags and get really good at it. Not only are you going to find alike accounts to follow, but you will also open yourself to a new audience that you can begin marketing to.

Make it exclusive to Twitter

You can run a Twitter-only contest, or have a daily countdown for something exciting. If your followers feel like they are special because they are part of an exclusive club, they will become more engaged in the process.

You can definitely create an engaging account by organically advertising.

It may take some time and a bit more energy than paying Twitter for services, but, in the end, you will have a connection with your target audience that you would not have had with a different ad campaign.

How To Promote Your Content On Twitter

Organic reach on social media is gradually going extinct. It’s dropped on Facebook by over 50% in just two years, and will more than likely face the same fate on networks like Twitter. Via EdgeRank Checker

With its decline, more and more marketers face the challenge of how to promote content on Twitter. Any marketer who has even the basest knowledge of the digital space knows that Twitter is invaluable for maximizing the exposure of content to their audience, which is why this is such a pressing issue.

Whether it’s promoting Twitter accounts themselves, or blogs, posts and other updates, it’s clear that establishing an effective presence on the social platform now requires a combination of tried and true organic methods as well as paid tactics.

To this end, we’ve compiled a list of 7 awesome tips that will help you develop a hybrid paid/organic promotion strategy. Read on to learn more about how to promote your content on Twitter so that your content production efforts aren’t wasted.

1. Track Engagement

Although organic reach will more than likely begin to drop on Twitter, for now, organic tactics are still an important part of promoting on Twitter.

Finding the best times to promote content is essential. To do this, refer to your Twitter dashboard and track engagement levels. You should be looking for days/times when your network is most active.

Schedule your tweets around activity spikes within your Twitter feed.

Boost your tweet engagement by posting updates just before or just after the hour to take advantage of users who are checking their social feeds before or after appointments or meetings.

2. Reach Out To Influencers

Any discussion on how to promote your content on Twitter is incomplete without mentioning influencers.

Once you have identified influencers, look for ways to get your content over their networks. One good method is to Tweet or reach out to an influencer you have quoted in one of your content pieces. Often, it will be a give and take relationship, so try and figure out creative ways to cross-promote that is mutually beneficial. For example, provide a link back to an influencer’s website in exchange for a tweet linking to your article and a mention. The limits of these relationships are endless, depending on the effort you are willing to put in to promoting on Twitter.

3. Use Twitter Ads & Paid Tactics

While not yet as advanced as Facebook, Twitter advertising is gaining significant traction. Decreased organic reach notwithstanding, paid options on Twitter are becoming more attractive to marketers since the social network stepped its game up after going public in an attempt to further monetize.

Currently, incorporating paid tactics into your Twitter strategy is great for both content promotion, as well as promoting Twitter accounts. For marketers struggling with how to promote content on Twitter, execute Promoted Tweets. Leave Promoted Account campaigns for audience building or community building.

Depending on your industry or niche, you may see more tweet interaction from keyword targeting instead of handle or competitor targeting. If you’re not sure which type of targeting is right for your business, create different tweets with different targets. Track their performance and optimize your future builds. Always execute three to four tweet variations for each type of targeting.

Another type of ad unit that supports content promotion is the Website Card. Twitter’s Website Cards contain a CTA button for direct download. Despite their growing popularity, Website Cards receive fewer clicks, but more impressions than other ad units on Twitter. Since the Website Card is very much a visible ad unit, fewer people will engage with the offering. Having said that, results will vary from business to business, so test out Twitter Cards for yourself. No matter which ad unit you execute on Twitter, make sure that it includes compelling copy, images and a strong CTA.

4. Develop A Posting Calendar

Content calendars can help you plan and preschedule tweets and updates in a way that corresponds with your production schedule. When you develop a content calendar, be sure to include a section on social media promotion that includes Tweet copy and relevant hashtags.

While scheduling is important, you should leave space for flexibility in your calendar so you can react to or comment on real-time events. Plan for around four scheduled tweets and two to three real-time interactions each day. Real-time interactions may include retweets, favourites, Twitter chats, and more. Setting up your calendar this way will allow you to maintain a fresh pipeline of valuable content while also giving you the ability to engage your audience in real-time.

While your content calendar will impact your behaviour on Twitter, as mentioned above it’s important that you are flexible enough to comment on real-time events. Twitter is trend-driven, so you should constantly be monitoring and searching for opportunities to capitalize on trends and get involved in the conversation. Consult your «Trends» (recommendations) on the left side of your home feed and incorporate these keywords and hashtags when tweeting (if they are relevant/appropriate).

Leveraging the tools mentioned above (Tweetdeck, Buzzsumo, Feedly, Topsy) and others such as Google Alerts can also help you identify timely trends that are relevant to your industry, customers or business so that you can comment.

6. Format Tweets Correctly

While not the most groundbreaking method for promoting on Twitter, formatting your Tweets correctly is nonetheless essential.

Using the right parameters can significantly increase engagement as they help increase exposure, visibility, and interest.

We recommend Tweeting with 100 characters (not including hashtags), including an image, mention (@), link, as well as two to three hashtags.

7. Research Hashtags

Research all hashtags prior to use.

Click into the hashtag directly or type the hashtag into Twitter’s search bar to see its history and to better grasp its context. Avoid commemorative hashtags or hashtags used in memoriam, as trying to capitalize on these for branding/business purposes is not only in bad taste, but will most definitely backfire.

The Future Of Promoting On Twitter: Towards A «Pay To Play» Model

How to Promote Affiliate Products on Twitter – The Ultimate Guide

If you want to promote affiliate products on Twitter, bear in mind that it can have great advantages and disadvantages. In this blog post, we will explore both and show you how to be successful with affiliate marketing on Twitter.

Table of Contents

Affiliate marketing on Twitter

Since its birth back in 2006, Twitter users have posted billions of tweets. Twitter has a massive user base with 326 million active users every month.

That’s a lot of people.

Just imagine, what can you do with them if they all were to click on your affiliate link and convert?

Well, there is a slim chance that 326 million people will be clicking on your link. However, considering how busy Twitter is, even a fraction of that traffic can, potentially, make you rich.

From celebrity gossip to 2020 US election coverage, Twitter has been a mighty virtual entity on a global scale.

As an affiliate marketer, you can leverage Twitter and take advantage of all that traffic.

Although Twitter is not as big as Facebook, it does offer you a chance to reach a broad audience and build a brand name.

With all that in mind, however, you can promote affiliate products on Twitter in many different ways.

Scoring on Twitter entails understanding the platform, its audience, and the so-called “Twitter etiquette.

Twitter – A Microblogging Platform

Unlike a traditional blog post or even a Facebook status update, you only have 280 characters to express yourself on Twitter.

You really have to be concise and on point to convey your message.

Therefore, before you jump into Twitter affiliate marketing, you need to learn how Twitter works.

Twitter has initially been a news/social networking platform that allowed its’ users to write brief messages called ‘Tweets’.

‘Tweeting’ a short message is what makes Twitter stand out from the rest of the social media platforms. The text limit is not only great for readability but also inspires the creative use of language.

It might be hard for users to convey their thoughts, but they need to be incredibly smart about it.

How to Promote Affiliate Products on Twitter?

Before you start with affiliate marketing on Twitter, you have to determine your “Twitter goals”.

Here are a few goals you may have in mind that Twitter can help you achieve:

First of all, take a look at some of your competitors’ profiles.

What are they doing, and how do they do it? What’s working well for them? Can you replicate their success or ultimately do it better?

If you want a sneak peek into other Twitter users, you can use any online tool such as Followerwonk or TweepleSearch. From real estate brokers to digital marketers, you can read about Twitter users from all industries.

You can then follow them, interact with them, or reach out directly depending on your purpose.

Promote Affiliate Products on Twitter – Pros

From my personal experience of promoting affiliate products on Twitter, the biggest advance is that people can’t really tell if the link is an affiliate link unless they click it.

Twitter has its’ own link shortening service, so all the links you post on Twitter look universally the same. Unlike other platforms, where you can “sense” that a bit.ly link would probably be a shortened affiliate URL or a very long link with an affiliate ID would also be a referral.

The fact that Twitter makes all the links look equally the same is misleading for readers and followers, yet works perfectly for affiliate marketers.

You may also want to read:

The power of hashtags

Twitter is the indisputable leader of all hashtagging across social media platforms.

Hashtags are an excellent way for people to organize their own tweets or follow tweets by topic.

Hashtags tell you what content is related to a topic and help you put your tweets in front of the right audience with predicted engagement.

As an affiliate marketer trying to sell a particular product in a particular niche, you have to take advantage of hashtags.

Discover relevant hashtags in your market. It could be a slogan, long-tail keyword, or even something related to your location. Use them appropriately; don’t add them to each tweet just because you want to get out there quickly. Too many hashtags ruin the purpose.

Twitter Ads for affiliate marketing

Just like any other platform, Twitter allows you to promote tweets. The upside is that you can promote affiliate links too if the tweet itself falls into the guidelines of their general ToS.

These tweets are labeled ‘Promoted’ and will surface on people’s feeds in the same manner that boosted posts show up on Facebook.

Twitter vs. Facebook ads: Based on my mere personal experience in the affiliate marketing niche, Twitter approves ads “easier” than Facebook. Facebook has a very long list of things you cannot promote or advertise, whereas Twitter (at least at the time of writing this post – Q4, 2020) is a lot more flexible.

In the affiliate marketing business – promoting tweets seems to be immeasurably more effective than any other form of their advertising. However, they also offer:

All these types of Ads are designed to meet your end goal, which is why I stated at the beginning of this blog post that setting up “Twitter Goals” is important.

Paid campaigns have enormous power to bring potential customers to your door, but you have to know the platform and target the users perfectly to avoid losing money.

Promote Affiliate Products on Twitter – Cons

Based on my personal experience, the biggest disadvantage of Twitter, when it comes to affiliate marketing, is spam.

The large volumes of spammers ended up giving many Twitter users a bad name. People are tired of all the “get rich quick” schemes. Also, many people are using Twitter to get “free” traffic for their website and use various “clickbait” techniques to make the person click on their link.

Posting Tweets Too Often

I believe this is more of a disadvantage than an advantage. If you want to get in front of the right audience and catch their attention in those measly 260 characters, you simply have to tweet often.

In fact, very often.

How often should you post on social media?

As you can see, the “suggested” amount of tweets per day is 15 (compared to Facebook and LinkedIn – where it’s optimal to post once a day).

Most users follow dozens, hundreds, or thousands of people. Every person tweets several times a day. It’s humanly impossible to read all the updates, so every time we open the Twitter app, we only end up seeing (or reading) only the tip of the iceberg.

Learn more about in-app marketing.

Many, many, many tweets are left unread.

For you, as an affiliate marketer, this means:

How to Promote Affiliate Products on Twitter? Conclusion

As you can see, affiliate marketing on Twitter has both advantages and disadvantages. You really need to dive deep into studying the platform and understand its’ users and their behavior. Ask yourself, what my followers or followers of a specific hashtag expect to see? How can I meet their expectations?

Twitter has grown to be a massive platform with tremendous reach potential. To leverage this social network, affiliate marketers have to be remarkably active. It’s a difficult ground for marketers to conquer. One mistake – and you lose the trust of many potential clients.

Twitter affiliate marketing requires working hard to develop your social profile. Only after you’ve built trust – you can start promoting affiliate products. Be honest and genuine, try to help out, and reply whenever someone asks for help. Twitter requires a lot of work and patience, but it will pay out and can make you rich. Good luck!

How Effective is Twitter Promote Mode? We Tested It for 30 Days.

“@buffer, you’re invited to our beta program”

Late last October, we received an email from Twitter with the above subject line. We were lucky to be the few selected for Twitter’s new automated ads beta program, Promote Mode.

The idea is simple:

In this post, you’ll learn about how Twitter Promote Mode works, and we’ll share our results from the 30-day experiment.

What is Twitter Promote Mode?

The official name for Twitter’s automated ads program is Twitter Promote Mode. Here’s how it works:

This program is great for people who want to promote their brand or products on Twitter and want to save time and hassle from running Twitter ads manually.

Here are more details on how the Twitter Promote Mode works, according to Twitter:

How to set it up

It’s super easy to set up the Twitter Promote Mode; it takes only four quick steps. If you want to follow along, you might be able to find the “Promote Mode” option when you click on your profile image on twitter.com.

1. Select your country and timezone

The Twitter Promote Mode is currently only available in the U.S., the U.K., and Japan. As I was able to subscribe to the program from Singapore, it’s likely that the program is available outside of the three countries stated.

But you will have to pay in one of the three countries’ currency and have to pay any applicable taxes of your selected country. Also, Twitter will only promote your tweets to people in either of these three countries.

Note that you will not be able to change your country and time zone once you start the subscription.

2. Pick your targeting

You can have your tweets promoted to either people who like certain categories, such as “Pets” or “Travel” (i.e. “Interests”), or people in specific locations (i.e. “Locations”).

3. Refine your target audience

Then, you can choose up to five interests or five areas in your selected country, depending on your selected targeting option in the previous step.

4. Enter your credit card details

Finally, once you’ve checked your settings and checked the agreement at the bottom of the page, click on “Proceed”. You will be prompted to enter your credit card details. Twitter will review your account before it starts your subscription.

When Twitter approves your subscription, you can sit back, tweet (or Buffer your tweets), and enjoy automated promotion of your tweets.

Checking your results

The easiest way to see your results is through the Twitter mobile app. Tap on your profile photo, and then tap on “Promote Mode”2. These are the data you can see on your dashboard:

Our Twitter Promote Mode experiment

Our results

Over the 30-day period, I took a screenshot of our results almost every day to track our progress. At the end of each week, I would record the results up to that point. Here’s how the tracking document looks like:

At the end of the 30 days, here are our results from the Twitter Promote Mode:

Additional data points

Besides looking at our data, I thought it might be helpful to also look at the results of others who have tested Twitter’s Promote Mode.

During Twitter’s three-month pilot program, Bruce D. Sanders “gained over 30 new followers and reached over 30,000 additional people each month”3.

Matt Navarra, Director of Social Media for The Next Web, achieved similar results — 26 new followers gained and about 36,000 additional people reached. (For context, Matt Navarra mentioned that he usually gain about 600 to 1,000 followers organically every month.)

Rhys Gregory, Digital Director at Effective Communication, did a quick video review of the Twitter Promote Mode and shared his results — 43 new followers gained and about 36,000 additional people reached.

Evan Kirstel, a social media consultant,‏ tweeted his results halfway through a month of the Twitter Promote Mode. Assuming the results would double by the end of the month, he would have gained 24 new followers and reached about 50,000 additional people.

The performance of the Twitter Promote Mode seems to be fairly consistent and in line with what Twitter promises — “On average, accounts will reach 30,000 additional people and add 30 followers each month.”

The decision

Near the end of the 30 days, we decided that we would not renew our subscription. (When you cancel the subscription, the promotion would continue to run until the end of the 30-day period, unless you pause it.)

We based our decision on three main factors.

Besides looking at the results in isolation, we compared them with our Facebook ads performance. The Twitter automated ads performed slightly better than our recent Facebook engagement ads in terms of the reach per dollar spent.

The Twitter Promote Mode also has several limitations.

Limited targeting options: Firstly, we can only choose either interest targeting or location targeting (and not both). I feel that this makes the audience a little too broad for the ads to be effective.

Secondly, only two of the interest options, “Business” and “Technology and computing”, make sense for us. Furthermore, they aren’t exactly our audience’s interests — marketing and social media. So the people that we’ve reached might not have been our actual target audience. A case in point: despite reaching more than 28,000 additional people, only 34 followed us.

Unable to select which tweet to promote: I believe this is meant to be an advantage of the program, where the promotions are on auto-pilot. However, as we tweet very often, it’d be great if we could select the tweets for promotion. For example, it might not be useful for us to promote a #bufferchat question.

Finally, the automated nature of the program provides a great ease for individuals and small business owners who might not have the time to manually create ads. We can just set and forget…

… only to a certain extent.

It could be possible for the program to promote an inappropriate tweet, such as tweets about Buffer’s downtime or our condolences for world tragedies. During these times, we’ll have to manually pause the promotion. (Yes, you can pause the promotion anytime but that won’t pause your subscription.)

That said, this situation is quite unique to us. If all of your tweets are suitable for promotion, you won’t face this challenge.

Will you try it?

Overall, we believe that the Twitter Promote Mode could be more valuable to accounts with a small following (up to 2,000 as suggested by Twitter). We’d also be keen to check out the additional plans Twitter rolls out for Promote Mode and whether some might be better suited for those who already have a reasonably large following.

A good rule-of-thumb to decide if this is suitable for you might be to compare your organic Twitter performance with the average Twitter Promote Mode performance of 30 new followers and 30,000 additional reach. Here are a few more things to consider

If you would like to read more about the program before you try it, you can check out Twitter’s help page.

Now that you have read our analysis, do you think you’ll give it a try?

If you like this post, you might also like these posts:

How To Promote Your Twitter Account?

Dominos Tweet-to-order service: Order pizza with Pizza emojis

Twitter is undoubtedly the biggest social media platform where people interacts with the rest of the world in 140 characters. Although Twitter is no more restricted within just 140 characters, and has expanded far beyond it, yes Twitter is preferred by sports person, industrialists, television and movie celebrities, business persons, and above all big Technology titans. Many entrepreneurs have gained their due credits via Twitter. The mode you interact with people, the more you gain followers. In this way, you expand your territory on Twitter.

If you are not satisfied with the organic way of getting followers, Twitter has brought for you the option to promote your Twitter account. You can expand your recognition among followers of a particular region or followers with interest in particular subjects. When Twitter did not have this option, people used to fall prey of fraudsters who assured followers in exchange of money. There are still many such people going on, but the accounts who gain followers by unauthorized means end up with their account getting banned.

Steps to Promote Your Twitter Account

Login to your Twitter account. Tap on your twitter profile icon located at the top right corner of your website. You will get an option called Promote Mode. Click on it.

Next, click on Get Started.

Next, choose the region. Right now, there are only three regions, USA, United Kingdom and Japan. Your billing and taxes will depend on the region you choose. Remember, it cannot be changed. You can also select the time zone. Click Next to continue.

4. Choose your target, either Interests or Location.

5. Choose your interests up to 5 relevant options. Click Next.

6. You will get a confirmation message. Click to accept the terms and conditions and click on Proceed.

7. You will be taken to the payment gateway. Enter your details, and you are done!