How to pronounce hermes

Parlez-vous Fashion? How To Pronounce Givenchy, Hermes, and More

Some languages you have to learn by sticking your head in a textbook for hours. Others you can learn by sticking your head in a Vogue for a couple hours. I think the latter sounds a lot more fun. The language I’m talking about is of course the language of fashion. True fashionista status comes with not only proper appreciation but pronunciation of the oh-so-fabulous designers and houses which produce the clothing and jewelry we adore. Here are some commonly mispronounced names and the proper ways to say them so you can boost your fashionista status.

BCBG Max Azria
The BCBG Max Azria brand was created 20 years ago by Tunisian-born designer Max Azria. The line is known for their contemporary women’s sportswear and eveningwear. According to writer Patricia Gajo, Azria says that “BCBG is a Gallic acronym for bon chic, bon genre, which means ‘good style, good attitude’, a common term in France that Parisians use synonymously with preppy or Euro riche.” To properly pronounce the word, just say the letters as they are: B C B G. Then Max (nothing special, just the name). Then the part that most people mispronounce: Azria. “Az” like the word “as”, and “ria” like the name “Mia”. Ree-uh. I cry a little on the inside when I see people write or say “BCBG Max Azaria”, as if he were somehow related to actor Hank Azaria. No, dears, he is not. So BCBG Max Azria it is.

BVLGARI
BVLGARI is an Italian fine jewelry house first opened in 1884 in Rome. Today, though, it also has leather goods, watches, perfumes, silks (ties and scarves) and more to its name. The name BVLGARI is written in Latin, so the letter that looks like a “V” is actually a “U”. So it’s pronounced Bulgari—BULL(like the animal)-GAHR(as in ‘garden’)-EE(like the letter “e”). In fact, if you type “bvlgari” into Google, it will lead you to the BVLGARI website, which is actually www.bulgari.com.

Chanel

This is a VERY important one! Some people might think it’s a no-brainer, but if I hear another person pronounce it “Channel” I will actually lose my mind. The House of Chanel was started in early 20th century France by the one and only Mademoiselle Gabrielle Bonheur “Coco” Chanel. Chanel has fine women’s sportswear and eveningwear and is run today by Karl Lagerfeld (pronounced “Carl Loggerfelld”). Chanel is properly pronounced “Sha-nelle”, “Sha” like in “shove” and “nelle” like in the name “Nell”. Chanel.

Givenchy
It’s true, these French names can be difficult, but this is another important one. Hubert de Givenchy opened the House of Givenchy in 1952, alongside greats like Christian Dior and Balenciaga. He was also the chief designer for Jacqueline Kennedy Onassis and Audrey Hepburn. Though Givenchy himself retired in 1995, the Givenchy Femme line is perpetuated by Italian designer Riccardo Tisci. Givenchy is pronounced with a French “J” sound, a soft “jz” made with the tip of the tongue, almost like saying “shh”. So it’s “jzhiv-on-shee”, since the French “e” makes a long “o” sound, and the “ch” is a “sh” sound. Givenchy.
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Hermès

Known for its little orange logo, Hermès is a French company begun in 1837 by Emile Hermès. It produces fine leather goods, like handbags and wallets, and fine silk goods, like scarves and ties, among other things like perfume, shoes, jewelry and more. Hermès is pronounced “AIR-MEZZ”, not “HER-MEEZ”. So when you see the little orange logo, you know what to say. Hermès.

Tommy Hilfiger
Making his first collection in 1985, Tommy Hilfiger has since grown to include not only menswear and women’s wear, but children’s clothes, bedding, and more. The Hilfiger style is said to be classic Americana, and has many lines of denim and casual wear to back that up. You’d think that since this is an American designer, people might not butcher the pronunciation, but every so often I hear people say “Hillfigure” and it’s just not right. The correct pronunciation of this designer’s last name is “HILL- (like “hills and valleys”)- FIG- (like the fruit) ER (like in the word “nerd”). Hilfiger.

Yves Saint Laurent

Though he first worked for Christian Dior, Yves Saint Laurent introduced his own line in 1962. He invented several items of clothing, like the smoking jacket, the sheer blouse, and the jumpsuit. Though Saint Laurent retired in 2002, the label continues under the creative direction of Stefano Pilati. Saint Laurent believed that “dressing is a way of life” and is one of the most important, influential designers of the 20th century. His first name is pronounced “Eves” like “Christmas and New Year’s Eves”. “Saint Laurent” is his last name, pronounced “SAHN” like in “song” and “LORE-ONT” like “lore” in the word “folklore” and “ONT” like in the word “want.” Yves Saint Laurent.

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Hermes how to pronounce Russian correctly

How to pronounce brand names without mistakes

Our fashion dictionary continues to be replenished with usefulness. On this one, we remember how the names of the leading fashion houses and the names of world famous designers sound in the great and mighty. We will not voice the wrong options: let only what is true remain in the visual memory and in the ear.

Competent warm-up

A few valuable tips on the Russian language on the fashion-catwalk theme:

Names written in Latin characters do not require quotation marks. We write: a new collection of Louis Vuitton, SUNLIGHT jewelry, in the Moschino boutique.

In the phrases «fashion house», «fashion house» both words are written with a lowercase (small) letter: Chanel fashion house, Lanvin fashion house.

The names of fashion weeks are spelled as follows: New York Fashion Week, New York Fashion Week (similarly, others: Milan Fashion Week, Milan Fashion Week). If georeferencing is omitted or allegorically named, then the expression «fashion week» is written with a lowercase letter.

Fashion dictionary

Here are examples of the correct pronunciation of brand names. Places of correct stress are marked in capital (capital) letters inside words. So how is it in Russian?

AlexanderMcQueen = AlexAndr McQueen

Alexander Wang = Alex Andr Wang

Ann Demeulemeester = Anne DemelmEister

Azzedine alaia = Azzedin AlAya

Badgley Mischka = Badgley Mishka

Balenciaga = BalenciAga

Balmain = Balman

Bulgari(Bvlgari) = Bulgari

Burberry = Burberry

Calvin Klein = Calvin Klein

CarolinaHerrera = Carolina ErrEra

Céline = Celine

Chloe = Cloe

Comme des garсus = Com de GarsOn

СChristian Lacroix = ChristiAne LacroeA

Christian Louboutin = ChristiAn LouboutEn

DKNY (Donna Karan New York) = DK N WI (Donna Karan New York)

Dolce & gabbana = DOLCE and GABBANA

Dries Van Noten = Drys Van Noten

Dsquared = DiskAed

Elie Saab = ElI Saab

Emanuel Ungaro = EmanuEl UngAro

Emilio Pucci = EmIlio Pucci

Etro = Etro

Fendi = Fandy

Giambattista Valli = JambatIista Valli

Gianfranco Ferre = GianfrAnco Ferre

Giles = JIles

Giorgio Armani = Giorgio ArmAni (acceptable: Giorgio ArmAni)

Givenchy = Givenchy

Gucci = Gucchi

Guess = Ges

Hermes = Ermes

Herve Leger = Erve LezhE

Isabel Marant = Isabel Mar’an

Jean Paul Gaultier = Jean-Paul Gautier

Jimmy Choo = Jimmy Choo

Lanvin = LanvAn

Loewe = LoEve

Louis Vuitton = LOUIS VITON

HomeMartinMargiela = MazeOn MartAn MargelA

Manolo Blahnik = Manollo Blanik

Marchesa = MarkEza

Mary Katrantzou = Mary KatrAnzu

MichaelCross = Michael Kors

Monique LHUILLIER = Monik Lul’e

Moschino = Moskino

Mulberry = Mulberry

OscardelaRent = Oscar de la Renta

Paco Rabanne = PAKO RabAnn

PhilipFull = Phillip Plein

Proenza Schouler = ProEnsa Skooler

RalphLauren = Ralph Loren

Rochas = Roche

Roksanda Ilincic = RoxAnda IlIncic

Sergio Rossi = Sergio Rossi

Sonia Rykiel = Sonya RickEl

Thakoon = Taekun

Thierry Mugler = Thierry Mügler

TommyHilfiger = TOMMY HilfIger

Vionnet = Vionne

Yohji Yamamoto = YOji YamamOto

Yves Saint Laurent = Yves Saint Lauren

Zuhair Murad = ZuhAir MoorAd

We remind you that today we are training pronunciation, not spelling: pronounced «Yves Saint Laurent», «Isabelle Maran», and spelled «Yves Saint Laurent», «Isabelle Maran», do not mix it up! In the meantime, we are preparing for you the third part of the fashion dictionary, dedicated to the names of cosmetic and perfume brands. Do not miss!

statusname

A selection of some of the correct pronunciations in Russian of world brands. Let’s study the question of how brand names should be read in Russian, and how they are pronounced incorrectly.

Agent Provocateur

One of the British brands, Agent Provocateur, is the sexiest lingerie company in the world. If you translate the name provided into Russian, you get «agent and provocateur.»

This brand, which is engaged in the production of one of the most provocative and defiant types of lingerie, was created in the XNUMXth year of the twentieth century by designer Joseph Kore. Not without the participation of the son of Vivienne West Wood.

It is necessary to remember about the correct pronunciation of this name, which sounds only in this way [Ajan Provocatieur].

Hermes

The name of this brand is incorrectly pronounced as «Hermes» or «Irme». Speaking as it should, then correctly pronouncing the name of the Hermes fashion house is necessary in this way [Hermes]. The name «Hermes» was not given in honor of the god of trade, who was the god of ancient Greece and was named Hermes. In fact, this name was given thanks to the founder, Thierry Hermes.

Balmain

Even those fashionistas who live in English-speaking countries may have disadvantages about the pronunciation of a given brand.

One of the Balmain fashion houses was founded in the fifties of the last century with the help of a genius specialist in the field of modeling under the name of Piero Balmain.

The outfits that were produced in this fashion house were used by such celebrities as Vivienne, Martin Dietrich, Brigid Bordeaux. Today the sound of the name of this brand is as follows: [Balman].

Christian Louboutin

The famous shoe designer Christian Louboutin has suffered many names: «La-butane», «Li-butane», «Lu-butene». To be honest, the pronunciation of the name of the creative company of the famous red shoe soles sounds like [Christine Labutin].

Burberry

It is quite possible that a fair number of girls might have heard such a name: «Burberry» or «Burberry». These names should not be left in memory, since such brands have not found a place of existence. The luxury fashion house Burberry, whose creation was recorded back in the fifty-sixth year of the nineteenth century, has a distinct pronunciation of the name: [Burberry].

Chloe

The founder of the fashion house Chloe is Gobi Anion, who was an aristocrat and was of Egyptian origin. According to one legend, the girl’s name was considered completely inappropriate. This was the reason for the emergence of the name of their own brand using the name of his girlfriend. The pronunciation of this brand sounds like [Chloe], not the popular “Chloe” or “Chloe”.

Louis Vuitton

Louis Vuitton is a legendary French fashion house that specializes in the manufacture of bags and suitcases. In the event that the time has come to speculate with your girlfriends about a Louis Vuitton bag, you must leave a note that the pronunciation of this French fashion house is carried out in this way [Louis Vuitton].

Chopard

Chopard is a Swiss watch and jewelery brand. A large number of English speakers will notice that the language rules force the word «Chopard» to be pronounced as [Chopard]. This will be their misconception. This pronunciation of this name must be done using the French language in this way: [Chopard].

How to pronounce brand names correctly | Articles by stylist Elena Denisova

American and British brands

Cosmetic brand names

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