How to separate facebook accounts

How to Merge Facebook Accounts or Pages

Merging Facebook accounts seems to be a convenient option for companies undergoing consolidation or acquisition.

Unfortunately, merging accounts is not possible at the moment. However, marketers can request to merge Facebook accounts if they have an identical name or represent a similar product or service.

Now, what if your accounts don’t fit these criteria? Sadly, it won’t be possible to actually merge your Facebook accounts, but there are some possible workarounds.

In this article, we’ll discuss tips and tricks on how you can merge Facebook accounts, but before that, we’ll go over the benefits of this strategy.

Why Should You Merge Facebook Accounts?

Merging accounts isn’t for everyone, but there are a few cases when it could be beneficial.

Ease of Management

In the past, it may have been logical for businesses to have separate accounts, but circumstances can change.

A corporation with multiple businesses may prefer to merge accounts for ease of management. After all, it’s more convenient to post content from one account rather than managing several.

For marketers, handling a social media marketing calendar for two or more accounts can be a hassle. Each account likely has a distinct brand voice, content guidelines, or design. It can also be challenging to monitor social media metrics and create effective brand strategies for multiple entities.

When faced with these circumstances, combining everything in one account could mean saving a lot of time and effort.

Improve Customer Experience

Posting content from one account could be beneficial to your engagement results.

Your target audience simply needs to follow your main account to interact with your content.

An alternative option is to browse multiple accounts to view content about a specific department, service, or product, which isn’t always ideal.

If your audience wants to get in touch with your brand, they only need to message the main account. No need to browse through your different accounts to find the right people to speak to.

Add Diversity

Combining two or more accounts means more diversity for your content.

Let’s say you manage a fashion website, and your sister company runs a travel website. Rather than sharing strictly fashion-related content, you can spice it up with travel content.

As time passes, you may be able to gain followers interested in both travel and fashion. The combination could lead to improved social media engagement and a boost in your follower count.

How to Manage Your Facebook Accounts When a Business Consolidation Occurs

A business consolidation occurs when two separate businesses combine to form one entity.

Let’s say Marketing Agency A and Marketing Agency B were consolidated to make Marketing Agency C.

Agency A and Marketing Agency B both have separate Facebook accounts.

In the months to come, you’ll want to merge Facebook accounts or create a new account. This way, the new account for Marketing Agency C will combine followers, posts, and pictures from the previous accounts.

Again, you cannot merge Facebook accounts in most cases. What are some strategies for handling this situation? Here are some tips to help you out:

Create a Brand Migration Process

Consolidation doesn’t happen overnight, and it may take time for current followers to adjust to the transition. Before deleting your separate accounts and creating a new account, plan a brand migration process.

Get in touch with the brand manager of the parent firm to learn more details about the consolidated brand’s future.

Here are some questions to keep in mind:

Take the answers into account when creating a social media strategy that is aligned with your new brand identity. The end goal is to build a brand voice and aesthetic that resonates with both audiences from your previous accounts.

Build a Transition Timeline

When you’re creating a new brand identity and account, you must give customers the time to ease into the transition.

Here’s how this might look:

Of course, the key to success is launching social media marketing campaigns to boost awareness of the consolidation. You can also encourage your current followers to stick around in your new consolidated account so they can receive relevant updates.

Merge Brand Identity

Each business has a distinct identity and target audience. The key to a successful consolidation is to understand the characteristics of the two separate companies and how to merge them post-consolidation.

For example, let’s say Business A is a travel website, and Business B is a fashion brand. Business A’s tone is fun and whimsical, while Business B is fashion-savvy and feminine. Instead of choosing one brand identity over the other, you could consider adopting key characteristics in your brand voice and content post-consolidation.

Next, think about when a specific target audience or buyer persona is more active.

Maybe you find fashion-savvy audiences are more likely to interact with your content on weekday nights, so then you post content from Business B at this time. In contrast, travel-focused content may be more appropriate during weekday afternoons or weekends.

During the initial stages of the brand transition, keep accounts updated, link to each other’s accounts often, and link to the new company. Share the same posts so people know the brands are now associated.

In the beginning, the brand identity might not be perfect, so make sure you modify your strategy until you find what works best. Eventually, your audience will get used to your new brand identity, and you can successfully merge Facebook accounts.

How to Manage Your Facebook Accounts When a Business Acquisition Occurs

A business acquisition happens when one company acquires the shares to own another company. In this case, the acquired company no longer exists.

How do you merge Facebook accounts if one company technically does not exist? Consider the following tips:

Decide the Next Steps

Assess the number of followers in the Facebook account of the acquired company. If the acquired company has a low number of followers and your leads or buyer personas overlap, then simply encourage current followers from the acquired company to follow your new account.

When the acquired company has a valuable amount of followers, you must build a migration plan to absorb them into the parent Facebook account. Share posts from your main Facebook account to the acquired company’s social media account.

In time, loyal brand advocates will end up following the main account so you can shut down the Facebook account of the acquired company.

Create Relevant Content

Consider the characteristics of the followers of the acquired company and include them in your buyer persona.

Rather than sharing all content from the parent company on the get-go, think about the content that appeals to the acquired company’s target audience. Use blog posts or graphics that appeal to the target audience of the acquired company’s social accounts.

Of course, you don’t have to overhaul your entire content strategy to appeal to this new customer base. Create content that appeals to this audience occasionally so they’ll be encouraged to stay and check out what the parent company offers.

How to Manage Your Facebook Accounts When You Change Your Business Name

Changing your Facebook business name is a fairly simple process. According to Facebook, you can simply make the changes in the Business Manager.

Here’s how it’s done:

While these steps are very straightforward, building awareness for your new business name takes time.

If not done well, engagement may drop because current followers won’t be able to find your business. Moreover, social media engines won’t be able to index your new URL in an instant, and it could take weeks or months to get your old traffic back.

To avoid these disadvantages, here are some tips you need to know:

Inform Followers About the Name Change

The obvious step is to inform followers about the name change.

Before you take the leap, include the new business name in your promotional materials, such as emails or blog posts. This way, you can boost awareness for the upcoming change.

Include the Old Name

You don’t have to ditch the old business name immediately.

Instead of choosing between the old and the new, your new name could still include your old business name. A good tip is to follow this format, “New Business Name (formerly Old Business Name).”

Freshworks Customer Relationship Management (CRM) company changed its Business Name from “Freshsales” to “Freshworks CRM.” So they don’t lose out on the SERPs, their website is listed as “Freshworks CRM (Formerly Freshsales).”

With this strategy, customers familiar with your old business name will still be able to find your page on Facebook and remain aware of your rebranding.

How to Manage Facebook Accounts if Your Business Has Multiple Accounts for Different Departments

Sometimes businesses have multiple accounts to accommodate specific purposes of different departments.

For instance, take Airbnb, which has two separate Twitter accounts: @Airbnb and @AirbnbHelp.

The general Airbnb account is used for marketing purposes, while their Help account is primarily used by their support team for customer complaints.

A business could also have region-specific Facebook accounts.

For example, McDonald’s Facebook posts may differ based on your country or region. You can find this by navigating to the “Switch Region” option.

Here, you can choose whether to view McDonald’s local posts from the US or opt for posts from a specific location or country.

How to manage multiple Facebook accounts across different departments or regions? Here are some tips to know:

Implement Brand Guidelines

The account may differ, but the main brand is still the same. To ensure every department is on the same page, implement brand guidelines that include the tone, feeling, and aesthetic to guarantee the customer experience remains consistent.

Follow Communication Guidelines

Whether the Facebook page is for your marketing, sales, or support team, your communication strategy should remain the same. Employees managing the accounts, regardless of their department, should follow the brand’s preferred tone of voice or language when responding to messages or comments.

Monitor Different Accounts

In this day and age, a social media misstep could cause you to lose out on potential customers.

To guarantee a premium customer experience, marketing teams should monitor accounts of various departments, too.

Have a primary team or person monitor all social media accounts. When various departments make their social media calendars or strategies, the changes must require approval from the main social media team.

An alternative option is to invite a representative from the different departments’ social media teams in the monthly marketing plan meeting. This ensures everyone in the company is on the same page.

Conclusion

How do you merge Facebook accounts? While it’s not possible in most cases, there are workarounds you can use.

Companies undergoing consolidation and acquisition are advised to create a migration plan and transition timeline to ensure existing followers remain with the business. Meanwhile, those with different accounts across various departments should ensure consistency by sticking to the brand’s guidelines.

There are various reasons you may feel the need to merge Facebook accounts, but the key to success is to remember your brand identity and buyer persona. Always remember to create relevant content and strategies that cater to your audience.

As long as you keep this in mind, you’ll be on the road to success.

Are you looking for ways to merge Facebook accounts? What strategies will you use to make the transition to a new account easier?

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Facebook login: Can you have multiple Facebook accounts?

FACEBOOK is the world leader in social media. But for some people, one Facebook account is not enough. So can you have multiple Facebook accounts?

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Facebook is the ultimate social network, boasting billions of users around the world. Most people use Facebook for fun and keeping in contact with friends and family. But with many spending an increasing amount of time online, people are asking whether they can create multiple Facebook profiles.

Trending

Can you have multiple Facebook accounts?

There are two reasons why you technically cannot and should not have two Facebook accounts.

The most important reason is Facebook will not allow users to have two profiles, as it is against their Terms of Service.

If Facebook discover a user is maintaining two personal accounts, they will shut them both down.

Facebook: Some users would like multiple Facebook accounts (Image: Getty)

Facebook: It is against the site’s Terms of Service to have multiple accounts (Image: Getty)

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A more pragmatic reason is operating two Facebook accounts would clearly be a pain to maintain.

It could prove a logistical nightmare to know where to a draw a distinction between the two accounts.

So instead of having to partition both sides of your life, it is recommended to instead take advantage of Facebook’s robust privacy settings.

Related articles

How to create a Facebook business page:

Although you technically cannot create two separate Facebook accounts from one email address, you can use Facebook as two or more separate entities from the same Facebook account.

Facebook allows you to create Pages for business, which can be managed from your personal profile account.

There are two ways to create a page on Facebook and both require users to log into their Facebook account.

Option 1: From your personal profile page, scroll to the bottom of the screen and click on the Advertising link.

You will be taken to a new page where you can then either click on the Facebook Page link in the text in the centre column or the Create a Page link.

Facebook: Operating multiple accounts would clearly be a pain to maintain (Image: Getty)

Facebook: Creating a Facebook business page could be a solution (Image: Getty)

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Option 2: Begin by visiting the Facebook Page creation home page.

Next, select the type of page you want to create, from options including Local Business, Company and Charity.

You will then be presented with a drop-down menu of more options to help Facebook understand more about the type of page.

The Facebook page will then automatically be created for you, and you will be redirected to it.

Related articles

How to log into your Facebook business page:

Once your a Facebook business page is ready, it is to access.

Simply log into your main Facebook account and in the drop down menu on the top right side of your account select My Account and then select Use Facebook as Page.

If you have more than one page you will be shown the options to select from, just click on the particular page you want to access.

Although you can have only one Facebook account and personal page, you can have multiple business or other pages.

Do you have a separate Facebook account for business and personal?

Write the reason you’re deleting this FAQ

Do you have a separate Facebook account for business and personal?

In this free lance life, there is a thin balance some times between work and play and you know most of us work from home. Or, at least, I do. And, as far as social media goes, I have ran in to a couple people that manage their business, networking marketing Etc all from the same social account they also use for their family and friends.

And, they’re doing work related activities on same account as the one they use for family/friends.

And, now due to content issues me personally I do not see this as really functional. For one, you have the constant interruption of dealing with friends/personal messages when you are trying to deal with your fans if you use one account for both business and personal. That’s just one issue you might face.

And, then you have those freelancers that have business pages set up aside from their personal accounts which to me is the smarter option. No distractions.

I would like your point of view as to whether it iis more efficient to separate these business/personal accounts or can working off your family/personal social account prove beneficial in any way? What are your thoughts

Comments

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anwebservices

Are you sure you want to delete this post?

ajlancer

Hi jkeyz2 thaks for your question. It is true that facebook nowadays one of the main source for any business promotion. And professional people are mainly use this 2 purpose one for business and another for personal purpose and I think I am not exception. I have few facebook account too. And one account I really use for personal communication. And there all member my familiar. And I have other some accounts for profession purpose. Where I promote something like for my business. In addition, I have some fan page and groups on my personal facebook account, where I can promote anything without showing my identity.

Are you sure you want to delete this post?

Lynne

On Facebook I only have one profile, my personal profile. I then have a Facebook page for each of my websites. I also use Facebook groups to promote my websites.

I do share some business things on my personal profile and I have made some sales from friends and family on Facebook. I also get quite a bit of website traffic from friends and family too. Perhaps because I am a blogger it is different than posting ads for services?

I think it does depend on what type of online work you do that could change how well different Facebook accounts work for you. On Facebook I only have one profile, my personal profile. I then have a Facebook page for each of my websites. I also use Facebook groups to promote my websites. I do share some business things on my personal profile and I have made some sales from friends and family on Facebook. I also get quite a bit of website traffic from friends and family too. Perhaps because I am a blogger it is different than posting ads for services? I think it does depend on what type of online work you do that could change how well different Facebook accounts work for you.

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Cristian

Are you sure you want to delete this post?

hitmeasap

I have several facebook accounts. I don’t use my personal account on facebook more than just a few times per year. I do everything using my business accounts.. And while being honest, this all started due to the fact that I didn’t want anyone to know what I was doing. I didn’t mention my choice of career to any of my friends, so I could definitely not use my personal facebook account.

The years passed and even if everyone knows what I do for a living today, I still use my business accounts instead of my private one. I actually hate facebook and I hate reading all the garbage posts about what people had for breakfast or dinner etc.. And that’s also the reason that I never use my personal facebook account nowadays. But facebook is great for business, so my business account is used frequently! I have several facebook accounts. I don’t use my personal account on facebook more than just a few times per year. I do everything using my business accounts.. And while being honest, this all started due to the fact that I didn’t want anyone to know what I was doing. I didn’t mention my choice of career to any of my friends, so I could definitely not use my personal facebook account. The years passed and even if everyone knows what I do for a living today, I still use my business accounts instead of my private one. I actually hate facebook and I hate reading all the garbage posts about what people had for breakfast or dinner etc.. And that’s also the reason that I never use my personal facebook account nowadays. But facebook is great for business, so my business account is used frequently!

How to create multiple Facebook accounts

How to register multiple Facebook accounts

Steps to register multiple Facebook accounts

Step 1: Fill in the basic information and register

Step 2: Verify mobile phone number or email

The verification can be done on the webpage or on the mobile phone. A mobile phone number or email address can only be bound to one Facebook account. After verification, the Facebook account can be used normally.

Step 3: Log in to complete the information

After registering a Facebook account, you must keep account safe, and then complete the basic information after a period of time, such as uploading your avatar, adding friends, editing the profile, etc., and you can officially use the account after completion.

Precautions for registering multiple Facebook accounts

Facebook has very high requirements for registration. If you want to register multiple Facebook accounts without being restricted, you need to pay attention to a few points:

Using clonbrowser, you can create a separate browser configuration, and configure different types of IP according to your needs, creating a completely independent browser and IP environment, so that you can achieve a browser environment + an independent IP to register a Facebook account.

How to keep multiple Facebook accounts safe

The newly registered Facebook account cannot do more for us immediately. In order to ensure the normal and safe use of the account, it is necessary to perform basic operations for a period of time after the account is created.

The main purpose of keep account safe is to make Facebook think that this account is normal and will not cause problems such as account banning.

What to do to keep account safe

Under normal circumstances, it takes about a month to keep account safe, which may be extended according to the actual situation of the account, so be patient. The process of keep account safe is not complicated. It is important to use Facebook in the behavior of a normal user, not a marketer.

Precautions during keep account safe

Facebook account enters safe mode

You may encounter a situation where the account enters the safe mode and prompts you to upload photos. There may be two reasons for this.

In this case, just follow the instructions of Facebook.

Let your account do more in a safe environment with ClonBrowser!

Ask the Expert: How to create multiple ad accounts on Facebook

Facebook ad accounts are pretty straight forward when all you have is one Page and one credit card to pay with. Life starts to get more complicated when you are running multiple Pages and want the ads in separate accounts. It’s very tricky to figure out how to make this happen but we’ve done it so read on to learn more.

You’re likely to want separate accounts in the following scenarios:

I’ve seen countless threads in social media forums discussing this and few actually provide the answer. I’ve also had a number of conversations with experienced Facebook admins who have been frustrated with this problem. I finally got around to addressing it this week as I needed that separate account created for our upcoming Digiterati Facebook Page. Having battled through the process I thought I’d share the solution.

Business Manager: Proceed with caution. Extreme caution.

Really it shouldn’t be that difficult to figure out how to create separate add accounts but Facebook in their wisdom have made it almost impossible. Their solution (when you ask them) is to download and use their “Business Manager” application. Now I’ve an agency client who does this and it certainly separates out all their different client accounts but it also has some really annoying bugs (not least that you lose the ability to comment on a post/ad as the Page only as a private Profile – a simply crazy and very frustrating scenario). Business Manager is also notoriously difficult to get out of once you’ve signed up (there are workaround which we can advise you of so let us know if you need help).

Facebook themselves say “Claiming assets in Business Manager, whether it’s ad accounts or pages, is a permanent action. Agencies should only claim pages they own, not client Pages. Ad accounts that were set up by the agency should be claimed as their own.” http://allfacebook.com/business-manager-guide_b134998

I emailed Facebook’s help to ask their advice and their response was “You will not be able to create another Ad account without a Business Manager account. If you have another admin of the page, could this person create an ad account and then ad (SIC) you as an advertiser to this account. Then you will be able to advertise from another ad account, but you will not be admin so you will have some restricted access to payment information.”

Now that advice is all very well if the second admin isn’t already an ad account manager elsewhere. So a few shenanigans are required…

How to create multiple ad accounts WITHOUT using Business Manager.

This process is a little convoluted but it works.

Process for a Page you have not yet set up:

From now on you can manage the ads from your normal Profile but the billing will be like those in the new business account and you’ll see this account in the Ads Manager as separate from your other accounts.

Hand over account manager responsibility and you can now delete the fake profile.

Process for an existing Page:

This is what your Ads Manager will look like with separate accounts (I’ve pixellated a client account for privacy purposes). See how short the Musicademy Ad ID is. That’s how long I’ve been doing Facebook advertising!!

Be aware

That it is against Facebook’s Terms of Service to use fake accounts….

Want more help with Facebook ads?

Check out my brand new course ‘Zero to Hero with Facebook Ads‘ in the Digiterati Academy. You’ll fast track all my knowledge of what’s working to create great Facebook ads right now and feel confident in your ability to run an effective campaign.