Логотип razer что это
Razer изменяет дизайн логотипа
Недавно компания объявила о своих планах включения в борьбу с распространением коронавируса, и в свете этих событий изменила дизайн логотипа. Новая эмблема компании пропагандирует социальное дистанцирование. Это по-прежнему узнаваемый логотип бренда, а само изменение носит временный характер.
Как можно заметить из изображения, на новом логотипе 3 змеи не касаются друг друга. Измененный логотип компания продемонстрировала на своей странице в Facebook. Данное изменение является частью программы, что особенно актуально в период карантина, когда процветает работа из дома и общение через Интернет.
Кроме этого, компания старается всячески поощрять поклонников, советуя им оставаться дома и играть.
Razer уже неоднократно прибегал к подобной практике, временно меняя логотип в честь значимых событий или выхода продуктов: например, ноутбуков.
Логотип razer что это
Since its inception, Razer’s unwavering focus has been on creating and enabling an immersive gaming experience through our suite of connected devices, software and services. Our Razer brand name has since become a leading lifestyle brand which stands testament to our mission statement FOR GAMERS. BY GAMERS.™
The Razer trademarks and logos are invaluable assets and are protected by applicable intellectual property laws. The following are some of the trademarks and logos that belong to Razer:
Razer’s Intellectual Property Rights. In addition to Razer’s brand and trademark rights, all creative assets on our website and social channels are the exclusive property of Razer. Razer is the owner or authorized user of any copyright in and to such creative assets. You may not reproduce, alter or adapt any of our creative assets in any manner howsoever without our express written consent. Specifically, you may not manufacture, sell or give away any products which use or reproduce our trademarks, logos, slogans or any creative assets, including merchandise such as mugs, apparel, caps, etc. without a specific license from Razer.
Brand protection. Razer is fiercely protective of its brand and will aggressively pursue and enforce its intellectual property rights against counterfeit and infringing products, so that you can remain confident that your Razer product is genuine and made in accordance with the highest standards. If you are aware of any website, online marketplace or retail store which may be selling counterfeit products, please let us know by completing the form below:
Razer Logo
The logo of the US gaming hardware manufacturing company Razer depicts three snakes in black and acid green.
Meaning and history
Razer was founded in 2005 by Min-Liang Tan and Robert Krakoff. Today, it’s among the world’s largest brands in eSports.
1998 – 2016
The snake emblem has close links to the name of the company and its first product. So, to explain the Razer logo, we should first understand why the company was named “Razer” and why its first product was “Boomslang.” The answer can be found in one of the interviews with the company co-founder Min-Liang Tan.
2019 – now
In the interview, Min-Liang Tan mentioned that to begin with, the name “Razer” would have been “Razor” if he hadn’t disabled the spellcheck while preparing the documents for the firm’s incorporation. The problem was that the co-founders were sure the word “Razor” was spelled with “e,” so they just submitted the documents with the incorrect word.
Now, another question arises: why choose the word “razor” at all? What did it represent?
Min-Liang Tan explained that the other co-founder, Robert Krakoff, once had an accident with a razor blade, which was for some reason very memorable. We can only imagine this story as he didn’t go into much detail about it in the interview.
Now, as Min-Liang Tan put it, the company’s first product “looked like it had Logitech mice for lunch,” so they decided to name it the Razer Boomslang (Boomslang is a highly venomous snake from sub-Saharan Africa). While it is rather unusual to name computer mice after snakes, the co-founders considered this a fun way to say their mice were different from a regular computer mouse.
So, the reason for putting snakes on the logo was just to refer to the company’s signature product, the mouse. The bright neon colors were inspired by the Boomslang snake, too.
Min-Liang Tan didn’t explain the reason why they chose three snakes, he just said it was “a story for another day.” Upon comparing the logo with the biohazard symbol, we can assume that possibly the author of the Razer logo was inspired by its circular harmony.
The unique style of the typeface is provided by the “A,” which has lost its horizontal bar, and the even more unusual “E,” which has lost its vertical bar. Apart from this, the type is pretty common.
Colors
Acid green and black are the colors of the Boomslang snake, which is one of the reasons why they had been chosen for the logo. Also, it’s a pretty bright and memorable combination in itself.
ABOUT RAZER
Razer’s award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops.
Razer’s software platform, with over 150 million users, includes Razer Synapse (an Internet of Things platform), Razer Chroma RGB (a proprietary RGB lighting technology system supporting thousands of devices and hundreds of games/apps), and Razer Cortex (a game optimizer and launcher).
Razer also offers payment services for gamers, youth, millennials and Generation Z. Razer Gold is one of the world’s largest game payment services, and Razer Fintech provides fintech services in emerging markets.
Founded in 2005, Razer is headquartered in Irvine (California) with regional headquarters in Hamburg, Shanghai and Singapore. Razer has 18 offices worldwide and is recognized as the leading brand for gamers in the USA, Europe and China. Razer is listed on the Hong Kong Stock Exchange (Stock Code: 1337).
History
Accolades
Console
Mobile
Lifestyle
Services
Management Team
MIN-LIANG TAN
Mr. Min-Liang Tan is the co-founder of Razer and has served as the Chief Executive Officer since September 2006. In addition to his role as Chief Executive Officer, he also serves as the Creative Director and is responsible for directing and overseeing the design and development of all the products at the Company.
Mr. Tan was designated as an Executive Director and was appointed as the Chairman of the Board in June 2017. He is also a member of the Remuneration Committee of the Company.
Under his leadership, Razer grew from a two-man startup to a multinational market leader that was honored on Fortune Magazine’s “Unicorn List” in 2015 (private companies valued at US$1 billion or more), before its successful IPO in November 2017.
Mr. Tan graduated from the National University of Singapore with a Bachelor’s Degree in Law.
KHENG JOO KHAW
Mr. Kheng Joo Khaw has served as the Chief Operating Officer since June 2012.
Prior to Razer, Mr. Khaw was the Chief Executive Officer of MediaRing Ltd, a VoIP and computing services company. Mr. Khaw started his career with Hewlett Packard and was the General Manager of the Handheld Computing Product Division, pioneering in Smartphone with ARM architecture. In addition, Mr. Khaw has served as the President of Omni Electronic as well as the Senior Vice President of Celestica (Canada).
Mr. Khaw has also served on the Boards of companies across a range of industries. These include Multi-Fineline Electronix (US), Senoko Power, Singapore Airport Terminal Services Ltd, Total Automation Ltd, Amtek Engineering Ltd and Singapore Economic Development Board.
Mr. Khaw holds a Diploma from Singapore Polytechnic, a BSEE from Oregon State University and an MBA from Santa Clara University.
CHONG NENG TAN
Mr. Chong Neng Tan serves as the Chief Financial Officer of Razer and was also appointed as an Executive Director with effect from March 24, 2020. Prior to this appointment, Mr. Tan was Senior Vice President, Corporate Controller of the Company from November, 2017 to December, 2019.
A finance veteran of more than 20 years, Mr. Tan was the Group Chief Financial Officer of the Tri-Star Group prior to joining Razer. He also served as the Chief Operating Officer and Chief Financial Officer of Stanley Security Solutions in Asia Pacific.
Mr. Tan holds an MBA from Manchester Business School and a Bachelor of Accountancy from Nanyang Technological University and is a Chartered Accountant (Singapore).
BOB OHLWEILER
Mr. Bob Ohlweiler is responsible for leading Razer’s regional sales and marketing operations. He is also in charge of Razer’s global Direct-to-Consumer business such as Razer.com and the company’s growing network of retail brand stores.
Mr. Ohlweiler has nearly 30 years of digital media sales, channel and direct to consumer sales, marketing, business development and general management experience. Prior to joining Razer, Mr. Ohlweiler led Kodak’s consumer business in Europe, Africa and the Middle East and previously, business unit Chief Operating Officer in Kodak Singapore and as Global VP of Marketing for a Kodak digital imaging business unit. Mr. Ohlweiler also led sales and marketing operations at Hewlett-Packard Americas.
Mr. Ohlweiler holds a Master’s Degree in Management from Purdue University and a Bachelor’s Degree in Business Administration from Norwich University.
LI MENG LEE
Mr. Li Meng Lee is the Chief Strategy Officer at Razer. He is responsible for the development and execution of Razer’s corporate strategy, such as the brand’s strategic initiatives, partnerships and broader entertainment segments to advance the buildout of Razer’s ecosystem of hardware, software, and services. He is also the CEO of Razer Fintech.
Mr. Lee brings over 15 years of corporate finance experience in mergers and acquisitions, as well as capital markets advisory and an invaluable network of contacts. Prior to joining Razer, Mr. Lee was a Managing Director at Evercore Singapore. and previously held senior positions as Head of Singapore Debt Capital Markets at ANZ, Principal at CMIA Capital Partners, and Vice President at J.P. Morgan where he served for eight years.
Mr. Lee holds a Bachelor of Science in Industrial Engineering & Operations Research from Columbia University, New York.
WEI PIN CHOO
Mr. Wei Pin Choo is the Chief Legal and Compliance Officer at Razer and is responsible for global legal activities including intellectual property, corporate secretarial matters, and regulatory compliance. He has been the Company Secretary since July 2015.
Mr. Choo also serves as a Director in certain subsidiaries in Razer, such as Razer Ventures Holdings Pte. Ltd. and Razer Pay Holdings Pte. Ltd.
Mr. Choo was admitted as an advocate and solicitor of the Supreme Court of the Republic of Singapore in May 1998 and has more than 18 years of experience as a legal practitioner. Prior to joining Razer, he was Senior Vice President, Company Secretary and Head of Legal and Secretariat of CapitaMalls Asia Limited, following which Mr. Choo served as Senior Vice President, Legal of CapitaLand Limited until 2014.
Mr. Choo graduated from the University of Leicester with a Bachelor’s Degree in Law in May 1996 and completed the Master of Business Administration program at The Anderson School at the University of California, Los Angeles in June 2002.
PATRICIA LIU
Ms. Patricia Liu is Razer’s Chief of Staff, responsible for leading the company’s strategic planning and overseeing large, cross-functional organization-wide projects and initiatives. In addition to being a strategic partner to the top management, Ms. Liu plans and directs all administrative, IT, eCommerce, ESG and customer advocacy activities in Razer.
Ms. Liu also serves as a Director in certain subsidiaries of the Company, namely MOL Global Inc., MOL AccessPortal Sdn. Bhd., MOLPay Sdn. Bhd., and MOL Holdings (Thailand) Co Ltd.
Prior to joining Razer, Ms. Liu was the Managing Director of Omega Engineering, a precision instrumentation and controls company and spent 15 years in Hewlett Packard, where she served in various positions including Vice President and General Manager of Sales Operations, Chief of Staff in the Asia Pacific Global Operations and Information Technology group.
Ms. Liu holds a Bachelor of Business Administration from the National University of Singapore and an Executive Diploma in Board Directorship from the Singapore Management University.
Razer
Razer — фирма, занимающаяся разработкой и созданием профессионального игрового оборудования. В её ассортименте мыши, коврики для мыши, клавиатуры, наушники, игровые аксессуары (сумки для хранения игровой периферии, сумки для ноутбуков) и другие продукты. Слоган фирмы:
Содержание
Модели
Сотрудничество с Microsoft
В 2006 году фирма вместе с Microsoft под маркой Microsoft выпустила игровую клавиатуру Reclusa и мышь Habu. В 2011 году компания выпустила два игровых геймпада для XBOX 360 и PC Razer Onza и Razer Onza Tournament Edition.
Серии игровых периферийных устройств
На сайте компании имеются в наличии специальные издания игровых периферийных устройств.
Контроллеры движений
05 марта 2012 года компания Razer объявила о полной совместимости контроллера движений Razer Hydra с играми компании Valve, такими, как Left 4 Dead 2, Half-Life 2 и Team Fortress 2. Там же объявлено, что игровой контроллер движений Razer Hydra будет полностью поддерживать управление движением в будущих играх издательства Valve, таких, как Dota 2 и Counter-Strike: Global Offensive. В добавление к этому, компании Sixense и Valve интегрировали поддержку ПО Sixense MotionCreator 2.0 в игровую платформу Steam, и теперь контроллер Razer Hydra совместим с более, чем 250 популярными играми, представленными в Steam.
Поддержка Windows 7
В декабре 2009 года Razer анонсировали поддержку ОС Windows 7 для большинства своих продуктов и выпустили соответствующие драйвера. [2]