Facebook how to add a business page

How to create a Facebook business page, with 8 set-up tips to grow your brand

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Facebook business pages can help you reach a new audience, gain popularity, and grow your brand.

It’s easy to create a Facebook business page and customize it with photos, business hours, page roles, upcoming events, and more. Here’s how to create a Facebook business page.

How to create a Facebook business page

1. Go to the Facebook website and log in to your account.

2. From the homepage, click Pages in the sidebar menu on the left.

3. Click the Create New Page button in the menu on the left.

4. On the left side of the next screen,enter a Page name, select a Category, and write a Description. The right side of the page shows you a preview of your page as you add information to it.

5. Scroll down and click Create Page.

6. Next you can add images. Click Add Profile Picture or Add Cover Photo to upload photos from your device. Hit Save at the bottom.

7. A pop-up may appear asking if you want to connect your page to WhatsApp. If you want to, enter your phone number and click Send Code. If you don’t want to, click the «X» icon in the top-right corner of the pop-up.

8. Your new Facebook page is now created, and you can continue customizing it to your liking.

Additional set-up tips

Before you write your page’s first post, be sure to update your page with additional information for your business.

1. Make a call to action

Add a call-to-action button to your business page by clicking Add a Button at the top-right of your page. Choose an action from the available options. You can have visitors book appointments, contact you through Facebook Messenger, download your app, and more.

2. Choose a page username

Choose a page username by clicking Create @username under your cover photo and page name. This username will become the web address for your business page (e.g. facebook.com/businessinsider).

3. Enter upcoming events

To add upcoming public events, click the Events tab at the top of your page and select Create New Event in the top-right of the Upcoming Events section.

Quick tip: Make it easy for your future fans to find information about your business’s scheduled events. Fans of your page can show interest in your events by clicking a button to indicate their intention to attend.

4. Update the About section

To get to the About section, click the More tab at the top of your page, beneath your page name. In the More drop-down, select About. Here you can add a location, business hours, price range, contact information, and more.

5. Add page roles

In the sidebar menu on the left, click Settings, then click Page roles to assign roles to other coworkers or brand managers.

In the Assign a new page role section, enter a name or email address into the textbox and in the drop-down menu on the right, select a role: admin, editor, moderator, advertiser, or analyst. Click Add when you’re done.

6. Explore publishing tools

Facebook has built-in scheduling tools that allow you to plan and publish your posts according to a schedule of your choosing. These tools help you automate the process of posting updates. You can save draft versions of your posts here as well.

7. Convert a personal profile to a business page

If you have been using a personal Facebook profile for your business, you can convert it to a business page using Facebook’s conversion wizard.

While the process is called a conversion, it actually copies your personal profile to a page. Your personal profile will remain intact and a new page based on that profile will be created. You can update the newly created page as you would a page created from scratch.

8. Select page visibility

Facebook pages are published as soon as they are created. This means an incomplete page would be visible to the public as soon as it’s created.

If you would prefer to work on your page in private before making it available to the public, you can update its visibility from the page settings menu — click Settings at the bottom of the sidebar menu on the left, and on the General tab, click Page visibility to unpublish your page.

This will prevent the page from being available until you’re ready to publish it again. Remember to update the visibility setting when you are ready to publish it.

How to Customize a Business Page on Facebook

Getting Started: How to Set Up a Facebook Page

Create a Facebook Account

If you do not already have a Facebook account, visit the main Facebook home page, and create one. You can create a personal account or business account, but not both. If you will only be using Facebook for your business, set up your account as a business account, but be aware that business accounts have less functionality and options than personal accounts.

If you will ever use Facebook for personal reasons (in addition to business promotion) or want full access to Facebook tools and information, set up your account as a personal account. You can choose settings so that your business page is seen and treated separately from your personal page—known as your «profile» page in Facebook terms.

Facebook accounts are free, but remember, you can only have one account. If you already have a personal Facebook page account, you will have to create your business page ​off that account. If you create more than one account and Facebook catches you, they will disable or delete one or both accounts.

Create Your Basic Business Page on Facebook

There are two ways to create a page on Facebook, and both require you to log into your account. After you log in your personal profile page, click on the «Advertising» link on the side of the page to be taken to a new page where you can then create a page.

The second way you can create a page is to go to the Facebook Page creation home page, select the type of page you want to create (i.e., local business, company, brand, etc.), and select additional options to help Facebook know more about your business. Once you select the options for the type of page you want to create, it will automatically be created for you, and you will be redirected to the newly created page.

Logging Into Your Business Page

After you have created a business page, you can access it in the future by logging into your main account, selecting «My Account» from the drop-down menu, and selecting «Use Facebook as Page.» If you have more than one page you will be shown the options to choose from—just click on the particular page you want to access. Although you can have only one Facebook account and personal page, you can have multiple business or other pages.

Basic Settings for Facebook Business Page

When you’re on your new page, a series of options appear at the top, side, and in the content of the page. The main body of your new page contains lots of options, most of which should be done after your site is set up. These options include:

Add an Image

This image will show next to your posts when you update your business page. Choose a logo (or friendly face if you do not have a logo) that will work well on the site. Never leave this blank—it is better to use a temporary image than not to have one at all.

Invite Your Friends

Do this only after you are done customizing your page—you want them to see it at its best. When you invite friends, the goal is to get them to «Like» your page to give it more branding power. When you get 25 people to «Like» your business page, Facebook allows you to have a custom URL address for the business page. Until you have 25 fans, you have to use the default URL that Facebook creates for your page. People who «Like» your page are called «Fans,» and pages can have an unlimited number of fans—personal profile pages can only have 5,000 «Friends.»

If you already have Facebook fans or subscribers, you can also invite them to become fans on your new page. Although you can invite fans anytime, it is recommended that you only invite fans once your page has been completely set up. If you invite them to a page in progress, they may get a bad first impression.

Post Status Updates

When you are ready to post announcements and updates, use this option. Again, it is recommended that you start adding status updates just before announcing your new page. It’s important that you have at least a few updates on your page before you announce it, so visitors have something to read and respond to.

Promote Your Page on Your Website

This step is only recommended after your page has been completely set up. This option will give you different codes you can put on your website to direct people to your website so they can «Like» it. You do not have to use this tool—you can also create your HTML codes, hyperlinks on a website, and if you use WordPress, there are many free plugins available to help you connect your website with Facebook.

Set Up Your Mobile Phone

This option allows you to set up your mobile phone so that you can upload images and updates from your phone. Anytime you want to see these options appear again, click on the «Get Started» link in the sidebar on your page (you must be logged into your account).

The Edit Page Button on Facebook Pages

When you create a page on Facebook, an «Edit Page» button appears at the top right corner of the page. Click on this to get into the real heart of customizing your page. When you select edit page notice that the menu options in your page’s sidebar change.

Your Settings

This options lets you set posting preferences and email settings. Unless you want all your posts to automatically post on your business page when you are logged in, uncheck «Posting Preferences» box.

Manage Permissions

Permissions allow you to decide who can post comments, images, and links to your page, and who can see your page. You can also set restrictions to limit access by minors.

Basic Information

Once you have 25 fans, you can use this option to select a business page name. Include information about your website, a brief description, and link to your site. The information you add in the «About» field will display on your business page so keep it short.

Profile Picture

It is another place where you can opt to upload your logo or a picture that will show (by default) next to all your updates as well as in the main image box on your business page. It will not change the picture displayed on your profile page (if you are using a personal account.)

Featured

Facebook should not be used strictly as a means to sport your announcements. The most successful Facebook users create pages that are interactive and build a sense of community. To help encourage others to visit your page, share the «wealth» by adding (promoting) featured Page Owners and featured «Likes.» These will show on your business page.

Marketing

From this screen option, Facebook offers the following tools to help you promote your business page: Advertise on Facebook, Tell your Fans, Get a Badge, and Add a Like Box to your Website. The above options are the same, or similar to those found in the «Get Started» options panel.

Manage Admins

This is where you give administrative access to other people and customize their level of access. To give someone admin access, they must first «Like» your page.

Apps

This is where you will add tools and features to customize the look and functionality of your Facebook page.

Mobile

Select this option to set up a variety of mobile device access features.

Insights

Shows statistics and information about how many people visit your page and how they are using your pages.

Help

Information and FAQs answered by Facebook about setting up and maintaining your page.

How to Create a Facebook Business Page in 7 Easy Steps

Having a Facebook Business Page makes it easier for people to discover and interact with your brand online. Find out how to set one up here.

If you have a business, you need a Facebook Business Page. With 1.82 billion daily active users, Facebook is simply not a social network you can ignore.

Perhaps that’s why more than 200 million businesses use Facebook’s free services. That includes business Pages—yes, creating a Facebook Page is a free way to market your business.

The good news is, creating a Facebook account for a business is pretty simple, and you likely already have all the components you need to get started. Let’s dive in.

If you’d rather watch than read, watch this video to learn how to create an effective Facebook Business Page:

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.

What is a Facebook Business Page?

A Facebook Page is a public Facebook account that can be used by brands, organizations, artists and public figures. Businesses use Pages to share contact information, post updates, share content, promote events and releases, and — perhaps most importantly — connect with their Facebook audiences.

Pages can be connected to Facebook ad accounts and Facebook Shops.

How to create a Facebook Page for business

Before you can sign up for your Facebook Business Page, you need to log into your personal Facebook account. Don’t worry—the information from your personal account will not be publicly visible on your business Page.

This is simply because every business Page is managed by one or more page administrators. The administrators are people with personal Facebook accounts. Your personal account works like the key to let you into your new business Page. If you have team members helping you with your Page, their personal accounts will also unlock their specific roles and capabilities.

So, if you’re not already logged into your personal account, log in now, then dive into the Page creation steps.

Step 1: Sign up

Enter your business information in the panel on the left. As you do so, the page preview will update in real time on the right.

For your page name, use your business name or the name people are likely to search for when trying to find your business.

For category, type a word or two that describes your business and Facebook will suggest some options. You can choose up to three of the suggestions.

Next, fill in the Description field. This is a short description that appears in search results. It should be just a couple of sentences (maximum 255 characters).

When you’re happy with your description, click Create Page.

Step 2. Add pictures

Next, you’ll upload a profile and cover images for your Facebook Page. It’s important to create a good visual first impression, so choose wisely here. Make sure the photos you choose align with your brand and are easily identifiable with your business.

You’ll upload your profile photo first. This image accompanies your business name in search results and when you interact with users. It also appears on the top left of your Facebook Page.

If you have a recognizable brand, using your logo is probably the safest way to go. If you’re a celebrity or public figure, a picture of your face will work like a charm. And if you’re a local business, try a well-shot image of your signature offering. The important thing is to help a potential follower or customer to recognize your page immediately.

As we explain in our post on the best image sizes for all social networks, your profile image should be 170 x 170 pixels. It will be cropped to a circle, so don’t put any critical details in the corners.

Once you’ve chosen a great photo, click Add Profile Picture.

Now it’s time to choose your Facebook cover image, the most prominent image on your Page.

This image should capture the essence of your business and convey your business or brand personality. Facebook recommends you choose an image that’s 1640 x 856 pixels.

Once you’ve selected an appropriate image, click Add Cover Photo.

After you upload the photos, you can use the buttons in the top right of the preview to toggle between desktop and mobile views. Use these to make sure you’re happy with how your images look in both displays. You can drag the images in the left column to adjust their positioning.

When you’re happy with your selections, click Save.

Ta-da! You have a Facebook Business Page, although it is extremely sparse.

Of course, while the skeleton of the Facebook Page for your business is now in place, you’ve still got a lot of work to do before you share it with your audience.

Step 3. Connect your business to WhatsApp (optional)

After you click Save, you’ll see a pop-up box asking if you want to connect your business to WhatsApp. This is optional, but it does allow you to add a WhatsApp button to your page, or send people to WhatsApp from Facebook ads.

If you want to connect your business to WhatsApp, click Send Code. Otherwise, close the window to continue without connecting WhatsApp. You’ll get one more pop-up box asking if you’re sure. Since we’re skipping this, for now, we’ll click Leave.

Step 4: Create your username

Your username, also called your vanity URL, is how you tell people where to find you on Facebook.

Your username can be up to 50 characters long, but don’t use extra characters just because you can. You want it to be easy to type and easy to remember. Your business name or some obvious variation of it is a safe bet.

To create your username, click Create Username on the Page preview.

Enter the name you want to use. Facebook will let you know if it’s available. If you get a green checkmark, you’re good to go. Click Create Username.

You’ll get a confirmation pop-up. Just click Done.

Step 5: Add your business details

While you might be tempted to leave the details for later, it’s important to fill out all of the fields in your Facebook Page’s About section right from the start.

As Facebook is often the very first place a customer goes to get information about you, having it all there is important. For example, if someone is looking for a business that’s open till 9, they want to confirm this information on your Page. If they can’t find it, they’ll surely keep looking until they find another place that’s more forthcoming.

Fortunately, Facebook makes this very easy to complete. Simply scroll down on your Page view to the section called Set Your Page Up for Success and expand the item called Provide Info and Preferences.

Fill in the appropriate details here, starting with your website.

If your business is open to the public during specific hours, make sure to enter those here. This information appears in search results.

Don’t forget to complete the Add an action button section.

Facebook’s built-in call-to-action button makes it very easy to give the consumer what they’re looking for and it allows them to engage with your business in real time.

The right CTA button will encourage visitors to learn more about your business, shop, download your app, or book an appointment.

To add your CTA, click the blue box that says Add Button, then choose which kind of button you want.

If you don’t want to complete all of these steps now, you can always access them later. In the Manage Page menu on the left, just scroll down to Edit Page Info.

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.

If at any time you want to take your Facebook Business Page offline while you work on the details, you can choose to unpublish your page. From the Manage Page menu, click Settings, then General. Click Page Visibility and change the status to Page unpublished.

Follow the same steps to republish your page when you’re ready.

Step 6. Create your first post

Before you start inviting people to like the Facebook Page for your business, you should post some valuable content. You can create your own posts, or share relevant content from thought leaders in your industry.

You could also create a specific type of post, like an event or offer—just click one of the options in the Create box at the top of your page.

Make sure that whatever you post offers value for your visitors when they arrive at your Facebook Business Page, so they’ll be inclined to stick around.

Step 7. Invite an audience

Your Facebook Business Page now represents a robust online presence that will make potential customers and fans feel comfortable interacting with you.

Now you need to get some followers!

Start by inviting your existing Facebook friends to like your Page. To do so, just scroll down to the bottom of the Set Your Page up for Success box and expand the section called Introduce Your Page.

Click the blue Invite Friends button to bring up a list of your personal Facebook friends. Select which friends you want to invite, then click Send Invites.

Use your other channels, like your website and Twitter, to promote your new page. Add “follow us” logos on your promotional materials and email signature. If you’re comfortable doing so, you can ask your customers to review you on Facebook, too.

To grow your audience quickly, check out our post on how to get more Facebook likes.

How to optimize your Facebook Business Page

Now that you know how to create a Facebook Page for business, it’s time to think about ways to optimize your Page. These strategies will help maximize engagement so you meet your Facebook (and social media) marketing goals.

Here’s a quick video overview of the steps you can take to optimize your Facebook Business Page. We’ll dig into these components in more detail below.

Add a pinned post

Is there important information you want all visitors to your Page to see? A promotion you don’t want them to miss? A top-performing piece of content you want to show off? Put it in a pinned post.

A pinned post sits at the top of your Facebook Business Page, just under your cover image. It’s a great place to put an attention-grabbing item that will draw your visitors in and make them want to stick around.

Start by publishing a new post, or scrolling down your feed to find an existing post you want to pin to the top of your Page. Click the three dots on the top right of the post, then click Pin to Top of Page.

Once you’ve pinned the post, it will appear under the heading PINNED POST at the top of your page. This is only for your internal view. To visitors, it will just show as the first item under Posts, with a blue thumbtack icon to indicate it’s pinned.

Make the most of templates and tabs

Tabs are the different sections of your Facebook Page, like the About section and Photos. You can customize which tabs you want to include and the order in which they appear in the left Manage Page menu.

If you’re not sure which tabs to include, check out Facebook’s various templates.

Each template has a set of buttons and tabs designed for particular types of business. For example, the Restaurants & Cafes template includes tabs for a menu, offers and reviews.

To access templates and tabs, click Settings in the Manage Page menu, then Templates and Tabs.

Like other Pages

Since Facebook is, after all, a social network, it’s a good idea to use your Page to build a community for your business.

One way to build community is to connect with other Pages that are relevant to your business (but not competitors).

For example, if you run a shop in a popular shopping area or mall, you could connect with other shops in the same area. Think of this as an online version of your local business improvement association or chamber of commerce.

If you have a virtual business, you could connect with other businesses in your industry that could provide additional value for your followers without competing directly with your products.

To follow other businesses, navigate to their Facebook page, then click the more icon (three dots) under the page’s cover photo. Click Like as Your Page. If you have more than one Facebook Business Page, choose which one you want to use to like the other business, then click Submit.

Pages will receive a notification when you like them and may check out your Page or even give you a like in return.

Your business page gets a news feed separate from your personal profile, so you can interact with all the businesses you follow from your business profile. To see all the content from the Pages you’ve liked as your Page, just select your Page and click News Feed in the left menu. If you haven’t liked any Pages yet, Facebook will provide a list of suggestions to get you started.

Join Groups as your Page

Facebook Groups represent an organic opportunity to reach many people who are interested in a specific topic, but without paying for ads. Joining and posting to a relevant Group as your Facebook Page helps anyone who is curious about your post click through to your business page, rather than your personal profile. Here’s a quick tutorial that explains how to join as a Page (it can be tricky!)

Review your settings

Your Facebook Page settings allow you to get into some pretty fine detail about who can administer the Page, where your posts are visible, words banned from the Page, and so on. You can also see people and Pages who have liked your page, control your notifications, and so much more.

Think of the Settings tab as your behind-the-scenes console for every adjustable parameter available to you. Take a few minutes to go through each setting and make sure that it’s optimized for how you want to manage the Page and how you want your audience to interact with you.

To access your settings, just click Settings at the bottom of the Manage Page menu.

Check your settings regularly, as your preferences and requirements may change as your business—and social following—grows.

For even more control over who can administer your Page, and to control the roles filled by team members, contractors and agencies, consider setting up Facebook Business Manager.

Learn from Page Insights

The more information you have about your audience, the more content you can create to satisfy their needs.

Facebook Page Insights makes it easy to gather data about how your fans are interacting with your Page and the content you share. To access Page Insights, click Insights in the Manage Page menu.

Insights gives you information about your Page’s overall performance, including some data on audience demographics and engagement. You can see metrics on your posts so you can understand how many people you’re reaching.

You’ll also see how many comments and reactions are gained from specific posts—data that helps you plan future content.

A key feature of Insights is the ability to see how many people have clicked on your call-to-action button, website, phone number, and address. This data is divided by demographics such as age, gender, country, city and device, making it easier for you to tailor future content to your audience. To access this information click Actions on Page in the Manage Page menu.

For more details, check out our post on how to use Facebook Page Insights.

Link to your Facebook Page from other web pages

Backlinks help boost the credibility of your Facebook Business Page and may help improve your search engine ranking. They also help direct new potential followers to your page.

Include a link to your Facebook Page at the bottom of your blog posts and where appropriate on your website. Encourage other companies and bloggers to do the same when you collaborate.

Once your Facebook Page is set up and optimized, check out our full guide to Facebook marketing to take your Facebook strategy to the next level.

Manage your Facebook Business Page alongside all your other social media profiles using Hootsuite. From a single dashboard, you can create and schedule posts, engage followers, monitor relevant conversations, measure (and improve!) performance, and much more.

Grow your Facebook presence faster with Hootsuite. Schedule all your social posts and track their performance in one dashboard.

How to Start a Business on Facebook

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You might feel discouraged by all the articles talking about the decline in Facebook’s organic reach.

Well… Hold your horses because that’s not the full story.

Organic Facebook is Still a Thing

There’s no going around it:

Competition is tough on Facebook.

As more people post content on the platform, users get a deluge of information to consume. Of course, they can’t absorb all these posts. This is where dabblers throw in the towel.

But you have options.

The popular one is to boost your post with Facebook ads; again, that’s not the only option.

Although boosting your post plays a huge role in your acquisition process, in this article, you’ll learn how to gain your customers organically.

So don’t underestimate the power of your Facebook business Page on account of other people’s experiences.

Here’s a step-by-step guide on how to start a business on Facebook.

Steps to Creating a Facebook Page for Your Business

If you already use Facebook, you don’t need a separate account for your business. You can create a Facebook business page once you log into your personal Facebook account. However, the business page won’t display information from your personal account.

Follow these steps to create your Facebook business page.

1. Sign Up

To sign up for a new Facebook business page, go to facebook.com and log into your Facebook account or create a new account if you’re not on Facebook.

Once in your personal account, click “Pages” on the left panel to create a page.

When you get to the next page, click “Create New Page” or “Create Page.”

This will lead you to the page creation section.

The panel on the left-hand side allows you to name your page, choose a category, and describe your business.

Page Name and Category

The name you choose has to make your business easily accessible to people. So choose a word or phrase that best describes your products or services. The category you select should also reflect what your business does.

As you start typing a word in the category section, you’ll get suggestions that may help you come up with what you want.

However, if you’re unsure what to choose yet, you can select a general category like “eCommerce” or “Brand.”

Your business might fall under more than one category, so Facebook allows you to select three categories. Albeit, you can start with the one that your customers are most likely to think of first when searching for you. You can then add more categories after you’ve created your business page.

About

Now, you can use the description section to write about your business. It gives you a maximum of 255 characters, so sell yourself here.

Whatever you type in the “Page Information” section shows on your preview page.

You can see the category you selected directly under your page name at the top of your page, and your description becomes your “About” section. The desktop and mobile icons at the top right area of the page allow you to see what it’ll look like on desktop and mobile.

Click “Create Page” when you finish.

A pop up will tell you if the page creation process was successful. Then a “Save” button will replace the “Create Page” at the bottom.

2. Add a Cover Photo and Profile for Your New Facebook Business Page

You can make an excellent first impression with the images you use for your new business page. They must be identifiable with your brand and align with your business description, unlike the personal profile picture.

The first image to upload will be your profile picture. It’ll appear on the top left of your Facebook page. This profile image also goes with your business name when you engage with your users and search engines.

You can use your picture if you’re a public figure or a celebrity. Otherwise, use a logo, signature product, or your storefront depending on what your users will recognize quickly. However, use high-resolution images.

If you use text alone, let the fonts be legible with minimal color.

The recommended size for your Facebook profile picture on mobile is 128 x 128 pixels and 170 x 170 pixels on desktop. Click “Upload a Profile Picture” when you’ve decided which one to use.

Before clicking the “Save” button in the previous step, you’ll find out that the page expanded to add fields for images. You might choose to add your profile picture and Facebook cover photo at this point. When you click on “Add Profile Picture” or “Add Cover Photo,” it’ll allow you to import the image you want to use.

However, if you already clicked “Save,” you can still add them to the created page.

To add your profile picture, click the camera icon close to your page name.

Select “Edit Profile Picture” from the dropdown.

Then click “+ Update Photo” in the pop up to import the image you’ve chosen as your profile picture.

You can move the image focus and zoom it in or out, depending on how you want it to look.

Click “Save” when you finish, and it will appear on the top left of the page behind the camera icon.

To add your Facebook cover photo, click “Add Cover Photo.”

This will offer you two options for adding the cover image. Clicking “Upload Photo” allows you to import an image from your file. Whereas, if you want to use an image from your album, click “Choose from Album.”

This is where you’ll want to display your company’s banners, slogan, or any image that personalizes your business.

Canva is a reliable tool library that can help you find the right cover photo if you don’t have one in mind. It offers cover photos for Facebook and allows you to edit other social media images.

You can also click the “Edit” button in the space above your profile picture.

Then select “Upload picture” from the dropdown.

Click “Save Changes” when you’re done.

3. Create your username

Your username directs people to where you are on Facebook.

You can use up to 50 characters for your Facebook username, but keep yours as short and sharp as possible. It’ll be easier for your customers to remember and type a short username or URL.

To give your Facebook business page a unique username, click “Create @Username” below your page name.

Then enter your username in the pop-up.

You can use your business name or its variants to create your username. You might have to try several usernames to know which is available.

Albeit, the “Create Username” button will only turn blue when what you choose is available.

You’ll receive a confirmation once the process is successful. In the pop-up, you’ll see other links that people can follow to reach you.

You can also create your username by scrolling down to your about page. Click “Edit Page Info.”

You can now enter your username.

4. Choose and Customize Your Templates

Now that you’re done with the basics of creating your Facebook business Page, you can customize your page.

Facebook provides templates for:

These templates offer tabs that each brand uses. However, you can add or remove some default tabs to match your ideal page.

All the tabs you choose must be useful to your customers, so don’t overwhelm them with tabs that offer no service. For instance, don’t put a tab or icon for WhatsApp or Instagram if you didn’t connect them to your business page. Plus, too many tabs water down the professional look of your page.

To choose templates, click “Settings” on the left panel.

In the Page Settings, select “Templates and Tabs.”

This will show you the current template of your page and the active tabs. It also allows you to move to change the look. Click “Edit” to continue.

Then choose from the list in the pop-up that follows. In this case, you can choose “Business.”

Click “Apply Template” to use the template on your Facebook page.

5. Talk More About Your Business

You might want to delay filling out your business details on your Facebook business page but don’t.

Since Facebook is the most popular global social network, it tends to be one of the first places people check out your information.

Beyond knowing what the business is about, they want to get other information about you like:

Ensure that the information you provide is accurate and that your page links to your website.

To add your business details, go to “Edit Page Info” in the left menu.

This will give you more fields than you filled when you added the page name, category, and description.

Here, you’ll add your

You can also edit the description you provided while signing up or add more categories to expand your reach.

Contact Information

Provide contact information that you want the public to see, such as your website, email, and phone number.

Location

Provide your address if you have a local business and confirm your location on the map. Also, provide your service area so your customers will see your shipping areas.

Hours

Specify the hours that your business will be open to the public if it doesn’t run round the clock. You also want to add any temporal changes you make on special occasions like the Coronavirus (COVID-19) pandemic.

The information you provide here also appears on search engines.

Updates

The COVID-19 update section allows you to show temporal changes you’ve made concerning customer service due to the pandemic. The option you choose in this section will display at the top of your page.

More Details

This section allows you to provide the link to your Privacy Policy. You’ll have to give an Impressum to legally state ownership of the business in some European countries. You can also list all the products that your business offers.

This section gives you more opportunities to tell your potential customers about you and your business story. You have a 10,000 characters-space to captivate anyone that’s reading about you for the first time.

You can specify your price range in this section and supply other accounts or channels that your users can follow to reach you.

6. Use the Right Call to Action

Facebook provides a call-to-action or CTA button that allows you to drive traffic to your website. So you can use your Facebook business page as a traffic funnel for your business.

Your page might not answer all the questions that your users have about your product or services. Albeit, you can use a CTA to lead them to the information they want.

To set up your CTA button, click the blue “+ Add a Button” on your page’s top right-hand side.

Although Facebook doesn’t allow you to customize the phrase on your CTA button fully, it offers a variety of them. The CTA buttons might require that you link a website, phone number, email address, or Facebook.

The CTA buttons that link to websites are:

When you choose any of the CTAs above, enter the web page, you want to direct users to and click “Save.”

This action will replace the blue “+ Add a Button” with the call-to-action button you selected. But you can always edit what you choose.

“Call Now” and “Send WhatsApp Message” ask for your phone number, while “Send Email” requires your email address.

As for “Book Now,” you’ll choose if the button should link to a website or Facebook.

If you select “Appointments on Facebook,” it’ll prompt you to:

Click “Next” to continue.

Set your regular appointment time and dates and show your time zone. Click “Next” again.

Customize your appointment confirmation preferences and click “Next.”

If you’ve listed services already, click “Done.” But if you haven’t, click “Add a Service” to continue.

Then fill the form that comes next with an image.

This will generate your service list. Click “Done” to finish.

You can also add services without using the “Book Now” call-to-action. To do this, click the “Service” tab.

This action will prompt you to add a service and the rest of the process is like before.

7. Customize Your Messenger

This is where you customize your messenger with auto-replies to respond quickly to your customers

Click “Settings” and select “Messaging.”

The messaging settings cover three sections, namely

General Settings

The general settings allow you to enable the “Enter” key to send messages. Your customers will like to get a response in real-time, so it also lets you set FAQs and automated responses to help them when you’re not available.

Set auto-responses to:

Starting a Messenger Conversation

This second part deals with enabling greetings in the chat window. You can copy your link here to use away from Facebook to lead people to start a conversation on your page.

Click “Get started” and follow the instructions to link your Facebook messenger to your website.

You can turn on the “Away” response manually or set schedules for times that you won’t be available. Click “Edit” to continue.

You can also customize the message to carry more or less information.

During a Messenger Conversation

This section encourages personalization. Let your customers know who’s on the chat with them. Also, allow them to choose how to be addressed.

You can build your Frequently Asked Questions (FAQs) by suggesting questions that people might have about your page. Then provide auto-responses to the questions.

You should also set up auto-responses to:

8. Set up Review

Forbes cited that 84 percent of people trust online reviews like they trust personal recommendations. If you run a local business, it’ll help set up reviews for your Facebook business page. It’ll help you curate positive comments and social proof for your business.

As your reviews increase, you tend to see what your customers find attractive about your services. Your new customers also get to see your strong points.

Setting up reviews also means that you have to strategize ways to manage them and deal with spam, but it’s worth your time. The star-ratings on Facebook also shows in Google searches.

To set up reviews on your business page, click “Settings” in the left panel or menu.

How to Create the Perfect Facebook Business Page to Promote Your Small Business

Facebook is the most used social media platform for marketers around the world. No matter what your marketing goals are,
Facebook needs to be a part of your strategy.

It’s crucial to learn not only how to create a Facebook Business Page but also how to use it effectively to promote your brand. We’ve put together our guide for setting up and customizing a professional Facebook page and share our advice for how to use that page to grow your business by engaging with your Facebook audience.

Start with the basics

To create a Facebook Business Page, log in with your personal Facebook account and go to
https://www.facebook.com/pages/creation/

Once there, see two options: Business or Brand and Community or Public Figure. Click Get Started under Business or Brand.

To create a Facebook Business Page, select the Business or Brand option.

Fill out your basic business info

After you select Business or Brand, you’ll be asked for a page name and category. Keep in mind that you can change your category later on, but your page name is forever.

The category you choose will determine what other fields you’ll need to fill in. For example, if you select Restaurant, you’ll fill in the address and phone numbers for your location(s) along with your business hours.

Add a profile photo and cover photo

Social media image size standards are important — if you use the wrong size, you could end up with awkward cropping or pixelated images, so keep these recommended image sizes handy.

Facebook profile image size: 170 x 170 pixels
Facebook cover photo image size: 820 x 462 pixels

Your profile picture will appear as your icon every time your page’s content shows up in the Facebook News Feed and when you comment on other posts. Ideally, this will be your company logo. Square dimensions are best, but Facebook will crop the photo into a circle for ads and posts, so leave empty space around the edges. When you upload the image, you can preview the crop and make adjustments.

Add a Profile Image and Cover photo to your Facebook Page

Cover photo – 820 x 462 pixels

Your Facebook cover photo appears across the top of your page and is a great opportunity to deliver a visual element that supports your branding, draws attention, or elicits emotion from your visitors.

According to Facebook, your cover photo is displayed at different sizes on desktops and smartphones — 820 pixels wide by 312 pixels tall on desktops and 640 pixels wide by 360 pixels tall on smartphones. In our experience, 820 pixels wide by 462 pixels tall seems to work best for both mobile and desktop. But make sure you keep important text and design elements in the center of the image and preview how the image will appear on mobile and desktop.

If you don’t have a designer on staff to help out with images, free tools such as Canva have pre-made templates that you can customize, or you can simply enter in the custom dimensions and create your own image. You can even upload a cover video or feature a slideshow of images. For more information and fun ideas, check out our Facebook cover photo guide.

Fill out your page information completely

Google indexes Facebook Business Pages, so the text you include on your profile can help you rank in global and local search engine results. When you create a Facebook Business Page, you’ll see tips that guide you through filling out all your page information. If you need to go back to make changes, go to your page’s About tab and click Edit Page Info.

Here are the fields to fill out:

All of these details will appear in the About section of your Facebook Page, where you can add even more information, such as your business’ story, awards, menu, etc.

Add collaborators to your page

If you plan on sharing your Facebook marketing duties with a team, you’ll want to grant access and assign roles to various folks. To add collaborators, go to your page settings and the Page Roles section. You can type in the name of any Facebook friend or person who has liked your page. Alternately, you can type in an email address associated with a Facebook account. Either way, you must be Facebook friends with anyone you add as a collaborator.

Role options include:

Optimize your Facebook Business Page

Once you fill out the basics, you can further optimize your page with customization options. While on your page, click on the More drop-down menu and select Edit Tabs. From there, you can select templates that cater to different types of businesses such as Nonprofit, Shopping, Services, Restaurants & Cafes, etc.

Edit Tabs to choose a template or manually customize tabs. » loading=»lazy» width=»1600″ height=»900″ srcset=»https://buffer.com/library/content/images/size/w600/2021/10/Untitled-design—22—1-.png 600w, https://buffer.com/library/content/images/size/w1000/2021/10/Untitled-design—22—1-.png 1000w, https://buffer.com/library/content/images/2021/10/Untitled-design—22—1-.png 1600w» sizes=»(min-width: 720px) 720px»> To customize your Facebook Business Page, go to More > Edit Tabs to choose a template or manually customize tabs.

Each template has a default call to action (CTA) button and tabs that you can preview by clicking on the template. For example, the Restaurants & Cafes template changes your primary CTA button to Get Directions and includes tabs for your menu, offers, reviews, and photos. Once you select a template, you can customize your tabs by either removing the ones you don’t need or rearranging them to list the most important ones first.

Each Facebook Business Page template has preset buttons and tabs that cater to different types of businesses.

Schedule a baseline of Facebook posts before promoting your page

While it’s tempting to share your professional Facebook page the second you finish creating it, we recommend you get some content ready before you start inviting all your friends to Like the page.

Before you promote your page, publish three to five posts and have at least another week’s worth of content planned out and scheduled. Experiment with different types of social media content such as video, images, short text posts, long text posts, links, Facebook Lives, Facebook Stories, etc.

In 2020, status (text) posts earned the highest average engagement rates, but it’s important to use a range of post types so you can appeal to a larger audience. Remember — the more often people engage with your content, the more often your posts will show up in their News Feed, so figuring out what types of content your fans interact with is key.

When your page is promotion-ready, link to it on other social media networks and your website, and then invite friends to Like the page. If you have page collaborators, they can send invites to their friends as well.

Get started with Facebook Page Insights

As of June 30, 2021, Facebook shut down the Facebook Analytics tool, which allowed you to build reports for both Facebook business pages and Instagram business accounts. However, Page Insights are still available.

When you look at your Facebook business page, you’ll see an Insights tab on the left side of your Facebook menu, between Notifications and Publishing Tools. At the top of the Insights page, you’ll see your stats such as Page Likes, Post Reach, and Engagement for the week, along with a comparison to the same stats from last week.

Buffer’s Facebook Page Insights.

Facebook Insights also gives you a closer look at audience demographics such as age, gender, and location. Plus, you can check what days and times your fans are online by going to Page Insights then Posts. There’s no single best time to post on Facebook, but posting when your fans are active online is a great start. For more guidance on scheduling posts at optimal times, check out our guide for finding the best times to post on Facebook for your brand.

Buffer’s When Your Fans Are Online tab.

For more in-depth insights, use Buffer’s analytics dashboard to dig into how each individual post performs. Not only can you monitor key metrics such as engagement rates and total reach, but you can also build and share custom reports that align with your business’ social media goals.

Keeping track of how your content performs helps you continuously cater your content to your audience’s preferences. For example, you might discover that your engagement rates are highest on video posts, but your text posts get the highest number of shares. So, if you’re looking to boost engagement, you’d focus on sharing more videos, and if you’re trying to increase brand awareness, you’d include more text posts.

Take a peek at a Report in Buffer’s analytics dashboard.

Once you’ve got the hang of Facebook Analytics, check out our social media for small business guide to learn how to use those insights to fuel your Facebook marketing strategy.

Manage your Facebook Business Page with Buffer

Learning how to create a Facebook Business Page is just the first step. Once you have your page, it’s crucial to be consistent with your content. You don’t want to spend all that time customizing your page and building up your following and then only post sporadically.

Rely on Buffer to manage your Facebook posting schedule and analyze your results, all in one place. Get started today with a free trial.