How did you know about us

Examples of “How Did You Hear About Us” Options to Include in Your Survey

Learn how to gather the most valuable information from your recipients by following our comprehensive guide to creating a «how did you hear about us» survey.

For organizations looking to learn a little more about their customers, a survey seems like the logical next step. They’re easy, cost-efficient, and require minimal effort on the customer’s end. The good news is, we’re not here to try and convince you otherwise. Survey’s rule!

What doesn’t rule is boilerplate survey questions that provide surface-level insights with no potential for future data exploration 🤛🖐🎤.

Today we want to shift the focus onto one of the most popular kinds of surveys: the “how did you hear about us” inquiry. Variations of this question are asked to customers every day by businesses curious about where their clients are finding out about them.

“How Did You Hear About Us” Is Just the Beginning

The most common mistake one makes when writing these types of surveys is cutting it short after asking that very first question. It’s not enough to know how or where they heard about you. To really squeeze the juice out of your survey, you must dig deeper into the customer’s intent. Why were they there in the first place?

The only way to 100% ensure a respondent has every option available, you want to let them write in where they found you. However, this opens up the possibility for people to respond with “N/A”, “don’t remember” or any number of unhelpful things.

If you know the places you’re pushing out content, you may want to opt for a dropdown menu of choices a respondent can select from. And if you do go with a dropdown, what options should you include to ensure you have the best chance of getting the most accurate responses? We’ve got the scoop, plus a little something extra!

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How To Use Defining Questions In Your Surveys

The internet is like a hallway in an old Scooby-Doo cartoon. You can run in one door and pop right out of another a few doors down. A user may have clicked on an article that led them to your website, but where did they find that article? Was it sent to them via email, did they find it on social media?

Learning a little more about your new customer requires some peeling back of their internet behaviors. Did they Google something unrelated that led to this article? Do they read blogs like that often? Did they stumble on the blog because a friend shared it?

How a customer interacted with your content will tell you a lot about what you should (and shouldn’t) be doing to drive more engaged customers to your CTAs.

The key to successful surveys is what we call defining questions. These supplementary survey questions compliment your primary inquiry: how did you hear about us?

What kind of defining questions you choose to include ultimately depends on your marketing goal (what are you trying to measure?) To give you an idea of how to write these questions we’ll share our top four five favorite options.

4 Questions You Should Be Asking In Your “How Did You Hear About Us” Survey And Why To Include Them

The main objective of your follow up questions should always be to determine a customer’s motivation. They should uncover more about why a customer found you where they did. Here are a few “how did you hear about us” examples that demonstrate our point.

For the sake of the example, we’ll assume a customer replied to the survey with one of the most common answers: they found you on Google.

1. What did you search for on Google that brought you to us?

This simple follow-up question can actually tell you a great deal. For starters, it can indicate the keywords that your pieces are ranking for. Keyword-based optimization is a strong tool for any marketer looking to capture organic search traffic. SEO tools that tell you what you’re ranking for can get pricey; asking your users to find out what keywords they’re looking for is free.

2. Did you continue to explore our website after finding what you were looking for via Google?

A question like this can give you an inside look at how effective your interlinking is. Are you driving visitors deeper into your site at every opportunity? If people are leaving your site after one or two clicks perhaps there’s more you can be doing to entice them to stay.

3. Was it easy to reach us and find what you were looking for?

Continuing with the concept of SEO, this is a great way to find out how much a respondent had to dig to come up with your page. Were they scouring the internet before they found you, or did you show up as a featured result?

4. Have you seen or heard about us anywhere else?

While this question deviates a little from the main focus, it lets you know if your brand is relevant to this customer outside of specific searches. Are they receiving targeted ads on social media? Has a friend mentioned you to them?

One of the final thoughts we’ll leave you with is this: only ask people information that you’re committed to using. Although surveys don’t ask too much from people, it’s still their time, and time is valuable.

These questions can give you valuable insight, but don’t go through the process of asking if you’re not committed to evaluating responses. People can tell what’s “busy work” and what’s genuine, so take the time to add a personal note when you reach out to people with your “how did you hear about us” survey. Thank them in advance and let them know what you’ll be doing with the information. People will be more likely to respond (and less likely to be frustrated) if they know their data has a purpose!

Now, happy surveying!

Meghan Tocci

Meghan Tocci is a content strategist at SimpleTexting. When she’s not writing about SaaS, she’s trying to teach her puppy Lou how to code. So far, not so good.

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This is Why You Need a “How Did You Hear About Us” Survey

Finding out where your customers found out about you is a precious source of information for a successful marketing strategy and your business’s overall growth. The only problem is that by simply asking them, you’ll rarely get the information you’re actually looking for.

Why Do You Need “How Did You Hear About Us” Survey?

To uncover your best traffic channels. This survey provides an important piece of information that companies use for getting new consumers. Acquiring new customers involves persuading consumers to purchase a company’s products and services.

Have you ever wondered if your marketing techniques are really doing the trick? As a company, you work overtime to ensure that you’re getting your brand out there, but when you have customers roll up to your doorstep, how do you know what’s working?

Is it your emails?

What about social media marketing? Word of mouth? Emails? Or cold Internet searches aided by boosted SEO?

Let’s face it, the only way you’ll know is if your customers tell you. Enter the “How Did You Hear About Us” survey!

This is the best possible way that you can learn how you’re getting out there and improve your marketing techniques. Use this free-to-use template or keep reading to learn how you can create a perfect “How Did You Hear About Us” survey.

How to Create a Perfect “How Did You Hear About Us” Survey

Add a follow-up question

Users will very often opt for the most straightforward answer, rather than going into detail. The main reason is the so-called «effort economy». They choose not to spend a certain amount of effort on an action that is not going to benefit them in any way.

If you have already included this question in a survey on your site, you may have found that people often provide extremely minimalist answers like “Google,” which is way less descriptive than we’d like it.

Respectively, if you’re going to ask your customers how they found out about your business, it’s essential to have a follow-up question to ask for clarification.

There is, however, a great way of approaching this issue, without capitalizing on your customers’ effort and getting informative answers — multiple-choice boxes!

It’s safe to assume that there will always be a limited number of possible answers to your follow-up questions. Add them below in the form of multiple-choice boxes.

It’s essential to take the time to word your questions properly and you’ll often have to deal with space limitations as well. There is a set of tools and services like Top Writers Review, and Hemingway, which you’ll find useful while working on your copywriting.

Identify the context

In order to maximize the efficiency of this question, it’s essential to get a better understanding of the context your customers found you in.

As a service or product provider, you typically solve a spectrum of issues that your customers encounter.

Respectively, one of the more exciting and useful questions you can ask along with how your customers found you are what they were looking for when they did stumble upon your site in the first place. How does that help your business?

In order to extract some actionable information out of the survey, follow up by asking them if:

By identifying the context of your “How did you hear about us” question, you’ll be able to better direct efforts towards creating content that fits their needs.

Similarly, if they found you on particular websites or platforms, that will allow you to make a decision in regards to investing more in link building with them or publishing guest posts on those sites.

Organize your budget

Once you’ve found out about where your customers find out about your business, that’s going to allow you to calibrate your budget accordingly. When it comes to efficient marketing, it’s essential to cut out channels that don’t work for you or simply aren’t cost-effective.

Gathering detailed information about where your customers come from will provide you with valuable insight into which channels you should invest more into and which ones you need to let go of. In effect, this will provide you with a much higher ROMI (return on marketing investment) and a much leaner marketing mix.

Keep up with the monitoring

Once you’ve arrived at a somewhat better understanding of what your most fruitful sources of traffic and customers are — don’t stop researching and monitoring.

The main idea behind this is that there’s always a place for improvement. If you feel like your campaigns have improved after making data-based changes, a more extended analysis will allow you to identify the bright spots and enhance the campaign even more.

Explain why

It’s reasonable to expect that many people will be inclined to totally disregard this question and some may even be put off by it. Therefore, it makes sense to inform your customers about the reasons you’re collecting this type of data.

Ideally, you’d have to explain that this information will allow them to have a considerable impact on your service and will enable it to improve and grow. The sense of purpose will considerably improve the rates at which your clientele will provide you with informative answers or even consider answering them in the first place.

«How Did You Hear About Us» Sample Answers

The most popular answer options

Other less popular answers

Remember to add a follow-up question to your survey to get the most specific answers that help you to use it in your analysis about which traffic has the most potential for your business to focus on first or the most.

Conclusion

The “How did you hear about us” rarely works for businesses that don’t go the extra mile and optimize the user’s experience with them. By using these five simple steps, you’ll see a considerable boost in the rate at which your customers answer it.

More importantly, you’ll see that the answers are much more descriptive and informative.

Collect even more significant answers for your business with:

“How Did You Hear About Us?” Survey (Options + Template)

Tying paying customers to marketing channels or advertising sources that brought them to your business can be vital for your growth. It allows you to pinpoint which marketing efforts already work well and which ones you need to improve or stop using.

One of the easiest ways to do so is simply by asking the “How did you hear about us?” question.

After a customer gives you a call, sends an email, walks into your store, or makes an online purchase, naturally you’re curious about how they found and why they chose you and not some of your competitors.

While it’s always nice to have a friendly face-to-face chat with your customer to find out more about their customer journey, it’s hardly always doable in practice. The best way to automate and speed up this process to a certain extent is by using a How Did You Hear About Us? survey or form.

Keep on reading to find out why and how you can easily create one, as well as what options to include in your own survey. Plus, we have prepared a free survey template you can use right away.

Why your business needs a How Did You Hear About Us? survey

Without knowing how your customers found you, you could be missing a huge opportunity to even further boost your most effective marketing channel. At the same time, you could be wasting a lot of your time, money, and effort on ineffective methods.

That’s why it’s vital to know where your customers came from.

Knowing so can also help you measure the effectiveness of your marketing efforts and ditch those campaigns that don’t justify the money spent.

Now that you know why it’s good to have a How Did You Hear About Us? survey as a part of your marketing and sales process, it’s also good to explain this to your customers. Let them know that the information they provide will have a meaningful impact on your products or services and help you improve and offer even better customer experience.

By adding a sense of purpose, your customers will be more likely to provide you with useful answers.

How to create a perfect How Did You Hear About Us? survey

When asking this question in your survey/form, there are several approaches that you could take. Obviously, in order to ensure a respondent can fully express their opinion, you should provide them with every possible option available. Ideally, you would offer them an empty text field where they would type their answer.

However, practice shows that this leads to a bunch of incomplete or nonsensical answers, as people generally see this type of question as something that brings them no additional value and just want to get it out of their way.

So, in order to avoid receiving a bunch of “don’t remember” or “N/A” answers, you could offer multiple choice answer options that would contain only the places where you really are advertising. This doesn’t require much effort, as all that your respondents have to do is click on one of the options.

But which options can you offer as an answer to your “How Did You Hear About Us?” question? And how to account for those people who really don’t remember? Here are some of the most common options you can use.

Top How Did You Hear About Us options

Determining the answer options for your question should be based on where most of your money and time is being invested when it comes to marketing efforts.

Start by your paid advertising channels and the inevitable “search engine” option, move on to 3rd party networks where people generally hang out (social media, blogs, etc.), and then include options that can’t be digitally tracked (TV, radio, etc.).

To cater to respondents that miraculously found you via a channel that you didn’t predict, always make sure to include the “other” option and, ideally, allow them to type their own answer in there. Adding this option can also help improve the accuracy of your surveys by allowing those unwilling to provide a meaningful answer to kind of “skip” your survey.

Here are some sample options you might include.

How did you hear about us?

Now that you know which options you should include, you can easily build your own survey or form. Or you can take the shortcut and use a ready-made template.

How Did You Hear About Us Template

Here’s a How Did You Hear About Us? form template you can use for inspiration.

Or you can actually use it, simply by logging in to your LeadQuizzes account (sign up for a FREE trial if you’re not a user yet) and selecting it from the list of available survey templates.

Add a follow-up question

Often, respondents will pick the easy way out and provide the most straightforward or most expected answer instead of being honest and informative. The reason lies in what’s usually referred to as the “effort economy” – it’s when people decide not to spend too much time or effort doing something that’s not going to directly benefit them.

If you’ve already tried running this kind of a survey, you’ve probably received some such minimalistic or nonsensical responses that were clearly less accurate and descriptive than you’d like them to be.

One possible solution is to add a follow-up question after your initial “How Did You Hear About Us?” inquiry. You can use it to ask for additional clarification. For example, if the answer to your initial question was “via social media”, you can follow up by asking which social media (Facebook, Instagram, Twitter, LinkedIn, and so on).

Also, here are some additional questions to ask if you’re looking to find out more about your customers’ first point of contact with your business:

Follow-up question examples

Which Google search brought you to us?

Of course, you should use this as a follow-up for those who said that they found you via a search engine (if you use LeadQuizzes to create your survey/form, you can use logic branching to determine who should see this question).

This question can also help with your keyword research and SEO if you’re not paying for expensive SEO tools. Once you know which terms they’re using to find you, you can easily optimize your content to rank even better in Google search.

Did you find what you were looking for?

A very simple, yet very effective question. We at LeadQuizzes actually use this question on some of our most visited pages to find out if the content is good enough and whether there’s an opportunity to provide our visitors with additional value.

If the answer is no, this question is followed by another one asking “What else could we help you with?”, where we provide some predefined answer options, as well as a text field where the visitors can type in their custom answer. This approach helped us generate more leads from our blog by offering additional content (requested by our visitors) as a lead magnet.

How likely are you to engage with us again? Would you recommend us to your friends?

This question can help determine how satisfied your customers are with their first visit/purchase and whether they would recommend you further on. It’s closely related to NPS (Net Promoter Score). Be careful, however, not to pop this question too early as your customers might find it overwhelming.

Conclusion

After you’ve gathered all the responses to “How Did You Hear About Us?” and other related questions, you can calibrate your budget accordingly, focusing on channels that actually bring customers and cutting out those that don’t.

Following the tips and suggestions presented in this post will also help you improve user experience and gather more relevant and accurate data from your customers, resulting in more satisfied customers willing to help their friends hear about you too!

Copyright © 2022 LeadQuizzes. A Yazamo Product. All Rights Reserved.

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ГДЗ Английский язык 7 класс (часть 1) Афанасьева. UNIT 3. Step 1. Номер №2

How much do you know about the USA? Say if these facts are true or false.

1 ) New York is the capital of the USA.
2 ) Russians came to America in the 18 th century.
3 ) America is a country of immigrants [‘ɪmɪɡrənts].
4 ) Chicago [ʃɪ’kɑ:ɡəʊ] is situated in the south of the USA.
5 ) There are fifty states in the USA.
6 ) There are fifty stars on the American flag.
7 ) All American states are situated in South America.
8 ) The United States is smaller than Russia.
9 ) The Mississippi is the longest river in the world.
10 ) There are no high mountains in the USA.
11 ) California is a US city.
12 ) Texas is the biggest state of the USA.

ГДЗ Английский язык 7 класс (часть 1) Афанасьева. UNIT 3. Step 1. Номер №2

Решение

Перевод задания
Как много ты знаешь о США? Скажи, являются эти факты верными или ошибочными.
1 ) Нью−Йорк является столицей США.
2 ) Русские прибыли в Америку в 18 веке.
3 ) Америка − страна иммигрантов.
4 ) Чикаго находится на юге США.
5 ) В США пятьдесят штатов.
6 ) На американском флаге пятьдесят звезд.
7 ) Все американские штаты расположены в Южной Америке.
8 ) США меньше России.
9 ) Миссисипи − самая длинная река в мире.
10 ) В США нет высоких гор.
11 ) Калифорния − город в США.
12 ) Техас − самый большой штат США.

ОТВЕТ
1 ) New York is the capital of the USA. FALSE
2 ) Russians came to America in the 18 th century. TRUE
3 ) America is a country of immigrants. TRUE
4 ) Chicago is situated in the south of the USA. FALSE
5 ) There are fifty states in the USA. TRUE
6 ) There are fifty stars on the American flag. TRUE
7 ) All American states are situated in South America. FALSE
8 ) The United States is smaller than Russia. TRUE
9 ) The Mississippi is the longest river in the world. FALSE
10 ) There are no high mountains in the USA. FALSE
11 ) California is a US city. FALSE
12 ) Texas is the biggest state of the USA. FALSE

Перевод ответа
1 ) Нью−Йорк является столицей США. НЕ ВЕРНО
2 ) Русские прибыли в Америку в 18 веке. ВЕРНО
3 ) Америка − страна иммигрантов. ВЕРНО
4 ) Чикаго находится на юге США. НЕ ВЕРНО
5 ) В США пятьдесят штатов.ВЕРНО
6 ) На американском флаге пятьдесят звезд. ВЕРНО
7 ) Все американские штаты расположены в Южной Америке. НЕ ВЕРНО
8 ) США меньше России. ВЕРНО
9 ) Миссисипи − самая длинная река в мире. НЕ ВЕРНО
10 ) В США нет высоких гор. НЕ ВЕРНО
11 ) Калифорния − город в США. НЕ ВЕРНО
12 ) Техас − самый большой штат США. НЕ ВЕРНО