How to make youtube shorts
How to make youtube shorts
How to Make a YouTube Short In 2021: The Ultimate Beginner’s Guide
Do you know how to make a YouTube Short? These TikTok-style clips have helped creators go viral with billions of global views. Animator Jake Fellman, for example, earned more than 5 billion views while creating video game Shorts. He reached that milestone in less than a year.
With the fund launching “later this year,” you still have time to learn how to make Shorts and possibly earn some money. Watch the video below for a visual guide:
Need a written version you can bookmark for later?
Use this glossary to navigate our written guide.
YouTube Shorts Beta: The Basics
Open the YouTube mobile app and look for the plus button at the bottom of the homepage. If you have access to Shorts beta, you’ll see an option to “create a Short.”
By default, you can record for 15 seconds using the Shorts camera. Tap the “15” above the record button to switch to 60 seconds.
To the left of the record button, tap the square button outlined in white. This allows you to post videos from your camera roll rather than record something new. The next thing you’ll see is a video editor, which allows you to trim the recording. Clicking “next” at the top right corner of the screen takes you to the fun editing tools – motion controls and special effects you’ve probably seen on TikTok.
What to Do If You Don’t Have Shorts Beta
You don’t need Shorts beta to upload a Short, but you do need it to access Shorts editing features. Right now, the beta version is available to creators in the U.S. and India. If you’re outside of those regions, you can still post a Short by making a vertical video under 60 seconds. Post it the way you would a normal YouTube video, and the platform will automatically recognize it as a Short.
How to Record a YouTube Short
There are three features that make Shorts super easy to record:
As you record, you’ll see these options along the right side of the screen.
The flip function is at the top, and it’s exactly what it sounds like. Use this option to switch from your phone’s front-facing camera to the back camera, and vice versa.
You can record a fast-moving or slow-motion video using the speed function. Tap the speedometer for a menu of options ranging from 0.3x to 3x, with 0.3x being the slowest and 3x being the fastest. Keep in mind that 0.3x doesn’t create a smooth, slow-motion video. The graphics are a little choppy and somewhat blurred.
The video timer is an amazing feature for recording brief videos. It’s the last option and looks like a standard clock. Tap that icon to set a recording duration (the maximum is 15 seconds). You can also set a timer that counts down the seconds before recording. You can choose between a three, 10, and 20-second countdown.
Starting and Stopping the Recorder: Two Methods
When you’re ready to make a Short, you have two options for stopping and starting the video. The first method is tapping the red button to start, and then tapping the stop button when you’re done. For the second method, press and hold the record button, and then release it to finish the recording.
You can record as many scenes as you’d like, as long as they’re a maximum of 60 seconds combined.
Each scene is marked by a white bar on the video timeline (at the top of the screen). If you make a mistake, tap the backward arrow in the bottom left corner to remove a scene. Likewise, you can tap the forward arrow in the bottom right corner to re-add a scene you’ve deleted.
Adding Music and Text to YouTube Shorts
The best part of creating Shorts is the TikTok/Instagram appeal of adding music. YouTube has partnered with music labels to make sure popular songs can be used in short videos. As a creator, you won’t get a copyright claim or strike for using music in your content, especially if you’re adding songs via Shorts beta.
The text feature is a nice add-on; it helps viewers quickly understand jokes, memes, or the educational value of a Short.
How to Add Music to a Short Before You Record
How to Add Music to a Short After You Record
How to Add Text to YouTube Shorts
Have you used Instagram or YouTube Stories? The text controls for Shorts work the same way:
Take a look at the screenshot below to see where all the text controls are:
How to Upload a YouTube Short
When you’re finished adding music and text to your Short, click Next in the top right corner of the screen. The next thing you’ll see is the video details screen. Here, you have three tasks to complete:
You can’t add a video thumbnail, tags, or description at this stage, so make your title count.
Also, consider adding #Shorts to the end of your title. That’s what YouTube recommends, and it might make your Shorts more visible on YouTube.
Adding a Video Description and Tags to Your Short
As of now, you have to add video descriptions and tags after a Short is uploaded. Here’s how to do that:
Thumbnails are a bit tricky. You need to use a desktop computer or the YouTube Studio app to add thumbnails to your Shorts.
How to Increase YouTube Shorts Views
Creating a Short is a process all its own. The next thing to focus on is views. The number of people who watch your Shorts will depend on how entertaining and attractive they are; here are four methods to help you win at those things.
1. Consider Adding Thumbnails to Your Shorts
Thumbnails are important for regular YouTube videos, but what about Shorts? Do viewers really need to see a thumbnail to watch a brief video?
It all depends on where people watch your Shorts in the YouTube app. Go to the YouTube Studio and take a look at the traffic sources for your Shorts. Most of the time, people watch these videos on a display shelf within the app. Those views are labeled as Shorts traffic. But viewers can also watch Shorts as a regular YouTube video – one with ads, comments, and suggested videos nearby. When viewed outside of a display shelf, the traffic source could labeled as:
Thumbnails aren’t as important for the Shorts shelf, but they are for the sources above. If your Short appears in search or as a suggested video, it needs a thumbnail to convince viewers to click. You don’t have to worry about this on the Shorts shelf; in that area, viewers swipe through a carousel of videos without seeing a “real” thumbnail. It’s just a random freeze frame from the video.
2. Make Your Shorts Vertical
Did you know you can make a Short that’s square instead of vertical? It’s something we tested a long time ago but wouldn’t recommend. When a Short is square, YouTube adds black bars to the top and bottom of the video. It’s a tad unsightly and not the best experience for the viewer.
That’s why you should always post vertical Shorts that fill the entire screen.
3. Take Advantage of Pinned Comments
It’s hard to suggest more videos to a Shorts viewer. The Shorts beta player doesn’t support info cards and end screens – two features that can boost your views.
For now, take advantage of the ability to pin comments. Post a comment on your video, pin it to the top, and add a link to more videos and playlists.
4. Keep Viewers Entertained
Because Shorts are less than a minute long, audience retention is critical. You almost need a 100% view duration, on average, to make competitive, highly-watched Shorts. That’s why some creators are looping their videos. Viewers will watch the same video twice if they can’t determine where it ends or begins.
Here are three more tips to make better Shorts:
Making a YouTube Short is a smart way to diversify your content. But will Shorts really benefit your channel? Here’s how to find out.
Blog Manager at vidIQ
Lydia Sweatt is a writer who loves balancing her article/blog time indoors with a healthy dose of nature. She bikes, hikes, and identifies edible plants along the way.
How to Make YouTube Shorts: Everything You Need to Know
YouTube Shorts are short, vertical videos created using a smartphone and uploaded directly to YouTube from the YouTube app, like Stories.
Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. Who remembers Charlie Bit My Finger, David After Dentist, and the still very relevant Leave Britney Alone?
Now, the team behind one of the most visited websites in the world has hopped on the short-form video bandwagon by creating YouTube Shorts. These 15-60 second videos are designed to entertain audiences and help brands and creators drive engagement.
Free YouTube Growth Checklist : Find out how one YouTuber grew his channel to nearly 400,000 followers in 4 years and how you can gain 100,000 followers a year too.
What are YouTube Shorts?
YouTube Shorts are short-form, vertical video content created using a smartphone and uploaded directly to YouTube from the YouTube app.
Using YouTube’s built-in creation tools, you can capture, edit, add music from major labels (including Sony, Universal, and Warner), add animated text, control the speed of your footage, and edit together multiple 15-second video clips to create your Shorts.
Viewers of your Shorts can share, comment, like, dislike, or subscribe to your channel while viewing the video. The content doesn’t disappear and remains on YouTube, unlike other short-form video apps like Instagram Stories and Snapchat.
Why try YouTube Shorts?
Initially launched in India on Sept 14th, 2020, and rolled out across the U.S. on March 18th, 2021, YouTube Shorts quickly surpassed 6.5 billion daily views globally. Shorts was finally released in beta-mode to 100 countries worldwide on July 12th, 2021.
YouTube’s VP of Product Management described the video format as “a new short-form video experience for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones,” and goes on to say, “Shorts is a new way to express yourself in 15 seconds or less”.
YouTube’s attempt at short-form video content isn’t a far cry from other ephemeral videos on social media, including TikTok, Instagram Reels, Instagram Stories, Snapchat Spotlight, and even Twitter Fleets and LinkedIn Stories (RIP).
And short-form video is no stranger to YouTube. The channel’s first ever upload was only 18 seconds long.
But, what sets YouTube Shorts apart is its ability to convert viewers into subscribers for your channel, a must-do for brands and creators.
When you’re setting up YouTube Shorts, you can create an entirely separate channel for your Shorts or place the Shorts widget in your main channel. But we recommend keeping your Shorts on your main channel. This is because aligning your main feed YouTube content and your Shorts content in one place will make it easier for your audience to stay engaged with your videos and give them more opportunity to hop from Shorts to YouTube videos and ultimately subscribe to your channel
Viewers can find your Shorts by tapping Shorts at the bottom of the YouTube app.
Alternatively, audiences can access Shorts:
How long are YouTube Shorts?
YouTube Shorts are vertical videos that are 60 seconds or less in length. Shorts can be a 60-second continuous video or several 15-second videos combined. However, if your Short uses music from the YouTube catalog, your Short will be limited to 15-seconds only.
Pro tip: YouTube will automatically categorize any YouTube content that’s 60 seconds or less as a Short.
How to make a YouTube Short
Step 1: Download the YouTube app
You can only make Shorts natively in the YouTube app. This is a smart play from YouTube to keep everything in one handy place, rather than asking people to download and sign up to another app to create Shorts.
To gain access to the YouTube app, do the following:
Step 2: Start creating your YouTube Short
1. Tap (+) icon on the button of the app homepage, then tap Create a Short
2. To record a 15-second video clip, hold the red record button or tap it to start recording and then again to stop
3. If you want to record a full 60-second video, tap the number 15 above the record button to change the video length to 60-seconds
4.To add special effects and elements to your video, browse the toolbar on the right of the screen
a. Tap the rotating arrows to switch the camera view
b. Speed up or slow down your Short by tapping the 1x button
c. Tap the clock icon to set a countdown timer for creating hands-free videos
d. Add filters to your Short by tapping the three circles icon
e. Add retouching to your video by tapping the magic wand
f. Tap the person icon to switch up your background and add a green screen or photo from your smartphone’s library
g. Tap the ghost icon to help align your transitions between video clips
5. To add sound to your Short, tap the Add sound icon at the top of the screen. Note that you can only add an audio track to your Short before you start recording or afterward in the editing process
6. Made a mistake? Tap the reverse arrow next to the record button to undo
Step 3: Edit and publish your Short
How to monetize YouTube Shorts
As a business owner or creator, you might be thinking, “how can I monetize YouTube Shorts?”. After all, using YouTube to bring in extra revenue is standard for many creators and brands.
Free YouTube Growth Checklist : Find out how one YouTuber grew his channel to nearly 400,000 followers in 4 years and how you can gain 100,000 followers a year too.
Let’s start with the bad news. Because YouTube Shorts are shorter than standard YouTube video content, you can’t run an ad on them, which makes YouTube Shorts tricky to monetize.
YouTube Shorts: best practices
Get straight to it
Make the first few seconds of your video exciting and grab the audience’s attention right off the bat.
Keep it snappy
Shorts aren’t a full-blown video and work best if the content isn’t just one continuous sequence. Instead, play around with different cuts and edits to help keep your viewers engaged.
Think about replays
Shorts are played on a loop, so consider how your content will come across if it’s continually repeated.
Add value
Don’t just create for the sake of creating. Instead, give value to your audience through your Short and align the content with a goal, e.g., increase engagement by 10% or acquire 1,000 more subscribers.
What’s your hook?
What will make a viewer come back for more? Think about how you can hook in your audience to view your Shorts repeatedly.
Get the vibe right
YouTube Shorts isn’t the place for shortened versions of your long videos. Much like Instagram Reels and TikTok, Shorts is the place to give your audience short, snappy, and easily digestible content, for example, viral trends or behind-the-scenes looks.
7 ways to use YouTube Shorts
Ideal for reaching consumers with shorter attention spans, YouTube Shorts is the perfect solution to drive more engagement for your channel, grow your subscribers, and showcase your brand’s authentic side.
Just under 40% of businesses are already using short-form video to promote their product or service. If you wait much longer, you may fall behind. So, get creating!
Promote your regular channel
Use YouTube Shorts to promote and grow your regular channel. Every time you post a Short, it’s an opportunity for your content to get a view, and that view could turn into a channel subscriber or someone who engages with your main channel content.
The subscriber box is always visible when you post a Short, making it easy to subscribe if people like what they see.
Shorts also help you to navigate YouTube’s algorithm because your channel will see an increase in engagement, one of the key ranking factors for how YouTube prioritizes content. This should increase the number of people who are exposed to your channel.
Showcase less polished video
Not every video you create for YouTube needs to be pre-planned and polished to perfection. Behind the scenes (BTS) video footage will give your audience a sneak peek into the background of your channel, brand, and products or services.
Behind the scenes footage can take on many forms. Here are a few ideas to get you started:
BTS videos help establish your brand as authentic (a huge plus to tapping into the authenticity-driven Gen-Z) and help deepen consumer trust. After all, people buy from people, and showcasing your brand’s human side with BTS is a great way to establish a strong relationship with your potential customers, subscribers, and viewers.
Popular US singing show The Voice used Shorts to show exclusive BTS footage.
Tease your audience
Think of Shorts as the amuse-bouche of video marketing and use the format to whet the appetite of potential leads. For example, you could post a 30-second Short about an upcoming product release, along with a CTA to drive viewers to a longer YouTube video that goes into more detail and directs your viewers to a landing page to sign up for early access.
Dental Digest is one of the most successful Shorts creators. Here, they’ve created a short teaser review of a famous toothbrush line. The Short works because it’s snappy, engaging, relevant, appeals to a younger audience, and positions Dental Digest as an authority in its field.
Create engagement on the fly
YouTube Shorts allows your audience to engage with your brand on the fly rather than commit the time to watch a full-length video. And because 5% of viewers stop watching videos after the one-minute mark, snappy, short-form content ensures that your audience watches until the end, receives all of your messaging, and engages with your CTA.
Jump on trends
In 2021, the world-famous K-pop group BTS (not to be confused with the acronym for behind-the-scenes!) partnered with YouTube to announce the Permission to Dance Challenge and invited audiences across the world to record and share a 15-second version of their recent hit song.
YouTube’s global head of music, Lyor Cohen, said: “We are humbled to be partnering with them [BTS] on the ‘Permission to Dance’ challenge on YouTube Shorts, helping to spread happiness and build lasting connections amongst their fans on YouTube across the globe.”
Shorts provides brands and creators with an opportunity to jump on a trend, e.g., a dance move or challenge that’s doing the rounds on social media. We’re not saying that you need to commit to every dance challenge that does the rounds on social media, but keeping on top of video trends will position your brand as current and up-to-date and improve your chances of going viral.
Level up your user-generated content
YouTube Shorts are a straightforward format to ask for user-generated content (UGC) because Shorts can be created by anyone, anywhere, with access to a smartphone. So, for example, you could send your new product to a group of brand loyalists and ask them to create YouTube Shorts that showcases the unboxing experience to help expand your brand reach.
Save money
Creating YouTube Shorts is a cost-effective video marketing strategy. The format can be created by anyone with a smartphone and eliminates hiring a creative agency or video marketing company to create your video content.
YouTube Shorts should be an essential part of your video social strategy, not become your entire social strategy. Work with your social and content teams to uncover opportunities to incorporate Shorts into campaigns, and always have a purpose for your video. For example, to retain and delight current customers, push your audience to subscribe to your channel and generate more YouTube engagement.
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