How to make youtube channel

How to Create a YouTube Channel in 2022

Written by Samantha Ferguson

Last updated 7th February 2022

In this article, we’re going to take you through the steps required to create a YouTube channel in 2022.

YouTube has been around for a long time now. It’s accessed by an incredible 315 million of us every single day, and is available in 91 countries and 80 languages. It’s safe to say that YouTube isn’t just a video platform; it’s part of today’s cultural cloth.

It’s clear that people love YouTube – but marketers love YouTube just as much. According to our Video Marketing Statistics 2022 survey, 88% of video marketers plan to include the platform in their marketing strategy this year.

If you’re ready to harness the power of YouTube for your business, here’s a step-by-step guide to how to create a YouTube channel.

Why create a YouTube channel?

Before we dive into our guide, let’s review why you should consider creating a YouTube channel in the first place. Setting up your own YouTube channel gives you the power to reach your target audience on a whole new medium. Not only does it give you access to a huge and increasing number of users, but YouTube can help you:

Another great reason to start a YouTube channel is to make the most out of the video content you’re already creating. If you’re spending time and money creating videos for your website, sales presentations, advertisements and more, why not put them on YouTube as well? They could start delivering the benefits we mentioned above in a matter of days.

How to create a YouTube channel

Are you ready to realise the benefits of using YouTube as a marketing platform and content channel?

If the answer is yes, here’s how to create a YouTube channel in three easy steps.

Step 1: Set up your YouTube channel

The first step to creating a YouTube channel is, unsurprisingly, setting up your channel! If you’ve used YouTube before, even as a viewer, you may already have an account. A YouTube account is required to comment on videos, subscribe to channels, and create playlists.

Also, if you have a Google account then you will automatically have a personal YouTube account and channel.

To find this, click on your avatar in the top right-hand corner and select “Your channel”.

This will likely be the starting point for most people.

If you don’t have an account at all then you can still click on the avatar and then click settings:

This will take you to a settings page where you can instantly create a channel:

You’ll be asked if you want to add a profile photo and update your name:

Whether you have a personal channel or not, you should still create a new channel for your business so that you can keep all of your videos and analytics separate.

This is super easy. Just click on “Settings” again and then select “Create new channel”:

Give your new channel a name and you’re ready to go!

You’ll be taken to the homepage of your new channel where you can upload videos, create playlists, write an about page, and more.

Step 2: Customize your YouTube channel

As you can see, your YouTube channel starts as a blank canvas, so the next thing you’ll want to do is spruce it up a bit!

Get this process started by selecting the “Customize Channel” button on your dashboard. This will automatically take you to the YouTube Creator Studio, which looks like this:

Click on the “Basic info” tab to fill in some basic information about your business, including a description and customized links.

When writing your description, be informative but also strategic. YouTube scans this content to optimise users’ search experiences, so infuse it with keywords as much as possible.

You’ll also see your channel URL here. It may look long-winded and clunky, but after having an active account for 30 days and gaining a minimum of 100 subscribers, you can change this to something more catchy and fitting for your brand.

Scrolling down further, you’ll see the Links section. This is your opportunity to add marketing links to your channel profile.

You can also select the option to include up to the first 5 links as icons on your channel’s banner, like this:

The last piece of information to add to your channel is your email address. This makes it easy for people to contact you and is a great opportunity to increase your inbound leads.

Next it’s time to spice up your channel with some visuals, specifically your channel banner and avatar. This can be updated by heading to the “Branding” tab:

Your avatar is like your profile photo and should ideally be an image of your logo to increase brand recognition. The banner image sits at the top of your YouTube channel. It’s a good way to introduce new viewers to your channel and as such should include important information like when you post your videos, or a snippet of what your channel is about. If you want to know more, check out list this of 36 banner ideas and examples to inspire you.

If you’re not a professional designer, don’t worry. There are plenty of free tools you can use to create your channel art in just minutes. And we’ve got you covered on banner dimensions too! Check out this article for all you need to know: YouTube Banner Size and Dimensions Guide 2022.

Be sure that all of your channel art matches your brand and is consistent with the visuals you’re using on your website and other social media accounts. Use fonts, colours, and graphics that match your brand identity.

Here’s a look at ours for some inspiration:

And here is another great example from our founder’s YouTube channel:

Step 3: Add videos and optimise your channel

Now that your channel is all set up, it’s time to start uploading content. To upload your first video, head back to your channel homepage and then click on “Upload Video”

Then simply drag and drop the video you want to upload (or click “Select Files” search for it in your file manager).

As your video uploads, you can start entering in your video’s data, including the title, description, and tags. Your title should describe what’s in the video while being eye-catching and intriguing, and your description should be filled with SEO-friendly keywords. Just like with your channel description, YouTube will reference this text to serve up relevant content to users when they search – and you want to be in those results.

Scroll down further on this page to select a thumbnail for your video from the still frames, or upload your own:

Your thumbnail is super important as it’s often a huge deciding factor on whether someone will watch your video or not.

If you scroll down and click “show more”, you will also be able to add tags to help boost your video’s SEO ranking.

For more on maximising your YouTube SEO, check out our blog on 13 ways to rank higher in YouTube’s search engine results. Here are a few quick tips as you’re thinking about YouTube SEO:

When you’re all finished, click “Publish” to publish your video, or “Save” to save any updates you’ve made once you’ve posted the video.

Simply repeat this process for all of the videos you want to upload and there you have it, your own fully-fledged YouTube channel!

Final thoughts

Now that you know how to create a YouTube channel, you’re probably thinking about all the amazing content you want to create for your new channel. As you do, check out 21 YouTube Video Ideas for Businesses. It’s packed with tips, tricks, and inspiration to guide you as you brainstorm new video ideas and start building a powerful YouTube channel.

Related Posts

Wondering how to get verified on YouTube? Here’s a step-by-step guide on how to apply, and all the extra measures you need to take.

We’re going to show you how to make a playlist on YouTube, and how to maximise playlists to enhance your video marketing strategy.

Improving your YouTube SEO is essential if you want to rank higher on the ultra-competitive video platform. Here are 13 ways to do just that.

Как создать канал на YouTube в 2022 году: от регистрации до выбора софта для видеообработки

Для работы с видео попробуйте Movavi Video Suite!

Нажимая на кнопку, вы скачиваете бесплатную версию программы.*

Джимми Дональдсон (MrBeast) за 2021 год заработал 54 млн долларов на своих видео на YouTube. Хотите повторить его успех в 2022 году? Тогда прекращайте сомневаться и откладывать, сделайте свой первый шаг прямо сейчас, ведь для создания видеоконтента не обязательно покупать дорогую технику – достаточно любой камеры, удобной программы для видеообработки и запаса креативных идей. Чтобы вы могли начать, не отвлекаясь на технические нюансы, мы подготовили подробную инструкцию по тому, как создать канал на «Ютубе» с нуля, настроить его и выбрать программу для работы с вашими видео.

Прежде, чем перейдем непосредственно к тому, как создать «Ютуб»-канал, вкратце остановимся на возможностях, которые предоставляет контент-мейкерам самая популярная в мире видеоплатформа.

Возможность продвигать свои идеи. Первая возможность, которую дает создание своего YouTube-канала, продвижение своих идей и мнений – здесь каждый может завести друзей, найти единомышленников, кофаундеров для стартапа, и даже создать свое сообщество вокруг общей цели.

Возможность заработка на просмотрах ваших видео – также весомая причина создать канал и всячески его продвигать. Площадка помогает новичкам набрать первые просмотры и подписчиков, что необходимо для подключения монетизации. Так что у всех контент-мейкеров на старте равные шансы на то, чтобы попасть в список самых высокооплачиваемых YouTube-блогеров.

Возможность продвигать свой бизнес и себя как специалиста – еще один повод открыть для себя YouTube со стороны автора контента. Публикации съемок публичных выступлений, экспертных обзоров, интервью и прочего, что способно подчеркнуть профессионализм, на площадке с миллиардами зрителей со всего мира – это отличная реклама, не правда ли? Поэтому давайте переходить от теории к практике, и начнем с того, как происходит регистрация авторского профиля на YouTube.

Регистрация аккаунта

Удобнее всего создавать и проводить первичную настройку аккаунта YouTube с компьютера, по крайней мере, топовые создатели контента предпочитают работать с площадкой в десктопной версии. Тем не менее, все описанное ниже также можно сделать в мобильной версии или в официальных приложениях от Google inc. для Android и iOS.

Шаг 1. Заходим на YouTube

Откройте главную страницу YouTube и найдите в правом верхнем углу кнопку Войти, нажатие на нее откроет страницу авторизации в аккаунте Google. Если у вас уже есть почта на GMail.com, например, вы пользуетесь смартфоном или планшетом на операционной системе Android, тогда вы можете авторизоваться на YouTube с существующим логином и паролем. Если аккаунта нет – будем создавать новый.

Шаг 2. Переходим к регистрации и заполняем форму

Для авторизации нужно ввести в специальное поле логин или привязанный номер телефона, потом нажать Далее для перехода к вводу пароля. Для создания нового аккаунта нужно нажать на соответствующую ссылку – Создать аккаунт.

Аккаунт в Google один для всех сервисов, что очень удобно в использовании. Для его создания нужно заполнить обязательные поля формы: ввести имя, фамилию, адрес создаваемой почты (он же – логин) и желаемый пароль на вход. Впоследствии желательно включить двухфакторную верификацию, о том, что это и как работает, можно прочесть по ссылке ниже.

Как создать YouTube-канал

С аккаунтом разобрались – он создается буквально за один шаг, а потом (по желанию) пользователь может отредактировать личные данные, добавить фотографию, изменить пароль, и самое главное – создать канал для публикации видео. Создание канала на YouTube полностью бесплатное и доступно пользователям из любой страны. При том, что страну гражданства можно выбрать на свое усмотрение, желательно устанавливать ту, резидентом которой является правообладатель загружаемого видео. Это сильно упростит решение возможных проблем с установленными на уровне законодательства стран ограничениями на публикуемые материалы и затрагиваемые темы.

Шаг 1. Авторизуйтесь на YouTube

Авторизуйтесь на YouTube на компьютере или войдите в мобильную версию.

Шаг 2. Создайте канал из меню профиля

У многих владельцев аккаунта экосистемы Google inc. личный канал уже есть. Дело в том, что площадка автоматически создает канал с названием по имени пользователя сразу же, как тот создает первый публичный плейлист или добавляет в свою библиотеку существующий доступный всем по ссылке список воспроизведения.

Если вы только что создали аккаунт, тогда сделать канал нужно с нуля, для этого: нажмите на аватар профиля в правом верхнем углу и в открывшемся меню выберите пункт Создать канал. Сервис предложит отредактировать автоматически сгенерированное имя канала и покажет краткую справку для контент креаторов новичков.

Те, кто аккаунтом уже пользовался и плейлисты создавал/добавлял, могут открыть автоматически созданный канал из того же меню, только нужно выбрать пункт Мой канал.

Настройка канала

Шаг 3. Внесите первичные настройки канала на YouTube

По нажатию на кнопку Мой канал в меню, открывающемуся по клику на аватар пользователя, загружается страница, с которой можно перейти к основным и дополнительным настройкам канала.

Прежде чем добавлять видео, советуют успешные видеоблогеры и контент-криэйторы, следует уделить время настройке внешнего вида канала – его главной страницы. Для перехода к настройкам нажмите на кнопку Настроить вид канала.

Первое, что надо сделать каждому новому пользователю – выбрать имя канала и придумать лаконичное описание, максимально понятно описывающее тип публикуемого контента. Установить имя канала и описание можно из вкладки Основные сведения.

Также очень важная на этапе первичной настройки вкладка – Брендинг. Во вкладке буквально три пункта, позволяющие загрузить на канал фото профиля, баннер и логотип.

По завершении первичной настройки нужно в правом верхнем углу найти и нажать кнопку Опубликовать.

Шаг 4. Настройте дополнительные возможности

На вкладке Главная страница в Настройках канала доступны опции, которые помогают сделать главную страницу канала более привлекательной для зрителей, потенциальных и реальных подписчиков.

Снимите, смонтируйте и загрузите короткий трейлер канала. Расскажите в нем о себе, публикуемом контенте, планах на то, каким контентом собираетесь делиться. Когда вы загрузите трейлер из этого меню, он отобразится в верхней части канала прямо под шапкой.

Когда соберете некоторую коллекцию опубликованных видео, можно будет выбрать из них лучшие и добавить в список рекомендованных, чтобы они отображались на главной странице канала. Например, это могут быть самые полезные, популярные или просто хайповые ролики – зависит от тематики канала и типа привлекаемой аудитории.

Настройте рекомендованные разделы, это почти то же самое, что плейлисты. Это полезно, когда на вашем канале есть рубрикация, и если вы ее еще не продумали, то самое время этим заняться – проработанное юзабилити упрощает продвижение, а еще удобно организованные каналы платформа чаще рекомендует зрителям в ленте.

Шаг 5. Изучите все возможности YouTube Studio

В левой панели YouTube Studio собраны пункты, открывающие пользователю доступ к дополнительным настройкам личного канала. Давайте разберемся, что дает создателю и дистрибьютору контента каждый их них.

Контент. Переход по этой ссылке открывает страницу Контент на канале, где в виде удобной таблицы с автоматическими фильтрами по заданным параметрам отображается список всех опубликованных видео со статистикой по каждому. Отсюда же видео можно удалять и редактировать.

Плейлисты. Отсюда открываются созданные плейлисты, в том числе приватные, собранные из «отложенного на потом» контента других пользователей площадки.

Аналитика. Страница с доступом к данным статистики по просмотрам, заработку (для подключенных к системе монетизации каналов) и прочим параметрам, важным для желающих максимально раскрутиться на YouTube. На первых порах достаточно отслеживать общую информацию, но когда канал начнет монетизироваться не лишним будет разобраться с расширенной статистикой, которая открывается из основной нажатием соответствующей кнопки в правом верхнем углу страницы.

Комментарии. Подраздел для модерации комментариев к опубликованным видео.

Монетизация. Подраздел с данными и статистикой монетизации.

Как создать еще один канал

Личный канал. Если вы хотите вести второй личный канал с другой тематикой, например, то можно создать его в том же аккаунте Google, который у вас уже есть. Нажмите на аватар профиля справа вверху, далее – Сменить аккаунт, затем – Посмотреть все каналы. В открывшемся окне нажмите на кнопку Создать канал и повторите этапы создания канала, описанные вверху.

Корпоративный канал. Для создания канала, доступ к администрированию которого смогут получить сразу несколько пользователей, понадобится аккаунт бренда. Можно создать его одновременно с созданием бизнес-канала, для этого надо:

Возможности для администрирования и настройки у каналов в целом одинаковые, в том числе можно установить подпись, описание, аватарку, сделать выборку рекомендаций и плейлистов и пр.

Не будем подробно останавливаться на том, как работать с каналами с многопользовательским доступом к администрированию, эта статья написана скорее для тех пользователей, которые хотят создавать контент от своего имени – вести видеоблог. Правила платформы YouTube не запрещают на персональном канале продвигать собственный бизнес, продвигать личный бренд, организовывать тематическое сообщество, при этом делегировать администрирование можно, а вот ведение трансляций – не получится, эта опция личного YouTube-канала доступна (на январь 2022 года) только владельцу.

Полезная многофункциональная программа для создания видео на «Ютуб»

Когда канал создан, оформлен, а возможности YouTube Studio изучены хотя бы «по диагонали», нужно переходить к самому интересному – созданию контента с заявкой на популярность. Ведь чем больше просмотров набирает каждое видео, тем чаще другие ролики автора попадают в ленту рекомендаций. Также именно при наборе определенного минимума просмотров и подписок владелец канала может подавать заявку на подключение монетизации – ключевого источника денег для видеоблогеров и контент-криэйторов YouTube. Поэтому, чтобы видео были качественные и действительно креативные, полезно будет освоить тонкости видеомонтажа в какой-то не слишком сложной, но продвинутой программе, например, в Movavi Video Suite.

Movavi Video Suite – пакет программ, куда входит видеоредактор, софт для съемки скринкастов, конвертер, удобный проигрыватель для предварительного просмотра смонтированного материала и легкий сплит-каттер для склейки и нарезки роликов «на лету». По сути, Movavi Video Suite – это базовый набор для начинающего ютьюбера, который позволяет снимать видео на подключенную к компьютеру камеру, обрабатывать отснятый или загруженный с другого источника материал, делать компиляции, добавлять субтитры и заменять аудиодорожки, и не только.

Видеоредактор в Movavi Video Suite поддерживает все необходимые топовому видеоблогеру 2022 возможности:

В отличие от других редакторов видео – десктопных и мобильных, продукты семейства Movavi не требуют от пользователя глубокой экспертизы в монтаже и наличия мощного компьютера для запуска. Разобраться в функциях на уровне, достаточном для монтажа своего первого видео, можно за вечер: база знаний доступна на русском и английском языках. Рекомендуемые системные требования Movavi Video Suite не выше средних для рядового рабочего компьютера. И самое главное – цена, если покупать лицензии на аналогичные по функциональности программы отдельно или подписываться на онлайн-сервисы, то потратить придется гораздо больше, чем стоит пакетная лицензия на Video Suite от Movavi.

Как видите, создать свой канал на YouTube по нашей инструкции – дело нескольких минут. Но для того, чтобы он стал популярным и начал приносить деньги, нужно освоить программу для видеообработки, вроде Movavi Video Suite или его более профессиональных аналогов сегмента high price.

Если вы готовы немного потрудиться, чтобы завоевать свой сегмент рынка видеоблогов, то сейчас – лучшее время, чтобы начать покорение YouTube. Каждый день пользователи площадки просматривают сотни тысяч часов видео, и на ваш контент тоже обязательно найдется свой зритель, надо только запастись терпением, планомерно идти к цели – набрать просмотры и подписчиков, и не бояться экспериментировать. На YouTube ценится оригинальность, а воплотить идеи в жизнь всегда можно при помощи программ пакета Movavi Video Suite.

How to make a YouTube channel

Want to become the latest YouTube sensation? You’ll need to make a channel first

As the premier video sharing website in the world, YouTube attracts everyone from the biggest online content creators to those just looking to share a few clips of themselves with friends and family. Whether you’re trying to become the next Pewdiepie or manage a personal video storage locker, everyone starts from the same place. You need to know how to make a YouTube channel.

Fortunately, Google has made the process easier and easier over the years, so you can follow just a few quick steps and you’ll be up and running in no time at all.

When you’re all set up, if you want to learn how to stream games on your channel, here’s our guide to get you started.

Creating a YouTube account

You can’t have a YouTube channel without a YouTube account. If you already have one, then you can simply sign in and move on to the next section, but for those who don’t, follow these simple steps

Step 1: Go to YouTube’s homepage and click the “Sign in” button in the top right-hand corner.

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Step 2: If you have an existing Google account, congratulations, you also have a YouTube account! Login to it and skip to the next section. Otherwise, click “More options” and then “Create account.”

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Step 3: Fill in the relevant information on the account set up page and click the “Next Step” button.

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Step 4: If Google asks you to, verify your account using your mobile. Once complete, you should be sent to the welcome screen.

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Step 5: Go back to YouTube’s homepage. You should be automatically logged in, but if not, click the “Sign in” button in the top right-hand corner again and fill in your relevant login information.

Related content

Creating a YouTube channel

YouTube is pretty keen to give everyone a YouTube channel, even if they only plan to post comments with it. That means that if you try to do anything on YouTube, you’ll be prompted to make one. The easiest method to do so though is with the steps below.

Step 1: Click the upload button (the up arrow with a line under it) in the top right-hand corner.

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Step 2: You’ll be shown a prompt asking you to confirm your name and display picture. You can keep those the same as your Google account, but if you’d rather stay anonymous on your YouTube channel, you can input any information you want.

Step 3: It’s a good idea to read through the YouTube terms of service while you’re here, so you know what you’re signing up for. Once done, click the “Create Channel” button.

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That’s it! You now have a functioning YouTube channel. You can now post videos and work your way towards internet stardom — or just show off your cat. Hey, sometimes they’re the same thing.

How to Make a YouTube Channel: A Beginner’s Guide

From creating a YouTube account to refining your brand to acquiring lots of subscribers, follow our super easy beginner’s guide on how to make a YouTube channel.

So, you want to learn how to make a YouTube channel. Whether you’re a wedding photographer looking to share your best tips of the trade or a designer who wants to interview cool makers in your community, there’s no better time than now for starting a YouTube channel and sharing your video content with the world.

YouTube boasts just under two billion users. That’s a huge potential market for your products and services—and one that, surprisingly, often goes untapped. (Sigh.) Producing video content on YouTube can help build your brand identity, video portfolio, act as an awesome promotional tool, add spice to your social media posts and, if you’re successful at it, even offer ad revenue.

Best of all, starting a YouTube channel is easier than you think. Let’s get started!

Get Your Brand Sorted Out First

There’s something you need to do before you even create a YouTube account: make sure you have your brand identity sorted out. That way, all your video content will always be on brand.

Drill down to the very core of your product or service, and your purpose and positioning in the marketplace. What is your product? What is your service? All the content you create should always lead back to building your brand, and, ideally, convert viewers into paying clients.

Four key principles for how to be a YouTuber:

Know yourself. In other words, being a jack of all trades is not a marketable look. You want to specialize in your field, hone your talent, and appeal to your particular market. Rather than billing yourself as a photographer specializing in portrait, wildlife, events, and weddings, focus on your passion for events. Spreading yourself thin across multiple fields or genres will make it seem like you’re not an expert, well, anywhere. You’re a pro and you want your audience to know it.

Know your audience. What are your potential clients looking for? What does your audience like and what will keep them coming back for more? Always read your comments (even the trolls!). Mine them for details on what makes your viewers happy—and what makes them unhappy. Monitor your likes and dislikes to stay ahead of the game. If your viewers love tutorials but hate product reviews, then you know which one to cut.

Stay on top of trends. The market ebbs and flows; what people are interested in today might not be what they’re interested in tomorrow. There’s a silver lining to this, however: at any given moment, there are tons of trends out there that can inspire fresh new content for your channel and keep your audience watching. If everyone is into dress-wrecking shoots, think of a cool new way to destroy the gown, then watch the wedding clients flock in. Similarly, if you get savvy enough at following trends, you may even notice trend patterns and successfully start a new trend, which could be incredibly lucrative for you in the long run.

Keep the business lingo to a minimum. When you’re starting a YouTube channel, keep in mind that no one likes a used car salesman vibe. Using overt sales language on your audience can repel them. If your audience feels like they are being roped into giving their money to you, then you will lose your viewers. You want them to root for you and your growing business. If they love you and love what you do, then they will want to support you, whether it’s through continued viewership, sharing your video content or even becoming a new client.

Know what your strengths are. If you’re naturally witty and funny, or have great improv skills, just making your audience laugh could be enough to get them remember you and keep them returning to your page. Great at research? Specialize in explainer videos that teach folks complex topics. Whatever your best attributes are, let them shine—and the audience will come.

A great video to check out is by YouTube expert Derral Eves. According to Eves, the key to how to make a successful YouTube channel is not views or subscribers—it’s the power of your brand. Make this your YouTube mantra: when your brand is strong, you can’t go wrong! If you can name five super popular Instagram or YouTube pages right now that means that those are five successful brands that worked on you.

Create Your Account

Now that your branding is nailed down, you’re ready to create a YouTube channel for your business. Don’t worry—even if you’re not the most tech-savvy person, you can create a new YouTube channel in no time at all. First step: sign up for a YouTube account.

Design Some Channel Art

There’s nothing worse than clicking on someone’s YouTube channel and finding a slapdash array of shoddy channel art. Once you’ve got your account activated, you need to add some new YouTube channel art pronto, because the default greys that greet you when you first start your account simply will not do. Turn to your existing branding—your website, your social media—for a refresher on your color palette, typography, and image style and pull those elements throughout your YouTube page.

When starting a YouTube channel, you’ll be required to upload an image to the banner and icon. First, do a little homework. Go to any of your favorite YouTube channels and check out their chosen images; see how they draw your attention, how they represent their brand.

Now, back to your account. Both your banner and icon should be reflective of you, your brand, and your product. Your small icon is the most recurring image, and is the one most frequently resized on the website. So, typically, small images like faces or logos are chosen as the icon image, but you can use your discretion. 800 x 800 pixels is the recommended size for this image, so as long as your icon looks clear when small or resized, then you should be okay.

The ideal dimensions for your banner are 2560 x 1440 pixels, but there is a little leeway. If you want to know how to make a YouTube channel homepage that really pops, use these tips to upload your images correctly, and find out which dimensions are best for you, so you don’t end up with a distorted mess.

YouTube also has a dimensional reference tool to help you gauge how your channel art will appear on different platforms. Use this tool to see how your images will appear on other devices. Make sure to size your images out for all the different possible devices, and that nothing important is cut off.

Create That Video Content

Now that you’ve festooned your channel with appealing, brand-appropriate images, it’s time to start adding your content. The videos are the meat and potatoes of your YouTube channel, obviously, so once you commit to uploading video content, you want to make sure that you’re in it to win it. This means consistent frequency and quality videos.

Study Up On Shooting Styles

Do some some basic research on video production before you post your first video. You’ll need to learn about flattering angles, editing tools and software, and lighting methods. Bone up on the masters and get to know as many different filming techniques as possible, then delve down into what your competitors are doing.

When it comes to shooting video footage, there are a lot of different strategies for engaging your audience. A lot of YouTubers choose the talking-head style: one person in front of the camera, chatting directly into it. This is a very effective method for a simple product review video or personal vlog. While these videos can be easier to make, don’t get too dependent on them. If you want to be a YouTuber, you need to be comfortable working in a variety of styles and maintain a mix of content (while staying on brand, of course).

Explore doing explainers, test drives, interviews, or collaborations with other YouTubers, along with the other most common types of YouTube videos. Each type of video offers new and different opportunities to reach your audience and feature a new side of your brand. Diversifying your video style can be an excellent tactic to stay on trend, but only do it if you’re comfortable with it, and if the style fits with your brand identity.

Now, a strong note of caution: there is nothing less appealing than a video with horrible production values. Sure, not everyone can afford a top-tier video camera, but, at a minimum, you need to make sure you have ample lighting and can record crisp video and clear sound. On a budget? Apple computer webcams are surprisingly effective; the same goes for most iPhone or Android cell phone cameras. Don’t be afraid to record on your phone then upload the footage from there. Start small, but start somewhere!

Make Your First Video

For your first video, why not make a YouTube channel trailer? A channel trailer is a quick snapshot of what your channel has to offer. It could be the determining factor for whether or not a viewer/customer chooses to return. A perfect example to check out is Sunny Lenarduzzi’s video tutorial on how to make a YouTube channel trailer.

The key takeaway? Once you give your audience a strong first taste, they’ll come back for more. Once you’ve got your trailer in place, you can start plotting out your content calendar and making your first videos. Be realistic: can you do one video a week? Bi-weekly? Don’t bite off more than you can chew, and don’t flood your YouTube channel with a million videos when you only have three subscribers, either. Start slow, have fun with your trailer and use it to launch your page. Your trailer may also be your first time playing on film, so use this experience as an opportunity to suss out your energies, and likes and dislikes of being on or behind the camera. The audience will be able to read awkwardness, so shake it out and don’t be afraid to do multiple takes to ensure you get things right.

Video can be a powerful promotional tool as well, and is a great way to enrich your portfolio. Format portfolios have the capability to embed video, imbuing your collection of work with energy and movement. After you’ve amassed enough video content, you can also consider putting together a video portfolio.

Once you know how to start a successful YouTube channel, it’s only a matter of time before others will want to learn from your expertise! You could even start selling workshops, teaching other folks how to be a YouTuber.

Craft Your Description and Links

Your description is a key building block in how to set up a YouTube channel. Located under your banner in your About section, it is the written version of your channel trailer. You aren’t given much space to work with—no more than about 1000 characters—but a little can go a long way.

Make sure to choose words that will allow folks to find your own YouTube channel via Google and other search engines. Use strong keywords, like your channel’s name, the product or service you’re offering, your location or maybe even a strong adjective that describes your overall brand. Check out Sunny’s, for example: her description is short, succinct, and cleverly encapsulates what her page and brand are all about.

Whatever you do, do not make your description a boring biography! Your viewers did not come to a video viewing website to read your bio. They need to know more about your channel and why they should stick around, not your university track team experience.

Now, it’s time to add some links. This will allow you to link out to your brand’s social media channels—very important for building that brand loyalty and urging people to engage with as much of your content as possible.

To add links, you must:

Don’t Forget Your Contact Information

If you’re creating a YouTube channel for your business, potential customers need to know how to contact you! Thankfully, YouTube allows you to include your contact information in the in the “About” section of your channel. You should include your company website, email, LinkedIn, or any other contact platforms you prefer.

Camera, Lights, Action!

We walked you through refining your brand, activating your account, uploading your art, and adding your description and links, so you should be good to go. YouTube is still a burgeoning medium, with limitless potential for you and other up-and-coming artists and entrepreneurs. The future is video, and the future is yours!

How to Create a YouTube Channel (Step-by-Step Tutorial)

Creating videos is only half the battle. You also need a place to publish them to be easily accessible to your audience. As YouTube is the most popular video hosting site, knowing how to create a YouTube channel is essential to get started on your journey.

It isn’t enough to upload and publish a video in two clicks. You also need to understand the inner workings of the YouTube platform to ensure that your channel presents your brand in the best light.

In this post, we’ll cover everything you need to know about creating a YouTube channel. It doesn’t matter if you’re making a personal YouTube channel or a brand channel. The steps outlined in this tutorial are universal.

Check out our video guide to creating a YouTube channel:

How Much Does It Cost to Start a YouTube Channel?

YouTube channels are free to start and very easy to set up.

Why Should You Create a YouTube Channel?

YouTube channels are nearly essential for any business that is looking to ramp up its video marketing efforts. By setting one up, you have the perfect place to host your videos and share them with eager, relevant audiences.

But why are so many B2B businesses turning to video marketing? Well, video marketing has shown impactful results for their business. In 2021, approximately 87% of companies saw a positive return on video marketing.

Video ROI graph of 2021 video marketing survey (Image Source: HubSpot)

This high number of businesses seeing success with video has grown astronomically since 2015. It remains an effective form of marketing, and more companies are starting to notice video’s impact on their bottom line.

How Do You Create a Successful YouTube Channel?

Many different factors contribute to the success of your YouTube channel. First, you need to ensure that your channel is set up correctly and optimized for viewership.

The adage “If you build it, they will come” does not necessarily apply to YouTube channels. You need to ensure that your channel has the necessary components to drive meaningful results.

The core components of a successful YouTube account include:

Last but not least, you’ll need consistency. Just as with content marketing and SEO, you’ll need to know upfront that you’ll be required to publish several videos regularly to be able to collect valuable data and start seeing more views.

Check out how our YouTube channel‘s growth kicked in only several months after we launched in November 2020:

Our YouTube channel’s initial growth.

How to Create a YouTube Channel Step by Step

Now that you know the basics, it’s time to dive in and start creating your own YouTube channel.

These steps will guide you through the process of bringing your channel to life. By following this guide closely, you’ll finish with a professional YouTube channel that showcases your business or organization in the best possible way.

1. Create Your Account

To get started, visit YouTube.com and log into your Google account. This first step is simple and gets you going on the right path.

To create an account, you need a functioning email address linked directly to your YouTube account. This first presents you with a decision: Is this a business YouTube account or a personal account? Your answer will dictate the type of email address you use.

Before creating your account, you should consider the purpose of your YouTube page. Reflect on the following questions:

To create a personal YouTube account, you can use your personal email. To create a company YouTube account, use your work email or a generic company email like [email protected].

Once you log in with your email after visiting YouTube.com, you’ll see that your channel is already live. Click the Customize Channel button to open up your channel dashboard and begin personalizing the channel for your business.

YouTube’s Customize Channel button.

Completing this will prepare you for the next steps, which are focused on building out your channel and ensuring that it’s designed and structured to meet the needs of your account.

The channel page is where you’d go to upload videos, adjust your channel banner, add YouTube tags, and review your YouTube analytics.

2. Update Channel Name and Description

With your account created, it’s time to make your business or your personal account channel.

The first thing you need to do is update the channel name to something that reflects the subject matter of the type of content on the page.

By taking this step, you’ll ensure that the public will be able to find your channel by searching the name of your business or organization.

To start, click Basic Info on the top menu. You can now update your channel name, description, and URL.

The Basic Info button to update the channel name in YouTube

As an example, here’s the basic info we used on Kinsta’s YouTube channel:

Basic information of Kinsta’s YouTube channel.

Make sure you take advantage of these three options to make your channel truly your own. Adding a title, description, and custom URL is a great way to boost your YouTube SEO.

Use relevant keywords that your audience might be searching for. It’ll help your page pop up earlier in YouTube’s search engine.

With a relevant title and description, your audience will know more about your page.

3. Upload Your Profile Photo and Logo

Next, it’s time to focus on branding your page to depict your company or personal account accurately.

You need to upload three important branding images: picture, banner image, and video watermark.

You’ll want your YouTube page to be an extension of your brand. Thus, this step is critical to ensure that all your digital properties carry a unifying message.

Channels with high-quality images as their picture, banner, and watermark look more inviting and professional for passive viewers. They might be lured in by a memorable profile picture or banner and stay to check out some of your videos.

To upload these images, click the Branding tab located in the navigation bar at the top of the page.

Adding branding to your YouTube page.

It’d look like something like below after you upload your branding assets:

Adding branding assets to a YouTube channel.

You should upload a clear, high-quality logo of at least 98×98 pixels weighing less than 4 MB for your picture. We recommend uploading a PNG image.

How to Create a Logo for Your YouTube Channel

Consider what photo or logo will represent your channel. It’ll appear in numerous places, including every page that hosts your video and the comments you add.

To begin designing, you can use software like Adobe Photoshop or Illustrator. If you aren’t interested in designing independently, you can crowdsource the design using a service like 99designs.

How to Create YouTube Channel Art

Another important element on your YouTube channel is your banner image.

For your banner image, you should consider how you can expand your brand and build on the style of photo you used for your profile picture. You could use a photo or a custom graphic with illustrations that highlight your brand.

This graphic will appear at the top of your page, located behind your profile picture. The graphic should be at least 2048×1152 pixels and less than 6 MB.

How to Create a YouTube Channel Icon

Your icon is an element of your logo that symbolizes your brand.

You should consider what type of icon you want to use for your video watermark. A video watermark will appear in the corner of every one of your videos. Ideally, this would be different from your profile picture, but you could also use the same one.

With a watermark, your audience will be able to identify which videos are uniquely yours quickly. The watermark helps create consistency across multiple videos, tying them back to your account.

These images are critical in ensuring the success of your YouTube account. With branding across your channel, you’ll create a streaming hub that extends your brand or business.

4. Upload Your Videos

Now it’s finally time to upload your first video. It’s the “main event” when it comes to your YouTube page.

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After all, your audience will only visit your page if it hosts engaging video content. Thankfully, the steps to upload a video are simple and easy to follow.

First, save your video file to an easily accessible place on your computer. It can be your Documents folder, on your Desktop, or even in your Downloads. All that matters is that you can access it in a few clicks.

Next, go back to your channel and click the Create button in the corner of your screen.

After you’ve hit the Create button, a screen will pop up, inviting you to select the file that you want to upload:

Uploading your video to YouTube.

Click Select Files to locate the video file you just saved to your computer. Then YouTube will automatically begin uploading it.

The upload part of the process is simple and only takes a few minutes. However, the steps after the upload (including the optimization) are critical.

5. Optimize Your Videos

What good is it to upload your video if no one can find it?

There are billions of minutes of videos uploaded to YouTube, and you need to ensure that your content stands out and that it’s easily accessible.

Optimizing your videos is a critical step to ensure your videos are properly tagged, so they will surface when someone types a relevant keyword into YouTube’s massive search engine.

Much like how SEO practitioners spend time ranking on Google, you should devote the proper time to ensure that you rank high on YouTube.

YouTube is the second biggest search engine globally, following Google (they also own YouTube). Hence, you want to make sure you’re using the right keywords in your title, description, and tagging, or you won’t appear early enough in the listings for your target audience to find you.

Without taking this critical step, all your challenging work shooting, producing and editing videos will be for nothing.

To begin the optimization process, move to the next phase of your upload screen.

As you continue the upload process, you’re greeted with a Details screen, inviting you to fill in the title, description, and thumbnail:

Optimizing your YouTube video.

In addition, you can add various video elements, including subtitles, an end screen, and even cards with features like text:

Adding video elements on YouTube.

You must add the keywords that you’re targeting to your title and the description. These are the two most valuable places of real estate that you need to focus on.

However, you might be wondering: What are the right keywords to use?

Various software programs specialize in YouTube SEO that you can use. For example, VidIQ and TubeBuddy are two YouTube-focused tools that can help you determine which keywords you should be targeting for your content type. You can also use typical Ahrefs

These tools can also inform your video content strategy. You might find some keywords and tags that are useful to target and use them to inspire your next video.

6. Set Your Channel Layout

Now that you have some videos on your channel, it’s time to customize the look and feel.

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You’ll have control over how people move from one video to another. You should pay attention to this because it’s essential to hook your viewers to get them to spend a bit longer on your channel.

Make your channel work for your company by personalizing your channel’s page layout.

You have many options to customize this experience based on the type of visitor.

To get started, click the Layout tab in the menu at the top navigation bar on the Customize Channel page.

Clicking this tab will show two distinct options: video spotlight and featured sections.

Setting your YouTube channel layout.

In this section, you’re able to adjust the settings of your channel to show different content based on the viewer’s status as a subscriber.

You have the option to:

Below you can see what we set up for on our YouTube channel, where we have an introductory video about Kinsta vs a video on how to grow your website traffic, which is a “hot topic” among our viewership:

YouTube’s Video Spotlight.

This option is helpful because it lets you present new visitors with a high-level overview video about your channel to try and convince them to subscribe.

A subscriber wouldn’t need to see that since they know what your channel is already about, so you can show these visitors a featured video instead. Which video you pick to feature is up to you; it could be one of your most popular videos or simply your newest one.

Beyond this function, you can also set up featured sections on your channel homepage, as we did:

Featured sections in YouTube.

You can have up to twelve of these sections which group similar videos. These featured sections make it easier to increase your views and the watch time of your channel. By curating closely related videos, there’s a high chance your viewers will keep browsing (and watching) around!

The sections can also make it easier for viewers to find videos once they land on your channel. However, this is just grouping them. To facilitate continuous playback, consider creating a playlist.

7. Create a Playlist

A playlist is a great way to compile similar videos and encourage continuous watching from your audience. You can group your playlists by a similar topic and feature them on your channel’s homepage.

Playlists engage your fans and customers on a deeper level, increasing their time on your channel watching your content. If your viewers spend more time on your page, they will develop a deeper understanding of your brand.

To begin, click the Playlists button in the left-hand menu. In the top-right corner, you’ll now see a New Playlist button.

Building a playlist on YouTube.

After clicking there, you can name your new playlist and set the visibility level of the playlist:

Playlist title box.

Now that the playlist is complete, you’re ready to start adding videos to it.

By clicking the Content button on the left-hand side, you’ll be able to select the playlist you just created and add videos directly to it. It’s that simple!

So many people use playlists to find related content that interests them. By building engaging playlists, you’ll make your channel more noteworthy and entice viewers with an array of exciting content.

You could create playlists for topics your viewers are interested in (as I mentioned early). Still, you could also think of creating playlists to group all episodes of your podcast, your latest releases and project updates, tutorials on how to use your product, and so on.

Kinsta’s YouTube playlists.

Playlists might seem tedious, but they allow you complete freedom in creating them. Plus, they offer an additional way to showcase your videos.

Common YouTube FAQs

Now that you’ve created your channel, here are a few of some of the most frequently asked YouTube questions.

You might be thinking of some yourself, so this will be an excellent resource for you.

1. How Do I Create a Second YouTube Channel?

You might need to have more than one YouTube channel if you have multiple different businesses or organizations. Thankfully, there’s an easy way to make a secondary account.

It’s common for YouTube creators or businesses to have multiple YouTube channels. Each YouTube channel should have a singular focus and dedicate to one content with a specific audience.

You can add a new channel to your existing Google account in just a few clicks.

To make a second YouTube channel, click your avatar in the top right corner and select Switch Account. If you don’t have a second account already created, you can click Add Account instead and follow the steps listed in the previous section for making your first channel.

2. How Do I Create a Private YouTube Channel?

Want to create a channel for yourself and a select amount of people? A private channel might be the best option.

Private channels limit the number of people that can access your content. These channels are helpful if you want to restrict your content or use the channel as a place to store your videos.

All you need to do is select Privacy from the menu. From that screen, you can select the option for the channel to be private.

3. How Do I Create a YouTube Channel on My Phone?

Creating a YouTube channel on your phone couldn’t be easier! All you need to do is download the YouTube app and sign in.

Then, you can create the channel using your Google account. It’s that simple, and you can do it in mere minutes.

Setting up the entire channel might be easier to do on a desktop or laptop due to the complexities. However, merely setting up a channel is a breeze on your phone.

Summary

YouTube offers a huge potential for any business to attract or intercept audiences who might have never heard of you. With videos, you can connect and build relationships with users in a different, maybe “closer” way.

Nevertheless, to get the most significant ROI for your business, consistency and proactiveness towards your viewers’ feedback are critical. Without these, creating a channel would be a waste of resources. Or simply a hobby!

Now, it’s your turn: Have you ever considered launching a YouTube channel for your business? If you have one already: what’s one thing you wish you had known before launching it? Let us know in the comments section!

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