Made to be remade
Made to be remade
After Revealing Its Sustainable Stan Smith Shoe, Adidas Introduces a ‘Made to Be Remade’ Ultraboost
Peter Verry
More Stories By Peter
A day after revealing its sustainable Stan Smith Mylo, Adidas revealed another shoe that furthers its mission to be more eco-friendly, adding a fresh silhouette to its acclaimed Ultraboost franchise.
The Adidas “Made to Be Remade” Ultraboost — which is due out this month — is part of the brand’s circular system and service of the same name. On the shoe’s product page, Adidas broke down its circularity process simply: “You wear it out. Return it. And we reuse the materials in something new.”
According to the Three Stripes, the “Made to Be Remade” Ultraboost makes use of used materials, and was constructed with no dye or glue. It also features a QR code, that when scanned offers the wearer insight on how to get more out of the Made to Be Remade service and helps in the return process when ready to send them back.
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Like other Ultraboost shoes, the “Made to Be Remade” iteration comes with the same features and functionality expected from the franchise including a sock-like fit, the brand’s Primeknit material on the uppers and responsive Boost midsole cushioning.
Yesterday, Adidas teased the release of the aforementioned Ultraboost when it revealed the Adidas Stan Smith Mylo, which features renewable mycelium, a material that takes less than two weeks to grow and uses a vertical agriculture technique that allows it to be grown in a lab environment that increases the yield per square foot. Adidas described Mylo as soft, supple and strong, and stated it can take on any color, finish or emboss.
Beyond the Stan Smith Mylo and the “Made to Be Remade” Ultraboost, Adidas said it will embark on new missions with Parley for the Oceans in the next few months that will bolster the efforts to protect the earth’s water systems. These will include the unveiling of two new Parley prototypes: one with a midsole made in part with recycled post-production Boost material, and the second with uppers featuring wood waste that will sit atop another Boost midsole concept made partially with plant-based feedstocks.