Make time how to focus on what matters every day

Найди время
Как фокусироваться на главном

О чем

Бывает, что вы оглядываетесь на прошедший день, недоумевая: «А что я сегодня сделал?» Вы мечтаете о проектах и занятиях, до которых у вас когда-нибудь обязательно дойдут руки. только вот это «когда-нибудь» никогда не наступает? У вас бывают дни, когда вы работаете без отдыха, но чувствуете, что все равно ничего не успеваете?

Перед вами книга о том, как замедлить эту безумную гонку и как находить время на то, что по-настоящему важно.

Авторы убеждены: вполне возможно чувствовать себя менее занятыми, меньше отвлекаться и больше радоваться тому, что происходит в данный момент.

«Найди время» — не о производительности труда. И не о том, как успевать делать больше, быстрее заканчивать намеченное, эффективнее перепоручать повседневные заботы. Нет, это целая система, созданная для того, чтобы каждый день находить больше времени на важные именно для вас вещи.

Мы ставили опыты, иногда удачно, иногда — нет. И постепенно многому научились. В этой книге мы поделимся открытыми нами принципами и тактическими приемами, а также многочисленными историями о наших ошибках и дурацких решениях.

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Ключевые понятия

Работал в Google, затем перешел в Google Ventures, где и разработал свою методику сверхбыстрого тестирования новых идей. С тех пор провел сотни «спринтов» для таких стартапов, как 23 and Me, Slack, Nest и Foundation Medicine.

Работал дизайнером в YouТube и Google Ventures, пишет о дизайне и продуктивности для The Wall Street Journal, Fast Company и Wired.

Расфокусированность, неспособность концентрироваться на важном, постоянные отвлечения на бесконечный вал информации (от рабочих сообщений до соцсетей и новостей) — это настоящий бич креативного класса, пролетариата XXI века. Авторы, выходцы из Google, умело систематизировали свой опыт решения проблем, с которыми лично я знаком не понаслышке — как, думаю, и каждый работник постиндустриальной экономики.

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A Friendly Approach to Focus and Energy

Make Time is not about crushing your to-do list, optimizing every hour, or maximizing personal productivity. It’s about rethinking the defaults of constant busyness and distraction so you can focus on what matters every day.

Developed as an antidote to the fast-paced, always-connected culture of Silicon Valley, our 2018 book Make Time was a rallying cry for a new class of professionals.

Rating: 4.5 out of 5.

2,000+ Reviews on Amazon

Rating: 4 out of 5.

14,000+ Ratings on Goodreads

Meet the Time Dorks

Hi, we’re Jake and JZ. Most time-management advice is written by or about superhumans. But we’re normal, fallible human beings who get stressed out and distracted just like everyone else.

We both worked in the tech industry for a long time. The work was exciting and rewarding, but the always-connected culture and back-to-back meeting schedule left little time for our priorities.

So we decided to do something about it. We took what we learned from designing apps like Gmail and YouTube, and came up with simple ways to fight distraction and take back control. We looked at the success of our design sprint process, and saw principles that anyone could apply to make better use of their time.

We began experimenting with our own habits and routines, trying to make time for what’s important to us. We tested hundreds of dorky tactics and took notes on what worked. We shared our results online and asked readers to tell us about their experiences.

With some simple changes, we learned that it’s possible to redesign your time—to get more focus, greater attention, and better energy for the things that matter to you every day.

How Make Time Works

Make Time is not macho or hardcore. It’s not a one-size-fits-all plan. We’ve tried plenty of those, and while we did get more done, we didn’t like how it made us feel. We wanted Make Time to be different: Flexible. Forgiving. Friendly. It’s based around four simple steps.

1. Highlight: Start each day by choosing a priority

Asking yourself “What’s going to be the highlight of my day?” ensures that you spend time on what matters most to you and don’t lose the entire day reacting to other people’s priorities.

2. Laser: Beat distraction to make time

Distractions like email, social media, and breaking news are everywhere. We’ll show you how to adjust your devices and apps so you can find Laser mode.

3. Energize: Use the body to recharge the brain

The lifestyle defaults of the 21st Century ignore our evolutionary history and rob us of energy, but with a few small changes, you can reset those defaults and power up.

4. Reflect: Adjust and improve your system

Finally, before going to bed, you’ll take a few notes. It’s super simple: You’ll decide which tactics you want to continue and which ones you want to refine or drop.

Our book Make Time: How to Focus on What Matters Every Day explains these steps in a lot more detail. It contains 87 different tactics that we’ve tested and you can use to put the steps into action. Think of it like a cookbook full of recipes. You can find the ones you like best.

As you try things out, Make Time will become a customized daily system tailored to your unique habits and routines, your unique brain and body, and your unique goals and priorities.

This page contains a few affiliate links. If you click one of these links and buy something, we may receive a small referral fee. This won’t affect the price you pay, and it didn’t influence our decisions about what we recommend here.

Make Time: How to Focus on What Matters Every Day

Jake Knapp and John Zeratsky

This latest book by Jake Knapp and John Zeratsky is not your normal bag of productivity tips and tricks to help you get more done in the office. It’s about “ making time” for things that truly matter to you — like being fully present around your children, or writing that book you’ve always wanted to. It’s about distilling focus across all your activities so that you can live a fuller life.

As is usually the case with these kind of books, it’s somewhat possible to summarize them with one diagram:

There are a lot of tactics in this book, and to be honest, if you’re into productivity, health, and fitness like me, you would be aware of a majority of them. So I’ll list down five of my favorites that I incorporated into my life after reading this book — either because they were new to me, or because I had put them off far too long.

Jake Knapp and John Zeratsky created the Sprint process for solving problems by building prototypes and user-testing them over a span of five days. Their other book, Sprint, is almost a required reading for everyone in the tech industry — from the executives to the engineers (the UX Designers never get tired of recommending it.) I was quite pleased to find out earlier this year the duo was now working on another book — this time on productivity, which happens to be another favorite topic of mine. Make Time is a very charming and quick read. Be sure to pick it up — the time investment would be more than worth it!

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Make Time: How to Focus on What Matters Every Day

From the New York Times bestselling authors of Sprint, a simple 4-step system for improving focus, finding greater joy in your work, and getting more out of every day

Nobody ever looked at an empty calendar and said, «The best way to spend this time is by cramming it full of meetings!» or got to work in the morning and thought, Today I’ll spend hours on Facebook! Yet that’s exactly what we do. Why?
In a world where information refreshes endlessly and the workday feels like a race to react to other people’s priorities faster, frazzled and distracted has become our default position. But what if the exhaustion of constant busyness wasn’t mandatory? What if you could step off the hamster wheel and start taking control of your time and attention? That’s what this book is about.
As creators of Google Ventures’ renowned «design sprint,» Jake and John have helped hundreds of teams solve important problems by changing how they work. Building on the success of these sprints and their experience designing ubiquitous tech products from Gmail to YouTube, they spent years experimenting with their own habits and routines, looking for ways to help people optimize their energy, focus, and time. Now they’ve packaged the most effective tactics into a four-step daily framework that anyone can use to systematically design their days. Make Time is not a one-size-fits-all formula. Instead, it offers a customizable menu of bite-size tips and strategies that can be tailored to individual habits and lifestyles.
Make Time isn’t about productivity, or checking off more to-dos. Nor does it propose unrealistic solutions like throwing out your smartphone or swearing off social media. Making time isn’t about radically overhauling your lifestyle; it’s about making small shifts in your environment to liberate yourself from constant busyness and distraction.
A must-read for anyone who has ever thought, If only there were more hours in the day. Make Time will help you stop passively reacting to the demands of the modern world and start intentionally making time for the things that matter.

Make Time: How to Focus on What Matters Every Day

From the New York Times bestselling authors of Sprint, a simple 4-step system for improving focus, finding greater joy in your work, and getting more out of every day

Nobody ever looked at an empty calendar and said, «The best way to spend this time is by cramming it full of meetings!» or got to work in the morning and thought, Today I’ll spend hours on Facebook! Yet that’s From the New York Times bestselling authors of Sprint, a simple 4-step system for improving focus, finding greater joy in your work, and getting more out of every day

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Make Time was a game-changer for me. It gave me permission to work on my own priorities instead of reacting to everyone else’s. I was a test reader for this book and had the chance to practice the techniques for the past 6 months. I have to say, I’ve noticed a big change in not just how I work but also what I consider important.

Make Time was a therapeutic read in more than one way.

First, it made me reassured that I’m not the only one. If two superstar designers, who also happen to be NYT bestselling writers and ex-Googlers, have the same uphill struggle against distractions, then I’m not a complete write-off.

Second, it’s hilarious. The silly sketches, opinion battles, descriptions of oh too familiar bad habits made this an entertaining read, as opposed to a dry self-help book.

And third, it’s incredibly useful. It’s basically a list of techniques to ring-fence your own time and stay focused. Once you’ve read it, a quick browse of chapter headings is enough to refresh your memory on how to stay focused.

“Believe in your Highlight: It is worth prioritizing over random disruption.”

I am actually someone who is very good at time management and I have always been asked how do you manage to do that. I was curious if there was a way to make me even better at that and that’s why I decided to read this one. I can say that the book was easy to read and kind of organized but it did not add much to my knowledge.

“Believe in your Highlight: It is worth prioritizing over random disruption.”

I am actually someone who is very good at time management and I have always been asked how do you manage to do that. I was curious if there was a way to make me even better at that and that’s why I decided to read this one. I can say that the book was easy to read and kind of organized but it did not add much to my knowledge.

The Book introduces the above graph to make more time. Basically we have to pick a highlight and then focus on it and reflect on what we did. There are also ways to get energy throughout the day. The book has many small sub chapters explaining each of the points mentioned.

The Authors were against To-Do lists but personally these work for me. This book made me realize how boring my life is because it tries to convince the reader to stay away from things that I don’t do, just like watching TV (I almost never watch TV and the authors explained that the average American spends 4 hours per day watching TV). Then there are tons of chapters on email which I checked my screen time for and it amounted to daily 3-4 mins and I think those are not significant!

There is also not using Wifi on a plane but I have never been on a plane so that’s not a problem! I don’t wanna sound negative because there were a few things I liked as saying no more and doing few things to energize.

I started this book almost six months ago, and really enjoyed the beginning. It provides some helpful productivity advice in a light and breezy writing style. There’s nothing really groundbreaking here, but I still found it helpful: the key ideas are to choose one Highlight for each day, use various techniques to increase your focus (often by reducing distractions) and increase your energy, and refine your process continuously by reflecting on what works and what doesn’t. Many of the techniques I started this book almost six months ago, and really enjoyed the beginning. It provides some helpful productivity advice in a light and breezy writing style. There’s nothing really groundbreaking here, but I still found it helpful: the key ideas are to choose one Highlight for each day, use various techniques to increase your focus (often by reducing distractions) and increase your energy, and refine your process continuously by reflecting on what works and what doesn’t. Many of the techniques are tiny and straightforward but still impactful, like signing out of social media accounts so that you need to put in just a little bit more effort and thought before getting caught up in a distraction.

What I didn’t like was the energy section’s emphasis on evolutionary psychology and living like a caveman (the caveman was called Urk, which I found irritatingly cutesy). The basic idea is that there’s a «huge disconnect between our hunter-gatherer roots and our crazy modern world», and we should try to live more like a caveman because our bodies evolved for that lifestyle. This perspective requires some extreme simplifications that often seemed pretty dubious. Here’s one passage:

Urk was a hunter-gatherer. He didn’t eat unless he collected, caught, or killed his food. Can you imagine going out to gather berries or hunt for buffalo every morning, noon, and evening, plus any time in between when your blood sugar started to feel low?

The point is that just because we can eat all the time, that doesn’t mean we should.

I’m not convinced at all that someone who gathered berries in the morning couldn’t keep any berries to eat throughout the day, or even the next day. And I’m really not convinced that any random thought the authors happen to conceive about caveman life is automatically correct and should be used as a guide for healthy living.

Beyond the potential of being incorrect and unfounded, I think that evolutionary psychology can also be actively harmful. The authors are both former Googlers, which brings to mind that other infamous Google guy with a penchant for evolutionary psychology: James Damore, who wrote a memo about the biological differences between men and women to explain why he opposed programs intended to increase representation of women in tech. Damore argues that «differences [between men and women] aren’t just socially constructed because. [t]hey’re exactly what we would predict from an evolutionary psychology perspective».