Видео how to make

Видео how to make

Создать видео из фото

Делайте видео из фото, видео, гифок и музыки онлайн

Удобные пресеты

В нашем создателе видео есть подготовленные настройки разрешений для Instagram, Stories, YouTube и Facebook, поэтому вам не нужно будет искать отдельное приложение, чтобы изменить размер видео.

Работает с любыми форматами

Вам не нужно задумываться над тем, видео какого формата выбрать, потому что наш сервис работает со всеми современными форматами картинок, аудио и видео.

Онлайн видео мейкер

Clideo работает прямо в браузере, а значит нет необходимости что-то скачивать на ваше устройство. Это не только быстрее, но еще и безопаснее.

Работает на любом устройстве

Не важно, что вы используете: компьютер Mac или Windows, смартфон Android или iPhone — наш сервис будет исправно работать на любом из них.

Файлы защищены

Мы храним ваши файлы не более 24 часов, только чтобы вы могли управлять ими в своем аккаунте. Затем мы навсегда их удаляем.

Простой в использовании интерфейс

Интерфейс нашего сервиса интуитивно-понятен, вам не нужен опыт в видео обработке, чтобы его использовать.

Использовать наш видео мейкер очень просто

Перетащите файлы, чтобы расположить их в нужном порядке, и добавьте музыку

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Как сделать видео из фото

Загрузите файлы

Добавьте необходимые файлы с вашего устройства или выберите их из Dropbox или Google Диска. Обратите внимание, что вы можете добавить один файл сейчас, а другие в шаге 2.

Сделайте видео

Добавьте другие файлы, используя методы, описанные в шаге 1. Вы можете добавить 500 MB бесплатно. Поменяйте их местами при необходимости. Затем добавьте аудио, обрежьте его и настройте громкость. Включите эффект Кроссфейд, если хотите, чтобы переход между файлами был плавным. Теперь нажмите на кнопку «Экспорт».

Сохраните результат

Подождите немного, время зависит от того, насколько большие файлы вы загрузили. Как только они обработаются, воспроизведите видео, чтобы убедиться, что все выглядит так, как вы ожидали. Если это так, скачайте его на свое устройство или сохраните в облако.

Зачем использовать обычные картинки для обложки YouTube или Facebook? Будьте оригинальнее! Создайте видео, используя ваши любимые воспоминания, запечатленные на фото и видео, и добавьте особенную песню.

С нашим сервисом вы можете не только объединить файлы, но и кадрировать, добавить эффект Кроссфейд, выбрать необходимое разрешение и выходной формат.

How to Make a Video: a Step-by-Step Guide

Written by Lauren Colman

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Creating a video (or video series) to help market your product or service is a no-brainer. It’s an easy, shareable way to communicate your company’s core message. It can also lead to a strong ROI. In fact, product videos increase the chance of a purchase by 144%.

Like many companies, you might not have the in-house resources to create a clip or much time to waste on learning video editing software yourself.

If you don’t have a ton of experience in video production, it may seem like your only options are to pay a lot of money for someone else to do it, or hack together a bad video on your own.

Good news: there’s a third option. Even with limited resources, companies launch with great video campaigns all the time.

To help you build solid, but affordable, content, here are six tips to create a great video.

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How to Make a Good Video

1. Craft a production plan.

When you enter video production, it’s good to plan as much as possible before you start rolling. This will make the production and editing process flow much more smoothly.

How to do it

Identify your goals and mission for making a video, and then make a plan that aligns with them. Create a script or a storyboard that explains what you will show in your video and what major points you’d like to get across to your audience.

Share this with team members involved in the video so every gets to give feedback and contribute. This will also help your team stay on the same page and track your progress if you’re on a deadline.

2. Showcase your personality.

Whatever it is you’re producing, you’re likely not the first one to do so. The number one marketing challenge you’ll face during launch is standing out from competitors in your field.

What sets your productivity app or hilarious slogan t-shirt or handcrafted eco-friendly wooden rocking horse apart from the pack?

Customers may not want to read your long written explanation about why your wooden rocking horse is more eco-friendly than the others. Visual content is much more digestible, accessible, and shareable to the average person.

Infinite bonus points if you can figure out a way to showcase the personality of your product (or your company, or just yourself) in a way that’s relatable and memorable.

Have you ever made a purchase just because you loved the personality of the brand? Chances are, it was a piece of visual content—perhaps a video—that you instantly connected with because it was just so likable.

Aim to create that kind of video content. If people decide they like you, they’ll show you by becoming customers.

How to do it

Be honest with yourself about your on-camera skills. Is your business partner more charismatic? Put him or her in front of the camera, instead.

Talking into a mic and speaking to an unseen audience may seem easy, but it often isn’t.

Do several takes, upload them all, and edit out awkward pauses. Practice trimming and splitting clips until your transitions look natural.

People love to learn about the personality of a brand by getting a glimpse behind the curtain.

If you’re making a physical product, some footage of the manufacturing process is an excellent way to make your product relatable.

Don’t be afraid to whip out your cell phone if you’re missing a moment, be it putting the final touches on a great-looking product or your lead developer falling asleep at his desk.

Example: Dollar Shave Club

3. Clearly explain your product or service.

Have you ever joked about being married to your work? Like a regular marriage, you’re incredibly familiar with your “spouse.” You know things about each other that no one else knows.

You know your product better than anyone else. That’s great, but you may make the mistake of assuming everyone else knows the ins and outs of your product, too.

Don’t jump right to marketing «Awesome Thing About My Product Number Five,» just because you assume Things one through four are obvious.

Look at your product as if you know nothing about what it is, what it does, or what kinds of problems it can solve. Tell yourself the story of your product as if you know nothing. Then, take that story and tell it to everyone else.

How to do it

If you’re marketing a digital product, it’s time to learn how to create a quality screen capture video. Demonstrate the typical use of your product, but don’t jump right into it—use screen capture to demonstrate a problem or pain point that your product solves.

If the viewer can identify with the problem you’re showing them on-screen, they’ll be much more engaged when you introduce your product. Use repetition, and don’t go too fast.

This is the first time they’re seeing your product in action, and you want to give the viewer the chance to experience the full effect of its genius.

If your product is physical, focus on showing them what your product does and how it can help. Think about demo videos or commercials you’ve seen for popular pieces of technology.

They don’t spend two or three minutes talking about battery life and storage capacity. They use that valuable video real estate to show the product in action, being used as the average consumer wants to use it.

Be helpful in your video, and err on the side of over-explaining. Use captions or video annotations (think Pop-Up Video) to explain anything that isn’t obvious, or use them to supplement your voice over narration.

Example: PadMapper

4. Add both entertaining and informational value.

Believe it or not, not everyone will want to sit through your video, even if it is short. Why should they? There are millions of other videos on the Internet, and some of them even have cats in them.

Figure out what value your video is going to offer to your audience. Does it tell a great story? Does it explain how to solve a problem?

Does it give them an insider reward, like a discount code or a clickable link to a free trial? Or is it just three minutes of you ranting into the camera about why non-eco-friendly wooden rocking horses are the worst thing ever invented?

Add some value to your video, and watch it get shared beyond just your inner circle of friends and fellow rocking horse enthusiasts. Believe it or not, most people are altruistic—if they see a clear benefit to be gained from watching your video, they’ll want to share that benefit with their friends and connections.

How to do it

Think back to the last video you shared. Why did you share it? Chances are, if you’re like most people, you wanted to establish your authority on the topic. You wanted to be the first to present that piece of information to the people in your circle. It’s why most content is shared—for the social credibility.

You can give people the social credibility they want by creating smart, informative videos for them to share. If your product solves a problem, present the solution in a way that sounds revolutionary.

For example, if your product speeds up a task that your target customer must perform often, use picture-in-picture editing features to demonstrate how much quicker they can accomplish the task using your product.

It’s great to tell someone that they can save 30 seconds searching for the best rate on their next flight, but if you can show the typical process side-by-side with your innovation, you can actually make them sit through those 30 seconds. It will be excruciating. They will buy your app.

If you decide to go with a more tangible benefit such as a discount code or a free trial, make it easy for the viewer to get. Put a clickable link right in your video.

Don’t tell them to go to another website (or do anything else at all). They won’t do it, and you’ll lose that opportunity. Keep it simple if you want your videos to convert leads.

Example: Moov

5. Tell a story that engages the customer.

Think back to high school English class, when you learned about the components of a story—there’s an introduction, conflict, climax, and resolution. If you leave out any of these crucial parts, you’re left with a collection of sentences that have been smashed together for no apparent reason.

Not only should you tell a coherent story (and this will require some pre-planning, writing, and editing), but you should make sure it goes somewhere. A nice, tidy ending is great, but building suspense is better. Are you going to produce another video to continue the story? If so, why should your viewers be excited to watch it?

How to do it

You thought this would be all visuals? You’re going to have to write. If you don’t plan your story, it won’t materialize out of the ether. Make a plan for your video content, and look beyond video number one.

Rather than one explainer video, is your product suited to a series of instructional videos? Can you help people create something with your product? Break that “something” into pieces, and create a series of short videos.

You can even record the entire series in one go, and use an easy editing tool to break the footage out into logical sections. Keeping your audience waiting for more (as long as it’s great content) is an excellent way to stay top-of-mind.

If you’re more of a storyteller, you can keep a video series looking cohesive (and cut down on your workload) by reusing clips.

Remind your viewers of the product benefits you explored last time, and build on the story you’ve already told. Just be sure to store your edited video somewhere safe—the cloud is your best bet—so you don’t have to repeat all your hard work each time you make a new video.

Even if your story doesn’t end at the end of the video, that chapter does. Make sure you leave your viewer with something concrete to do.

There should be a call-to-action at the end of every video, even if you set an expectation that another video will follow. You never know when a viewer will disengage from your content, so give them opportunities to become a customer or subscriber while you have their attention.

Example: WatchSuperFoods

6. Title and promote the video.

You’ve created a great piece of video content that showcases your personality, explains what you’re doing, has a clear benefit, and tells a great story. What do you do next?

It’s time to promote the heck out of it. We don’t have to tell you why you want to do this step. We do, however, want to help you do it well.

How to do it

The best way to ensure people watch your video is to give it a great title.

After Google, YouTube is the second-largest search engine in the world. You put a ton of research and consideration into your landing page titles—do the same for your video, or your clickthroughs will be dismal.

The same goes for your description and tags. Try using hashtags in your title to ensure you’re getting found with the right keywords. You’re also going to want to put some time into selecting the right thumbnail for your video.

This is all the potential viewer will see before they decide whether or not to hit the “play” button, so make that one image extra-compelling.

Export your video to more than one platform. Some people watch on YouTube, some might prefer to watch Facebook. Don’t limit yourself to one platform, or you’ll miss out on a huge number of potential viewers.

If you’re interested in filming videos for platforms like Instagram, check out these great examples for inspiration.

Making Marketing Videos

Regardless of the topic of your video or your amount of resources, be sure to follow these simple, but vital best practices when making a marketing video:

That’s it! With these tips in mind, you can market your business like a seasoned video producer. Go forth and convert!

Want to learn more about video marketing? Download WeVideo’s guide on Tips For Creating The 6 Most Common Business Videos.

How to Make a YouTube Video — The Complete Step-by-Step Guide for 2022

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Last Updated on: August 09, 2022

Create PRO videos in minutes with InVideo

More than 500 hours of video are uploaded to YouTube every minute. However, it’s just 10% of the most viewed YouTube videos that draw in 79% of all views.

So how do you make sure you check all the boxes to create a video that performs well?

We’ve done all the legwork and put together this definitive, step-by-step guide on how to make a good video for YouTube to save you the time and effort of figuring everything on your own.

Let’s get started!

(4) Planning Your Shoots

(5) Recording Your Video

(1) How to Create a YouTube Strategy

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Putting together an effective YouTube strategy involves 4 key pillars:

(A) Identify Your Audience

To kick things off, way before you hit record you want to be able to answer the following questions:

For content creators who are starting out, this is a key step to be able to identify their audience; for brands, it’s absolutely critical.

If you are a brand who wants to understand how to make a YouTube video, it is likely that you already know who your target audience is; but you also need to find out what gets their attention on YouTube specifically, what they are searching for, and the kind of value your content can bring to them.

It helps if you break it down —

Create a persona based on the problem statement, age, and location (and profession, if applicable) — this will help you to understand your audience better, and enable you to create content that is exactly what they are looking for.

For example, let’s say you’re an animator who is creating tutorials mainly for hobbyists and design students located in the US, in the age group of 15-30. You can flesh out this persona further in terms of what the target audience could be looking for and that can be where you come up with video ideas.

(B) Find the Right Keywords

The idea is to find relevant keywords that have sizable search volume. The best place to start would be the platform you’re going to be interacting with them on — YouTube.

YouTube’s Auto-Recommendation Engine

YouTube’s auto-recommend search bar will tell you the most popular topics that people search for in and around your subject matter, and what kind of videos are ranking for them.

For example, when you type ‘photography’ in the search box, you get the following popular results:

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As you’ll keep adding more words to your search query, you’ll keep getting more relevant search intents that can help you derive video ideas.

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You can go one step ahead by clicking on any one of the results and check out the videos that have ranked for it.

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You can also use filters to check the most recently posted videos and sort them by type, duration, features, view count, rating, and duration.

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You’ll notice that many titles have similar words – like ‘trending photo ideas’, ‘home photography’, and ‘photo hacks’. These are keywords and we’ll get into keyword research further in the next part, so make a note!

More importantly, you must watch the top relevant videos for your search query to pinpoint any content gaps that you can fill in your video — but we will circle back to that in the next section.

Keyword research tools are a great way to really delve into what people are searching for and find out what the kind of videos that show up in the top results are. While YouTube does not have its own keyword search tool, third-party websites like Ahrefs let you find top-ranking keywords around a specific topic.

The best place to start is by typing in the keyword you got from Youtube’s recommendations, change the preference to YouTube as a platform, and hit search.

For example — let’s say you’re looking to make a video about how to bake a cake without an oven.

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Ahrefs Keyword Explorer will give you the global and country-wise search volume for your keyword as well as suggest some other popular keyword ideas that you can analyse before zeroing down on the final topic for your video.

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There’s more — you can also dig deep into hundreds of keyword ideas around your main search term by toggling to ‘All Keyword Ideas’.

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If you more specifically want recommendations on keywords that include your main search term by default you can use the ‘Phrase Match’/ ‘Having Same Terms’ options.

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Congratulations! You have now found the keywords that are going to be the building blocks of your title.

(C) Identify Search Intent

If you want to understand how to make a YouTube video that works, you need to understand your viewers’ search intent — why a user looks for a video on YouTube. Here’s a step-by-step breakdown:

Step 1: Before creating your video, run an actual search on YouTube for the keywords that you think will be relevant to your upcoming video.

Step 2: Just as you did to identify your audience, take a look at the first three to five results and analyse their content properly.

Step 3: Think about the intent that YouTube is trying to meet by showing these top-ranking videos. Are all of the videos addressing the question from the same angle? If not, what are the unique questions that YouTube is trying to deliver answers to?

For instance, if we continue the example of photography ideas from above —

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Are people looking for wildlife and nature photography ideas or ideas they can explore at home? From the image above, it is clear that it’s the latter.

When you run yourself through this process, you can understand a lot about what your potential audience is looking for, from how your competitor packages their videos.

Once you’ve analyzed your competitors’ videos, list down topics you want to go after — these can also act as your titles when you take the video live.

Some of the best YouTubers like Nick Nimmin set their titles before they even begin to script the video! This is most definitely one of the crucial steps to creating search-friendly titles and getting more views.

By doing this, you’re ensuring that you satisfy the search intent (or intents) with a video that’s going to be watched, liked, and shared!

(D) Ideas

Coming up with ideas for your Youtube channel regularly over a long period of time can be quite a daunting task. It’s more of an ongoing process, really.

We’ve put together this exhaustive list of YouTube video ideas covering more than 22 categories that you can refer to for inspiration.

For beginners, we suggest the easiest way for you to create high-quality videos is to tell your audience more about you and your story.

Introduce yourself, introduce a series of videos or do a ‘Day in the life’ video by filming yourself going about your daily routine in a video to let your audience get a peek into your life.

Here are a few ideas to get you started! And once you have your idea in place you can use over 5,000 templates on InVideo to bring your video to life.

Now that we’ve covered our bases to do with how to create a YouTube strategy, let’s move on to talking about equipment.

(2) Getting the Right YouTube Equipment

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Broadly speaking, here are the different types of equipment that you are going to need to make YouTube videos:

1. Cameras

2. Audio Equipment

3. Lighting Set-up

4. Softwares

The real question is — what kind of video are you trying to make?

Much of how you approach the four factors above depends on the type of video you’re shooting.

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We’d love to give you a head-start on how to create a YouTube video so here are the types of YouTube videos and our recommendations on the gear that’s best suited to them :

1. First-Person Videos

These are simple and self-explanatory: you set up the camera and just talk directly into it; it’s like having a one-on-one conversation with your viewers.

Here’s all the gear you’ll need with our recommended best buy for each piece of equipment:

Camera

Light

Ring lights are the best option for lighting up a single person in the video.

Audio

Softwares
(a) InVideo is your best bet if you are looking for a free editor that’s completely on the web and comes packed with free stock footage and ready-to-use templates.
(b) Premier Pro will be a great fit if you are an advanced editor looking to make long-form videos.
(c) Be.live and Ecamm will be great fits if you are looking to Livestream on Facebook, Youtube, or other social media platforms.
(d) Camtasia will be a great fit for screen recording.

2. Product Showcases Like Phone Unboxing Videos

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For product showcases or reviews, the set-up is still relatively simple but you want to opt for equipment that can move around so you can explore different angles while shooting.

Here’s all the gear you’ll need with our recommended best buy for each piece of equipment:

Camera

Light

LED panels ($24.99) are the most budget-friendly option.

Audio

Softwares

(a) InVideo for editing videos (lets you also add stock footage and animation, if needed),

(b) Premiere Pro for advanced editing (in case you’re making long videos),

(c) Be.live and Ecamm will be great fits if you are looking to Livestream on Facebook, Youtube, or other social media platforms.

3. Performance Art

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For this particular category, your equipment setup needs to be portable so that you can move around with the performer if required.

Here’s all the gear you’ll need with our recommended best buy for each piece of equipment:

Camera

Light

Audio:

We suggest using:

Designed for outdoor use, dead cats provide an extra layer of protection from wind noise and other sounds.

Softwares:

4. Vlogs And Outdoor Videos

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When it comes to this category, steady but portable equipment is where it’s at.

Here’s all the gear you’ll need with our recommended best buy for each piece of equipment:

Camera:

You can shoot vlogs and outdoor videos on

Light

Audio

You will want a portable mic set up that should easily sit on your camera. Go for the RODE Go Compact Wireless ($199) to record your audio.

Softwares

5. Live Streaming

For Live Streaming, you will be either recording from your desk or you might choose to go live outdoors; so, again, you need steady but portable equipment.

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Here’s all the gear you’ll need with our recommended best buy for each piece of equipment:

Camera

Light:

Audio

Softwares:

6. Screen-Recording Tutorials

You’ll need a screen recorder which will take your audience through a step-by-step tutorial plus your thought process.

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Here’s all the gear you’ll need with our recommended best buy for each piece of equipment:

Camera

Use a webcam ($94.95) or your smartphone ($250) to record yourself.

Light

A simplering light will do the trick.

Audio:

Softwares:

We realise this is just a brief glimpse of the kind of equipment you will need of how to make a YouTube video.

If you want to dig deeper into all the equipment options available for you to choose from, you can check out this super-detailed guide on all things YouTube equipment.

(3) How to Create Good YouTube Videos on Your Phone

Even though we have shared the exact gear you may need for each type of video, if you are just starting out, you can use whatever equipment you already have — especially if you don’t want to invest in a lot of equipment up front. A lot of YouTubers start their channels with only their smartphones.

So we’ve put together this step-by-step guide on how to make a YouTube video with the phone you already have, whether it’s an iPhone or an Android.

Read on to find out how to make a YouTube video without a camera.

What equipment do you need for making good YouTube videos on your phone?

So the thing is — you can just start off by putting your phone on a windowsill or a bookshelf and use your inbuilt microphone for sound.

But there’s some basic gear that we recommend that’ll help you take your smartphone content to the next level.

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1. Smartphone

You can start with whichever smartphone you are using. The cameras of most smartphones will give you an output of 1080p footage; if you can shoot in 4k, you should definitely go with that.

In case you are open to upgrading your phone, these could be your best bets for creating high-quality YouTube videos: Sony Xperia 1 II ($1,198), Google Pixel 4 ($751), or the iPhone 12 Pro Max ($ 1,199).

2. Tripod and smartphone mount

As much as it is important that you have a good smartphone, it is equally important to have the supporting equipment which will lend your video a professional look.

Here’s why you need a smartphone mount and a tripod to shoot on a smartphone:

Handheld videos are shaky and wobbly, which is the easiest way to put your viewer off and have them navigate away from your video. With a tripod and a smartphone mount, your videos look more stable, professional, and sharp.

Using a tripod essentially frees your hands up, so you can capture yourself at whatever distance from the camera you want. You can even take a group photo and be in it, too!

This also means you can interact with your surroundings and experiment with creative shots. To take photos of yourself, you’ll need to set the timer in the settings; some tripods even come with wireless remote controls that let you activate the shutter from a distance.

Whenever you create time-lapse videos, it should always be with a tripod because it requires the camera to be stable for an extended period of time.

This is because time-lapses are created by editing together a sequence of shots that are captured after certain intervals of seconds, minutes, or hours; these are then combined into a short video clip. For the best results, it is essential to keep the shot steady throughout.

A series of shots that are stitched together to create one, long image, either in-camera or in editing, panoramic shots are often taken in landscape mode.

Since you are going to be holding up your camera and shooting for a long while, a tripod and smartphone mount can help you keep your shots stable and make sure that the frames match each other; this way, the process of “stitching” the shots together is also made easier.

Opt for the Ravelli APLT4 Lightweight Aluminum Tripod, which is great value-for-money. It comes with a carry bag for easy portability as well as a universal smartphone mount, making it compatible with whichever smartphone you have.

3. Microphone and its compatible phone adapter

You’re going to need an adapter that plugs your microphone into your smartphone; here’s a TRS to TRRS adapter that will do the trick; watch the video below to see how this works.

You can use a lavalier mic (a small microphone used in order to allow for hands-free operation, commonly provided with small clips for attaching to collars, ties, or other clothing) and clip it onto your shirt.

4. Lighting Kit

We suggest going with the Fovitec 2-Light 1000W Fluorescent Studio Lighting Kit, 20″x20″ Softboxes, with Bulbs and Light Stands for Portrait Photography and Video Production for $99.95.

This is a lighting kit that is simple to learn for all skill levels; it is also versatile, as you can create a variety of looks simply by changing the positions of the two lights.

Now that you’ve got your equipment covered, you can simply follow these steps to start making YouTube videos on your phone:

Step 1: Find the best looking camera angle

First off — before you lock down your shot and set up any gear, put your phone in selfie mode and get a feel for the room.

Walk around and see what the background looks like with you in the frame.

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How far away do you want the tripod and phone camera to be from you? Is the background too busy for your liking?

Make sure you run yourself through questions like these to lock down the perfect shot for your YouTube video.

Step 2: Set up your video gear and accessories

This one is pretty self-explanatory.

You’re going to want to play around with your equipment a little and figure out what works best for you, in terms of sound and lighting.

Mount your phone and adjust the angle and height.

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Set up your lighting kit.

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Plugin the adapter to your phone so you can attach the microphone to it:

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And clip on the lavalier mic:

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Ready for the next step?

Step 3: Lockdown your shot

Once you’ve gotten a feel of the room and the background you want, we suggest you put the phone back off selfie mode — and shoot with the normal camera, as the normal camera in most phones gives a superior-quality output compared to the selfie camera.

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We know that this might alarm you because well, you can’t see yourself! But do a test shot; sit down and record yourself saying something. This way, you can catch your audio and check its clarity as well as ensure that your background is aesthetically how you want it to be.

Power tip: If you still do choose to use the selfie camera, avoid this common mistake: do your best to look into the camera lens while shooting, not at yourself.

This way, you’ll be making eye contact with the viewer.

Step 4: Select the video settings on your smartphone before you start to shoot

Most cameras on phones do have the option of using a quality 1080p, which is great — but if you can do 4k, choose 4k.

Now you’re all set to deliver your content!

Step 5: Deliver your content

Your moment to shine is here! Congratulations! You now know everything you need on how to make a YouTube video on your phone.

(4) Planning Your Shoots

A lot of careful planning goes into planning a shoot to create a successful YouTube video. Way before the camera starts rolling, you need to plan some basics first.Видео how to make. Смотреть фото Видео how to make. Смотреть картинку Видео how to make. Картинка про Видео how to make. Фото Видео how to make

Here’s how you go about planning your shoots:

(A) Scripting and storyboarding

A script ensures that you deliver your message correctly, and in order so that it’s easier to edit it later. It also means you don’t have to memorise everything you have to say, and can still convey your message efficiently.

Here’s a popular video framework you can use: the H.I.C.C. formula.

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The abbreviation stands for:

How do you catch and keep a viewer’s attention?

Here are some tips and formats you can use to frame it right:

-A summary of what they will learn
-A catchy headline
-A striking visual
-A teaser

Introduce the topic; keep it brief and insightful.

This is the actual topic of your video, where you will expand upon the body of your content.

Suggest to your viewers that they engage with you with likes, comments, subscriptions or watch another video / follow you on social media

For example, let’s take Ethan Chlebowski’s well-segmented video on ‘How to Make Proper Hoagie Rolls at Home’. He crisply uses the HICC formula to explain his process.

In the hook, Ethan engages the viewers immediately by showing the completed recipe and points out how there’s very less online content related to it.

In the introduction part, he introduces himself, explains what he’s making, and highlights that he is going to share better ways to cook with the viewers.

Content — in this part, he explains all the ingredients, mentions the special ingredients and their brands, techniques, and expands on the recipe itself.

At the very end of the video, there are call-to-actions asking viewers to subscribe, check out his website, and the Instagram handle.

We can see exactly how effective the HICC formula is, in this example, we have outlined.

A storyboard, on the other hand, is nothing but a combination of the script and corresponding visuals for each scene. Here’s a simple storyboard template we have put together that you can use.

(B) Finding the right location

Unless you’re filming in a studio, you’re going to want to figure this out beforehand.

Scout out a few locations and do a recce with your team. Figure out whether you need permissions to shoot, and whether there are certain hours the spot is inaccessible.

Make sure you include travel and equipment transportation costs as well as account for the chance of unpredictable weather.

Power tip: Regardless of whether you are shooting in a studio or on location, visit the location on the day before the shoot to get a sense of the space.

This way, you can even do some test shots in terms of your planned frames or lighting.

(C) Make a shot list and a production schedule

What scenes are you filming, and at what time?

A shot list is the shot-by-shot breakdown of each scene; it includes specific details of each shot and is an essential step in pre-production planning, especially if there are a lot of variables.

A basic shot list should include:

Here’s a Shot List template you can download and use for your own video.

Now that your other fundamentals are planned, you need to plan your production or shooting schedule. This is a crucial tool in managing the expectations of your cast and crew with respect to the time needed.

Your video production schedule should include:

This document should be updated regularly and shared with the entire team. Here’s a look at a sample production schedule:

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Source: Valoso

Here’s a Production Schedule template you can download and use for your own video.

(5) Recording Your Video

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(A) Composition and Framing of Shots

How you compose your frame is a massive part of how you tell your story! The frame composition combines all the elements of the shots, including its lighting, actions, and dialogue, to portray the story and evoke emotion.

The three main types of shots used in YouTube videos are:

Here’s a video that will take you through the basic camera angles:

We’ve put together a few tips to best film these shots from expert filmmakers. Here’s what they suggest:

This means dividing your frame into thirds both vertically and horizontally and putting your subject on one of the intersections. This helps balance your image for an interesting composition.

Set the focus off-center in the shot, and away from the background. This will create depth in the frame.

Using different lens focuses and positioning objects at different lengths from the camera will make the scene look bigger and make for a more interesting frame.

This is something that you should ideally start doing in the pre-production phase when you go location scouting. By observing the location carefully and pinpointing what you want to highlight, you ensure your shot has sound aesthetics which are in line with your content.

(B) Plenty of Light

Even if your video is great in every other way, if your lighting is too dark, too bright, or looks amateurish, it’s going to put viewers off; so don’t depend on just “fixing it in post”.

Lighting makes a big difference to the quality of your YouTube video, so prioritise your planning lighting during pre-production and executing it properly when you’re filming.

Here’s a breakdown of the types of lighting, their respective sources, advantages, and disadvantages:

Type of Lighting

Source

Advantages

Disadvantages

Natural Lighting

Outdoors (the sky, the sun, or the moon) and can be used with diffusers and reflectors

Artificial Lighting

Usually indoors (Direct lighting from electric bulbs)

Power tip: Regardless of where you’re shooting, make sure that your primary light source is even and consistent.

If you are using natural lighting

If you are using artificial lighting —

(C) Crisp and Clear Audio

One of the easiest ways to lose viewers by having them hit the ‘back’ button? Low-quality audio.

Again, don’t depend on fixing everything in post-production; here are some pre-emptive steps you can take for crisp and clear audio output that can take your video to the next level:

Avoid Using your Camera Mic

Make Sure You Invest in a Good Microphone

We understand that YouTubers you are just starting out might not be able to invest a lot in equipment right away.

So we’ve done the legwork here, and put together a few budget options:

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Check the Acoustics of the Shoot Location

Before the camera starts rolling, check the acoustics of the location. Check if there is an echo; and if there is, try and shoot somewhere else. Be aware of any background noise that your microphone might be picking up, too.

A lot of audio issues can indeed be fixed in post-production, but they can be difficult to get rid of completely.

So make sure you bear the acoustics of your location in mind when you’re scouting for places, regardless of whether they are indoors or outdoors. It will save a lot of time and effort later.

Position your Audio Equipment Properly

Make sure you put your microphone as close to the subject as possible so that your audio is crisp and clear. Consider using a pop filter to get rid of crackles and blips on the recording.

(D) Film in Small Segments

Segmenting your script into smaller takes will make your job much easier both while shooting, as well as during editing. It also lends a certain level of flexibility to post-production with easy-to-use clips.

Shoot Multiple Takes

Even the best of filmmakers mess up sometimes, so make sure you take multiple takes of each scene to give yourself more shot options in the editing process. Even if your first take seems to have gone perfectly, get another one, just in case.

Shoot from a Variety of Angles

Try and get shots from a variety of angles so you can choose the shots you think work best in the post-production phase.

Shoot B-roll Footage

B Roll or background footage is a great way to make your video more interesting and add a variety of visuals. If you plan when you’re going to use B rolls in advance, you’ll be doing yourself a favour by saving a lot of time later on.

(6) How To Edit A YouTube Video

If you’re looking to create videos of up to 15 mins, the easiest option at your disposal is InVideo — a one-stop shop for video creators. It comes with:

– 4000+ pre-built templates that you can readily use or you can start with a blank canvas.

– An in-built media library of 8M+ royalty-free video clips, images, and music from premium sources like iStock and Shutterstock.

– A super intuitive and easy to use video editor that’ll allow you to edit your videos in mins even if you’ve never edited a video before

– 24*7 live chat support so you can always ask for help

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If you want to know more about how to use InVideo and get started today, check out this tutorial.

If you are looking to create videos that are longer such as vlogs, you’d be much better off using a traditional editor like Adobe Premiere Pro. Here’s a tutorial that’ll help you get started on the basics of Premiere Pro.

(7) Uploading Your Video to YouTube

You can either upload a YouTube video from your web browser on your desktop/laptop, or from the YouTube app on your Android/iOS device.

You can follow the simple steps in this article to get upload your video and running on YouTube.

(8) Optimising for YouTube SEO

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Here are the best YouTube SEO practices that you can follow to work with the YouTube algorithm and generate more views and subscribers for your channel:

(A) Title

Here are a few steps to craft searchable and clickable video titles, according to YouTube:

SEO Tip 1: Keep your titles under 60 characters

YouTube suggests that you keep your titles concise and that you front-load the most important information. Titles of a certain character limit also ensure that your title isn’t cut off.

Why is this a benchmark practice? A title that’s truncated or cut off would lead to your intended audience simply scrolling past the video after just reading the part of the title that’s visible on their feed.

Power tip: If there’s absolutely no way to shorten your titles to anything less than 70 characters, ensure that the most interesting or compelling part of your title fits in the bit that’s visible; the part that is shortened should be essentially harmless to your SEO appeal.

You’ll see what we mean in the video below:

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You would ideally still go for this video since the compelling aspect of the video (i.e the genres of music that are included) is made amply clear to the user.

SEO Tip 2: Use your keyword in the title

YouTube’s advice to do with keywords is to use the most relevant search terms in your titles and descriptions— provided they’re accurate.

Briggsby’s study confirms the benefit of having your target keyword in your title; it found that more than 90% of top-ranking videos at least partially include a target keyword in their title.

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SEO Tip 3: Write catchy titles that highlight a benefit

If you were to create a tutorial on origami, a keyword-rich title might be, “how to fold paper for dummies.” But that’s boring, isn’t it?

There are better approaches you could take that evoke curiosity:

The point is that titles that directly offer the viewers the benefits that they can get from watching the video are more likely to stand out in a competitive landscape.

SEO Tip 4: Create a thumbnail that complements your title

Thumbnails are usually the first thing the viewer looks at before clicking through to a video. If you ask us, this is the hardest bit to get right consistently.

More on this coming up shortly in the next few subsections, but this is a great opportunity to get creative.

You can use your imagination and speak power to the truth. Here’s a thumbnail from a video, “How long does it take to rank on Google:”

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And if you’re stuck, try and get ideas from Google images or stock photos. A search on Adobe Stock for the word, “system,” shows these photos.

SEO Tip 5: Use Title Ideas That Work

There are certain tried-and-tested key title styles which you can use as a content creator that can help your video go viral.

Some of the most-used title styles are:

A comparison of two or more products, ideas, etc. Some examples of this type of video include: iPhone 11 Vs. iPhone 12, Canon Vs. Sony and Trump’s immigration policy Vs. Biden’s immigration policy.

Almost 65% of people on Youtube last year used it to search for solutions. The ‘How to’ titles can be used for any of the videos that helps people find solutions — such as ‘how to change a tyre’ and ‘how to make cream cheese’.

‘Mistakes to avoid’ videos are among the most popular on Youtube; examples include ‘5 mistakes people make while tying a tie’, ‘5 mistakes to avoid while changing a tyre’, and ‘Mistakes to avoid while making cream cheese’.

The most successful YouTube content creators use a combination of the most popular title formulae to ensure that their videos continue to get views and appear in searches long after they have been uploaded.

(B) Description

Now that you have your title for the video, let us explore some of the best practices around crafting your YouTube video descriptions.

Find related keywords

You can do this via TubeBuddy’s Chrome extension. Here’s how:

Use a keyword research tool

You can use an external tool like Ahrefs as well. Here’s how:

Coming up next — we have thumbnails!

(C) Thumbnail

Think of thumbnails as your digital billboard for your video — they are the first thing viewers will notice and need to convey key information about the video to get more views on YouTube.

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Let’s cut to the fundamentals of optimising your video thumbnails to increase YouTube views:

Here are a few best practices you can follow to grow your YouTube channel:

1. Use a hi-resolution, professionally edited image for the thumbnail that’s clear and eye-catching — don’t settle just for a still from the video itself. Trust us — this is not worth skimping on!

Consider increasing the brightness, saturation, and contrast of the image to make it stand out amongst other thumbnails, and make sure you zoom in and out of it to make sure it looks good in all sizes.

Coming to the colours you can use to make your thumbnail pop…

2. Use BOGY thumbnails

BOGY thumbnails use these colours:

As you know, YouTube’s colours are red, black, and white. So what happens when you use the same three colours in your video thumbnails?

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You got it: they blend right in! Notice how your eye just glides over the image?

On the other hand, when you use BOGY colours:

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It’s easy to see why viewers or potential viewers would be more likely to click on these, right?

Here’s another example:

The Bright Side Channel — which boasts on 30 million subscribers — mostly uses blue, orange, yellow, and purple in their thumbnails.

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Of course, you can use red, black, and white occasionally; just make sure BOGY thumbnails dominate your feed for the most part!

3. The Human Element

Thumbnails that clearly show people’s faces receive a higher click-through rate on average than those that do not.

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Try to feature a human face in your thumbnails, and make sure they are big enough and clear enough to convey a story or emotion.

This brings us to the 3E’s —

Eyes

Make sure you are making eye contact with the camera/ By making that virtual eye contact with your audience, you’ll be best placed to catch their eye and get their attention.

Emotions

For someone scrolling through a feed, something that shows or even evokes emotion is the one that makes them stop scrolling.

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Your expressions need to be loud, the other visuals should be kept simple with minimum content on the thumbnail (not more than 2-3 words, ideally).

Excitement

If you look excited in your thumbnail, it’s more likely that you will evoke excitement in your viewer!

Don’t be afraid to get whacky with your expressions — in fact, it’s an inside joke that that’s exactly what successful YouTubers do to stand out.

4. Choose Your Font Carefully

If you’re using a font for the text, make sure it’s clear and easy to read, even from afar. It’s also worth checking whether the style of the font matches with the query you’re trying to address in the video.

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You can use Snappa to access a library of YouTube fonts for free and create great thumbnails with pre-designed templates!

Try not to put more than 2-3 words in the thumbnail — this content should function as the perfect teaser to draw the audience in.

Power tip — address the community that is your target audience. For example, if you’re making it for new mothers, use ‘new moms’ in the text in the thumbnail. Nick Nimmin, for instance, oftens refers to his viewer as ‘YouTubers’ — it’s a smart way to both identify and reach out to your audience.

Lastly, remember to keep it simple and don’t stress about it too much!

To create quick and easy thumbnails without using complicated applications like photoshop, you can use the thumbnail generator on TubeBuddy or VidiQ. Their thumbnail generators let you choose a still from the video or upload an image, to which you can add text, your logo, and other images.

(D) Tags

The only thing that is left now for us to cover to do with optimisation is adding relevant tags which include keywords to your video while uploading. Tags let people discover your content on YouTube; they are the best way to let search engines know what your content provides, so it can match it to the viewer’s expectations.

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While YouTube does not have its keyword search tool, there are many third-party tools like VIDIQ, TubeBuddy, Ahrefs Keyword Explorer that can help you identify the right tags and keywords for your video. You can also make a note of relevant tags that you come across while searching for keywords to add to your title.

You can use the same keywords you found out for the description as tags.

Congratulations! You have now learnt how to make a YouTube video as well as how to upload and optimise it. It’s now time to put the word out about it.

(9) Promoting Your YouTube Videos

After having optimised the title, thumbnail, and description to boost views for your video, you need to amplify your video’s discoverability.

Here are ten ways to promote your videos outside the platform:

(A) Add Transcripts Or Closed Captions

YouTube does have an option to generate automatic captions but they are not generally very accurate. However, you can upload your own transcript.

Here’s how to add subtitles to YouTube videos:

Remember we mentioned YouTube Studio is a great way to generate traffic?

YouTube SEO gurus often advise that closed captions work best for boosting your video’s SEO rankings and traffic as they are crawlable by search engines. They also help make your videos more accessible,

(B) Add Cards

YouTube cards are interactive elements that you can place during or at the end of your YouTube video. These cards appear as a notification on the top right-hand corner of the screen while your video is streaming.

You can place these cards to appear at any given point in time during the video. When your audience clicks on the card, it will expand on the video’s right-hand side to showcase links to other videos, webpages, or playlists.

The card will disappear after a few seconds if the user does not click on it. These interactive cards work on both computers and mobile devices and are used to redirect your viewer to other content on your channel or an associated channel, call out to subscribe, or even conduct a poll. You can have up to 5 cards per video and there are a variety of card types like merchandise, fundraising, video, etc.

Check out this article to find out the exact steps you can follow to add YouTube cards for your videos.

(C) Add An End Screen

End screens are used to direct viewers to more content on your channel by placing a clickable card at the end of your videos (usually the last 5-10 seconds). This not only increases your channel’s watch-time but is also known to be a great way to cash in on new subscribers.

End screens can be viewed on both the desktop and mobile and you can add up to four elements. You can direct viewers to another relevant video, a playlist, an associated channel, and even call out for a subscription to your channel.

We’ve done you a solid and put together all the guidelines for making a YouTube end screen right here:

Parameter

Guideline

End Screen Length

Subscribe Button Dimension

Elements Per Screen

Here’s an article that is a one-stop-shop for all things to do with YouTube end screens.

(D) Create Playlists

A playlist is a set of videos that are organised by topic or theme and show up in the videos section of YouTube. It makes it easier for businesses to club relevant content together for easy consumption and it also makes it easier for viewers to find the right content for them on new channels.

Playlists are also a great way to increase watch-time because when you click on the playlist, it will automatically play the consecutive videos on the list. They also rank for SEO if you use the right keywords.

For example, if you made a video about speed reading. When tagged alone, this will only show up as a result of its keyword. However, if it is clubbed in a playlist called ‘Productivity Hacks’ it will rank for multiple keywords and will give YouTube a better understanding of your video.

You can follow these steps to create a playlist:

(E) Encourage Conversations In The Comments Sections

What is a better way to show YouTube that your audience is engaged than having them connect with you in the comments section?

If viewers are responding to the video with likes and comments, YouTube is more likely to promote it.

Here’s a simple trick to increase engagement and keep the conversation going. When you receive a comment saying “great stuff. Really helpful!”, don’t reply with a simple, conversation-killing thank you. Instead, engage in a conversation with the viewer. You can ask him what was the most useful insight he got from the video or if he would like to recommend a topic for the next video; this keeps the conversation going and increases engagement and ranking.

Pinned Comments are another way to interact with your viewer. You can redirect them to another video on your channel or ask them a question to drive engagement.

(F) Redirect Traffic From Other Channels

YouTube will prioritise content that gets views from other channels onto its channel. When it sees traffic coming from your social media pages, website, or other channels on the internet, it adds credibility to the video and increases engagement.

Here’s how you can redirect traffic from other channels to YouTube:

Step 1: Create Backlinks

In simple terms, backlinks are just links from a page on one website to another. If another website links to your video, then you have a backlink from them.

Backlinking can add to the credibility and value of your content in three ways:

To increase backlinks and add to your amplifying efforts, make sure you post on multiple platforms which can include your website, blog, Reddit, Quora, and even guest posting on other blogs that your video can add value to. The more backlinks you are able to create, the better your SEO for YouTube

Step 2: Promote On Social Media

You can leverage your community on social media as well as find many existing communities on social media sites like Facebook groups, Reddit, Twitter, and Instagram that match your interests. When people feel a sense of belonging, they engage with the content more; this results in getting more views on YouTube.

The reason YouTube rewards traffic from social media is simple — because you are bringing people from other social media platforms to YouTube.

Take time to interact with other members of the community, and make sure you write a simple 2-line description of why the fellow members might find that video interesting.

We understand that not everyone has 100K+ followers on Facebook or a verified Instagram, but there are ways to promote your YouTube videos even if you don’t have an audience yet.

(G) How to Promote Your YouTube Videos If You Don’t Have An Audience Yet

Step 1: Leverage communities on Quora and Reddit

The process is simple. Find a pre-existing thread where someone has asked a question or started a discussion most relevant to your video. Type in the best answer you can give and then link your YouTube video at the end to support your answer.

Step 2: Collaborate and interact with other YouTubers

Collaborating with other channels and creators regardless of the channel size can really be useful for putting yourself out there. If your content is on five other channels, that’s five other channels’ viewership that’s going to watch your content.

All you have to do is take that first step to reach out to other YouTubers that you want to collaborate with.

It’s also no secret that influencer marketing has been blowing up in recent times. The audiences that these influencers, with a large following, have are exposed to a brand’s content the minute they share them, making it possible for that content to even go viral — a content creator’s dream come true!

Just one share by the right influencer can change the game and generate a lot of views — Unamo Social Media is a great place to identify influencers within your sphere of interest and reach out to them to promote your YouTube content.

You can also pitch ideas to a brand, influencers, or a business that manufacturers ancillary products and create content with them to reach out to a larger audience.

Step 3: Pay for YouTube Ads

If you want to reach more people on YouTube, you can pay for it with YouTube ads. YouTube ads let you target keywords, interest and you can create custom audiences too.

Before you launch your ad campaign, it’s important to define the audience you want to reach. You have four main spheres of targeting options:

You should set up search ads based on your main keyword with the intent to get the paid viewers to subscribe to your channel. Your new subscribers will be notified every time you put up content, without having you pay for it again.

(H) Leverage YouTube’s Analytics

Nothing like creating relevant and high-quality content for your audience to make your YouTube channel grow faster.

To do this, it is essential to pay attention to YouTube’s analytics and identify what content resonates with your audience. The insights you can draw from studying the watch-time, CTRs, how many followers you gained per video, etc. can help you understand what kind of content works, and what doesn’t.

You can also go through the comments of your YouTube video where you will get insights into the need-gaps of your audience and how you can create content that brings them value and helps them.

(I) Use the Right Tools to Create Valuable Content

As a content creator and YouTuber, you need to be in the know about tools so you can stay at the top of your game.

There are many third-party tools that have cropped up to help creators manoeuvre day-to-day tasks like creating thumbnails, finding keywords, and studying analytics. We’ve listed down some of the best tools we know of that are used by popular creators in the industry to help you get started today.

(J) Repurpose Your YouTube Videos and Promote Them Across Social Media Channels

Get this: A single 10 minute YouTube video can produce at least 3 snackable videos, a promo, and a blog post, which can help you catch eyeballs across platforms and redirect them to the main video.

Most social media platforms let you share videos and some of them like Instagram and Twitter are now also becoming hotspots for viewing this form of content. You can also embed your video on your websites and drive traffic from online communities.

Many content creators aren’t aware of how to go about this process. What if we told you that — in just a matter of minutes — you could repurpose your YouTube video to create snackable videos and promos, without burning a hole in your pocket?

Use InVideo, the online video editing tool that is slowly becoming a favorite amongst marketers, to repurpose your YouTube video into clickable and easy-to-consume content for social media.

Create Promos

Create a teaser or a sneak peek into your YouTube video that can be shared on social media as well as on your YouTube channel to create a buzz about an upcoming release.

Create Snackable Videos

Create simple and engaging snackable videos that are not only easy to consume — but also gives the viewer quick and actionable insights. You can also use these videos to pique the audience’s interest and redirect to watch the full video on YouTube.

Create Quote Videos

Choose an interesting quote from the video and turn it into an interactive video to share with your audience.

Conclusion

You’re all set to plan for, shoot and edit a high-quality YouTube video! Plus now you have all the actionable insights and information you need to promote it, as well.

We’d love to help you with your questions, so drop them in the comments below. Also, if you did find this guide helpful, please feel free to share them with your friends who are also looking to create YouTube videos.

10 Beginner Video Tips for Making Professional Videos

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Written by:
Zain Zia

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Did you know that video was forecasted to account for 81% of total consumer internet traffic in 2021? This means that when someone’s on the internet, there’s a high chance they’re watching a video over anything else.

And it makes sense too.

It’s the most accessible and popular type of content to consume because: a) it’s so much easier to watch a video about, say, a photo editing technique than read about it, and b) it’s the most powerful and versatile medium to communicate and engage with an audience.

If you’re looking to create professional-looking videos for any purpose, this awesome list of tips and best practices will help you improve the quality and engagement of your videos.

Let’s get started.

Ready to create your video? Use our online video maker to create a video in minutes. Browse templates for social media videos, ads, explainer videos, trailers, animated stories and more.

1 Plan Ahead for Your Video

Creating a video isn’t just about hitting the record button. There are multiple factors that come into play to make a video stand out among others. And believe it or not, they mostly have to do with how well you plan your video before actually creating it.

This first tip can be broken down into several parts. Let’s take a look at some of these tips and best practices for planning a successful video.

Set a goal.

Before you start making your video, you need to know why you’re making one in the first place. Understanding the goal of your video will help you plan, shoot, edit and promote your video in a more organized manner, saving you tons of time and resources.

Most importantly, it will make your video more effective in terms of achieving the desired results. Below are some examples of questions to ask when setting a goal for your video:

You can use a SMART goals template like the one below to jot down your video goals.

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Identify your target audience.

You can’t possibly target everyone in the world, because then who are you really talking to? Not having a clear vision of your ideal viewer groups will simply dilute your message and video content.

Your audience will determine the way you write your script, the way you shoot your video and the way you edit it. It will also determine where you distribute your videos depending on where your main audience hangs out online.

Think of who you want to be seeing this, and then think of where on the internet they usually “hang out” so you can know to distribute it later.

Here’s a customer persona template to use as part of your video planning process:

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Research your topic.

Next, it’s time to find the right topic or theme for your video — it’s crucial to find a topic that not only appeals to your target audience but also helps you achieve your goals.

A big part of choosing your topic is also focusing on a keyword. This is particularly important if you want to rank on Google and other search engine result pages.

If you’re creating videos for YouTube, one of the easiest ways to decide your video topic is to conduct keyword research inside YouTube. Just search for your keyword on YouTube, and carefully look at the top results and search predictions to see what works and what doesn’t.

For example, here are the search predictions that show up on YouTube when you type in “Bitcoin”:

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At this stage, you can narrow down your YourTube video idea or topic based on the type of Bitcoin video you’re about to make: daily news, mining setup, predictions, etc.

You can also use tools like Ahrefs, TubeBuddy, and vidIQ to find the right keywords to target. Keep your video’s overall theme, topic or problem in the center and look for relevant keywords around them to find the best fit

Also, find a topic that fills “content gaps” and provides substantial value to the audience.

Choose the right video type.

Now that you know the topic of your video, it’s time to finalize the type of video you’re going to create. This will directly impact the tone and style of your video. And, of course, it will affect the entire process of shooting, animating or editing it.

Here are some video types you can choose from:

It’s important to note that some video types are more suited for formal and professional videos, while others are better suited for casual videos. So, pick a video type that’s suited to your content style.

Here’s a list of video types for YouTube to give you some inspiration.

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Make video production easier than ever with Visme.

Write a script.

Once you have finalized the topic and type of video you’re going to make, it’s now time to work on its content. This is best done by writing a video script that lays out your story.

You can either write a word-by-word script for the video or just the general topics you aim to cover in the video.

Either way, the point is to have a reference document so you don’t accidentally forget to cover an essential topic when you begin filming the video.

Alternatively, you can also create a storyboard for your video.

How to Make Tutorial Videos

How to Become the Best Tutorial Video Maker: the 10 Best Tips

In this article, you’ll find useful tips on creating a tutorial and a step-by-step guide to making a video tutorial using a screen recorder.

Video tutorials are among the most effective ways to teach and communicate important information. The most sought-after types of instructional video on the internet are videos on how to undertake a real-world task through the use of visual, textual, and audio presentations.

One of the most effective ways people learn how to do something is if they see or hear someone doing it, particularly when that person is demonstrating something in a step-by-step manner. Video tutorials can help people learn how to operate sewing machines, construct houses, fly kites, paint houses, build skateboards, assemble airplanes, play golf, and many other activities. There is really no other way you can find so much information at one time.

If you’ve ever thought about trying to create videos for anything, it would be a good idea to learn how to make a video tutorial. Video tutorials are great teaching tools, as they enable you to present lessons in a way that is easy to understand and engaging for audiences. You don’t have to be a professional photographer to make great video clips. All you need to have is enough knowledge on whatever topic you’re presenting, a little bit of computer expertise and creativity, and the tools to produce high quality video clips. In fact, some of the best instructional video clips on the internet were created using only digital cameras, basic editing software, patience, and a desire to communicate information.

Here are some basic guidelines for how to make tutorial videos.

If you’re planning to include your video tutorials in an online course, we recommend checking the Sell Courses Online website. This platform provides useful information for online content creators. Follow the link below to learn how to create and sell online courses.

These are the basic rules for how to make an explainer video. There is one more thing to consider – what software to use to record and edit your tutorial. Let’s us introduce you to the tutorial video maker.

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